Doina Alexei. Designing a Career in Fashion. Fashion Designer CAREER CLUSTER. Marketing

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1 Doina Alexei High chool: Fairfax Academy/outh Lakes High chool CE Programs of tudy: Family and Consumer ciences Additional tudies/raining: Parsons New chool for Design Art Foundation, 2009; Virginia Commonwealth University, Bachelor of Fine Arts, Fashion Design, 2012 Industry Certifications Offered: Fashions, extiles and Apparel Certification, Work Place Readiness kills Designing a Career in Fashion Doina Alexei knew she wanted a career in the fashion industry and her academy courses at the Fairfax Academy helped Doina design her future. Before I enrolled in the fashion design academy program, all I knew was that I wanted to be a fashion designer, but I had no idea how to go about realizing that dream. he fashion design program gave me a head start in understanding the design process from the developmental stages to production, giving me resources I still use today in maintaining my own clothing line. I learned to understand myself as a designer, be proactive in my career, and handle the demanding deadlines of the fashion industry. Now Doina is doing what she always dreamed of by designing clothes for her own brand and putting her mark on the fashion industry. Fashion Designer Fashion designers help create the billions of dresses, suits, shoes, and other clothing and accessories purchased every year by consumers. Designers must research current fashion and make predictions of future trends. hey work to create products that reflect what is happening all over the globe. Designers must have a strong eye for color and detail, a sense of balance and proportion, and an appreciation for beauty. Fashion designers also need excellent communication and problem-solving skills. Despite the advancement of computer-aided design, sketching ability remains an important advantage in fashion design. A good portfolio often is the deciding factor in getting a job. Art 1 & 2 Fashion Design 1 & 2 Fashion Introduction to Fashion and Interior Design Graduates interested in a career in fashion design can continue their studies at a variety of schools including: he Art Institutes of Philadelphia, Miami, and New York Fashion Institute of echnology Marymount University Parsons New chool of Design Rhode Island chool of Design (RID) avannah College of Art & Design Virginia Commonwealth University

2 , ales, & ervice Jinny Bennett n FAHION DEIGNER Fashion designers help create the billions of dresses, suits, shoes, and other clothing and accessories purchased every year by consumers. Designers must research current fashion and make predictions of future trends. hey work to create products that reflect what is happening all over the globe. Designers must have a strong eye for color and detail, a sense of balance and proportion, and an appreciation for beauty. Fashion designers also need excellent communication and problem-solving skills. Despite the advancement of computer-aided design, sketching ability remains an important advantage in fashion design. A good portfolio often is the deciding factor in getting a job. HIGH CHOOL: Fairfax Academy/Fairfax High chool CE PROGRAM OF UDY: Fashion Design ADDIIONAL UDIE/RAINING: Fashion Institute of echnology, Bachelor of Fine Arts, Fashion Design Major INDURY CERIFICAION OFFERED IN HIGH CHOOL: Fashions, extiles, and Apparel Certification Fit for Fashion Jinny Bennett, assistant designer for Leifsdottir, began designing her pattern for success while taking a fashion design class in high school. Fashion Design at the Fairfax Academy helped me find my true calling at such a young age. he courses adequately prepared me for what the industry and the Fashion Institute of echnology (FI) had in store. I went to college with the fundamental knowledge of garment construction as well as a basic artistic background. Looking back, it is such a privilege to have Fairfax County Public chools offer such a specialized and intensive course for young students. Electives to take in high school What to study after high school Academy graduates interested in a career in fashion design can continue their studies at a large variety of schools including: Art 1 & 2 Fashion Design 1 and 2 Fashion Introduction to Interior and Fashion Design he Art Institutes of Philadelphia, Miami, and New York Fashion Institute of echnology Marymount University Parsons chool of Design avannah College of Art & Design Virginia Commonwealth University OCOBER 2011 unday Monday uesday Wednesday hursday Friday aturday eptember 2011 M W F M November Columbus Day Halloween Many CE courses offer the opportunity for students to earn industry certifications. For more information on the certifications available visit W F

