Search Engine Marketing Programs. Surge SEM provided by

Transcription

1 Search Engine Marketing Programs Surge SEM provided by

2 Program 1 - Reload SEM Silver This program is designed especially for small to medium businesses that have a web site and wish to grow their online presence rapidly. This program will leverage new conversions and has detailed monthly reports to analyse your progress. This program has been purpose-built for businesses that are using search engine marketing for the first time and are looking to assess the effectiveness of the online marketing channel. Campaign Management & Reporting: Advanced Keyword Targeting We will create campaigns that target up to 120 keyword phrases. Industry Targeted Keywords We will create and monitor campaigns for the top keywords in your industry. 4 Hours Campaign Management Each month you will receive up to four (4) hours of expert search engine marketing campaign management. Ad Copy Writing We will design and write your SEM ads for an optimal quality score ranking and performance. Advanced Campaign Statistics We will monitor and report on how many referrals your site is receiving from SEM ads, including details such as impressions, clicks & click-throughrates. Conversion Tracking We will monitor the most important part of the SEM process, the conversions from clicks to sales, and report to on this for you. Fully Customisable From online budgets, location-targeting and language targeting to individual ad designs and targeted keywords, everything is customisable and managed by us. Google Search Network We will design and manage ads to appear across the Google Search Network through Google AdWords. Reporting your Progress: Monthly Campaign Reports We will produce a report on your ad campaigns performance every month and this to you, so that you can see your progress. Fees: $390 per month (plus GST)

3 Program 2 - Reload SEM Gold This program is designed for all business and government organisations that wish to take their online presence and sales to the next level. With in-depth campaign management and detailed analytical reporting by the expert Reload Media SEM team, this is a great program to grow your organisation s online presence and sales performance. This program is for businesses that are serious about making internet marketing an important part of their marketing mix. BONUS Cash Back Offer: $90 Cash Back At the end of the month, we will credit you with $90 cash back towards your online advertising spend. Leveraging our Experience: Initial SEM Short-Course We will conduct a one-hour intensive short course with you and your staff, bringing you up to speed with the technical jargon, the reporting format, and getting you familiar with SEM. Campaign Management & Reporting: Advanced Keyword Targeting We will create campaigns that target up to 250 keyword phrases. Industry Targeted Keywords We will create and monitor campaigns for the top keywords in your industry. 8 Hours Campaign Management Each month you will receive up to eight (8) hours of expert search engine marketing campaign management. Ad Copy Writing We will design and write your SEM ads for an optimal quality score ranking and performance. Advanced Campaign Statistics We will monitor and report on how many referrals your site is receiving from SEM ads, including details such as impressions, clicks & click-throughrates. Conversion Tracking We will monitor the most important part of the SEM process, the conversions from clicks to sales, and report to on this for you. Fully Customisable From online budgets, location-targeting and languages to individual ad designs and targeted keywords, everything is customisable and managed by us. Placement Targeted Campaign Management We will create placement campaigns for you that aim to get your ads appearing on ad-supported websites, including directly onto your competitor s sites, drawing away their customers. Multi Platform We will design and manage ads across a whole range of online marketing platforms including Google, Yahoo, MSN, Facebook & MySpace. International Targeting in up to 3 Geographic Regions We will create campaigns specifically for three different international markets, allowing you to gain access to the global marketplace.

4 Detailed Web Traffic Analytics We will provide detailed web analytics reports that show how your online marketing campaigns are generating web traffic. Reporting your Progress: Monthly Campaign Reports We will produce a report on your ad campaigns performance every month and this to you, so that you can see your progress. Monthly Consulting Phone Call Each month we will call you to discuss current campaign performance and ongoing optimisation. Fees: $790 per month (plus GST) Including $90 worth of online advertising spend CASH BACK

5 Program 3 - Reload SEM Platinum This program is designed for all business and government organisations that are serious about maximising their online sales performance. With professional campaign management and extensive analytical reporting by the qualified Reload Media SEM team, this is the ultimate program to elevate your website s sales growth. BONUS Cash Back Offer: $190 Cash Back At the end of the month, we will credit you with $190 cash back towards your online advertising spend. Leveraging our Experience: Initial SEM Short-Course We will conduct a one-hour intensive short course with you and your staff, bringing you up to speed with the technical jargon, the reporting format, and getting you familiar with SEM. Campaign Management & Reporting: Advanced Keyword Targeting We will create campaigns that target up to 500 keyword phrases. Industry Targeted Keywords We will create and monitor campaigns for the top keywords in your industry. 18 Hours Campaign Management Each month you will receive up to eighteen (18) hours of expert search engine marketing campaign management. Ad Copy Writing We will design and write your SEM ads for an optimal quality score ranking and performance. Advanced Campaign Statistics We will monitor and report on how many referrals your site is receiving from SEM ads, including details such as impressions, clicks & click-throughrates. Conversion Tracking We will monitor the most important part of the SEM process, the conversions from clicks to sales, and report to on this for you. Fully Customisable From online budgets, location-targeting and language targeting to individual ad designs and targeted keywords, everything is customisable and managed by us. Placement Targeted Campaign Management We will create placement campaigns for you that aim to get your ads appearing on ad-supported websites, including directly onto your competitor s sites, drawing away their customers. Google Maps Advertising We will create campaigns that get your ads appearing in Google Maps, providing another avenue for online sales. Detailed Web Traffic Analytics We will provide detailed web analytics reports that show how your online marketing campaigns are generating web traffic.

