Digital Engagement Strategies
|
|
- Sheena Malone
- 8 years ago
- Views:
Transcription
1 Digital Engagement Strategies
2 You obtain trustful insights and interact only with Senior Consultants We bring more value because you interact only with senior account managers & senior consultants. You get deeper and more actionable insights Our team of consultants consist of researchers, marketing, digital and sales experts. We work together to better understand the information and provide you with best insights from different perspectives. You stay ahead of competition We use the most efficient and modern research techniques. We focus on the latest trends and understand the way modern consumer thinks and acts. Quality in everything We are ESOMAR members and we respect high quality standards for marketing research.
3 Digital Engagement Strategies - Intro Digital is changing fast: Facebook has changed the rules Bloggers are more and more used in campaigns Vlogging appeared as a new phenomenon YouTube is growing Online advertising is more and more creative Viral marketing may promote your brand more than ever The consumer is more connected and empowered We connect you to the present! How the new digital & online changes impact your brand? What digital segments exists and how to approach them? What channels are best for you now? How can you increase your Return On Investment on digital channels? How to differentiate when communicating to digital consumers?
4 How The Project Works: Step 1: Research Online quantitative research in order to show the importance of each modern marketing technique for your industry Sample: online panel, 1200 respondents, urban representative Step 2 (optional): Ideas Incubator Online Community. We recruit a mix of digital users: Creative (Idea Generators), Critics (Challengers) & Participative (Validators). They are included in an online community. With their help, you can: Generate creative ideas for your campaigns Test your marketing and communication ideas Gain even more insights about the modern consumer & how it can help your brand
5 Step 1: Quantitative Project Details Study Periodicity: yearly Sample size: 1200 respondents Deliverables: Actionable report with Management Summary Recommendations Timings: Pre-enrolement: April 30, 2015, Report availability: June 30, 2015 The standard report is personalized by using specific targets, analyzed together with the representative sample Youngsters High Income Earners Consumers of your brand/ competition s Early Adopters Business persons + More than 300 variable
6 Step 2: Ideas Incubator (optional) - Details Methodology: Online Community Number of participants: 20 participants Deliverables: Management Summary Report with focus on actionable recommendations Timing: 17 working days The recruitment is very important for this part of the project. We will carefully recruit a relevant mix of consumers in order to: Generate ideas/ improve ideas (creative persons) Challenge the ideas (critical persons) Validate the ideas (rational and communicative persons) Purposes Find more applicability for your brand regarding the insights from the study Generate new ideas Test your future communication and product ideas
7 Themes We Focus On Engage Through: Channels & Behaviours Bloggers & Vloggers Social Media Viral marketing campaign ingredients Activities performed online Online TV, online radio, online press Most accessed online websites Online Ads Engage Through: Attitudes & Tone Of Voice Learning from actual online brands communication: reasons of satisfaction, things to improve Expectations from brands that communicate through particular channels Online perception of your industry: emotions to transmit, tone of voice, content
8 Detailed Content Of The Quantitative Study (1) Bloggers & Vloggers Social Media Online behavior: What bloggers to include in your campaign? What image each blogger transfers to your brand? Awareness (aided) Read bloggers / watched vloggers Reasons of reading each blogger / vlogger Bloggers and vloggers perception Brand association with each blogger / vlogger Type of read blogs/vlogs (niche, generalists etc.) Profile of blog and vlog audience What channels to use? What services to provide through social media? What content to provide? Awareness of the networks & Used networks Profile of users of each network Reasons for using each network Reasons for accessing brand content on each network, new ways of interacting with brand content on social media Brands associated with each network Brands presence on social media: perception Attitudes towards brand endorsers on social media With what rising behaviors to associate to be in front of competition? Where to be present in the digital landscape? Online activities Most often accessed websites Reasons for using internet Usage of Online TV Online radio Online press
