2009 Cooper Tire Medallion Program

Transcription

1 2009 Cooper Tire Medallion Program

2 Cooper s Medallion Associate Dealer Program Cooper has been designing and manufacturing some of the world s best tires for nearly a century, maintaining a heritage of innovation, enthusiasm and commitment. Cooper s products are at the heart and soul of the company, and from the beginning, the company s focus has never wavered: to provide a full line of top quality tires to meet the needs of virtually all consumers and provide our Dealers with a profit opportunity better than any other in the industry. Cooper s Value Proposition for Dealers: Dealer Program... 1 Purchase Requirements... 2 Medallion Bucks Program... 3 Advertising Co-Op... 4 Gold Kit... 5 Platinum Kit... 6 Diamond Kit... 7 P.O.P. Merchandise Signage...10 coopertireads.com...11 Television & Radio...12 Billboard & Yellow Pages...13 Internet Site Development...14 On-hold Program...15 Training...16 Google Program...17 Valassis (ADVO) Direct Mail Program.18 RSC Program...19 Consumer Promotions...20 Credit Card Program...21 Building ID Program...22 Alignment with the best distributors in North America Quality products to satisfy your customers Industry-leading portfolio of passenger, SUV and light truck tires Growing brand awareness Simple programs to make business easy Marketing and Advertising tools to draw consumers to your business Training support for critical functions Advertising co-op paid quarterly, directly to your business For as few as 400 tires annually, you can join the ranks of Cooper s Medallion team of Dealers. We have designed this program with your business in mind. Our local Cooper territory manager will help you in any way he/she can to take advantage of the benefits of selling the Cooper line in your business. While you are buying directly through one of our select distributors, by being a part of this unique program, you will have a full Cooper team backing up your distributor. So, call us if you need help. Cooper s Medallion Program 3 levels to fit your business size: Gold Platinum Diamond 400 Annual Units 1,200 Annual Units 1,800 Annual Units 50% Qualifying Units 50% Qualifying Units 50% Qualifying Units 1

3 Cooper Tire Medallion Program Annual Purchase Requirements Annual purchase requirements are tiered into three categories: Gold, Platinum and Diamond. Below are annual purchase requirements: Category Annual Units *Minimum Qualifying Units Gold % or 200 Platinum 1,200 50% or 600 Diamond 1,800 50% or 900 *Qualifying Program Products *Zeon RS3 *Zeon 2XS *Zeon Sport A/S Zeon ZPT *CS4 Touring *Lifeliner GLS Cobra Radial G/T Trendsetter SE *Zeon LTZ *Zeon XST A *Zeon XST *Discoverer H/T Plus *Discoverer CTS *Discoverer H/T *Discoverer ATR Discoverer Radial LT SRM II Radial LT Discoverer AST II Discoverer Radial AST *Discoverer STT *Discoverer S/T *Discoverer ST-C *(GFE - Availability to be announced) Weather-Master S/T 2 Discoverer M+S Annual purchases are measured on a per location basis. Dealer is expected to purchase one-fourth or greater of the annual unit requirements per quarter in order to receive full volume incentive. Dealer purchases will be reported to Meridian Enterprises monthly by the Distributor. Unit discrepancies will be resolved in the following quarter. All returns are deducted from purchases. Cooper Tire reserves the right to audit reported purchases by Dealer at both Distributor and Dealer locations. 2

