Content creation remains important as ever. Lead generation is still important, but lead nurturing is growing
|
|
- Cornelia Bennett
- 8 years ago
- Views:
Transcription
1
2 Introduction As consumers flock to the internet, the marketing industry continues to evolve and expand. As this happens, traditional models of marketing begin to lose efficiency and new types of marketing are beginning to gain steam. Out with the old, in with the new. This old means of marketing I m referring to is something we should all be familiar with: print, TV, radio, banner advertising, cold calls, outbound marketing. While outbound marketing pushes products and services on customers, inbound marketing relies on earning people s interest instead of buying it. Rather than going after the customer, the customer is drawn to you. While outbound marketing does still exist, it s inbound marketing that has taken over the most effective marketing strategies these past several years. Why is this? Inbound marketing strategies are cheaper and more effective. But that doesn t mean it s not constantly changing. The consistent growth of the cyber world has major impacts on consumer decisions which is why it s extremely important to know marketing trends before they even happen. That brings me to the purpose of this ebook Inbound Marketing Predictions brings you several important predictions and tips to take into the new year that could impact the success of your business. Read on to find out what major inbound marketing trends 2015 will bring. 2
3 Key Takeaways Digital marketing has undergone a substantial transformation over the last few years, becoming an increasingly important medium for creating an online brand experience Content creation remains important as ever Lead generation is still important, but lead nurturing is growing You must harness data to drive strategy The popularity of mobile devices will only grow in 2015, driven by smartphones, tablets and wearable technology. Although marketing noise is on the rise, visual storytelling is increasingly effective Inbound continues to surge ahead as one of the most powerful strategies for reaching new audiences 3
4 What is Inbound Marketing? 4
5 Content Creation Before we dive into marketing trends and predictions, let s get a clear idea of what inbound marketing it. Inbound marketing refers to a strategy that relies on creating and sharing compelling content with the world. By tailoring content that is specific to buyer personas, businesses are able to attract qualified leads and building long-term relationships with them. The goal is to develop an inbound marketing strategy that delivers te right content at the rigth time, to the right people. Content Time People Is content marketing a major objective for your organization? Companies with blogs get 97% more inbound links 55% of blogs on company sites result in 55% more visitors 70% of customers prefer getting to know a company via articles rather than advertising 5
6 Personalization Your business can provide a more personalized experience by catering to the interests of your different buyer personas. Using list segmentation will play a huge role in delivering your content to the right people. Doing so will help build long-term relationships with customers who will continue referring your business. In-house marketers who are personalizing their web experiences and who are able to quantify the improvement see, on average, a 19% uplift in sales. 44% of customers value retailers that remember their past purchase behavior Personalization causes a 300% improve- ment in customer lifetime value Integration Your inbound marketing strategy will not be complete until you integrate it with the other systems your business has in place, such as your marketing automation and CRM system. This enables you to automate your processes so that the right content is delivered, at the right time, to the right people. Automation users have a 53% higher conversion rate for marketing response to marketing qualified leads than nonusers. 6
7 Lifecycle Marketing The sooner you recognize that your prospects are all at different stages of the buying process, the sooner you can accommodate their needs accordingly. Below is an example of what your Lifecycle Marketing Map might look like. I will go more in-depth with this process later in the course, but if you want to do some studying ahead of time, check out one of our previous articles, Yazamo Client Lifecycle Marketing Process. 7
8 2014 Marketing Trends 8
9 The Rise of Content Marketing Content marketing has transformed the way businesses interact with their customers. Today, your interaction with consumers relies on engaging stories and information that is of genuine use or interest. Content Marketing Builds a community of loyal customers Makes your brand an authority Allows you to get to know your customers Adds value to your business Most Popular Marketing Tactics (%) 9
10 Lead Nurturing Growth Lead generation is still the primary driver for creating content, but the amount of people citing lead nurturing as their main reason for creating content has increased over 5x. Because it emphasizes long-term relationships, lead nurturing often requires more content and a longer term plan. Lead nurturing is about keeping conversations going over time, building relationships, and allowing the creation of interest in products and/or services while bringing the leads to a sales-ready status. Lead nurturing is about cultivating and maintaining mindshare, building and sustaining interest in what you have to offer and developing trusted relationships with those who could possibly be your next customer. What is lead nurturing worth? Without lead nurturing: Marketing funnel misses valuable opportunities. With lead nurturing: Stop leads from leaking out. Widen reach and recapture opportunities. 10
