ZCOMAX LTE-Fi Solution For Public Transit System

Transcription

1 ZCOMAX LTE-Fi Solution For Public Transit System

2 4G LTE Is The Key To Smart City Device Quantity 4G wide bandwidth and high data speed increases ISP service quality and user experience. 4G technology enables providers to create relevant innovative application and enhance industry to reach to a new level. Smart phone Smart device Mobile phone/pc 1 billion Wireless City Voice and SMS 10 billion Mobile City Social Media APP Mobile Device 100 billion Smart City Big Data Cloud Service IOT Smart Device Time 2

3 LTE-WiFi Ideal For Public Transportation MRT Public buses MRT Vehicle fleet Value - added Coach Buses Services Ferry Ferry Social Media Business Models LTE-WiFi E-Commerce Surveillance Advertisement 3

4 Characteristics for Transportation Internet Access High Mobility Market proliferation of content hungry "smart devices speeds up 4G infrastructure deployment Passenger carry a mobile device that they wish they connect to the Internet while commuting. Provide real-time entertainments and social media. Short Time Passengers are eager to have Wi-Fi allowing them to check s, surf Internet, watch YouTube videos, and even play on-line games in order to make their commute less bored. Simple and easy authentication for quick Internet access. High Density Access points need to have great performance and capacity for deal with high-density public transportation environment. GPS-based positioning help understand user behaviour and track users for security concern. 4

5 Monetization Push Advertising Provide platform for advertisers to deliver valuable content to their business and customers. Charge advertiser based on ads viewability rate. Combine O2O transaction to increase revenue. APPs Downloading Paid APP and e-books downloading services. Paid game downloading; Data Service Differentiated data plan: Free for low data usage and charge for high data usage. Bandwidth lease: Surveillance, GPS positioning services. Deployment Scale User Scale User Experience Precise Marketing O2O 5

6 Cloud-Managed In-Vehicle LTE-WiFi System Diagram Cloud-based Management Portal AD Server Database SMS Server Billing System NMS GPS Tracking Server ISP 2/3/4G Core Network NodeB PGW 3GPP AAA HLR/HSS SGW MME enodeb LTE-WiFi Virtual Network Operation:Multiple SSID enables WISPs to create multiple virtual networks to lower deployment costs while increase revenue. Captive Portal Authentication: The cloud portal provides web-based captive portal interface, user sign-on, and content delivery mechanisms. Push Advertising: A customizable portal page with advertising and specialized messaging can be monetized into managed services that drive new revenue streams. Value-added Services: LTE connectivity combining with GPS system allows operators carry out value added location based services that enhances the mobile shopping, fleet management, surveillance and tourism experience. Users Smart Phone PAD Surveillance GPS Positioning 6

7 LTE+Wi-Fi for Push Advertising Generate new revenue from venue owners and advertisers Forge multi-party partnerships to further increase revenue opportunities Digital Signage APPs Browser, etc Advertisers AD Pushing Platform Wide coverage and deployment free from geography limitation, ideal for mobile advertising. Mobile ad can be interactive in form of a simple video clip or a brief flash game while printed advertisements can t Ads can be automatically updated with fresh content in real-time. Located-based advertising help implement precise marketing and deliver differentiated advertisements based on different customer based, time, and locations. 7

8 User Web-based Portal and Push Advertising Page Interactive Advertisements Services for local guest users APPs Download Zone Support SMS authentication to enhance security 8

9 zcloud Management Web Page Statistics System User Management Advertising Management AP Management 9

10 Big Data Collection and Analytical Analysis User Information Use of device OS browser Phone number, use of applications User Behavior Average amount of time spent on-line Browsed websites and visit times. Operation Dashboard User Authentication management Numbers of visit of each webpage APP download statistics 10

11 Monetize Your 4G Network and Free Public Wi-Fi Sign Up Sign In Connect Wi-Fi; welcome login page appear Enter phone number and password to log in Login success Connect Wi-Fi; welcome login page appear Click to log in Login success The APP together with free Wi-Fi and 4G mobile network represent fully branded user experience. The user is welcomed with a branded splash page and guided to the internet. You can enable authentication simple clickthrough-login for super easy access. Through APP you can deliver valuable ads relevant to your business and your customers needs. Promote your brand, enhance customer engagement, increase loyalty and sales and understand your customers better.