9 Detailed Content Of The Quantitative Study (2) Engaging Through Online Ads What ADs perform best? How the ADs help be beyond clicks? What to include in your Ads? Brands visible through online ads Last type of online ad they remember Reasons of memorability Emotions triggered by the ad Triggered actions and how they interacted with the ad (click, search, access website, share etc.) Preferred type of ads (evaluation of different ad formats): Viral Marketing How to generate viral content? What content people share (executional and emotional point of view) Why do they share content How do they share content What sources they use to get shareable content Online Attitude &Tone Of Voice What tone of voice, content & emotions to transmit to digital consumers? Reasons of satisfaction for online communication, best examples Reasons of dissatisfaction for online communication, things to improve Expectations from brands that communicate through particular channels With what content each industry should associate online Tone of voice should be used online by each industry Emotions to be transmitted online by each industry
10 Timing & Investment Timing Pre-enrolement May 31, 2015 Quantitative Research Report July 30, 2015 Idea Incubator TBD with each client Prices Price Pre-enrolled client Research Report (all consumers + one target personalization) 3500 EUR 2900 EUR Ideas Online Incubator (optional) 3000 EUR 2300 EUR + Pre-enrolled client have the possibility to calibrate the questionnaire together with us *The price is without VAT, 50% is paid in advance, 50% after report delivery
11 Thank You for your time! For more information please contact us: Dr. Traian Nastase, , Dr. Andrei Canda, ,
Five Reasons Brands Should Start Influencer Marketing... and what that means for your bottom line
Five Reasons Brands Should Start Influencer Marketing... and what that means for your bottom line www.findyourinfluence.com Five Reasons Brands Should Start Influencer Marketing and what that means for
More informationPERFORMANCE DIGITAL PLATFORMS
1 PERFORMANCE DIGITAL PLATFORMS www.tneniaga.com DISCOVERY & CONSULTANCY 2 Viable opportunities Cool facts 18m 88% Facebook users in Malaysia People use the internet as part of their daily routine 79%
More informationInbound Marketing. Research Summary Report. Reaching the Next Level of Marketing Performance
Reaching the Next Level of Marketing Performance Inbound Marketing Research Summary Report Ascend2 Research Conducted in Partnership with Leading Marketing Solution Providers Inbound Marketing Research
More informationSocial media 101. Social Enterprise East of England: Boot Camp. 5 June 2014
Social media 101 Social Enterprise East of England: Boot Camp 5 June 2014 Programme How you can build a great personal social media presence Social media strategy essentials How to measure success Community
More informationWebsite Marketing Optimization Benchmark Summary Report
Website Marketing Optimization Benchmark Summary Report The most challenging obstacles to website marketing optimization success in the year ahead and how marketers plan to overcome them. Ascend2 Research
More informationSocial Media Strategy
Marketing Strategy and Performance Benchmarks Social Media Strategy Research Summary Report Ascend2 Research Conducted in Partnership with Leading Marketing Solution Providers Social Media Strategy Research
More informationDigital Marketing Strategy
Reaching the Next Level of Marketing Performance Digital Marketing Strategy Research Summary Report Ascend2 Research Conducted in Partnership with Leading Marketing Solution Providers Digital Marketing
More informationSocial Media Analysis and Audience Engagement
Solution in Detail Media and Marketing Executive Summary Contact Us Social Media Analysis and Audience Engagement Analyze Social Media and Engage Customers Audience Engagement Consumer Experiences Social
More informationNITB Social & Digital Marketing. Crom Estate by Finn Beales Instagram Blogger
NITB Social & Digital Marketing Crom Estate by Finn Beales Instagram Blogger Digital marketing is at the centre of NITB s strategy to promote Northern Ireland as a tourist destination. NITB Marketing Strategy
More informationBenchmark Summary Report
SEO Marketing Benchmark Summary Report The most challenging obstacles to Search Engine Optimization success in the year ahead and how marketers plan to overcome them. Ascend2 Research Conducted in Partnership
