MVP. Marchon Valued Partners. Co-op Advertising & Benefits Program

Transcription

1 MVP Marchon Valued Partners 2009 Co-op Advertising & Benefits Program

2 MVP co-op program We are very pleased to present our new co-op book available only to our qualifying MVP members. This book has been designed to give you tools and ideas on how to effectively use your co-op funds and to increase your business. The book includes: MVP level qualifications and benefits Pages 2-3 Ad eligibility newspaper, yellow pages, television and radio Page 4 Lightboxes available for purchase with co-op funds Page 5 Duratran selections available for purchase with co-op funds Pages 6-8 Fixtures and displays available for purchase with co-op funds Pages 9-11 Print Ad Mats and logos Pages Radio scripts Pages Televison Spots available for your use Pages 19 Order and Reimbursement forms Pages Please be sure to check the MVP website regularly for updates to our co-op and other programs. When you visit the MVP website you can order 24/7 weekends, weeknights, holidays, anytime. You can check product availability, check back orders, shipments and request electronic statements and invoices. The MVP site has marketing tools, not available anywhere else, for you to download and print: including templates for lifestyle dispensing, referral cards, and much more. To log on, go to and click on the MVP logo. You will then type your I.D. which is your account number and your password, which is your 7 digit phone number (no area code - no dashes, just numbers) and hit enter. Once logged on you will be asked to create your own password for security reasons. If you need assistance please call the MVP help desk: If you need additional assistance with co-op, ask your Marchon representative or call and ask for the Co-op Department. Best Regards, Your friends at Marchon 1

3 MVP co-op participation MEMBER PLUS: Net Purchases* of $5,000 - $17,999. Co-op Advertising Marchon will reimburse you with a credit of 50% of your net costs up to 5% of your annual qualifying net purchases, for the following: Print media - newspapers, magazines, yellow pages. Broadcast - radio and television. Outdoor Advertising - billboards and kiosks. Direct Mail - newsletters, brochures, recalls. (Postage is not co-opable.) 100% Co-op on Marchon P.O.P Displays and Marketing Materials Use co-op dollars to purchase select fixtures and displays, duratrans, light boxes, recall postcards, order masters, brochures and other creative marketing programs throughout the year. Business to Business Website Access Place orders and get valuable information 24/7. Weekends, holidays, late evenings or anytime, access the MVP website, place your orders on-line and get real-time information on inventory and shipping status, A/R information and co-op accruals. Business Building Templates Download evaluation forms, referral cards and more from the MVP website. These templates are also available on CD by request. Access and View Invoices and Statements Via the Web Web Locator Only MVP accounts are included in the database for a location near you referral on Marchon s website % Savings on OfficeMate Software Solutions License Fees OfficeMate is the industry s most widely used practice management software and when combined with the speed, accuracy and efficiency of ExamWRITER electronic health records, creates a practically paperless office and increased profitability! ipoint VTO offers your practice virtual try-on technology to dramatically boost sales of premium products and services. Each program stands alone and may be purchased separately or in a package. Discounts from IBM IBM will offer MVP members a 10% discount on most IBM PCs and related PC products. MVP accounts will be given access to a dedicated IBM website for ordering. Details are available on the MVP website. 50% Co-op on ABO Home Study Courses Purchase our box set of 6 ABO Courses for 12 credit hours for just $198 or $16.50 per credit hour. Marchon MVP accounts are eligible to Co-op 50% of the cost at the end of the calendar year. The final cost of the 6 courses is just $99. PREFERRED MEMBER: Net Purchases* of $18,000 - $39,999. As a Preferred Member of MVP, you will receive the benefits listed in the Member Section, at left, PLUS the following: 25% Savings on OfficeMate Software Solutions License Fees OfficeMate is the industry s most widely used practice management software and when combined with the speed, accuracy and efficiency of ExamWRITER electronic health records, creates a practically paperless office and increased profitability! ipoint VTO offers your practice virtual try-on technology to dramatically boost sales of premium products and services. Each program stands alone and may be purchased separately or in a package. Free Officemate Training Receive one hour of training FREE via the internet. (Applicable to initial purchase only.) Use co-op dollars to receive 50% reimbursement for additional internet training. Discounts on Office Remodeling Save 10% from Eye Designs on accessories. Save 20% from Eye Designs on design fees for an office renovation or new location. Eye Designs the experts in optical interiors. Call for details. Private Sale Opportunity Periodically you will be notified via or by your sales rep of styles available to Preferred Members at reduced prices. Marketing Campaigns At your request, Marchon s sales team will work with your staff on product training in advance of promotions. Additionally, pre-packaged window and in-store display kits will be available to help you maximize your sales during Marchon s regularly scheduled promotions or campaigns. Credit Card Eligibility Use your personal credit card to purchase frames and accumulate award points offered by your card company. (Please note: account must be credit qualified.) Preferred Billing Terms We offer extended billing terms to help you finance your inventory. Ask your sales rep for details. Direct Discount Program Enjoy substantial savings available through our Direct Discount Program. This performance based volume discount is available to accounts in good standing. Ask your sales rep for details. 50% Co-op on ABO Home Study Courses Purchase our box set of 6 ABO Courses for 12 credit hours for just $198 or $16.50 per credit hour. Marchon MVP accounts are eligible to Co-op 50% of the cost at the end of the calendar year. The final cost of the 6 courses is just $99. 2 *After returns, before discount. Program subject to change without notice. (Contractual commitments excludes co-op funds to be earned on the Calvin Klein,