6 Multi Platform We will design and manage ads across a whole range of online marketing platforms including Google, Yahoo, MSN, Facebook & MySpace. International Targeting in up to 10 Geographic Regions We will create campaigns specifically for ten different international markets, allowing you to gain access to the global marketplace. Landing Page Campaigns Our team will create a new landing page on your website (one per month) and create campaigns that stream directly to this page, increasing your chance of conversions. Google Maps Advertising We will create campaigns that get your ads appearing in Google Maps. Banner Ad Management We will manage your online banner ads (up to 3 at a time) and facilitate the process of getting these ads appearing on quality sites. ecommerce Sales Tracking We will install an ecommerce tracking module for your existing checkout system so you can track how your online marketing has translated into sales dollars. Reporting your Progress: Monthly Campaign Reports We will produce a report on your ad campaigns performance every month and this to you, so that you can see your progress. Fortnightly Consulting Phone Call Each fortnight we will call you to discuss current campaign performance and ongoing optimisation. Fees: $1,890 per month (plus GST) Including $190 worth of online advertising spend CASH BACK Please note that all prices quoted are management fees only. Actual advertising spend is separate and can be as little or as much as much as you like. All prices based on a 3-month commitment. Cash Back is credited to you at the end of the month to go towards your Google AdWords advertising spend.

7 Reload Consulting Fax Back - Order Form Organisation/Company Name:.. ABN:... Contact Person:.. Address:.... Suburb:.. Postcode:. Phone:... Fax: Authorisation: I, on behalf of (the Client for this project), hereby authorise Reload Consulting Pty Ltd to commence work on the following SEM program: SEM-SILVER SEM-GOLD SEM-PLATINUM (please circle chosen program) and agree to the Terms & Conditions outlined below. Print Name:... Signature:. Date:.../ /. Terms & Conditions: By signing and returning this order form represents an agreement between the Client and Reload Consulting Pty Ltd, and indicates that you accept the price quoted and wish Reload Consulting Pty Ltd to commence work as outlined in this document. The above quoted prices are based on a 3 month contract and exclude GST. These prices are management fees only. Actual advertising spend is separate and is paid for by the client. Additional hours required by the client above monthly allocated hours are charged at $180 per hour plus GST. Management hours are charged in 30 minutes blocks. Unused hours do not accumulate and cannot be carried forward to following months. No cancellation of services will be accepted by Reload Consulting Pty Ltd once any work has commenced. A tax invoice showing GST (if applicable) will be sent to you for all contracted services. Invoicing is undertaken in 3 month instalments, paid in advance. All payments are due within 7 days from invoice date. Payments not received by the due date will attract a cumulative interest charge of 5% for each week that payment remains outstanding. Progressive invoices will be issued for projects that exceed 30 days duration. These invoices will be issued at the end of each month for any work completed to that date and are payable 7 days from the invoice date. Please note that services will commence online once the first invoice is paid in full by the client. Reload Consulting Pty Ltd reserves the right to invoice for work completed or not completed if the project is delayed (due to feedback, content or images not being provided to Reload Consulting Pty Ltd by the Client) for a period of more than 4 weeks. Once the Client approves the launch or sign offs the final report for a project, this represents completion of the project. Any changes required to the project inclusions after going live or sign off will be at an additional cost to the Client. Limitation of liability - For IT or web related projects, Reload Consulting Pty Ltd cannot be held responsible for any 3 rd party technical, hosting server or related infrastructure problems including but not limited to credit card fraud, server downtime, acts of god or theft. Under no circumstances shall Reload Consulting Pty Ltd s total liability for damages, losses, and causes of action exceed the amount to be paid by the client under this agreement. Reload Consulting Pty Ltd cannot be held responsible for the success of this marketing or promotional activity. Copyright - All images, logos, content or other material provided by the Client must not be in breach of copyright legislation or misleading, and Reload Consulting Pty Ltd accepts no liability for the use of this material. As part of the SEM process, Reload Consulting will place a link to our website on each of the client s web pages. The client authorises Reload Consulting Pty Ltd to announce the sign up of this program through their online social networks. No confidential information or contact details will be broadcast. Please note: We will endeavour to keep your website in the very best ranking position, however Reload Consulting cannot guarantee the exact position of any search engine result at any time. Results will vary from the different search engines and the algorithms of search engines may change unexpectedly from time to time. This is out of the control of Reload Consulting or its employees and contractors. Please fax this order form to (07)