Five Reasons Brands Should Start Influencer Marketing... and what that means for your bottom line

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1 Five Reasons Brands Should Start Influencer Marketing... and what that means for your bottom line

2 Five Reasons Brands Should Start Influencer Marketing and what that means for your bottom line Overview You ve heard that influencer marketing is the next big thing. But you re skeptical. Who can keep track of all the supposedly revolutionary fads in digital marketing over the years? We get it. But the reality is influencer marketing makes sense for your budget, goals and sales. Here s five reasons why. Reason #1 Influencers are reaching people you re not Sure, you could force yourself onto a segment s radar by spending tons of money on TV, radio or banner ads. But what about consumers who aren t on those channels? What about the thousands of consumers that use some form of ad blocker? What about consumers who are just tuning all those ads out? You re not reaching them, and brute force isn t going to be a healthy start to your relationship. Bloggers and social media stars already have a following. The best influencers have a following that s engaged reading, watching, interacting and listening. Those followers are your potential customers, and influencers are your in! It s like having a your cool friend get you into a private party.

3 Five Reasons Brands Should Start Influencer Marketing Reason #2 It s much more affordable than banners ads or paid search Theres no getting around the facts - ads are expensive. Sometimes super expensive. And sure, digital advertising is cheaper than traditional advertising, but it still adds up fast. To launch a remotely successful campaign, you can end up breaking budget fast. An influencer campaign can be catered to your budget and can be as small or as large as you want. Plus, once your post is live, it s live indefinitely. You don t have to pay to keep it up. Reason #3 It s more authentic - and informational - than an ad When you re thinking about buying a product, do you research it first? A lot of people do - more than 96% of consumers ask their friends for referrals or experiential recommendations first! An influencer campaign can serve as an all-in-one ad. It promotes your product, gives information about your product and includes a peer recommendation from a trusted source - the influencer. And a recent study showed that third party endorsements are three times more likely to influence a purchasing decision than brand statements alone. So where does that leave your brand? An influencer marketing campaign offers everything your customers need to feel good about purchasing. It s the entire buying cycle in one. On top of that, a good influencer will provide his/her personal experiences and opinions about your product. It will be a detailed, review, and most importantly, it will be more authentic - and that matters to consumers, now more than ever. Reason #4 It s shareable - which means the impact is exponential When is the last time you shared a banner ad? When was the last time you bragged about a PPC campaign? Probably never. That s because they re not engaging. But a blog or social post about your product is totally different. If you work with a high-quality influencer, the post about your product will be interesting, fun, engaging and personal. It will likely receive comments, likes and clicks. But best of all? By design, influencer content can be easily be shared. That s free distribution of your brand s message, vetted and endorsed by thought leaders with a built in audience. A great post will be shared over and over again, multiplying your reach and customer base, all without having to repeat your efforts - that s content syndication at its finest!

4 Five Reasons Brands Should Start Influencer Marketing Reason #5 It s shareable - which means the effect is exponential If you re wondering whether influencer campaigns actually convert, you can stop worrying now. Influencer campaigns have a higher click-through rate than Facebook ads, which until now had the highest CTR rate in digital marketing. For campaigns launched through an influencer marketing platform, including ours at Find Your Influence, we re seeing click-through rates around 3.5%. And the ROI on influencer marketing is becoming clearer and clearer, with brands reporting on average a 6.5:1 return. More astonishingly, 90% of all influencer marketing campaigns return at better than a 2:1 ROI, which further demonstrates the power of the platform. Add a turnkey influencer marketing program to your next campaign At Find Your Influence, we re constantly looking for dynamic and connected bloggers, as well as social media mavens, and thought leaders within the social space to join our award-winning team of influencers. We work with a wide variety of influencers, including small bloggers just starting out, established influencers with massive reach, and also celebrities with millions of followers. What makes each of these influencers unique, though, is the authentic connection they have with their audiences. These relationships are not only incredibly important to us at FYI, but also to the advertisers that we work with. From small businesses to Fortune 500 companies, advertiser and brand managers are always looking for new and influential ways to communicate with their customers, and that s where you and the power of influencer marketing steps in. Put the leading influencer marketing platform to work for you today - visit for more information

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