YOUR APP. OUR CLOUD.

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1 YOUR APP. OUR CLOUD.

2 The Original Mobile APP! Copyright cloudbase.io

3 THE MARKET Mobile cloud market in billions of $ $ 16 $ 14 $ 12 $ 10 $14.5bn The size of the mobile cloud market in 2015 $ 8 $ 6 $ 4 $ 2 $ $44bn The total size of the cloud market in New applications are submitted every day to the apple store alone 46,000,000 Applications are downloaded every day from the applet store alone $5,000 Per calendar month is what the average successful app spends on hosting 2,000,000 Mobile developers worldwide and the community grows every day * Data from Gartner, includes Operations, SaaS, infrastructure and cloud compute services 3

4 Mobile Apps The stats! 1.2 Billion people download Apps Billion Apps Downloaded in Billion Apps by % of Enterprises will have private App Stores Copyright cloudbase.io

5 But! Upto 30% of those used only once 5

6 Keys to Apps being used Usability Functionality Relevance 6

7 Two Extremes Real-time online High Scores Business App connected to back office in real-time 7

8 THE PROBLEM Vast amounts of time and money is spent building a middleware infrastructure The mobile developers business is mobile development 1 Have an idea 2 Define middleware architecture 3 Build app-specific middleware 4 Build your mobile application 5 Maintain your infrastructure 8

9 THE SOLUTION 1 Have an idea Cloudbase.io takes over the entire backend stack and connectivity of a mobile application. 2 Deploy cloudbase.io Leaving mobile developers free to do what they do best. Build mobile applications 3 Build your mobile application 9

10 CloudBase Online data storage WHAT IS CLOUDBASE.IO CloudFunctions The plumbing. Query your systems through your mobile app Push Notifications One call push to all Analytics Improve by understanding your users cloudbase.io is the entire backend stack of your mobile application Leaving you free to do what you do best Build mobile applications Multi Platform All of the mobile platforms in one place 10

11 CLOUD FUNCTIONS Cloud Functions connect your existing systems to all your client devices. No changes need to be made to the existing systems. A Cloud Function gives you direct access to CUBRID MS SQL Server Interbase Informix MySQL Oracle ODBC DB2 PostgreSQL and many more 11

12 Games For a small team like ourselves, cloudbase.io is a fantastic service we can leave all the back-end work to them, and focus on making League Runners as engaging and popular as possible. 12

13 A PRACTICAL EXAMPLE 20,000 Define your architecture 80,000 Adjust internal systems 100,000 Deploy cloudbase.io 50,000 per server 100,000 Build your middleware? Build your application 40,000 Middleware testing (UAT)? Build application 1 25,000 Per customer charge Custom Cloud Function Min 240,000 per app 4 apps add up to 960, ,000 with cloudbase.io 130,000 for all your apps 13

14 TIME COST? BEFORE Backend development Application development Backend maintenance Time consuming Never ending iterations High hardware cost Completely different expertise from mobile Exponential hardware costs Database scaling Disaster recovery Security against attacks AFTER Application development 14

15 MARKET DIFFERENTIATION (PUBLIC) own cloud infrastructure: cheaper to run can create custom infrastructure Support for all platforms: Ready for the mobile web with full Tizen and Firefox OS support Native support for every mobile OS 15

16 IBM Systems and Technology Computer Services Cloudbase.io helps developers build a better mobile experience 50% cost savings when compared to traditional development models Cuts complexity from infrastructure management, reducing administration Enables rapid growth in user numbers without overburdening developers The transformation: Many mobile apps never saw the light of day because developers underestimated the time, money and effort it took to support a successful app. By managing the entire back-end stack, cloudbase.io frees developers from infrastructure management, allowing them to focus on delivering an exceptional mobile experience. Solution components Services IBM Global Technology Services Softlayer Managed Cloud Hosting "Softlayer allows us to keep the focus on providing excellent backend functionality and services, rather than hardware configuration and implementation." Stefano Buliani, Founder, cloudbase.io SMP03103-GBEN-00

17 OUR CUSTOMERS SAY What we have achieved in a short amount of time with cloudbase.io is beyond any expectation. Matijn Koopman - IMKApps "Today, the vast majority of people stay connected to the Internet via a mobile device. We're seeing a trend where companies are moving beyond merely having a mobile website and leveraging the value of the ability to engage with customers and employees wherever they go. We are excited to have Cloudbase.io running their cloud hosting solution on our infrastructure. Now companies and developers can focus on what they do best, building applications that create value. With Cloudbase.io we provide organizations with a secure and powerful place to develop, deploy and manage their apps. Jonathan Wisler General Manager EMEA at SoftLayer an IBM Company 17