More informationMarketing Automation
Marketing Automation Benchmark Summary Report The most challenging obstacles to marketing automation success in the year ahead and how marketers plan to overcome them. Ascend2 Research Conducted in Partnership
More informationMobile Marketing. Benchmark Summary Report
Mobile Marketing Benchmark Summary Report The most challenging obstacles to mobile marketing success in the year ahead and how marketers plan to overcome them. Ascend2 Research Conducted in Partnership
More informationSocial Media Marketing
Social Media Marketing Research Benchmarks The most challenging obstacles to social media marketing success in the year ahead and how marketers plan to overcome them. Client Connection Research conducted
More informationMarketing Automation Strategy SURVEY SUMMARY REPORT
MARKETING PRACTICES AND PERFORMANCE BENCHMARKS Marketing Automation Strategy SURVEY SUMMARY REPORT Monthly Research Series Conducted in Partnership with Leading Marketing Solution Providers Marketing Automation
More informationData-Driven Marketing
Marketing Practices and Performance Benchmarks Data-Driven Marketing Research Summary Report Ascend2 Research Conducted in Partnership with Leading Marketing Solution Providers Data-Driven Marketing Research
More informationMarketing Communication in Digital Environment
Marketing Communication in Digital Environment What digital media has brought Dialogic communication Interactivity Engagement Relationship Speed/Instantaneous communication User generated content/customer-centricism
More informationBurson-Marsteller Website Benchmarking
Burson-Marsteller Website Benchmarking How well does your website serve your stakeholders? Every organisation has a broad spectrum of stakeholders ranging from customers or clients, suppliers and employees
More informationEmail List Growth SURVEY SUMMARY REPORT MARKETING PRACTICES AND PERFORMANCE BENCHMARKS
MARKETING PRACTICES AND PERFORMANCE BENCHMARKS Email List Growth SURVEY SUMMARY REPORT Monthly Research Series Conducted in Partnership with Leading Marketing Solution Providers Email List Growth Survey
More informationImpact of Social Media Marketing on SME Business Author:
Impact of Social Media Marketing on SME Business Author: Rahul Jain, Director Digital Marketing & Chief Strategist, InnoServ Digital, InnoServ Solutions Pvt. Ltd. ABSTRACT With the growth of Internet and
More information5 KEYS TO CREATING AWESOME CONTENT FOR SOCIAL CAMPAIGNS
5 KEYS TO CREATING AWESOME CONTENT FOR SOCIAL CAMPAIGNS PRESENTED BY Satisfying the consumer s need for useful content requires an authentic, organic, and dedicated voice that leverages the reputations
More informationAssessment Vocabulary Strategies. Advertiser. Describe three types of positions typically found in an advertising agency.
What is Advertising (1-2 days) (1) The student knows business concepts and explains how business satisfies economic needs. The student is expected to: (A) Categorize business activities as production,
More informationGoing Local Online. Broad Street Interactive www.broadstreetinteractive.com
Hyper- Going Local Online How Captures Local Users through custom hyper-local ad channels: Generating value for your online media budget. Online Tops Newspapers as news source The Internet is now the most
More informationMobile App Proposal 1-404-468-6325. - ReXpuestas - DeMarus@PHreshApps.com. April 16, 2014 http://phreshapps.com/rexpuestas-app/ Direct Contact.
Mobile App Proposal - ReXpuestas - April 16, 2014 http://phreshapps.com/rexpuestas-app/ Direct Contact 1-404-468-6325 Email DeMarus@PHreshApps.com TABLE OF CONTENTS 1. ReXpuestas 2. Introduction 3. Project
More informationThe Best and Most Innovative Ways to Onboard Students Using Social Media. Holly Rich Higher Education Client Partner @ Net Natives
The Best and Most Innovative Ways to Onboard Students Using Social Media Holly Rich Higher Education Client Partner @ Net Natives Contents Why is it important? The Loyalty Loop Content Types Social Media
More informationThe Power of Social Media in Marketing
The Power of Social Media in Marketing 1 Contents Executive Summary...3 What is Social Media Marketing?...3 Importance of Social Media Marketing...4 Promoting Through Social Media...5 Social Media Channels/
More informationMARKETING AUTOMATION
MARKETING AUTOMATION Benchmarks from the Agency Perspective What marketing automation success will look like in a year ahead and how agencies plan to achieve it, based on a broad-range of client experience.
