The Inkredible FIVE Spring 2014
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1 The Inkredible FIVE Spring 2014
2 The Inkredible FIVE Welcome to The Inkredible Five, Spring Each season, the Movable Ink team recognizes five brands for creating exceptional marketing campaigns that engaged subscribers and stood out in the inbox. In the pages that follow, you ll see innovative s that incorporated video, social media, live web content, time-sensitive creative, real-time geo-targeting, image personalization, and mobile optimization. Here, in no particular order, we honor the best agile marketing campaigns of Spring Congratulations to these five companies for unleashing their creativity to deliver one-of-a-kind experiences. - Movable Ink
3 7 FOR ALL MANKIND 7 For All Mankind s Dreaming in Blue campaign featured a video that played directly in the inbox and a live feed of the latest Instagram photos that included the #DreamingInBlue hashtag. When is united with other marketing channels like video and social media the result is a highly interactive and memorable campaign. By pulling in the latest photos that used the #DreamingInBlue hashtag, 7 For All Mankind made their fans part of the experience. Neil Salonga Operations Associate, Movable Ink
4 The WALL STREET JOURNAL The Wall Street Journal included a live web crop of the latest news stories in its March Monthly Update newsletter. The web crop ensured that subscribers would always see the latest news, no matter when they opened the . This is an example of real-time content at its best. Cropping the most recent stories from the web ensured that recipients always saw the most timely, up-to-date information. Steven Joya Community Manager, Movable Ink
5 LILLY PULITZER The contents of Lilly Pulitzer s Lunch at Lilly campaign completely changed to reveal a new call-toaction following the end of a limitedtime promotion. In addition, when opened on a smartphone, a click to call button allowed subscribers to easily connect with customer service. During Promotion Lilly Pulitzer created a fully agile that adapted to each recipient s current time and device at the moment of open. The click-to-call functionality for mobile device users was an effective way to maximize cross-channel sales. Leah Kovach Sales Development Representative, Movable Ink After Promotion
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7 BODEN Boden used an animated countdown clock to show how much time was left until the end of a limited-time-only sale. Also, the image of the bus was personalized at the moment of open with each subscriber s name. Countdown clocks are a classic, and highly effective, way for marketers to create a sense of urgency around a time-sensitive offer. And customizing the main image using each subscriber s first name added a personal touch to this dynamic campaign. HJ Mann Sales Director, Movable Ink
8 Movable Ink is the leading provider of Agile Marketing technology. Since the channel s inception, has been frozen in time when a marketer hits the Send button. With agile from Movable Ink, can now be dynamically updated in real-time based on each recipient s time, location, device, and social context at the moment of open. Hundreds of innovative brands such as American Eagle Outfitters, RadioShack, Lilly Pulitzer, and Finish Line use Movable Ink to enhance customer engagement and increase marketing ROI. CONTACT US: contact@movableink.com The company is based in New York City and is backed by Intel Capital, Contour Venture Partners, Metamorphic Ventures, ff Venture Capital, Kima Ventures and veterans such as Bob Pittman, Andy Russell, Josh Baer, and Alan Laifer. ARE YOU INKREDIBLE? To nominate an agile marketing campaign for the next edition of The Inkredible Five, forward the to ink5@movableink.com.
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