4 MVP Co-op participation is based on total annual net sales for qualifying collections. The Qualifying Collections are: Airlock, Autoflex, Disney, Flexon, Flexon Kids, Flexon Select, Marchon, Nautica, Princess, Très Jolie, Tanos and Xgames. Net Purchases* of $40,000+ annually. Co-op Advertising Marchon will reimburse you with a credit of 100% of your net costs up to 5% of your annual qualifying net purchases, for the following: Print media - newspapers, magazines, yellow pages. Broadcast - radio and television. Outdoor Advertising - billboards and kiosks. Direct Mail - newsletters, brochures, recalls (Postage is not co-opable.) 100% Co-op on Marchon P.O.P Displays and Marketing Materials Use co-op dollars to purchase fixtures and displays, duratrans, lightboxes, trunk show kits, recall postcards, order masters, brochures and other creative marketing programs throughout the year. Business to Business Website Access Place orders and get valuable information 24/7. Weekends, holidays, late evenings or anytime, access the MVP website and place your orders on-line and get real-time information on inventory and shipping status, A/R information and co-op accruals. Business Building Templates Download evaluation forms, referral cards and more from the MVP website. These templates are also available on CD by request. Access and View Invoices and Statements Via the Web PREMIUM MEMBER: Free Officemate Training Receive 2 hours of training FREE via the internet. (Applicable to initial purchase only.) Use co-op dollars to receive 50% reimbursement for additional internet training. Discounts on Office Remodeling Save 10% from EyeDesigns on accessories. Save 20% from EyeDesigns on design fees for an office renovation or new location. EyeDesigns the experts in optical interiors. Call for details. Private Sale Opportunity Periodically you will be notified via or by your sales rep of styles available to preferred members at reduced prices. Marketing Campaigns At your request, Marchon s sales team will work with your staff on product training in advance of promotions. Additionally, pre-packaged window and in-store display kits will be available to help you maximize your sales during Marchon s regularly scheduled promotions or campaigns. Credit Card Eligibility Use your personal credit card to purchase frames and accumulate award points offered by your card company. (Please note: account must be credit qualified.) Preferred Billing Terms We offer extended billing terms to help you finance your inventory. Ask your Sales Rep for details. Web Locator Only MVP accounts are included in the database for a location near you referral on Marchon s website - Discounts from IBM IBM will offer MVP members a 10% discount on most IBM PCs and related PC products. MVP accounts will be given access to a dedicated IBM website for ordering. Details are available on the MVP website. 25% Savings on Officemate Software Solutions License Fees Plus Two Additional OSSU Training Hours OfficeMate is the industry s most widely used practice management software and when combined with the speed, accuracy and efficiency of ExamWRITER electronic health records creates a practically paperless office and increased profitability! ipoint VTO offers your practice virtual try-on technology to dramatically boost sales of premium products and services. Each program stands alone and may be purchased separately or in a package. Direct Discount Program Enjoy substantial savings available through our Direct Discount Program. This performance based volume discount is available to accounts in good standing. Ask your sales rep for details. 50% Co-op on ABO Home Study Courses Purchase our box set of six ABO Courses for 12 credit hours for just $198 or $16.50 per credit hour. Marchon MVP accounts are eligible to Co-op 50% of the cost at the end of the calendar year. The final cost of the six courses is just $99. Marchon at its sole discretion shall determine account eligibility. ck Calvin Klein, Coach, Fendi, Michael Michael Kors, Michael Kors, Nike and Sean John collections). 3