More informationB2B Social Media Marketing LeadFormix Best Practices
Introduction Social media marketing is quickly becoming one of the most popular marketing techniques for B2B enterprises. Forrester Research predicts that companies will spend some $3.1 billion annually
More informationMeasuring the Results From 2012-2013
Integration: A look ahead to 2020 Dr. David B. Rockland, CEO and Partner Ketchum Research and Change Past Chairman, AMEC Ragan PR Measurement Conference March 12, 2015 SECURING A SEAT AT THE TABLE THE
More informationTaking Social Media Beyond The Buzz: Measuring The Effectiveness Of Social Media Brand Building
Taking Social Media Beyond The Buzz: Measuring The Effectiveness Of Social Media Brand Building Taking Social Media Beyond the Buzz: Measuring the Effectiveness of Social Media for Brand Building Background
More informationFactsheet: Market research
Factsheet: Market research A close understanding of the local childcare market and your customers needs is essential in order for your childcare business to succeed. Performing market research on potential
More informationWebsite Optimization Benchmarks for the B2B Marketing Channel
Website Optimization Benchmarks for the B2B Marketing Channel The most challenging obstacles to website marketing optimization success in the year ahead and how B2B marketers plan to overcome them. Ascend2
More informationSocial Media ROI. First Priority for a Social Media Strategy: A Brand Audit Using a Social Media Monitoring Tool. Whitepaper
Whitepaper LET S TALK: Social Media ROI With Connie Bensen First Priority for a Social Media Strategy: A Brand Audit Using a Social Media Monitoring Tool 4th in the Social Media ROI Series Executive Summary:
More informationLead Generation Strategy
Marketing Performance Benchmarks Lead Generation Strategy Research Summary Report Ascend2 Research Conducted in Partnership with Leading Marketing Solution Providers Lead Generation Strategy Research Summary
More informationThe Sales Lead System
The Sales Lead System Contents Intro... 3 Network Marketing Ad Basics... 3 Blogging... 4 Article Marketing... 4 Video Marketing... 5 E-mail Marketing... 6 Pay Per Click... 7 Banner Ads... 8 Social Marketing...
More informationDigital marketing & Audiences: what s all the buzz about?
Digital marketing & Audiences: what s all the buzz about? Audience Development & Innovation Lab Marco Odasso Digital Marketing Consultant marcoodasso@gmail.com 1 Media What we usually want from Social
More informationGet New Customers With YouTube Advertising
Get New Customers With YouTube Advertising What We Do We produce a 30 second video We find your target audience We keep you informed with reports Free of Charge We ensure that the right people see your
More informationSocial Media Monetizing ROI
How CMOs are Monetizing Social Marketing and Measuring ROI Introductions Justin Bridegan, Senior Marketing Manager MarketingSherpa / MECLABS Primary Research @JustinBridegan Sergio Balegno, Director of
More informationLeveraging. Digital Marketing. And Connecting With Healthcare Consumers. Presented by: Brandi Unger and Kirstie Hamel
Leveraging Digital Marketing And Connecting With Healthcare Consumers Presented by: Brandi Unger and Kirstie Hamel Who Amplified Digital is a digital marketing agency that helps local businesses connect
More informationThe Must Dos of Your Digital Strategy
Welcome The Must Dos of Your Digital Strategy Antonie Geerts Managing Director, Seditio Digital Consultancy @AntonieGeerts 2 About Seditio Putting our Clients first Digital Consultancy & Training We want