12 APPs Brings Values Real-time Traffic Update On-line Advertising Customer Information Customer Care Real-time Information APP Valuable data analytical analysis Valid Time Invalid Visit Gender Purchase Record Valid Location MAC Address Stay Time Invalid Location

13 Location-Based Service ---- GPS Positioning With zcloud, the GPS-built-in LTE-Fi gives instant access to the location and status of fleet vehicles, helping operators improve fleet supervision. Unsafe driving such as car speed can be also monitored to help improve the safety and security of vehicles and drivers.

14 ISP Operation Infrastructure Cooperating with Media Company Lease Bandwidth Operator Lease Bandwidth ISP Build Platform Network Infrastructure 主 流 公 交 媒 体

15 Operation Costs Deployment Costs: zcloud platform, LTE-Fi access points, APPs Maintenance Fee: Equipment maintenance fee and support fee per month. Maintenance Deployment Leased Bandwidth Bandwidth Cost: Typically charge a monthly fee for the data speed required per device. Operation Costs

16 Nanjing In-Bus Mobile Advertising Business Case Study

17 Naning LTE-Fi Bus Expense and Revenue Flow MP3 Download Spread Ads Text Ads Promotion Equipment Maintenance Service Provider On-line Commission Advertising Revenue Wi-Fi Expense Revenue Operator Base-on passenger scale APP Download Video Advertisement Infrastructure Maintenance Equipment Provider

18 Project Brief Cooperative Enterprises: Bejing Color Times Media and Advertising Co. China Mobile Jiangsu Naning Bus Company Estimated Buses To Be Installed. Up to 7,000 buses in Nanjing, Suzhou and Wuxi cities. Business Model B-to-B-to-C model. China Mobile Jiangsu started the project by signing an agreement with Nanjing bus company and installed LTE-Fi access points on all public buses in the following months. The Nanjing bus company pay for monthly maintenance fee and the media company pay for bandwidth to allow passengers to use Wi-Fi service for free.

19 Estimated Profits Estimated Profits Advertisement Agency 80K NT per client monthly. Currently over 30 agencies participate the program. Pay Per Click Pay for total amount of click s per ad. APP Download Revenue Profit share with software developers. Maximum profit: 2.5NT per download. APP Promotion Portal push APP promotion ad when use log in. APP will push ads and send adjacent Wi-Fi hotspot notification to users.

20 Deployment Costs Deployment Cost LTE-WiFi Access Points Bandwidth lease Pay for 4G data traffic per unit monthly. No need to pay monthly rental fee for off-line devices. Maintenance Contract year: 4yrs Network Operation Infrastructure(NMS GPS SMS) Customization NRE fee( Media server, Wi-Fi APP)

21 In-Vehicle LTE-Fi Features At A Glance

22 Onboard LTE-WiFi Installation

23 Taipei MRT And Peripheral Business District Deployment Case Study

24 In-Train Deployment With LTE-Fi Wi-Fi Coverage Provide high speed internet connections through 3G/4G Wi-Fi connection in the vehicle on the move, allowing commuters and travelers to enjoy Internet services. Internet Node B Core Network RNC Node B 3G/4G Push Advertising Build-in up to 32G largecapacity storage combining integrated portal server, or collaborating with external portal server, enterprises can choose to deliver services such as ads, videos and apps to passengers locally or over Internet. Wi-Fi 2.4G O2O M-Commerce Leveraging integrated GPS system, operators can carry out O2O strategies involve launching mobile apps with location-based marketing capabilities, implementing click and collect capabilities in which customers can order online while travelling on the move and pickup in-store, thus bringing passengers unprecedented and convenient mobile shopping experience. 24

25 MRT Station Deployment With Semi-outdoor Smart AP Internet O2O M-Commerce Order on-line and pickup in-store 5G WDS 5G WDS 2.4G Wi-Fi Coverage Push Advertising Implement precise marketing and deliver differentiated advertisements based on different customer based, time, and locations. 25

26 MRR Peripheral Business District Deployment With Outdoor AP + CPE + Indoor AP + Repeater 2.4G Wi-Fi Coverage 5G WDS 5G WDS 5G WDS 5G WDS 5G WDS 2.4G Wi-Fi Coverage Location Based Push Advertising Implement precise marketing and deliver differentiated advertisements based on different customer based, time, and locations. 26

27 In-Bus LTE-WiFi 5GHz Application Bus Station WiFi 5GHz backhaul for data/video transmission 2.4Ghz in Bus coverage Internet access

28 28 Thank YOU