11 Effectiveness of Social Proof Simply put, social proof is the positive influence that is created on others when they find out what other people are doing. Peer pressure. Bandwagon. Influential science. You e probably heard them all. And for good reason. Social proof has proven to have one of the most influential impacts on consumer behavior. Studies show that 7 out of 10 Americans now look at product reviews before making a purchase. 73% of consumers say positive reviews make them trust a business more. 79% of consumers trust onreviews as much as personal recommendations. 72% of consumers have recommended a business by word of mouth 11
12 Mobile Marketing Mobile marketing is changing how we communicate as more and more consumers access the internet, social media and through their mobile devices. Types of Mobile Marketing App-based Mobile search ads SMS messages Local ads Mobile image ads 25% of online searches are done on a mobile device 70% of mobile searches lead to an action on websites within one hour On average, Americans spend 2 hours a day on a mobile device 1 in 7 people worldwide use a smartphone 60% of social media time is spent on a smartphone or tablet. 12
13 Content Marketing Remains as Important as Ever The popularity of content marketing strategies will continue unabated into the upcoming year, which essentially means that marketers will abandon the traditional digital marketing tactics in favor of creating more relevant and inspiring content. Instead of relying on tested solutions, companies will pay more attention to customer experience and curate content in a more emphatic, client-oriented way. Companies with blogs are expected to generate 67% more leads per month than those organizations that don t have a blog The type of content you share is closely related to what you sell. In other words, you re educating people so they know, like, and trust you enough to do busi- ness with you. Think about it - your friends aren t your friends for any reason. You ve gotten to know them, like them, and trust them to the point where you can give them that title. Creating content builds a friendship with consumers. 60% of consumers feel more positive about a company after reading custom content on its site 80% of business decision makers prefer to get company informaiton in a series of articles versus an advertisement 8 in 10 people prefer receiving information about a company through custom media 13
14 Marketing Analytics Will Boom Data for marketing is more available than ever. It s increasingly easier to understand the cost per acquisition of a new customer and tie down marketing spend to see what s driving profitability. Systems like HubSpot, InfusionSoft, and Marketo allow marketers to understand a customer s every interaction. Spending on marketing analytics is expected to increase by 60% by 2015 CMOs report they spend 8% of their marketing budgets on analytics and expect to increase the level in the next 3 years. The adoption of marketing automation technology is expected to increase by 50% in Analytics have revolutionized how we advertise and to whom we advertise. Now we understand the insights and the facts behind consumer behavior and consumer purchases online. But Analytics is not for everyone and a great deal of experience is required to know how to apply the data. You need to ask the right questions, adjust reports and dashboards and interpret difficult reports for the best marketing results. We foresee that there will be an increase in demand for skilled analytic specialists in Marketing data is predicted to continue to become more detailed, easier, and faster to obtain. More companies will seek ways to be Data Driven as tools become available to help them digest and use the data. 14
15 More Personalization Marketers want users to interact with their content, and what better way to achieve that than through providing something relevant? By offering personalized content during the last year, companies were able to increase the number of sales, lower the costs of acquisition, inspire users to stay longer on their websites and foster customer satisfaction. In 2015, 1-to-1 marketing is expected to grow as personalization becomes more available and more widely adopted. 74% of online consumers get frustrated with websites when content appears that has nothing to do with their interests. Personalized s improve clickthrough rates by 14% and conversion rates by 10% In-house marketers who are personalizing their web experiences see, on average, a 19% uplift 15
16 1 You don t need to be a data scientist to make sense of your customer data. Marketing technology can assist with personalization, which is easy to manage and deploy through cloud-based, client-side technology. 2 Together with increased interest in content creation goes marketing noise, a kind of low quality content that doesn t really add any value. Because marketers will focus more on providing interesting and engaging content, we might see marketing noise slowly losing its power. Over the last few years, marketers increasingly appreciated long copy over short copy and we ll see this trend bloom in Don t think of the channel, think of the customer. Don t be afraid to turn your strategy on its head, and force a consumercentric approach to marketing. 4 Be in it for the long haul. Transactions do not build sustainable businesses, loyalty does. True personalization puts the cus- tomer in the lens, and allows marketers to present relevant offers and messages that develop a relationship throughout the customer lifecycle. 16
