HP Location Aware. Datacon, HP Retail Solutions Christian F. Dupont / October 14, 2014

Transcription

1 HP Location Aware Datacon, HP Retail Solutions Christian F. Dupont / October 14, 2014

2 Mobility trends in retail Mobility enhances user experience and loyalty and enables customer engagement Trends In-Store location awareness Use Wi-Fi to gather data for big data analysis Use rewards/couponing to create loyalty Targeted information to visitor based on who and where they are Use mobile devices and APP s for instore innovation and services Social Media adoption

3 Location Aware

4 The Importance of Indoor Location Revolutionizes the Indoor Experience New context-aware applications Indoor Navigation Location based advertising, search Finding people, location, items of interest New enterprise tools Location Analytics Physical security and asset tracking Network management Smart buildings

5 Calculate client location by triangulation Combine distance estimates from multiple APs Send estimated distance to location server Location server computes final location of mobile device by triangulation Estimate Distance

6 How do Wi-Fi based location services discover distance today? Current systems use signal strength (RSSI) RSSI distance distance = F (RSSI, Environment) Limitations Susceptible to environmental changes Requires fingerprinting and calibration Variable precision

7 Different solutions different benefits and limitations Many new techniques proposed: Apple ibeacon UnLoc: 1.5 meter accuracy 80% time Not general purpose, requires new h/w installation, or special s/w!

8 Shortcoming of existing RSSI estimation Limitation: Susceptible to environmental structure and variation AP Reflected Path Direct Path Reflected Path HP Location service solution is able to filter out environmental effects

9 HP distance estimation technique HP Location Aware is more precise and dynamic using new time of arrival algorithm Competitors solutions require constant calibration to overcome environmental changes and structural variations. AP Reflected Path

10 Positioning Error (m) HP Location Aware vs traditional Wi-Fi positioning solution 10 In HP Labs test Benefits over Traditional Wi-Fi Positioning: 1. Accurate to < 2m 2. No manual calibration required 3. No periodic fingerprinting required 4. Less density of APs required 2 Starbucks Pizza Hut Traditional Wi-Fi HP Traditional positioning cannot determine the user s logical location in many scenarios

11 Motion Aware Roaming

12 Why Load Balancing? Optimize aggregate network throughput to enhance user experience e.g. in high-density retail implementations Client s performance depends on current load at the AP High Congestion Poor performance Low Congestion Good Performance Network performance can improve if APs have similar load.

13 Solution: HP Infrastructure based Association Control Control client s association from the wireless controller. Similar Load Similar Proximity Controller Similar load Similar Proximity Ask both APs to respond AP 1 AP 2 Client chooses to associate either with AP 1 or AP 2

14 What if the client is moving around in the shop? Sticky client problem: Client moves but refuses to roam to better AP. 10 Mbps Client changes AP only when connectivity to current AP has significantly worsened. 2 Mbps AP 1 AP 2 How can we roam client to appropriate APs under mobility?

15 Performance Improvement with Motion-aware Roaming

16 Smart Shopper

17 Smart Shopper : Enable new oppotunities Location Based Retail Analytics Platform with HP Location Aware, HPN Wifi and HP CMS Solutions HP Aurasma HP Autonomy Targeted promotion HP API Management HP Smart Profile Server HP Location Aware HPN WiFi Solutions Retail Location Customer Profile Transactional data, Coupon Usage GPS Location data Internet Usage Social media data HP Services Location Server Back office

18 The Smart Shopper Mobile Application Interacting with the mobile environment The Main Screen There are 4 main actions available to the user: 1) Offers 2) My Coupons 3) Store Layout 4) My Lists There is no need to start anything simply enter the store and you will receive a greeting! Receiving a notification The wifi network alerts the mobile client when it comes near a key offer. A popup will be displayed and the user is asked to click for more details about the offer.

19 The Smart Shopper Mobile Application Interacting with the mobile environment Accepting / Rejecting an Offer Certain coupons are delivered to certain users based upon their profile. You may accept or reject the coupon. This is your opportunity to find the Aura (picture) of the item and launch Aurasma to view a video. Viewing an Aura Various store locations have auras pictures that will come to life when you view them using your camera-phone. Videos will be different for each user, based upon their profile.

20 Footfall Analytics Less Traffic in kids / toys and in cosmetics Average Traffic in Printer and mobile Good traffic flow in home

21 Portfolio

22 The unique architectural approach HPN differentiator The value of Simplicity Wireless Access Wired Access DC WAN WAN Single architecture SDN ready Unified Wired-WLAN Switch Infrastructure OpenFlow support Unified wired / WLAN On-boarding Provisioning Visibility Virtualization Any future req. Single Mgmt Who? What? Where? When? How? IPS Open App control Rogue blocking SDN based user Security Pervasive Security

23 HP SDN enables your Unified Wired and Wireless network HP Virtual Application Networks increases user experience, simplification, business value and enables network monetization Application Framework Business Intelligence Apps Network Intelligence Apps SDN Policy UWW Infrastructure Apps apply across wired and wireless Open framework enables 3 rd parties and customers to develop apps Allows customers to monetize their network Simplifies operation of the network Central policy mgmt for UWW Distributed Policy Enforcement Why SDN? Open, supports multi-vendor networks, provides foundation for applications Single pane of glass mgmt, Consolidated HW IMC, UWW integrated HW 23

24 Thank you!