3 Alison Beshai High chool: Fair Oaks Classroom-on-the-Mall/Chantilly High chool CE Programs of tudy: Additional tudies/raining: Virginia Commonwealth University, Bachelor of Arts in Fashion Merchandising, 2010 Industry Certification Offered in High chool: National Professional Certification in Customer ervice and National Professional Certification in ales sponsored by the National Retail Federation Having a Career in What You Love... Alison Beshai is doing what she loves helping clients find and expand their fashion style. Alison was introduced to fashion and retail by a unique program offered through Fairfax County Public chool s (FCP) and the Fair Oaks Mall. his program allows students to use the mall as a learning laboratory while studying the elements of fashion marketing. he classroom-on-the-mall fashion marketing class was my first exposure and education in fashion and retail. his exposure lead me to pursue further education and eventually a career in the field. Alison is now enhancing her customers lives and style as a fashion stylist and personal shopper. Alison owns her own company and works as a freelance fashion and wardrobe stylist providing services that include editorial, print and runway styling, film wardrobe direction and styling, creative direction, and personal shopping/consulting. Fashion tylist tylists may provide services such as personal shopping, restructuring a client s entire wardrobe, reorganizing a client s closet, or other duties relating to the client s personal lifestyle. Good fashion stylists know how to accentuate the positive attributes of the people they dress. Choosing the right outfit to flatter someone in a way that is appropriate for a particular lifestyle is an art. Fashion styling requires extensive knowledge of the fashion industry and a knack for matching your clients with the clothing that will support the image they want to project. his career requires excellent interpersonal and communication skills as well as the ability to be organized, manage time effectively, and plan and control budgets. (en.wikipedia.org/wiki/wardrobe_stylist, com/art-careers/fashion-design/fashion-stylist-job) Entrepreneurship Fashion Design 1 & 2 Fashion 1 & 2 Introduction to Interior and Fashion Design Introduction to 1 & 2 Academy graduates interested in marketing and sales can continue their studies at a large variety of schools. A sample of programs includes: George Mason University Howard University Lord Fairfax Community College Northern Virginia Community College Old Dominion University Pennsylvania College of echnology University of Maryland Baltimore Campus Virginia Commonwealth University

4 Amanda Daucher High chool: Fairfax Academy/Madison High chool CE Programs of tudy: Family and Consumer ciences; Education Additional tudies/raining: Fashion Institute of Design and Merchandising, Major: Visual Communications Designing a Career in Fashion Industry Certifications Offered: Fashions, extiles and Apparel Certification; Workplace Readiness kills for the Commonwealth; National Professional Certification in Customer ervice/ales Amanda Daucher knew she wanted a career in the fashion industry and her high school courses helped Amanda design her future. he marketing and fashion courses I took at Madison and Fairfax Academy helped me succeed by giving me the tools to understand the fundamentals of design, fashion marketing, and business. By learning these fundamentals, I feel like I have had a major advantage in my college classes. I understand right away what my professors are talking about at FIDM (Fashion Institute of Design and Merchandising) because I was exposed to the fields in high school. Amanda is enjoying an exciting career working in the field of social media for Local Wolves Magazine. Fashion At its most basic, fashion marketing is the strategic art of pushing product. Market research launches a marketing strategy, answering those must-know questions such as target market and customer needs and wants, and a Fashion Marketer then uses that information to develop a marketing program with coordinated elements such as advertising, special events, public and media relations, videos and social media, as well as written articles and materials. Increasing sales is the ultimate goal. Academy graduates interested in a career in fashion design can continue their studies at a large variety of schools including: Advanced Fashion Design 1 & 2 Fashion Global Introduction to Fashion and Interior Design Introduction to he Art Institutes of Philadelphia, Miami, and New York Fashion Institute of Design and Merchandising Fashion Institute of echnology Marymount University Parsons chool of Design Rhode Island chool of Design (RID) avannah College of Art & Design Virginia Commonwealth University Virginia ech University