17 Visual Storytelling Will Go Wild Due to the increase in marketing noise, marketers will need to find a medium that will help their message to stand out- visual storytelling. Perfect for engaging and nurturing engaged consumer communities, visual storytelling will be employed to communicate the brand s philosophy and aesthetics. Photos are liked 2x more than text updates Over 60 hours of videos are uploaded each minute on YouTube.com 100 million users are taking social action on YouTube every week Photo and videos saw a 65% increase in engagement one month after Facebook s timeline launched Videos are shared 12x more than links and text posts combined on Facebook. Infographics was the tactic with the biggest jump in usage (from 51% last year to 62% this year.) Illustrations/Photos was a new choice this year at 69%. 17
18 More Money Spent on Online Ads As people spend more time online in their work and personal lives, the opportunities for marketers to target online keeps rising. In addition to this, online gives a wealth of targeting, segmentation and tracking options that you just don t get with offline ad spend. Globally, internet avertising will grow at an average of 14% per year. 18
19 Increased Focus on Mobile This ever-increasing use of mobile devices gives marketers more ways to target people during a longer period of the day. Mobile usage also gives marketers a chance to target people during different activities in- cluding work, rest, play and research time. Some believe that the mobile web will become bigger than desktop usage in 2015, but one thing is clear spending for mobile ads will grow and grow fast. All agree that the popularity of mobile devices will only grow in 2015, driven by smartphones, tablets and wearable technology. 19
20 Thanks for taking the time to learn about the predictions for inbound marketing in 2015! Want to Learn More? Visit our blog at to learn more on inbound marketing strategies. Eager to start your own inbound marketing strategy? Follow Yazamo to help you start your inbound marketing journey to achieve the results you want! Visit and fill out our questionnaire to get your free consultation! 20
21 Sources: [1] research-themost-effective-content-2931 [2] [3] [4] portance_of_ content_marketing_46163.aspx [5] marketing-isimportant-to-your-business/ [6] twelve-stepprogram-for-lead-nurturing/ [7] [8] to-instantly- Amplify-the-Social-Proof-of-Your-Marketing.aspx [9] tions-2015_ b60708 [10] 2014/10/2015_ B2B_Research.pdf [11] and-datadriven-marketing-about-them-not-you
Measuring the Effectiveness of Your Content Marketing
Measuring the Effectiveness of Your Content Marketing 1 Measuring the Effectiveness of Your Content Marketing A 5-Step Process to Prove Value and Grow Your Business Measuring the Effectiveness of Your
More informationInbound Marketing vs. Outbound A Guide to Effective Inbound Marketing
Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing There s a new, yet not so new way to market your business these days, and it s a term called Inbound Marketing. Inbound marketing may
More informationINBOUNDMARKETING. For Beginners. Everything you need to know to get started.
INBOUNDMARKETING For Beginners Everything you need to know to get started. 2 Bill is a Certified Inbound Marketing Specialist with Honors with 18 years of marketing experience. Not only is Bill an Inbound
More informationInbound Marketing Report for Anchor Computer Systems. September 2015
Inbound Marketing Report for Anchor Computer Systems September 2015 Introduction First of all, thank you very much for your time on the phone last week. The information we were able to gather will prove
More informationInbound Marketing 101
Inbound Marketing 101 CONTENTS. 1 WHAT IS INBOUND MARKETING? 2 THE PHILOSOPHY: WHY INBOUND WORKS. 3 THE METHODOLOGY: HOW INBOUND WORKS. 4 THE TOOLS: A PLAYBOOK THAT WORKS. 5 ADDITIONAL RESOURCES. 1 What
More informationFive Steps to Inbound Marketing Bliss. Presented by
Presented by In this ebook, we will walk you through the five-step process of running a holistic inbound marketing campaign. If you want to generate more leads and sales, keep reading! Step 1: Develop
More informationMarketing Report. 2013 survey results. Yesler Software Shortlist Maximizer Hanley Wood. Sponsored by
Marketing Report 2013 survey results Sponsored by Yesler Software Shortlist Maximizer Hanley Wood Introduction B2B buyer behavior has been changing dramatically over the last few years as buyers become
More informationInbound Recruiting. Using Inbound Marketing Strategies To Recruit Top Talent
Inbound Recruiting Using Inbound Marketing Strategies To Recruit Top Talent Attracting the right job candidate to your company is like attracting the right customer to your products. If you can find the
More informationHOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine
HOW TO TURN A Single E-Book Into a 0+ Piece Content Marketing Machine Table of Contents! Introduction. Blogs 2. Audio & Video 3. Promotion 4. Social Media 5. Branding 6. Visual Content 7. Additional Content
More informationOnline Presence: What SMBs Want
Online Presence: What SMBs Want How to successfully provide digital offerings to your SMB customers April 2015 An ebook by Contents Introduction...3 5 Facts about what SMBs want from online presence...4
More informationPOWER YOUR ECOMMERCE BUSINESS
ebook POWER YOUR ECOMMERCE BUSINESS With Referral Marketing Did you know that customers are 4 times more likely to buy when referred by a friend? Learn how to launch a successful ecommerce referral marketing
More information5 STEPS to INCREASE WEBSITE LEADS. An Introduction to Inbound Marketing. a product of the minds @
5 STEPS to INCREASE WEBSITE LEADS An Introduction to Inbound Marketing a product of the minds @ Five Steps to Increase Website Leads Introduction Inbound Marketing isn t a fad - it s a proven strategy.