More informationthe social media ecosystem
the social media ecosystem contents the social media ecosystem the fundamentals the social media inferno reach and influence the new breed of e-consumers rules of engagement levels of engagement our approach
More informationConstant Contact Small Business Pulse The Health and Wellness of Small Businesses
Constant Contact Small Business Pulse The Health and Wellness of Small Businesses Based on Research Conducted in May 2012 Copyright 2012 Constant Contact Inc. 1 In This Report What s Keeping SMBs Up at
More informationKea Influencer Relations and Marketing for High-Tech & Technology Providers
Kea Analyst Relations Industry analysts play a key role in defining markets and educating buyers. We work with clients to identify and track the most influential and relevant industry analysts, and advise
More informationHigher Education in Further Education Webinar
Higher Education in Further Education Webinar Contents 1. Introduction 2. Make an HE Recruitment Calendar 3. Advertise across multiple platforms 4. Understand your digital audience 5. Engage students with
More informationCONSUMER EMAIL LIST MANAGEMENT Overcoming Challenges To Growing & Maintaining Your List CONSUMER EMAIL LIST MANAGEMENT
CONSUMER EMAIL LIST MANAGEMENT Overcoming Challenges To Growing & Maintaining Your List 1 Consumer Email List Management Ascend2 Research Conducted in Partnership with BlueHornet. This work is licensed
More informationTHINKING OF ENTERING?
Welcome to The Travel Marketing Awards 2016. GROSVENOR HOUSE Now in its eighth year The Travel Marketing Awards has evolved into one of the most credible events in the travel industry calendar, with agencies
More informationInfluencer Marketing: Introduction & Market Landscape
Influencer Marketing: Introduction & Market Landscape Influencer Marketing Overview This presentation provides an overview on the rise and increasing relevance of social influencers, and how they are impacting
More informationPRE-PROPOSAL GUIDE: MARKETING CAMPAIGN OR PROGRAM
PRE-PROPOSAL GUIDE: MARKETING CAMPAIGN OR PROGRAM 01 02 03 04 05 06 WHY IT MATTERS GETTING STARTED STRATEGY CONCEPT PLAN TYPICAL INVESTMENT AND TIMEFRAME 01. WHY IT MATTERS When you re revamping a marketing
More informationSample Reporting. Analytics and Evaluation
Sample Reporting Analytics and Evaluation This sample publication is provided with the understanding that company names and related example reporting are solely illustrative and the content does not constitute
More informationThe Perfect Digital Marketing Recipe For Your Business Success
The Perfect Digital Marketing Recipe For Your Business Success Executive Summary With a wide variety of options available to us, it can often be difficult to find the optimum combination of tools and techniques
More informationAdvertising and Marketing Overview Part 1. Learning Objectives. Business has only two functions - marketing and innovation. Milan Kundera 2/20/15
Advertising and Marketing Overview Part 1 Paul A Kiewiet MAS+ Learning Objectives Pt 1 focuses on Overview Pt.2 on Promotional Products role The 4 P s + 1 Marketing Advertising Branding Differences between
More informationARCHANT LONDON DIGITAL MEDIA PACK
2013 ARCHANT LONDON DIGITAL MEDIA PACK CONTENTS CONTENTS LEADERBOARD... 06 SUPER SKYSCRAPER... 07 MPU... 08 WEBSITE STATISTICS... 09 ONLINE DISPLAY ADVERTISING RATES... 10 PAGESUITE E-EDITION CLICK THROUGHS...