4 MEDALLION BUCKS PROGRAM Medallion bucks are split between Qualifying and Non-Qualifying units. Below is the Medallion bucks schedule: Gold Platinum Diamond Qualifying Units $2.75 $2.75 $3.50 Qualifying products include: Zeon RS3, Zeon 2XS, Zeon Sport A/S, Zeon LTZ, Zeon XST A, and Zeon XST; CS4 Touring; Lifeliner GLS; Discoverer H/T Plus, Discoverer CTS, Discoverer H/T, Discoverer ATR, Discoverer STT, Discoverer S/T, Discoverer ST-C and GFE (availability to be announced). Medallion bucks are paid quarterly by Cooper Tire. Dependent on the level Dealer signs up for (Gold, Platinum or Diamond) purchases must track to that level on a quarterly basis to receive full Medallion bucks. For example, a dealer enrolls in the Platinum Category Level. Annual total unit purchase requirements are 1,200 with a 600 annual qualifying unit requirement. On a quarterly basis this equates to 300 total units with a 150 Qualifying unit requirement. If the dealer has purchases in the first quarter of 200 Qualifying units and 150 Non-Qualifying units, the Medallion Bucks paid equal: 200 Qualifying $2.75 / unit = $550 If, however, the dealer purchases 200 Qualifying units and 75 Non-Qualifying units in the first quarter, the Platinum volume incentive would not be paid since total unit purchases for the quarter were less than 300 units. Instead, the dealer would be paid at the Gold Category Level since the dealer met the quarterly level of 50 Qualifying units and 100 or more of total quarterly purchases. If in the second quarter year-to-date purchases increase to 300 Qualifying and 300 Non-Qualifying units, Medallion Bucks would be paid at the Platinum Category Level and the first quarter would be retroactively adjusted to reflect Platinum volume incentive levels. If the dealer s annual total unit purchases of Qualifying and Non-Qualifying units move the dealer to the next Category Level at year end the additional Medallion Bucks earned will be paid at the time fourth quarter payouts are made. Medallion Bucks are issued in the form of a reloadable prepaid Cooper Tire VISA debit card. The Cooper Tire VISA debit cards will be issued by the end of the month following quarter end (July, October and January). 3 VISA is a registered trademark of VISA USA. Card is issued by US Bank pursuant to a license from VISA USA Inc.

5 Cooper Tire Medallion Program ADVERTISING CO-OP Advertising dollars will be earned for every unit purchase except for snow tires. Below is the Advertising schedule: Dealer All Units (per Unit) Gold Platinum Diamond $0 $1.25 $1.50 Advertising Co-op incentives are paid quarterly by Cooper to the dealer. Dependent on the Category Level a dealer signs up for (Gold, Platinum or Diamond) purchases must track to that Category Level on a quarterly basis to be eligible to receive advertising incentives. In each quarter, at least one-fourth of the dealer s total annual unit purchases are required for its respective Category Level in order for an incentive payout to be made for the quarter. For example, Dealer at the Platinum Level purchases 325 units of program products for the quarter. Advertising Co-op Dollars paid equal: 325 total quarterly $1.25 = $ Advertising dollars will be issued on the Cooper Tire VISA debit card along with the Medallion Bucks. The Cooper Tire VISA debit cards will be issued by the end of the month following quarters end (July, October and January). Upon request, each Dealer will be prepared to show proof of advertising to the Cooper territory manager or Cooper Advertising staff by providing samples of Cooper Tire advertising equal to or greater than the amount of Co-op earned in this program. 4

6 Opening Order Kit Each approved Medallion Dealer will receive an opening order kit at no charge. The kit will vary in content dependent on Dealer commitment Gold, Platinum or Diamond. The kit will be mailed to Dealer upon receipt of Dealer enrollment form. Opening order kits are to be displayed in a prominent area in Dealer showroom. Form Number 860-O x 3 Vinyl Outdoor Banner (Qty. 1) 860-P2A-7427 Product Manuals (Qty. 5) 860-D Logo Decal (Qty. 2) SF-4530W Description 45 x 30 Single-Faced Metal Sign (Qty. 1) Cooper Caps (Qty. 6) 860-D Literature holder (Qty. 1) 860-D0A-4660 Tire Stands (Qty. 4) Various Posters, Brochures and Tire Inserts 5

7 Cooper Tire Medallion Program Opening Order Kit Each approved Medallion Dealer will receive an opening order kit at no charge. The kit will vary in content dependent on Dealer commitment Gold, Platinum or Diamond. The kit will be mailed to Dealer upon receipt of Dealer enrollment form. Opening order kits are to be displayed in a prominent area in Dealer showroom. Form Number 860-O x 3 Vinyl Outdoor Banner (Qty. 1) 860-P2A-7427 Product Manuals (Qty. 5) 860-D Logo Decal (Qty. 2) SF-4530W Description 45 x 30 Single-Faced Metal Sign (Qty. 1) Cooper Caps (Qty. 6) 860-D Literature holder (Qty. 1) 860-D0A-4660 Tire Stands (Qty. 4) STD-06 Cooper Single Tire Display Various Posters, Brochures and Tire Inserts 860-D0A x 6 Sign* * Once sales goal has been reached or approved to be on track during first six months, sign will be sent. 4x6 Dealer Sign 6