More informationContent Marketing in 2014:
Benchmark Report Content Marketing in 2014: Sponsored By: 2014 Demand Metric Research Corporation in Partnership with Ascend2. All Rights Reserved. TABLE OF CONTENTS 3 Executive Summary 10 Content Campaign
More informationBest Practices of Mobile Marketing
Best Practices of Mobile Marketing With the advent of iphone, Android phones, and tablets, adoption of the mobile is contagious, and will continue in the coming years as well. The market penetration of
More informationEMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015
EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015 FIND. NURTURE. CONVERT. Research Conducted by Ascend2 in Partnership with Dun & Bradstreet NetProspex OVERCOMING THE MOST CHALLENGING OBSTACLE TO EMAIL SUCCESS.
More informationTransform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management.
Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management. September 2012 OptifiNow September 2012 Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead
More informationMARKETING TO THE NEW CONSUMER. PART THREE Taking Advantage of New Marketing Touchpoints in the Active Evaluation Stage
MARKETING TO THE NEW CONSUMER PART THREE Taking Advantage of New Marketing Touchpoints in the Active Evaluation Stage For Part Three of this series, we are in the Active Evaluation Stage of the Customer
More informationMARKETING AUTOMATION:
MARKETING AUTOMATION: A Proven Way to Become Indispensable TABLE OF CONTENTS MARKETING GETS A MAKEOVER... 4 AUTOMATION IN ACTION... 4 ADVANCING MARKETING AUTOMATION TO THE HIGHER UPS... 5 MONEY TALKS...
More informationHOW CONTENT MARKETING FILLS THE SALES FUNNEL
HOW CONTENT MARKETING FILLS THE SALES FUNNEL Are you driving enough prospects into your sales funnel? Are you qualifying enough prospects as sales leads? Are you converting qualified leads into customers?
More informationTHE ECOMMERCE MARKETING GUIDE TO FACEBOOK
ADVANCED THE ECOMMERCE MARKETING GUIDE TO FACEBOOK A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the below description to determine if your level matches
More informationHow To Market Your Website Online
Social Media Marketing and Online Reputation Management Partnership Plan 1 Introduction Connect to Modern Consumers in a Digital World As the world continues to move into the cloud, consumers are shifting
More informationInbound Marketing ebook for Managed Service Providers
Inbound Marketing ebook for Managed Service Providers Guide to Leverage Inbound Marketing to Generate Leads and Grow Your Revenue! Published by: Inbound Marketing ebook for Managed Service Providers Author:
More information5 Tips for Growing Your Business with Social. Social Marketing in Action at T.H. March
5 Tips for Growing Your Business with Social Social Marketing in Action at T.H. March Oracle Modern Best Practice for Social Creates Real Business Opportunities Social marketing has existed as we know
More informationTHE 10 Ways that Digital Marketing + Big Data =
1 Ways that Digital Marketing + Big Data = Sales Productivity The best global companies are transforming the way they market and sell. Here s how! Evolves into Digital TOP 10 about us MarketBridge is a
More informationSuccessful Analytics for Retail Marketers
Successful Analytics for Retail Marketers Best practices for integrating analytics into your marketing strategy In the highly competitive retail marketplace, there is always a need to try and stay one
More informationMARKETING AUTOMATION STRATEGY B2B BENCHMARKS FOR 2015
MARKETING AUTOMATION STRATEGY B2B BENCHMARKS FOR 2015 FIND. NURTURE. CONVERT. Research Conducted by Ascend2 in Partnership with Dun & Bradstreet NetProspex IF YOU HAVEN T YET, THE TIME IS NOW TO DEVELOP
More informationMARKETING AUTOMATION PLAYBOOK 2014
MARKETING AUTOMATION PLAYBOOK 2014 Nestor Galina, 2009 Madison Logic. 2014 EXECUTIVE SUMMARY Marketing Automation has gotten a lot of recognition lately and for the right reasons. Marketers should be asking
More informationInbound Marketing: Best Practices
423-797-6388 www.nektur.com mgmt@nektur.com Inbound Marketing: Best Practices We believe in empowering brands with the tools to achieve sustainable growth. Outline 1. 10 Suprising Facts 2. Email Marketing
More informationTop 5. Digital Marketing Services for Local Businesses
Top 5 Digital Marketing Services for Local Businesses Lead generation, search engine optimization and transparent analytics - trying to understand these things is enough to make your head spin.? into How
More informationThe Evolution of Social Media Marketing: 9 trends to know now.