5 ad eligibility Marchon Eyewear will participate in many different advertising opportunities: newspapers, radio, television, yellow pages, duratrans, billboards, etc. Prior approval is required for all planned advertising efforts. Marchon reserves the right to change the Co-op images and logos. Every ad must be pre-approved annually. Postage and mailing envelopes are not eligible for co-op reimbursements. Please be aware that no other eyewear suppliers photos, frames, logos or names can be mentioned to qualify for reimbursement. The current Marchon or collection logo must appear in the ad with its registered trademark and should be the same size as your company name or logo. Ads with non-competitive products such as lenses and contacts, will be eligible for our Co-op program. However, reimbursement will be reduced proportionally based on the percentage of space devoted to Marchon. Marchon frames cannot be advertised as discounted merchandise in ads or coupons. Yellow Page Advertising At least one trademarked logo must appear in the ad. Marchon logos need to be of the same or comparable size to the account s name or logo. To ensure reimbursement, submit a copy of the ad prior to printing for approval to the co-op advertising department. Fax: If your Yellow Page ad should overlap two calendar years, we will reimburse you the first portion at the end of the first calendar year. You must submit the remaining portion at the end of the second calendar year. Co-op dollars are earned for 12 months, beginning January 1st and ending December 31st. Co-op dollars earned for the year must be spent in that year and can not be forwarded into the next year. TV & Radio Advertising The following statement must appear at least once in any television or radio ad copy submitted for Marchon co-op advertising: We Feature Marchon Eyewear Marchon Eyewear must be mentioned the same number of times as the sponsor. No competitors, price points, or special discounts on frames can be used. If a contact lens or lens company is included then reimbursement is reduced proportionally. Radio copy should be submitted to Marchon Eyewear for approval prior to being aired. Television ad copy and description of the video segment must be submitted prior to the ad being aired. Duratrans and Lightboxes: Lightbox displays ordered from Marchon qualify for 100% co-op reimbursement. For Marchon's many duratran selections, see pages

6 Reimbursement At the end of the calendar year, submit a copy of the paid advertising bill and a tear sheet of the ad. In the case of radio or television, a copy of the spot, performance affidavit and paid invoice are required. To expedite your reimbursement, please use the claim form provided on page 39. If you choose not to use our claim form, please be sure to include your account number on the documentation you are submitting. For further information on our co-op program, ask your Marchon sales representative, or call (Co-op Department ext. 8754). If you have any concerns regarding co-op eligibility for your ad, fax it for prior approval to Attn: Co-op Department Ad must run by end of calendar year. Copies of your advertisements and bills must be submitted in order to receive reimbursements. Please submit for reimbursement between Jan. 1st and Mar. 31st of the following calendar year. fixtures,displays and lightboxes Displays, Mirrors and Fixtures: From nameplates to large free standing displays, Marchon offers a wide range of dramatic displays. These displays have been designed to reflect the image of each brand and to target specific consumer groups. These powerful silent salesmen can speak volumes about the brands and products they display. Lightboxes People are drawn to light. A simple and modern lightbox adds beauty and sophistication to your dispensary or waiting area. Available in black or silver, each unit is 4 inches in depth. Available sizes are:* Silver 20 w x 24 h $315 Silver 24 w x 30 h $350 Silver 30 w x 40 h $420 Black 20 w x 24 h $315 Black 24 w x 30 h $350 Black 30 w x 40 h $420 *Any size other than what is shown here is custom. Please call for pricing. 100% co-op reimbursement available on Marchon lighboxes. Shipping additional. Duratrans: Marchon offers a wide selection of duratrans you can order them in standard sizes or call us for a quote on custom sizes.* Standard Sizes: 20 w x 24 h $ w x 30 h $ w x 40 h $300 *Any size other than what is shown here is custom. Please call for pricing. 100% co-op reimbursement available on Marchon duratrans. Shipping additional. Please note: Custom duratrans are not returnable for refund or exchange. Measure carefully. Duratrans selections are shown on pages