8 Opening Order Kit Each approved Medallion Dealer will receive an opening order kit at no charge. The kit will vary in content dependent on Dealer commitment Gold, Platinum or Diamond. The kit will be mailed to Dealer upon receipt of Dealer enrollment form. Opening order kits are to be displayed in a prominent area in Dealer showroom. Form Number Description 860-O x 3 Vinyl Outdoor Banner (Qty. 1) 860-P2A-7427 Product Manuals (Qty. 5) 860-D Logo Decal (Qty. 2) Cooper Caps (Qty. 6) 860-D Literature holder (Qty. 1) 860-D0A-4660 Tire Stands (Qty. 4) ZEON-03 Zeon Tire Display Cooper Shirts (Qty. 6) (L, XL) Various Posters, Brochures and Tire Inserts 7 x 8 Double Face Sign* or 3 x 12 Double Face Sign* * Once sales goal has been reached or approved to be on track during first six months, sign will be sent. 7

9 Cooper Tire Medallion Program P.O.P. MERCHANDISING ITEMS Marketing Support Marketing support will be available. All marketing support is funded through Advertising dollars earned. Plastic Tire Stands 860-D0A-4660 $25.65 a carton (4 qty.) Cooper Rubber Floor Mat 860-D $37.74 each 860-O tdoor Banner $9.56 each 10 x 3 Winter Ou 39 er 860-O54-44 $12.00 each tdoor Bann 10 x 3 Vinyl Ou Hanging Triad 860-D no charge Literature Holders 860-D $ x 3 Outdoor Logo Flag CLF-35 $35.00 each Product Manuals 860-P2A-7427 no charge in reasonable quantity Tire Stack Covers 860-D $15.96 each Please call our Advertising Department for further details Refer to the Cooper Advertising material list for all current items and pricing. Big Sale Tire Price Tags 860-K $11.00 /100 8

10 P.O.P. MERCHANDISING ITEMS Various size decals and patches Posters, Brochures, Tire Inserts, etc. INTERIOR MERCHANDISING ITEMS Three Tier Tire Rack 1804-T (C) $ Wall Display CWD-06 $ Free Standing Display CWD-06 (FS) $ Single Tire Merchandiser STD-06 $ Free Standing 4 Tire Display C-4TD $ Free Standing 2 Tire Display IFS-01 $270.00

11 Cooper Tire Medallion Program 11 x 34 Wall Sign CTWALLSIGN $ SIGNAGE Single Face Metal Dealer Imprint Sign SF-1570 $53.00 (Freight included) 4 x 18 2 Double Faced Twin Pole Mounting Sign 4 x 6 1/2 Illuminated Sign 4x6 Dealer Sign OUTDOOR ILLUMINATED, METAL & INDOOR SIGNAGE Neon Cooper Tire Clock - Analog C1EC-06 $60.00 Zeon Illuminated Sign Z11S-1225 $ Cooper Tire Digital Clock Clock-D $93.00 Menu Board CTMENUBRD $ Please call our Advertising Department for further details Refer to the Cooper Advertising material list for all current items and pricing. 10

12 Cooper Tire offers direct mailing templates online at Getting Started Log on to coopertireads.com and 1. Click on the New/Build It button on the left-hand side of the tool kit main page to go to the template gallery. A drop-down ad size menu will appear. 2. Click on the arrow in the dropdown menu to view the template options available. Highlight the size of ad you need. The template(s) available for that selection will appear. 3. Click on the template you need and get ready to build your ad. 11