The Evolution of Social Media Marketing: 9 trends to know now. It s hard to think of a time when social media didn t exist when people of all ages weren t snapping photos of their food, sharing selfies
More informationDigital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND
DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND 1 BIGSHOT ' s ALL-INCLUSIVE MARKET ING SOLUTION...can provide you with the right content, expert design work, and marketing
More informationBUY. Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform. February 2014. 1.877.AMPUSH.1 info@ampush.com
BUY Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform February 2014 1.877.AMPUSH.1 info@ampush.com TABLE OF CONTENTS Executive Summary 3 The Mobile Advertising Opportunity 4 E-Commerce
More informationHow to Create a Content Strategy to Drive Each Stage of the Sales Funnel
How to Create a Content Strategy to Drive Each Stage of the Sales Funnel 1 How to Create a Content Strategy to Drive Each Stage of the Sales Funnel Copyright 2014 Mooloop Ltd All Rights Reserved You re
More informationEmail Marketing Automation and Analytics. Are You Getting the Most out of your Website? Asheville Chamber of Commerce Nov 11, 2014
Email Marketing Automation and Analytics Are You Getting the Most out of your Website? Asheville Chamber of Commerce Nov 11, 2014 Overview Marketing Funnel Objectives of Online Marketing Free Analytics
More informationPROVING THE ROI FOR INBOUND MARKETING PROVING THE ROI FOR INBOUND MARKETING DELIGHT INBOUND
PROVING THE ROI FOR INBOUND MARKETING DELIGHT 1 INBOUND PROVING THE ROI FOR INBOUND MARKETING BIGSHOT Inbound is a full-service advertising agency located in Kansas City, Missouri. We can assist you in
More informationCONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES
CONTENT MARKETING FOR B2B SOFTWARE COMPANIES 1 INTRODUCTION If you re a B2B software company trying to grow, you must find effective ways to build brand awareness, connect with customers and prospects,
More informationOnline Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness
Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness 2015 Texas CASA Conference San Marcos, Texas November 6, 2015 43 Applicants 26 Advocates October 2014 September 2015 1
More informationWHITE PAPER 2012 Online Marketing Trends. 2012 Online Marketing Trends. www.apogeeresults.com. Why Personas?
The online marketing landscape is changing, there s no denying that fact. Those changes, while foreseeable, often come with their own set of questions. How do I implement that? How do we address this issue?
More informationTop 5 Keys to Generating Leads On Your Website
Top 5 Keys to Generating Leads On Your Website Top 5 Keys to Generating Leads On Your Website Online marketing is not a new concept. Businesses have long been integrating online advertising tactics into
More informationState of Search Marketing 2014
Research State of Search Marketing 2014 Search Marketing Survey Report April 2014 State of Search Marketing 2014 While Marketing has undergone dramatic change in the last few years; Search Marketing undergoes
More informationOnline Marketing Training
Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the
More information10 TIPS FOR ACCELERATING YOUR PIPELINE
10 TIPS FOR ACCELERATING YOUR PIPELINE Accelerate the Funnel The average sales cycle length has increased 22% over the past five years due to more decision makers being involved in the buying process (SiriusDecisions).
More informationHow to Attract Attention to Your Brand
How to Attract Attention to Your Brand In marketing, your goal is to attract and stay top of mind with a wide audience of good prospects. After all, if you aren t, someone else is (Hint: Your competitor).
More informationTHE DIFFERENCE BETWEEN INBOUND MARKETING & CONTENT MARKETING
EBOOK THE DIFFERENCE BETWEEN INBOUND MARKETING & CONTENT MARKETING By Michael Gabriel THE DIFFERENCE BETWEEN INBOUND MARKETING AND CONTENT MARKETING 1 The difference between Inbound Marketing & Content
More informationInbound Marketing White Paper: What Every CEO/CMO/CFO Should Know. By Cary Baskin Managing Partner The Marketing Department Malvern, PA
Inbound Marketing White Paper: What Every CEO/CMO/CFO Should Know By Cary Baskin Managing Partner The Marketing Department Malvern, PA Copyright, November 2013, The Marketing Department, Malvern, PA. All
More informationCREATE A MARKETING PLAN
CREATE A MARKETING PLAN IN 10 EASY STEPS WORKING OUT A PLAN Building a marketing plan is a lot like the first time you go to a gym. There s some apprehension, some indecision, and as a whole you may not
More informationThe B2B Marketing Landscape...2. Why Marketing Automation?...3. Maximize ROI...4. Drive Sales & Accelerate the Funnel...6
Table of Contents Interested in what marketing automation can do for your marketing and sales teams? Peruse through our CMO Toolkit to get information about the marketing automation capabilities that you
More informationDigital Marketing in Travel: 2016 TREND REPORT
20 16 Digital Marketing in Travel: 2016 TREND REPORT WHAT S INSIDE The trends you should be watching in 2016 Welcome to our annual digital marketing trends report. We ve analysed and distilled a multitude
More informationThey have way too many things to do already. Not enough time to do them. They don't know how to get started with new marketing projects.
