Internet Marketing 101. Kevin Dean WSI Net Advantage (510)

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1 Internet Marketing 101 Kevin Dean WSI Net Advantage (510)

2

3 People Look Online

4 Website Center of focus Establishes tone of your company Most flexible application Feeds Search Engines Cater to your desired customers Display your desired jobs Communicate your Unique Selling Proposition

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6

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8 Google AdWords Google Maps Search Engine Optimization (Being Found Naturally)

9 Pay Per Click Google + Listings Yelp Houzz Google Images Reviews

10 Ads = Fastest Way for Traffic Pay for It Your Budget Your Keywords Efficient? Display Ads Remarket to Visitors

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12 Google + MAJOR Directory Mini Website Mini Social Media Mini Review Site Your first priority!

13 Optimization Use Search Engines for natural search results Competitive with other websites Google cannot read images or read minds Each page can be a search result Say what you do Say where you do it Say who you do it for

14 Blogging? Great source for creative content Informing, not selling Great source for social media content Good for optimizing, elevating keywords Not great for developing local search results Can expand theme of your site Can drive traffic from anywhere traffic data can be misleading

15 How Does Google Decide? Best answer to searchers questions Content is king need to use words related to what people search for Components of your website Meta Tags Especially Title Tag Linking Formatting Image names and tags Quality, relevant links TO your site More Pages are better

16 More Directories Yahoo Local Bing Local City Search + 50 more top ones on the web Local Directories, Angie s List, BBB, Chamber Consider a posting and Management Tool

17 Google Search Results Link On-Yelp Search

18 Yelp Yelp = reviews Ask your clients for reviews! Complete your profiles, add images Link to your Yelp page / Widgets Advertise (?)

19 Houzz Another place for images Another place for Reviews Good description Focused audience

20 Social Media Go to where your customers are Yelp and Houzz, for instance Facebook Searchers are individual Need Likes and Visits Develop a following with interesting information Advertise, reach out and like others Linked In Corporate, peers, partners Educate Advertise Add to your Signatures

21 Re-Use Your Content Copy / Package your content for multiple sites Full blog post Snippet on your Home Page Facebook post of first paragraph, link to website, good image Linked In article If good, make a downloadable article Tweet with link to site Notify others with interest in topic blast to your contact list

22 Images match goals Content educates Rarely advertises Use Ads to generate Likes and Follows Some help on Optimization ( mentions ) Does not show a lot on searches

23 Twitter Use more content from blog, social media Link to other sources 4 of 5 times Repeat your Twitter posts 8X per day A Tweet lasts about 8 minutes Need audience! Usually very small return Can try advertising

24 Budgeting Time and money What is your time worth? What is experience worth? Lost time Opportunities lost Geographic area

25 Factors to Consider Competitive environment Bay Area, Income Levels, Upkeep Demands Lots of competition Lots of people in the area Seasonality Differentiation? Testing and learning Keywords, Ads AND Landing Pages How much business do you need / what is your close rate? Optional services to gain experience Under spend loses time, can generate poor results Lifetime Value of a Client vs. what to spend Measure results Analytics Tracking Phone Numbers Conversion Tracking

26 5 Take-Aways! Match Your Website to your Audience Try different things / TEST Claim + update your Google + Page Be Active Where Your Audience Is Re-Use Your Content

27 Questions? Kevin Dean WSI Net Advantage (510) Show Attendees Special Free Website Business Analysis Or Social Media Review Drop off your card or Call Me!

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