13 Cooper Tire Medallion Program TELEVISION & RADIO Television s Advantages Reaches a large number of people. You can be seen and heard on television. Adds credibility to a tire store. Television s Disadvantages It s expensive to buy television time and expensive to produce your own spots. There s no retention piece. You pay for more coverage than you can actually use. All three of our current TV commercials (CS4, Discoverer and Zeon) are available by ordering: #CS4-Beta Television is a good way to advertise if you use it consistently. You have to be one of the dominant tire Dealers in your market for TV to work for you. Unless you do a great deal of volume and have enough stores to service the television coverage area, TV is probably not your best advertising buy. Radio s Advantages Builds familiarity of your name in the marketplace. There s no competition fighting for the listener s attention during your spots. Can create an image of quality and integrity which are important in selling tires. Most cities have more than one radio station enabling you to select the one best reaching your customers. Reaches customers while in their cars maybe thinking about automotive performance. We suggest you use radio as your image building media. Advertising price on the radio tends to confuse most listeners so they just tune out your message and your advertising dollars are not utilized to their full extent. Instead try to point out your unique services available and build on your reputation as an outstanding tire Dealer. Two basic ways to use the radio effectively: 1. Consistent Campaign schedule enough spots per week to keep your products and services in the mind of the customer. Consider using a jingle and/or consistent messages to build a familiarity with the listening audience. 2. Spot Saturation schedule a large number of spots over a brief period, 8 or 10 per day, such as during the three days before a big payday weekend, with spots featuring special events, a special seasonal item or a special price promotion. Pre-recorded radio spots: CS4-CD 860-D D RADIO SCRIPT BOOK 860-M8A-0889 CS4 Radio Spots on CD Discoverer Confidence, Move On, & Something Missing Radio Spots (:25/:05; :50/:10) Johnny Unser Radio Spots CDROM Please call our Advertising Department for further details

14 BILLBOARD & YELLOW PAGES Don t Give Up A Thing. 860-D Billboards are sold on a monthly basis which enables you to pick and choose when you want your message seen. In some cities you may be able to fund and buy a location that is especially suited for your business (example right across the street from a competitor). Billboard s advantages Communicate to your customers while they are in their cars. Can be very good looking and attention grabbing. Location can be chosen. Inexpensive form of advertising. You can show a picture of a tire. Offer round-the-clock visibility. Official Tire Of Go 860-D Official Tire of 24/7 860-D Yellow Pages Program Guidelines Dealers are eligible for placement of a listing for a nominal charge. Official Tire of the Streets 860-D DISPLAY ADS Cooper service Display Ads give maximum impact in yellow pages advertising. Americana Billboard 860-D DON T GIVE UP A THING AUTHORIZED DEALERS BRAKES SHOCKS EXHAUST ALIGNMENT BATTERIES WHEELS 100 Main St, Findlay, Ohio SERVING THE COMMUNITY FOR OVER 70 YEARS ACCEPTING ALL MAjOR CREDIT CARDS ANCHOR LISTING provided with each display ad, Special phrase follows address line, designed to lead column user to a more complete message in the display ad. COOPER SERVICE 100 Main St., Findlay, Ohio (See Display Ad on Previous Page) trade MArk ServIce cooper tires Please visit our website at: AUTHORIZED DEALERS COOPER SERVICE 100 Main St Trade Mark Headings tie-in with National Advertising & Promotion Optional Line Captions distinguish between manufacturerdealer-distributor-etc. 13

15 Cooper Tire Medallion Program INTERNET SITE DEVELOPMENT Cooper Tire has made it convenient for you to participate. Designing Your Website Your website is a combination of professionally designed pages and additional templated pages with self-managed content. Once you submit your order, you will be contacted by a Web Marketing Consultant to discuss the design and strategy of your website. When your site design is complete, you will be contacted once again for a Getting Started telephone training session on how to manage your website 24 hours a day, 7 days a week. Depending on your program selection, throughout the year, additional consultative updates are performed, as well as an easy-to-use guide on managing your website. Promoting Your Website There are many ways to drive traffic to your website. One of the ways consumers will be directed to your website is through the coopertire.com website. This easy-to-use website is more than just a gateway to the great products offered by Cooper Tire. It is also a gateway to your dealership via the coopertire.com Dealer locator. Everything in this program is included to help your website stand out: Unique Web Address (domain name) Website Hosting Tracking Reports Vehicle Lettering You also will want to promote your website address on all of your business forms, marketing materials, and advertising media. Make sure you also include your web address on all of the following: Business Cards Brochures Yellow Pages Advertising Store Fronts Letterheads Vehicle Lettering Other Media Ads Bill Inserts Please contact your Cooper Tire Program Coordinator at ext or go online at to sign up today. Please call our Advertising Department for further details