1 Table of Contents Introduction 3 1. Buyer Personas 4 2. Web Design & Mobile Marketing 5 3. Increasing Personal Productivity 5 4. Search Engine Optimization 6 5. Understanding Google Analytics 6 6. Lead
More informationCHANGES IN THE PROFESSIONAL SERVICES MARKETING MIX: Traditional vs. Online Marketing
CHANGES IN THE PROFESSIONAL SERVICES MARKETING MIX: Traditional vs. Online Marketing BY SYLVIA S. MONTGOMERY Over 20 years ago, Phillip Kotler, recognized by many as the father of marketing, warned that
More informationCLOSED-LOOP REPORTING
1 CLOSED-LOOP REPORTING MODASSIC MARKETING 2 CONTENTS HOW CLOSED LOOP MARKETING WORKS 8 WHAT YOU NEED TO SET UP CLOSED-LOOP MARKETING 19 BECOME A BETTER MARKETER BY CLOSING THE LOOP 25 HOW TO FIX A BROKEN
More information1. Increase inbound leads to your website at a low cost. 2. Be seen as a thought leader in your industry through education and engagement
01 How to Use This Plan There are a lot of moving parts to creating the perfect content marketing plan. You have to consider staffing, persona development, content themes, and more. So how do you put it
More informationLEAD NURTURING 5 REASONS YOU CAN'T IGNORE LEAD NURTURING 10 FUNDAMENTALS FOR YOUR SUCCESS
LEAD NURTURING 5& 10 5 REASONS YOU CAN'T IGNORE LEAD NURTURING 10 FUNDAMENTALS FOR YOUR SUCCESS According to a report from Forrester Research, companies that excel at lead nurturing generate 50% more sales-ready
More informationEm@il Marketing integration and automation tactics that lift conversions and boost ROI.
Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.
More informationEssential. Guide to Inbound Marketing. For Business Owners & Executives. The
The Essential Guide to Inbound Marketing For Business Owners & Executives a g u i d e f o r i n c r e a s i n g r e v e n u e a n d g e n e r a t i n g i n b o u n d m a r k e t i n g l e a d s f a s t
More informationOnline and Social Media Marketing Certificate Program. Syllabus
Online and Social Media Marketing Certificate Program Syllabus Instructor: Karen Porter The Online Marketing and Social Media Certificate program is designed to give its students a practical education
More informationAttention B2B Marketing Professionals: Why you could be losing up to 80% of your sales (and what you can do to keep them.)
Special Bonus: Lead Nurturing Workbook to help you optimize your content and stop losing leads. Attention B2B Marketing Professionals: Why you could be losing up to 80% of your sales (and what you can
More informationDefining Social Media. 7 Golden Rules to Successful Social Media in Business
Defining Social Media Social media isn t just a handful of social networks, it s anywhere on the web where you can interact and share your thoughts with others, ie most of the internet. It s also not stand
More informationSocial media 101. Social Enterprise East of England: Boot Camp. 5 June 2014
Social media 101 Social Enterprise East of England: Boot Camp 5 June 2014 Programme How you can build a great personal social media presence Social media strategy essentials How to measure success Community
More informationGUIDE CONTENT MARKETING 101. How to make it work for your business from strategy to execution. Firstbase
GUIDE CONTENT MARKETING 101 How to make it work for your business from strategy to execution Firstbase 1. WHAT IS CONTENT MARKETING AND WHY SHOULD YOU CARE? INTRODUCTION To understand the enormous potential
More informationInbound Marketing Overview. January 26, 2015 BEC 382
Inbound Marketing Overview January 26, 2015 BEC 382 Past Week Presented Marketing Plan to Nonprofit Interviews for Fund Raising Campaign Pitched Robotics Firm Met with University admissions Met with two
More informationJanuary/February 2015. 2015-2016 Foresight Report
w w w.di.net V o l u m e 21 N u mber 1 2015-2016 Foresight Report 58 How SEO Can Help Your Firm Grow There s something about the phrase Search Engine Optimization that causes eyes to glaze over and makes
More informationInbound Marketing Methodology
White Paper Inbound Marketing Methodology The best way to turn strangers into customers and promoters of your business. The proven methodology for the digital age Since 2006 inbound marketing has been
More informationThe Top B2B Marketing Trends to Prioritize
The Top B2B Marketing Trends to Prioritize B2B marketing is undergoing seismic transformations. With a focus on attracting and engaging a better target audience, tactics, tools, and strategies are evolving
More informationUSING SOCIAL MEDIA EFFECTIVELY TO MAKE
[Type text] 3/23/2012 HMI USING SOCIAL MEDIA EFFECTIVELY TO MAKE THE MOST OF YOUR FARM BUSINESS Contents What Is Inbound Marketing?... 2 Part I: Introduction to Inbound Marketing... 3 Part II: Get Found
More informationA Beginner's Guide to E-Commerce Personalization