More informationGreenLotus.ca Bassem@GreenLotus.ca
The First Annual Conference of Islamic Economics & Islamic Finance, ECO-ENA, Inc., Canada Venue: Toronto University: Chestnut Conference Center August 30 th & 31 st, 2013 Bassem Ghali Founder & Head of
More informationCustomer Loyalty. A multi-channel approach. 25 April 2012
Customer Loyalty A multi-channel approach 25 April 2012 Introduction Douglas Blakey, Editor, Retail Banker International Ian Walsh, Retail Banking Partner, Boston Consulting Group Arunnima B S, Principal
More informationMonitoring the Social Media Conversation: From Twitter to Facebook
Monitoring the Social Media Conversation: From Twitter to Facebook Monitoring the Social Media Conversation: From Twitter to Facebook The prevalence of social media has not just grown but exploded. Millions
More informationOur unique perspective on brand and comms tracking
Our unique perspective on brand and comms tracking Hamish Asser Research Director Introducing BrandBox A powerful, flexible and transparent brand tracking tool that monitors brand performance and identifies
More informationSOCIAL MEDIA MEASUREMENT: IT'S NOT IMPOSSIBLE
SOCIAL MEDIA MEASUREMENT: IT'S NOT IMPOSSIBLE Chris Murdough A lot of excitement and optimism surround the potential of social media for marketers-after all, that is where attractive audience segments
More informationVideo Marketing for Financial Advisors How financial advisors can use online video to attract prospects and enhance their reputation
How financial advisors can use online video to attract prospects and enhance their reputation Hundreds of people visit your website long before they step foot in your office for this reason, it s important
More informationSOCIAL MEDIA STRATEGY Benchmarks From The Agency Perspective
SOCIAL MEDIA STRATEGY Benchmarks From The Agency Perspective How agencies plan to overcome new obstacles to achieving important social media marketing objectives, based on their broad-range of client experience.
More informationDigital Marketing Success & Rules of Engagement. Ann Burgraff Rowell annburgraff@yahoo.com
Digital Marketing Success & Rules of Engagement Ann Burgraff Rowell annburgraff@yahoo.com Digital / Social media is effective for: Promoting products and services Engaging with your customers / partners
More informationMARKETING AUTOMATION
MARKETING AUTOMATION Benchmarks for Small & Medium Businesses What marketing automation success will look like in a year ahead and how how small and medium businesses plan to achieve it. Ascend2 Research
More informationProfessional Diploma in Digital Marketing
Professional Diploma in Digital Marketing Agenda Day 1: Day 2: Day 3: Day 4: Day 5: to Digital Marketing Search Engine Optimisation Search Engine Marketing Email Marketing Digital Display Advertising Mobile
More informationCONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES
CONTENT MARKETING FOR B2B SOFTWARE COMPANIES 1 INTRODUCTION If you re a B2B software company trying to grow, you must find effective ways to build brand awareness, connect with customers and prospects,
More informationSocial Media Creating an Approach That Will Bring You More Business
2016 National Congress & Expo For Manufactured and Modular Housing Social Media Creating an Approach That Will Bring You More Business Sponsored by: Presented by: Beth Monicatti-Blank All Season Communications
More informationDO YOU YOU HAVE THE. Our experts can get you there REPUTATION MANAGEMENT
DO YOU YOU HAVE THE Our experts can get you there SEARCH ENGINE OPTIMIZATION SEARCH ENGINE REPUTATION MANAGEMENT EMAIL SOCIAL MEDIA WEBSITE DESIGN Rise to the top of search engine results! We ll help you
More informationget started with Content Marketing contrastcreative
get started with Content Marketing contrastcreative Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined
More informationCompany Pages and Followers
Company Pages and Followers Relationships That Drive Results 5 steps to engaging followers on LinkedIn linkedin.com.companies 1 Table of contents Intro 03 03 Engage followers 07 01 Establish your presence
More informationfactor The Quality of the Advertising impact in Premium and Luxury Campaigns