16 ON-HOLD PROGRAM A lot can happen in 60 seconds. Your callers can hang on or hang up. Keep them on the line with the Cooper Tires On-Hold Network. Take advantage of the time your callers spend on hold with music and message that will grow your business. The service is simple! Increase sales Promote your most profitable products Enhance your brand image Keep your callers entertained Cooper Tires On-Hold Network Only $9.42* per month $ one-time equipment purchase with full warranty as long as you are a Muzak client. On-hold messages are updated on a quarterly basis. Half of the messages will be Cooper Tires specific, and the other half will be customized for your business! This service is eligible for 80% co-op reimbursement from Cooper Tires. *Reduced from $47.08 to $9.42 net cost per month after reimbursement! Call Muzak to sign up today Please call our Advertising Department for further details

17 Cooper Tire Medallion Program TRAINING Cooper Tire Sales Training has long been considered the most Dealer supportive of all manufacturers. Members will see that what we offer to our customers is second to none in the industry. In addition to our core programs, there will also be training programs that are offered to members only. Here is a quick look at just some of the programs Dealers like you have asked us to develop: Leadership and Management Development: There is no greater need in the industry, and all of small business for that matter, than the further development of today and tomorrow s leaders. Cooper s programs have a scope that covers the newest managers to the most seasoned veterans. The Leadership and Management programs that are available focus on many topics, including: Motivating employees Building the core traits of exemplary leaders Finding and keeping the best people Leading the customer service effort Improving the financial acumen of non-financial managers Industry Specific Training: The speed of change within the tire industry is only going to move faster and faster. It is imperative that today s tire Dealer becomes a valuable resource to consumers by staying expertly informed on the key tire industry topics, from the most basic to the highly advanced. Tire basics programs that we have to offer tackle topics like: Sidewall nomenclature Basic tire components Tire and vehicle trends NHTSA and RMA information General Business Improvement: As the tire industry has continued to become more competitive, it is important that tire Dealers are constantly focused on sustaining and building upon their competitive advantages. Topics addressed in business improvement areas include: Motivation and thriving on change Enhancing your competitive advantage Building a sustainable value proposition Inside/Outside Sales Skills Development: The most successful Dealers in the tire industry know that being the best at servicing the customer is paramount to business success. Cooper Tire Sales Training has multiple programs focused on helping your front line people win the daily sales battle. For inside sales people, there are programs that work on key functions like developing proper phone skills. For outside sales people, the programs include account planning and market analysis tools. Of course, all sales disciplines need to constantly focus on building sales, so we have programs that will hone your sales closing skills as well. Sales Skill Education and Training: Topics covering retail sales, phone skills, and sales management are accessible through your Medallion distributor. They are delivered through live facilitation by a member of Cooper Tire s Sales Training department. Leadership and Management Development: just about every facet of Leadership and Management is covered in one of the numerous development programs that Medallion members will have access to as part of the program. This live facilitation by a member of Cooper Tire s Sales Training team involves many different individual and group exercises that will give every participant a chance to take home many valuable lessons. Cooper Skill Enhancement Learning Library (Cooper S.E.L.L.): Cooper S.E.L.L. is a comprehensive training catalog that is available free of charge to Medallion members. It contains hundreds of training programs that are available on audio tape, CD, and DVD. The programs run from basic selling skills, management development, business finance, leading people and everything in between. The best part of Cooper S.E.L.L. is that it is world class training on your time, when you are ready. Contact your local Medallion sales representative for more information. All of the programs must be ordered through your Medallion distributor. 16