A Beginner's Guide to E-Commerce Personalization CommerceSciences.com Contents Introduction... 1 Real-Time Offers & Website Personalization... 3 Creative Messaging That Really Matters... 5 Drawing Your
More informationWhite paper. 7 key steps to a great sales pipeline. your technology, expertly marketed
White paper 7 key steps to a great sales pipeline The efficiency of your sales pipeline is the key to your delivery of new business. Take these 7 steps and you are guaranteed to be on the right path to
More informationInbound Digital Marketing Proposal Webfactories
Inbound Digital Marketing Proposal Webfactories Prepared For Sample Company SAMPLE COMPANY Created By Richie Parsotan Webfactories orders@webfactories.biz http://www.webfactories.biz Proposal Letter Sample
More informationOMNI-CHANNEL MARKETING. Top 9 Questions
OMNI-CHANNEL MARKETING Top 9 Questions TABLE OF CONTENTS 2 3 5 7 8 9 10 11 12 13 14 15 16 Table of Contents Introduction Top 9 Questions How does omni-channel differ from multi-channel marketing? Why is
More informationContent is King, Strategy is Queen. A Springboard E-Book
Content is King, Strategy is Queen A Springboard E-Book Content is King Advances in Web-based technology have ushered in a new era of content creation. Barrier to entry for publishers is lower than ever
More information5 Tips For Setting Measurable. Social Media Goals. 5 Tips for Measurable social media goals
5 Tips For Setting Measurable Social Media Goals 1 introduction Five practical tips for setting measurable social media goals Social media participation has become a must for businesses today. A survey
More informationCompany Pages and Followers
Company Pages and Followers Relationships That Drive Results 5 steps to engaging followers on LinkedIn linkedin.com.companies 1 Table of contents Intro 03 03 Engage followers 07 01 Establish your presence
More informationSOCIAL MEDIA MARKETING & MORE
TACTICAL PLAN AND PROPOSAL SOCIAL MEDIA MARKETING & MORE Revised: January 2015 Address 19854 Vermont Ln Huntington Beach, CA www.volkmediala.com Contact VOLK Media (855) 872-4335 info@volkmediala.com Background
More informationMARKETING METHODS TO ATTRACT CUSTOMERS
THE TOP 8 WAYS TO LEVERAGE NEW ONLINE MARKETING METHODS TO ATTRACT CUSTOMERS A PRACTICAL GUIDE TO DIGITAL MARKETING TABLE OF CONTENTS 3 Inbound Methodology 9 Mobile Friendly Website 12 Blog Regularly 17
More informationHow to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com
USING SOCIAL MEDIA How to Use Social Media to Enhance Your Web Presence FOR BUSINESS www.climbthesearch.com s Share WRITTEN Khoi Le Marketing Director khoi@climbthesearch.com 2 INTRODUCTION If you or the
More informationINBOUND MARKETING. should do online. Put up a website? Google Adwords? Facebook Ads? Both? Something else?
1 INBOUND MARKETING Digitally marketing a product or service can get complicated. Before digital came along things seemed easier. Consider a farmer s market: a farmer has a product and displays it on a
More informationMARKETING AUTOMATION & YOUR CRM THE DYNAMIC DUO. Everything you need to know to create the ultimate sales and marketing tool.
MARKETING AUTOMATION & YOUR CRM THE DYNAMIC DUO Everything you need to know to create the ultimate sales and marketing tool. Table of Contents Introduction...3 Chapter 1: What Is Marketing Automation?...4
More informationHOW TO CHOOSE A DIGITAL MARKETING AGENCY
Guide: HOW TO CHOOSE A DIGITAL MARKETING AGENCY Make sure they practice what they preach. CONTENTS 3 Introduction 4 Website 6 8 10 SEO 12 Content Marketing Inbound Marketing Social Media Marketing 14 Conclusion
More informationFive Guys. Case Study: How Five Guys empowers over 1,200 franchisees on social with Hootsuite
Case Study: Five Guys How Five Guys empowers over 1,200 franchisees on social with Hootsuite In 1986, Five Guys opened its first location in Arlington, Virginia as a familyrun restaurant named after, you
More information3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING
3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 2 2011 by Mark Mathson This work is licensed under the Creative Commons Attribution 3.0 United States License. Please feel welcome to share
More informationOnline Lead Generation:
Online Lead Generation: A Guide for B2B Owners & Marketers Online Lead Generation: A Guide for B2B Owners & Marketers Table of Contents Introduction 21 Key Research Findings About Lead Gen The Role of
More informationThe Ultimate Guide to B2B Lead Nurturing
The Ultimate Guide to B2B Lead Nurturing What is Lead Nurturing? Your current database is a goldmine. By focusing on the leads you already have, you have the potential to apply the kind of strategies that
More informationmarketingcopilot Find Customers. Keep Customers.