5 Brian Eck High chool: Falls Church High chool CE Programs of tudy: Education Industry Certifications Offered: Career afe; National Professional Certification in Customer ervice; National Professional Certification in ales; Workplace Readiness kills for the Commonwealth Patent Your Future Brian Eck did not wait for graduation to start creating his successful future, he started while in high school. During his freshman year, Brian came up with the idea of improving the traditional cleat used on athletic shoes. He patented the idea and, through his class in Entrepreneurship, decided to take his idea for the cleat further as a project for the class. In his marketing class, Brian developed his idea into a business proposal that he presented to two executives and the director of business development for Under Armour. Brian is now studying Finance at James Madison University and ultimately wants to run his own business and will use the information he obtained in marketing and entrepreneurship classes to reach that goal. Marketer refers to the process through which businesses and organizations promote themselves and their products by communication with potential customers. includes all types of advertising, ranging from websites and television commercials to print and outdoor advertising. Marketers need to have skills in creativity, problem solving, communication, team work, sales, technology and social media. Effective marketing educates customers and stimulates economic growth by encouraging spending. Business Management Business Law Entrepreneurship Introduction to Advanced ports and Entertainment Advanced ports and Entertainment Graduates interested in a degree in or Entrepreneurship can continue their studies at: George Mason University Hampton University James Madison University Old Dominion University Radford University Virginia tate University Virginia Commonwealth University

6 Rachel Ekanger High chool: Madison High chool CE Programs of tudy: Education Additional tudies/raining: he University of ennessee, ports Management, May 2011, Bachelor of cience in port Management, Business Administration Minor Industry Certifications Offered: Career afe; National Professional Certification in Customer ervice; National Professional Certification in ales; Workplace Readiness kills for the Commonwealth porting a uccessful Career Rachel Ekanger turned her hobby into a career. After taking numerous marketing classes in high school and continuing her education at the University of ennessee, majoring in port Management, Rachel is enjoying a successful career with the very popular Washington National Baseball Club. My courses and DECA taught me to be a leader, which helped me get where I am today and taught me not to be scared of new and different opportunities. he marketing classes gave me new ways of looking at all aspects of sports and allowed me to turn my hobby into a career. port Management port management takes on the business aspects of sports and recreation. ome examples of sport managers include the front office system in professional sports, college sports managers, recreational sport managers, sports marketing, event management, facility management, sports economics, sport finance, and sports information. uccessful sport managers must be able to apply creative communication, leadership, and managerial skills in an array of positions. Business Management Business Law Entrepreneurship Introduction to Advanced ports and Entertainment Advanced ports and Entertainment Graduates interested in a degree in port Management can continue their studies at a variety of schools including: George Mason University Hampton University James Madison University Old Dominion University Radford University Virginia tate University Virginia Commonwealth University

7 Mustafa Gardizi High chool: West pringfield High chool CE Programs of tudy: Additional tudies/raining: George Mason University, degree seeking and expected year of graduation Industry Certifications Offered in High chool: NRF Customer ervice, NRF National Professional Certification in ales Putting on Your A Game he sports and entertainment industry offers exciting and fast paced careers. Mustafa Gardizi knew he was up for the challenge after taking sports and entertainment marketing classes in high school. My marketing courses gave me the knowledge and confidence to pursue jobs with professional sports teams in the DC area. As I began to become more involved with my multiple jobs, I found myself using the methods I learned from the classroom in real life situations. hat s when I knew that that the marketing courses I took in high school were the foundation to beginning my lifelong career. ports and Entertainment A career in sports and entertainment marketing requires an excellent work ethic, strong desire to succeed, professionalism, and a passion for the sports industry. Candidates must also possess the ability to multi-task while working in a fastpaced, team-oriented environment. Responsibilities include assisting with the coordination of game day needs in planning, organizing, and executing an array of elements necessary for the in-game entertainment of all home games and creating, designing, and implementing new ideas for promotions on game nights. Entrepreneurship Introduction to 1 & 2 ports and Entertainment 1 & 2 Graduates interested in a career in sports and entertainment marketing can continue their studies at a variety of schools including: George Mason University George Washington University, master s program Georgetown University, master s program Johnson & Wales University Ohio University West Virginia University