18 Google Program Local Business Listings & Coupons Google is the most used search engine in the U.S. and more people than ever are searching Google for local business information. Help to get your business to appear on Google, when people are searching for tires, in your area! An Enhanced Google Local Business Listing, with Cooper Tire branding, helps you appear when people are ready to buy. There is no cost to you! Percentage of Searches on the Internet Where Local Listings can appear In addition, Cooper Tire Coupons (mail-in rebates) can appear as a part of your profile to drive customers to your door! The images above are just an example of searches, coupons, and how your listing can appear. Results will vary by market To get this free exposure, sponsored by Cooper Tires, Google will mail you a postcard with a PIN #. Ignore the instructions on the postcard, we are here to take care of it for you! Place the postcard (like the one to the right) in an envelope and send it to: Interactive Dept /BNI 3100 Kettering Blvd. Dayton, OH OR- the PIN, your business name, address, and main phone to [email protected] Postcards will be sent quarterly to those not yet participating. the address above if locations are not getting their cards. Cooper reserves the right to run coupons at their own discretion. 17

19 Cooper Tire Medallion Program Valassis (Advo) Direct Mail Program 18

20 RSC Program For all your office and service bay needs, RSC Sales has what you need, with the Cooper logo. From Protective seat covers, static cling service reminders, protective tire bags, steering wheel covers, floor mats, and even lock-out tools, RSC Sales has all the Cooper logo d items that you ll need for your business. And the best part, all the items are co-opable so no cost to you. Order your items today. 19

21 Cooper Tire Medallion Program 40 Consumer Promotions $ Consumer promotions provide an exclusive opportunity for dealers to create awareness for the Cooper brand through advertising and promotional program materials that can be used for your local marketing efforts throughout the year. VISA Debit Card Promotion DEALER IMPRINT AREA $40 VISA Debit Card Promotion $40 VISA Debit Card Promotion Buy 4 Cooper CS4 Touring, Discoverer ATR or Discoverer H/T tires and recieve a Free $40 Visa Debit Card. Buy 4 Cooper CS4 Touring, Discoverer ATR or Discoverer H/T tires and recieve a Free $40 Visa Debit Card. $40 CS4 Touring Discoverer ATR Discoverer H/T Buy 4 Get $40 VISA Debit CS4 Touring Discoverer ATR Discoverer H/T Card Promotion Buy 4 Cooper CS4 Touring, Discoverer ATR or Discoverer H/T tires and recieve a Free $40 Visa Debit Card. DEALER IMPRINT AREA Poster Buy 4 Cooper CS4 Touring, Discoverer ATR or Discoverer H/T tires and recieve a Free $40 Visa Debit Card. CS4 Touring Discoverer ATR Discoverer H/T DEALER IMPRINT AREA Newspaper ads 40 $ VISA Debit Card Promotion Promotion is from June 1 - June 30, You must purchase four of the below tires to qualify for one $40 debit card. Please check the eligible tires purchased and quantity: r CS4 Touring r Discoverer ATR r Discoverer H/T Quantity purchased: Quantity purchased: Quantity purchased: Dealership name: Customer name: Address: Phone number: Please mail original receipt and rebate card to: Cooper Tires Program Headquarters 951 Hornet Drive Hazelwood, MO All rebate cards received will be audited to ensure that the appropriate receipt substantiates the claim. All qualifying, tire purchases must be made during the program period June 1 June 30, The receipt must be dated within this program period. Include an original copy of your tire receipt. Specify the number of tires purchased above. All rebate cards must be post marked by June 15, Please allow 6-8 weeks for delivery. Consumer Rebate Form 20

22 Credit Card Program The TIRE CARD BY COOPER, offered by GE Money, is a private label credit card available to our Medallion dealers. Call toll-free at or visit for information about the program. 21

23 Cooper Tire Medallion Program Building ID Program Exterior and Interior 3D renditions of your store. EXTERIOR IDEAS Contact: Dualite Sales and Service, Inc. Angie Leach Sales Administrator Phone: Fax: INTERIOR IDEAS 22

24 COOPER TIRE & RUBBER COMPANY 701 Lima Avenue Findlay, Ohio Visit us at PRINTED IN THE U.S.A. 860-P /09