B2B companies that blog generate 67% more leads per month than those who don t.$118.4 billion will be spent on content marketing, video marketing, and social media in 2013. So there is a good chance your
More informationWritten by: Francois Muscat, Digital Marketing Expert
Written by: Francois Muscat, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. In the past, businesses could get away with sending
More informationOmnichannel Strategy Adoption At Tipping Point, Marketers Share Action Plans
Omnichannel Strategy Adoption At Tipping Point, Marketers Share Action Plans By Karlene Lukovitz Industry Report by Exclusive Sponsor Introduction Marketers are keenly aware of the tremendous potential
More information5 - Low Cost Ways to Increase Your
- 5 - Low Cost Ways to Increase Your DIGITAL MARKETING Presence Contents Introduction Social Media Email Marketing Blogging Video Marketing Website Optimization Final Note 3 4 7 9 11 12 14 2 Taking a Digital
More informationLeveraging Big Social Data
Leveraging Big Social Data Leveraging Big Social Data New ways of processing and analyzing Big Data have led to innovations across many industries from software that can diagnose Parkinson s to earthquake
More information5 KEYS TO CREATING AWESOME CONTENT FOR SOCIAL CAMPAIGNS
5 KEYS TO CREATING AWESOME CONTENT FOR SOCIAL CAMPAIGNS PRESENTED BY Satisfying the consumer s need for useful content requires an authentic, organic, and dedicated voice that leverages the reputations
More information4.5% 2014 Digital Marketing Optimization Survey results > 4.5% Top lessons learned from the leaders
2014 Digital Marketing Optimization Survey results Top lessons learned from the leaders Table of contents 1: Introduction 2: Five lessons from the top 20% #1: They test to make decisions 3: #2: They put
More informationNew Solutions New Opportunities
New Solutions New Opportunities What is Penton Marketing Services Penton Marketing Services offers a full range of content solutions, digital services and lead nurturing and qualifying services that leverage
More informationPartner Marketing Playbook. A guide to integrating the SharedVue platform into your existing marketing mix
Partner Marketing Playbook A guide to integrating the SharedVue platform into your existing marketing mix SharedVue Marketing Playbook foreword In a busy world of managing relationships with customers
More informationNew Research Identifies Four Distinct Types of Small Business Technology Buyers. How attitudes and beliefs influence purchasing behavior.
New Research Identifies Four Distinct Types of Small Business Technology Buyers How attitudes and beliefs influence purchasing behavior. Tracie Rollins, Infusionsoft August 2013 New Research Identifies
More informationPlus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.
1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is
More information10 Steps to Turn Your Website Redesign into an Inbound Marketing Machine
x _ 10 Steps to Turn Your Website Redesign into an Inbound Marketing Machine Introduction It happens to all organizations. One day you wake up and notice that your company s website needs a major refresh.
More informationThe Partner s Guide to the Best Kept Secrets of Online Lead Generation
The Partner s Guide to the Best Kept Secrets of Online Lead Generation Executive Summary Professional services firms may not be left with a choice as to whether or not to do inbound marketing and online
More informationTop 4 Ways Social Media is Helping to Reshape Marketing
Top 4 Ways Social Media is Helping to Reshape Marketing How implementing social media into your business strategy can position your brand for the better Inside, you ll find information on: The ever-changing
More informationInbound Marketing - A New Format
MAURICE BRETZFIELD INBOUND MARKETING INSIGHT 515 West 110th Street, 5C, New York City, NY 10025 (917) 515-6957 maurice.bretzfield@gmail.com www. mauricebretzfield.com Inbound Marketing Course Syllabus
More informationWEBSITE & DIGITAL MARKETING MUST HAVES NOVEMBER 9 TH, 2015 What They Are, Why You Need Them & How They Will Make Your Business Succeed Online
WEBSITE & DIGITAL MARKETING MUST HAVES NOVEMBER 9 TH, 2015 What They Are, Why You Need Them & How They Will Make Your Business Succeed Online The Internet is in a constant state of change and websites
More informationDIGITAL DEMAND GENERATION
THE MARKETER'S GUIDE TO DIGITAL DEMAND GENERATION A How-to Guide for Creating an Effective Inbound Marketing Campaign to Create Leads & Drive Sales TABLE OF CONTENTS INTRODUCTION...... 3 CHAPTER 1: Characteristics
More information