8 Brendan Karp High chool: James Madison High chool CE Programs of tudy: Additional tudies/raining: Elon University, Business Fellows Program, Bachelor of Arts, Business Administration, 2016 Industry Certifications Offered: Career afe, National Professional Certification in Customer ervice, National Professional Certification in ales Kevin Zell High chool: Marshall Academy/James Madison High chool CE Programs of tudy: ; Business and Information echnology Additional tudies/raining: University of Colorado at Boulder, Finance and Information Management Major, 2016; Certificate of Entrepreneurship Industry Certifications Offered: Career afe, National Professional Certification in Customer ervice, National Professional Certification in ales Nothing Beats Being Your Own Boss Brendan Karp and Kevin Zell both credit the real world business and marketing applications they experienced in high school to their growing successes as entrepreneurs. Brendan and Kevin co-founded, First Funder, an organization centered on partner-based crowdfunding for emerging entrepreneurs. While in high school, both young men participated in the student organization, DECA, which uses real world scenarios for district, state and international competitions. Kevin shared, Career and echnical Education (CE) classes helped me discover my passion for business and entrepreneurship. Brendan also added, establishing relationships with the teachers in CE were invaluable to my personal and professional development. I would not be where I am today without CE. Entrepreneur An entrepreneur is an individual who organizes and operates a business or businesses, taking on financial risk to do so. he entrepreneur is commonly seen as a business leader, innovator of new ideas, and business processes. Management skill and strong team building abilities are often perceived as essential leadership attributes for successful entrepreneurs. Although there are risks with opening your own business, the rewards of following your passion and being your own boss are like no other. Business Management Entrepreneurship Introduction to Advanced ports and Entertainment Advanced ports and Entertainment Graduates interested in a degree in Business Management or Entrepreneurship can continue their studies at a variety of schools including: DeVry University George Mason University James Madison University Northern Virginia Community College Old Dominion University Radford University University of Virginia Virginia Commonwealth University Virginia ech

9 :, ales & ervice A Custom-Made Career Classes in fashion marketing at Oakton High chool proved to be the start of great things for u-anh Nguyen. u-anh now has her own fashion label, an elegant web site, and is the designer of an entire collection of handcrafted shoes and accessories. What s more, the products from her company, u-anh Accessories, are sold both online and in distinctive retailers nationwide. u-anh credits one of her teachers at Oakton High for playing a particular role in her achievements. he person in high school who really motivated me to succeed and to gain the experience I needed was my marketing instructor. He was always looking outside the box for opportunities that would come about for students in the industries they were pursuing. As she has pursued the fashion industry, u-anh has designed a career for herself that is a perfect match to her own talent and motivation. U-ANH NGUYEN elf-employed Designer/CEO High chool: Oakton High chool CE Programs tudied: Fashion I & II Additional tudies/raining: Fashion Institute of echnology Entrepreneurial CEO Entrepreneurs recognize that America truly is the land of opportunity. When they start their own business, entrepreneurs must recognize unmet needs in the marketplace, and must have enough training in business principles to go out and meet those needs successfully. High school programs can play an important part in that training. Electives to take in high school Principles of Business Entrepreneurship /Advanced Accounting Business Law What to study after high school he specific studies an entrepreneur will need to seek will depend on the particular business field he or she has chosen. Virginia s community colleges can help round out the entrepreneur s expertise with general business courses or studies in topics such as web development or international trade. (And, of course, most two- and four-year institutions also offer degree programs in business, marketing, and management.)

10 :, ales & ervice izing Up a Career One of the many benefits of Career and echnical Education programs is that they give students a chance to explore possible careers. For Buki Peters, that exposure led the way to further studies in the field of fashion. he hands-on experience I gained in the fashion design program at Fairfax Academy helped ease me into the real world of college courses. Although we could only touch on each element of fashion design for a few weeks, the fact that I had been introduced to a variety of design skills before college was very helpful to me at the start of my freshman year. BUKI PEER Fashion Institute of echnology tudent High chool: Fairfax Academy/Langley High chool CE Program tudied: Fashion Design Additional tudies/raining: Fashion Institute of echnology, NY and Polimoda, Italy Fashion Designer A few elite fashion designers are known worldwide for glamorous apparel. But many other designers are at work in the industry on more modest garments, ranging from work duds to baby clothes. Whether it s sold in a boutique or a department store, all clothing originates with a designer s inspiration. Electives to take in high school Fashion I & II Introduction to Interior & Fashion Design Art I Fashion Design What to study after high school ome community colleges offer two-year fashion design programs, and some universities conduct four-year programs. tudents in these degree programs will learn about design fundamentals, garment production, textiles, and marketing. Ultimately, however, a person aspiring to the heights of fashion will need to seek admittance to one of the major fashion design schools and a strong portfolio will be a necessity.