7 duratran selections FS5014 F818R Style: KL632S and KL634S Styles: KL651 and KL643

8 duratran selections Style: N6124S NA.S09.maleSUN_N6124S.eps Style: N6117S NA.S09.femaleSUN_N6117S.eps Style: N8037 NA.S09.femaleOPT_N8037.eps Style: N7148 NA.S09.maleOPT_N7148.eps

9 duratran selections SUNS Impel Ultra-light, secure-fit performance eyewear. Vomero Superior coverage, high-performance eyewear. Athena Performance eyewear for runners. Impel Male 09 Vomero Athena Effective January 1st OPTICAL Rubberized nose bridge Vents impr ove airf low and r educe f ogging Ad justable rubber temple arms FLEXONSERIES HYBRIDSERIES Ultra-flexible temples ha ve exceptional gri p Cam hinges Temple arms snap f irmly into plac e Innov at iv e Ey ew ear f rom Ni ke 7000 Series Flexon Hybrid Male 7030 HYBRIDSERIES TITANIUMSERIES Hybrid Female Titanium All images available in vertical and horizontal layouts

10 duratran selections Style 7400S color n/a Style 7406S color sand Style 7725 color black Style 1094S Style 5188 Style 4091S Style 1095S 2009 Calvin Klein, Inc. Produced and distributed 2009 Calvin Klein, Inc. Produced and distributed exclusively by Marchon Eyewear, Inc. Style: ck 1094S exclusively by Marchon Eyewear, Inc. Style: ck Calvin Klein, Inc. Produced and distributed exclusively by Marchon Eyewear, Inc. Style: ck 4091S 2009 Calvin Klein, Inc. Produced and distributed exclusively by Marchon Eyewear, Inc. Style: ck 1095S

11 duratran selections Style: Majorca/Ibiza Style: MKS101/MKS101 Style: MK660

12 duratran selections Style: SJ2017 Style: SJ2017 Style: SJ2017 Style: SJ529S Style: SJ529S

13 duratran & print material selections all images available on disc in color and black & white call (co-op dept. ext. 8754) for further information Styles: M-720, M-841, M-719, M-152, M-839 Style: M-719 Style: M-718 Style: M-841

14 duratran & print material selections all images available on disc in color and black & white call (co-op dept. ext. 8754) for further information Style: Très Jolie 123 Style: Très Jolie Charmed Style: Airlock 770/40

15 duratran & print material selections all images available on disc in color and black & white call (co-op dept. ext. 8754) for further information Style: Maverick Styles: Flexon 1148 Styles: Flexon 109, 1152 Style: A402 UC-Set

16 duratran & print material selections all images available on disc in color and black & white call (co-op dept. ext. 8754) for further information Style: Snow White 2 Style: Flexon Select 1150 Style: Flexon 109, 107 Style: Belle 2 Style: Disney 105 Style: Axle

17 MVP web site 24/7 Ordering Marchon collections with real time inventory availability Check shipments and backorder information Download business tools such as templates for lifestyle dispensing, dual Rx forms, referral cards, and more Review your MVP level benefits which include savings on OfficeMate Software Solutions and Eyedesigns the experts in optical interiors Get Co-op accruals Promotions and other news regarding marketing support of the Marchon collections View current catalogs and price lists To log on to the MVP site go to and click on the MVP logo.you will then be prompted to type in your User ID (which is your account number) and your password (which is your phone number, no area code, dashes or spaces,) then hit enter