factor The Quality of the Advertising impact in Premium and Luxury Campaigns Consumers are now engaged in the era of new communications: they have access to more channels, more devices and more voices
More informationOnline Advertising Agency. www.m-m-g.com
Online Advertising Agency MOBILE ADVERTISING EMAIL MARKETING IN-GAME ADVERTISING VIDEO MARKETING SOCIAL ADVERTISING AFFILIATE MARKETING DISPLAY & BRANDING ABOUT US Mars Media Group was founded in 2003
More informationGet the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015
Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business February 19 th, 2015 About the Speaker Steve Weaver CEO, GrowthWeaver Steve Weaver is a successful entrepreneur,
More informationIndia Understanding the scale of change of online audiences and digital media in India
Image placeholder Digital Market Overview India Understanding the scale of change of online audiences and digital media in India The massive Indian market is changing fast. Internet access is mainstreaming
More informationSocial Listening & Analytics:
Social Listening & Analytics: A focus on TV broadcasters/producers Listening What is happening around a TV broadcast in social/online media? Analytics How is a TV broadcast performing/benchmarking? Benchmarking
More informationGetting Behind The Customer Experience Wheel
Getting Behind The Customer Experience Wheel Create a Voice of the Customer Program for your Organization In any business, serving your customers well is critical to success, loyalty and growth. But do
More informationWSI White Paper. Prepared by: Drew Himel Internet Consultant, WSI
Online Video Marketing How video is changing the way we find prospects and convert sales online WSI White Paper Prepared by: Drew Himel Internet Consultant, WSI Introduction Video is fast becoming one
More informationEmail List Growth from the Small and Medium-sized Business Perspective
Email List Growth from the Small and Medium-sized Business Perspective Ascend2 Research conducted in partnership with Allegra This work is licensed under the Creative Commons Attribution-NonCommercial
More informationWHITE PAPER Analytics for digital retail
WHITE PAPER Analytics for digital retail Introduction The advent of organized retail propelled businesses to reach out to a wider spectrum of consumers in an effort to increase market share. This gave
More informationManu Marketing. Boutique marketing services. Web Development & SEO Social Media Marketing Video Production Mobile Applications
Boutique marketing services List of services To stay competitive in today s market you need a website that will work for your business to keep your audience informed and connected to your message. Manu
More informationBigfork Present: Planning for Relevant Traffic
Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to
More informationWorking Together To Outrun Cancer
Lesson: Media Campaign Curriculum Connection: Media Literacy Grade Level: Intermediate Time: Approximately 100 minutes Lesson Snapshot Terry Fox knew that it was imperative to increase the overall awareness
More informationT I P S F O R E F F EC T I V E A DV E R T I S I N G YAKUP BAROUH M.A.
T I P S F O R E F F EC T I V E A DV E R T I S I N G 1 The advertising industry is becoming increasingly creative. Always try to get our attention in every way possible and sometimes are intended to disrupt
More informationGenius Mail: Hospitality. Unlock the marketing, sales and branding Potential of your most trusted and used business communication channel
: Hospitality Unlock the marketing, sales and branding Potential of your most trusted and used business communication channel Everyday Business Email Unlock the marketing, sales and branding potential
More informationIntegration of Social Media in Businesses
International Journal of Business and Social Science Vol. 5, No. 8; July 2014 Integration of Social Media in Businesses Mohammad Yousef Abuhashesh Doctoral student Argosy University Chicago, USA. Abstract
More information6 Tips for Reaching Boomers & Seniors with Digital Marketing
6 Tips for Reaching Boomers & Seniors with Digital Marketing Table of Contents 1 Reaching Boomers and Seniors with Digital Marketing 2 The Growing Boomer and Senior Demographic 3 Boomers and Seniors Are
More informationEngage Your Customers Online with the Right Social Media Management Package for Your Business!