11 Alejandra Ramos High chool: outh Lakes High chool CE Program of tudy: Education Additional tudies/raining: he Art Institute, Major: Merchandising and, Graduation 2014 Industry Certifications Offered: Career afe, 10 Hour Card Certification; National Professional Certification in Customer ervice; National Professional Certification in ales; Workplace Readiness kills for the Commonwealth Fashioning a uccessful Career Alejandra Ramos has developed a successful career as a brand manager for a popular fashion retailer that began with exposure to the industry while in high school. he Education program offers students the option of taking a cooperative internship course. tudents enrolled in this course earn valuable work experience by working at an approved and supervised marketing-related part-time job. he fashion marketing curriculum is a great way to explore the many career opportunities in the field of fashion including work in textiles, fashion media, buying, pricing, economics, selling, and visual merchandising just to name a few. Retail Manager When shopping for the latest fashions, customers expect quality products, fair prices, and good service. It is the job of the retail manager to make sure the shopping experience is a positive one and that the retail operations run smoothly. Retail managers must have extensive product knowledge, skill in merchandising, inventory control, sales, and effective human relations skills. One benefit of a career in retail management is the variety of employment opportunities available. Entrepreneurship Fashion Design Fashion 1 & 2 Introduction to 1 & 2 Cooperative Internship Academy graduates interested in marketing and sales can continue their studies at a large variety of schools including: George Mason University Howard University Lord Fairfax Community College Northern Virginia Community College Old Dominion University Pennsylvania College of echnology University of Maryland Baltimore Campus Virginia Commonwealth University/ Medical College of Virginia

12 Ameer ami High chool: Oakton High chool CE Programs of tudy: Business and Information echnology, echnology & Engineering Education Industry Certifications Offered: Autodesk, AutoCAD, Inventor, Revit, CompIA A+, Network+ and ecurity+; Cisco CCEN and CCNA; Adobe Certified Associate Exams; Microsoft Office pecialist (MO); Oracle Certification Program Examinations; Microsoft echnology Associate (MA); Workplace Readiness for the Commonwealth Having the Energy to be Your Own Boss Ameer ami feels both his knowledge base and skill level were excelled through his coursework in high school. Having the tools my engineering and programming classes provided, has allowed me to learn far more than what I would have been able to otherwise in terms of engineering and I. My experiences have aided me in making my company successful. At the young age of 17, Ameer is both Founder and Chief Engineer of an innovative company called Ottomate. Ameer s company is a self-programming home/office automation system that learns your schedule and lowers your electric bill by as much as 50%. he smart device Ameer designed, follows your lifestyle preferences and allows you to control appliances and lights with your smart phone, saving time, money, energy and peace of mind. With such a passion for engineering and innovation, Ameer is charged for a super successful future! Entrepreneur An entrepreneur is an individual who organizes and operates a business or businesses, taking on financial risk to do so. he entrepreneur is commonly seen as a business leader, innovator of new ideas, and business processes. Management skills and strong team building abilities are often perceived as essential leadership attributes for successful entrepreneurs. Although there are risks with opening your own business, the rewards of following your passion and being your own boss are like no other. Business Management Entrepreneurship Introduction to Advanced Graduates interested in a degree in Business Management or Entrepreneurship can continue their studies at: DeVry University George Mason University James Madison University Northern Virginia Community College Old Dominion University Radford University Virginia Commonwealth University University of Virginia Virginia ech

13 Harrison Weinhold High chool: Edison High chool CE Programs of tudy: ports and Entertainment and Advanced ports and Entertainment Additional tudies/raining: University of Mary Washington, Bachelor of Arts in Journalism, 2011 Industry Certification Offered in High chool: NRF Customer ervice, NRF National Professional Certification in ales Producing a Future in ports he sports and entertainment industry offers exciting and fast paced careers. Harrison Weinhold knew he was up for the challenge after taking a sports and entertainment marketing class in high school. My ports teacher not only taught the basics of the business of sports and marketing, he exposed me to a world where my personal creativity and ingenuity could make me successful. We studied other successful sports figures outside of the realm of athletics and he helped me realize that the market of sports is bigger than what you see on the field. Harrison now works as a producer of ProPlayers Inc., which is broadcast through CB and iriusxm Radio. ports and Entertainment If you have ever imagined yourself behind the scenes at the world s greatest events, such as the Olympics, the World eries, or the Grammys, then a degree in ports and Entertainment and Event Management will get you there. tudies include the fundamentals of concert and event production to media relations and trade show/expo management. he career requires high energy and motivation along with skills in critical thinking, ethical standards, and problemsolving. Entrepreneurship Hotel Introduction to 1 & 2 ports and Entertainment 1 & 2 Graduates interested in a career in sports and entertainment marketing can continue their studies at a variety of schools including: George Mason University George Washington University, master s program Georgetown University, master s program Johnson & Wales University Ohio University West Virginia University

