How To Deliver Next Generation Hotspot Services

Transcription

1 How To Deliver Next Generation Hotspot Services Matt MacPherson Senior Director, Wireless Networking Group, Cisco September 7, 2014

2 It s A Mobile World Mobile Devices Increase to Over 10 billion by Organizations Looking to Monetize Wi-Fi Wi-Fi as a Platform to Deliver Services 1 Cisco 2014 Visual Networking Index (VNI) Report Cisco Confidential 2

3 Business Model Differentiation Leads to Value Creation Save Money Make Money Retention and Loyalty Cost-Effective Increased Network Capacity Managed Connectivity Services Location Analytics Location-Based Advertising Cisco Confidential 3

4 What if You Could? Retail Hospitality Travel Healthcare Education Consumers Guests Passengers Patients Students Send location and dwell-time notifications? Offer personalized promotions? Access customer analytics? Show maps with featured attractions? Deliver personalized third-party advertising? List nearby amenities? Reduce wait times, improve traffic flow? Provide gate directions? Deliver third-party advertising? Show where the shortest lines are? Offer way-finding patient apps? Simplify onboarding? List nearby services? Improve safety and security? Provide intuitive campus maps? Enhance tours and stadium experiences? Cisco Confidential 4

5 Key Elements of the Connected Mobile Experience Detect Connect Engage Guest Presence Mobile device detected Location Analytics Guest Access Smooth, secure Wi-Fi connection Facebook or Custom Login Guest Experience API/SDK-Enabled Experience App or Browser Engage Cisco Confidential 5

6 Next Generation Hotspot Vision Cellular Mobility Experience on Wi-Fi GSM Turn on phone and get secure cellular connectivity NGH Turn on device and get secure Wi-Fi connectivity Automatic. Secure. EAP-Based. Cisco Confidential 6

7 NGH Technology Enablers Authentication and Roaming Hotspot (Today) NGH (HS2.0 Spec) Network Discovery and Selection SSID u L2 Authentication None 802.1x Layer 2 Air Encryption None i (WPA2) L3 Authentication WebAuth WISPr EAP-SIM, AKA, TLS, TTLS Hotspot Network Untrusted Trusted IPR No Yes Interoperable No Yes Cisco Confidential 7

8 How Location Services Work Access Points Controller (Virtual/Physical) Analytics Engine (Virtual/Physical) Depending on Application Layer Device-based Discovery Location Data Analytics Data Application Data Mobile Application Server Analytics UI Cisco Confidential 8

9 Be Aware Delay and Accuracy Location Resolution is Critical to Actionable Business Intelligence Business Intelligence is Critical to Proper Decision Making T=00s T=30s And It Needs To Scale Data w/ device probing only Data w/ device probing and all network packets Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9

10 Location-Based Analytics Detect Boost operational efficiencies Analyze business performance to improve in-venue marketing Optimize layouts to increase revenue per square foot Increase customer satisfaction by understanding patterns and adjusting staffing How Long Were People in the Venue? Number of Devices per Zone Before/After Zones Cisco Confidential 10

11 Location-Specific Guest Access Connect Customize the Wi-Fi guest access experience Gain valuable analytics about who is in venue Simplify the user experience while offering clear terms and conditions Registration, Terms, and Conditions Custom Landing Page/Video Simplified Login Cisco Confidential 11

12 Location-Based Wi-Fi to Engage Customers Engage App Engage Location-aware app personalizes experience Custom applications through ecosystem partners SDK integrates location navigation Cisco Confidential 12

13 Benefits of Next Generation Hotspot Services Enhanced User Engagement Context-Aware Marketing Opportunities On-Premises Customer Visibility Increased user satisfaction and loyalty with relevant mobile communication Attribute-based (time, location, profile, etc.) mobile notification capabilities Real-time and historical insight into customer movements and patterns Increased Revenue Opportunities Cisco Confidential 13

14 Thank you.