Online advertising has become the most valuable and popular way of marketing available. Social Media allows quick and promising results to build an audience for your business and drive traffic to your
More informationNoor College of Professional Education. Management
Noor College of Professional Education Proposed Course Outline for Social Media Management (Digital Interaction) 532/1, Business Recorder Road, Garden East, Karachi. Tel: 021-32256161, 021-32251034. Email:
More informationOnline Marketing Training
Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the
More informationGUIDE CAMPAIGN MANAGEMENT BOARDS. How to Use Boards for. How to Set up a Board
How to Use Boards for CAMPAIGN MANAGEMENT BOARDS GUIDE How to Set up a Board BOARDS are highly customized, interactive dashboards that ubervu via Hootsuite users can personalize to fit a specific task,
More informationADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.
ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.in +91 9558821174 Who Can Join? Business Owners who want to attract more
More informationThe 6 Step Customer Advocate Marketing Handbook
The 6 Step Customer Advocate Marketing Handbook How to Motivate and Scale Advocates to Grow Your Business I THIS BRAND How to Motivate and Scale Advocates to Grow Your Business Intro: Part 1: Why Powering
More informationPosition Description Marketing Social Media Coordinator
About the Position About the Business Unit About Arts Centre Melbourne Position Description Marketing Social Media Coordinator Situated in the heart of Melbourne s cultural precinct, the Arts Centre Melbourne
More information6 SECRETS TO OFFERING EXCEPTIONAL CUSTOMER SERVICE. 2013 salesforce.com, inc. All rights reserved.
6 SECRETS TO OFFERING EXCEPTIONAL CUSTOMER SERVICE 2013 salesforce.com, inc. All rights reserved. > Intro INTRODUCTION The vast majority of people are not experiencing great service. Nearly a third of
More informationSo you think you ve got RPO?
So you think you ve got RPO? Are you getting enough of the right candidates? Are you measuring what good looks like? Do you have an EVP? Do you have a social media strategy? Do you have attrition or employee
More information**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS
Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social
More informationCUSTOMER SERVICE MEETS SOCIAL MEDIA: BEST PRACTICES FOR ENGAGEMENT
CUSTOMER SERVICE MEETS SOCIAL MEDIA: BEST PRACTICES FOR ENGAGEMENT 2009 RightNow Technologies. All rights reserved. RightNow and RightNow logo are trademarks of RightNow Technologies Inc. All other trademarks
More informationEmail Marketing Insight 2011
Email Marketing Insight 2011 A research project into Irish marketers use of email Produced by in conjunction with Contents Introduction 1 Foreword by Tom Trainor 1 Introduction by Andrew O Shaughnessy
More informationHow To Get A Better Car From A Car Dealer To A Car Buyer
Making Measurement Meaningful Why do we measure media and advertising? Track progress = Is everything going to plan? Analyse = Why isn t it going to plan? Fix the problem. Gain insight = Give me a better
More informationHMG Corporate Development Team. gloria.andreu@havasmg.com ines.campanella@havasmg.com oscar.munoz@havasmg.com santiago.murillo@havasmg.
HMG Corporate Development Team gloria.andreu@havasmg.com ines.campanella@havasmg.com oscar.munoz@havasmg.com santiago.murillo@havasmg.com NOTICE: Proprietary and Confidential All the content of this document
More informationGoogle AdWords Remarketing
Google AdWords Remarketing AdWords remarketing is not only great for driving visitors back to your website to convert but is also great at improving your branding which in effect increases conversion and
More informationTHE PURSUIT OF HAPPINESS: THE ROAD TO CUSTOMER ADVOCACY
THE PURSUIT OF HAPPINESS: THE ROAD TO CUSTOMER ADVOCACY Welcome to a world in which shoppers aren t just disrupting your brand conversations; they re having them without involving you. Retailers are no
More informationOutlook insights Hot Topics
Outlook insights Hot Topics Four forces reshaping the digital advertising landscape: mobile, video, native and programmatic www.pwc.com/outlook Four forces reshaping the digital advertising landscape:
More informationMultichannel Attribution
Accenture Interactive Point of View Series Multichannel Attribution Measuring Marketing ROI in the Digital Era Multichannel Attribution Measuring Marketing ROI in the Digital Era Digital technologies have
More information