14 Megan Woodworth High chool: Westfield High chool CE Programs of tudy: Business & Information echnology; Education Additional tudies/raining: Virginia Polytechnic Institute & tate University, Major, Management; 2nd Major, Management-Entrepreneurship and Innovative echnology, 2009 Industry Certifications Offered: Career afe, National Professional Certification in Customer ervice, National Professional Certification in ales A Plan for the Future Megan Woodworth didn t wait for someone to advise her on career options, with meaningful self-assessing, Megan began planning her career while in high school. By taking marketing classes in high school, I was able to identify a career path early on where I know I could excel based on my strengths and abilities. Having that awareness allowed me to better shape my education, and ultimately gave me a leg up when I entered the job market after graduation. Marketer refers to the process through which businesses and organizations promote themselves and their products by communication with potential customers. includes all types of advertising, ranging from websites and television commercials to print and outdoor advertising. Marketers need to have skills in creativity, problem solving, communication, team work, sales, technology and social media. Effective marketing educates customers and stimulates economic growth by encouraging spending. Business Management Business Law Entrepreneurship Introduction to Advanced ports and Entertainment Advanced ports and Entertainment Graduates interested in a degree in can continue their studies at a variety of schools including: DeVry University George Mason University James Madison University Northern Virginia Community College Old Dominion University Radford University Virginia Commonwealth University University of Virginia Virginia ech

15 Emily Ziemba n REAIL MANAGER When shopping for the latest fashions, customers expect quality products, fair prices, and good service. It is the job of the retail manager to make sure the shopping experience is a positive one and that the retail operations run smoothly. Retail managers must have extensive product knowledge, skill in merchandising, inventory control, sales, and effective human relations skills. One benefit of a career in retail management is the variety of employment opportunities available. HIGH CHOOL: Woodson High chool CE PROGRAM OF UDY: Education ADDIIONAL UDIE/RAINING: Northern Arizona University, Bachelor of Arts in Merchandising with a minor in Business INDURY CERIFICAION OFFERED IN HIGH CHOOL: Career afe, 10 Hour Card Certification; National Professional Certification in Customer ervice; National Professional Certification in ales It Pays to Work Emily Ziemba has developed a successful career in retail fashion that began with exposure to the industry while in high school. he Education program offers students the option of taking a cooperative internship course. tudents enrolled in this course earn valuable work experience by working at an approved and supervised marketing-related part-time job. Emily says, the marketing courses formed the foundation for my postsecondary education and my career. My interest in marketing led to my participation in the co-op program which is when I first started working at Nordstrom. Emily now enjoys a successful career as an Assistant Department Manager at Nordstrom Rack. Electives to take in high school Where to study after high school Academy graduates interested in marketing and sales can continue their studies at a large variety of schools. A sample of programs includes: Entrepreneurship Fashion Design Fashion 1 & 2 Introduction to 1 & 2 Cooperative Internship George Mason University Howard University Lord Fairfax Community College Northern Virginia Community College Old Dominion University Pennsylvania College of echnology University of Maryland Baltimore Campus Virginia Commonwealth University/ Medical College of Virginia MAY 2011 unday Monday uesday Wednesday hursday Friday aturday 07 April 2011 M W F M W F June 2011 Mother s Day Memorial Day tudents with an interest in fashion can explore fashion trends, create personally-styled outfits, and plan and participate in a fashion show at Fashion Camp. Camp counselors are fashion marketing students and camp directors are FCP fashion marketing teachers who help students explore the world of fashion