18 Duratrans Request Form Account Number Account Name Account Address Lightbox Request Form Account Number Account Name Account Address Contact Name Contact Name Phone Quantity needed image selected Marchon style name or number horizontal duratrans only Fill out this section only if your light box is a horizontal shape. width = (please write in inches the length left to right of your light box.) height = (please write in inches the length from top to bottom of your light box.) Phone *standard sizes 20 w x 24 h Silver 24 w x 30 h Silver 30 w x 40 h Silver 20 w x 24 h Black 24 w x 30 h Black 30 w x 40 h Black price $ $ $ $ $ $ quantity needed total Quantity needed image selected vertical duratrans only Fill out this section only if your light box is a vertical shape. width = (please write in inches the length left to right of your light box.) *Call for pricing on custom sizes. Please measure twice! Just to be sure the size you are providing is accurate. Signature date Marchon style name or number Please measure twice! Just to be sure the size you are providing is accurate. Signature Please fill out and mail this request form to: Marchon Eyewear, Inc 35 Hub Drive, Melville, NY or FAX us at: Standard Sizes:* 20"w x 24"h $135 24"w x 30"h $155 30"w x 40"h $300 *Any size other than what is shown here is custom. Please call for pricing. height = (please write in inches the length from top to bottom of your light box.) date 100% co-op reimbursement available on Marchon duratrans. Shipping additional. Please fill out and mail this request form to: Marchon Eyewear, Inc 35 Hub Drive, Melville, NY or FAX us at: % co-op reimbursement available on Marchon lightboxes. Shipping additional. Please note: Custom lightboxes are not returnable for refund or exchange. Measure carefully. The cost of lightboxes will vary with size. The cost is co-opable. Reimbursement is 100% of the cost up to 5% of net sales. All lightboxes are custom made. Please allow up to three weeks for delivery. cut here Please note: Custom duratrans are not returnable for refund or exchange. Measure carefully. The cost of duratrans will vary with size. The cost is co-opable. Reimbursement is 100% of the cost up to 5% of net sales. All duratrans are custom made. Please allow up to three weeks for delivery. Images available as duratrans are shown on pages 8-10 of this book. Please refer to the name or number below the image you are selecting. 23

19 Co-op Advertising Reimbursement Form Mail Claims To: Marchon Eyewear, Inc., Co-op Department 35 Hub Drive, Melville, New York, Account Name Account # Address Phone # Fax # Contact Signature Date Please include commonly owned offices and account numbers, if applicable: Account Name Account # Account Name Account # Account Name Account # Account Name Account # Form of Advertisement Please check all appropriate spaces. Newspaper Magazine Radio T.V. Duratrans Direct Mail Billboard/Outdoor Yellow Pages Other cut here Please enclose all tear sheets, copy of the radio or TV spot, or other documentation along with copies of paid invoices. If you need assistance filling out this form or have any questions regarding our co-op program call (Co-op Department). 25

20 Display Order Form Please Mail or Fax To: Marchon Eyewear, Inc., 35 Hub Drive, Melville, New York, 11747, Fax: Account Name Account # Address Phone # Fax # Contact Please allow 10 business days for processing and shipment of display orders. All items are subject to availability. Sku # Item Price QTY Purchase Co-op Total Check one 4566 Airlock 12 pc Display $ Disney Eyechart $ Disney Princess Door Decal $ Disney Pooh/Tigger 4 pc Display $21 Fendi Yellow Shopping Bags 4594 Large $ Medium $ Boutique $ Flexon Neon Sign $ Marchon Lucite Holder $ Nautica 8pc Tower $ Nautica/Flexon 5pc Cardboard Display $ Nautica Door Decal Tanos 1 pc Display $ Tanos 3 pc Display $ Tanos Nameplate $ Très Jolie 10 pc Display $ XGames 6 pc Display $32 cut here 27