Innovative marketing techniques for dynamic business growth.

Transcription

1 Digital marketing education Digital marketing services Innovative lead generation Business growth strategies Innovative marketing techniques for dynamic business growth. Marketing Fact 1: 96% of people are not ready to make a decision to buy or contact you the first time they visit your website Marketing Fact 2: Most people need to be reminded of what they want up to 17 times before they contact or buy from you! Digital Marketing Education Business Growth Strategies Digital Marketing Services

2 REMARKETING The most powerful brand building and website conversion strategy ever created How much are you spending to get relevant traffic to your website? How many people leave your site without buying or contacting you? $ ONLINE FASHION 96% 4% Lost Traffic Conversion Learn how to continue advertising to 100% of people who exit your website without needing any address or phone number. ONLINEFASHION.com ONLINE FASHION ONLINE FASHION.com If you have 200 new visitors each month, how many people who leave your website can you continue advertising to after 12 months? 100% 2400 people With Remarketing 5% 120 people Without Remarketing

3 REMARKETING The most powerful brand building and website conversion strategy ever created Want to see Remarketing in Action? Never lose another lead again, with Remarketing you can re-advertise to 98% of your lost traffic! The below case study is for My Driving School. With 28 cars on the road in Brisbane and continual expansion under way, branding is a very important part of their business. With over 3000 visitors to their site each month it is very important that we have a way to continue advertising to 98% of traffic that exit s their website. With Remarketing we are experiencing a sharp increase in branded search terms for people typing My Driving School into Google. Now when past visitors search on Google they no longer type in Driving Schools Brisbane, they are typing the brand name My Driving School into Google. This is proof that the top of mind awareness for the industry Driving Schools has become synonymous with the brand association of My Driving School and is having a very positive effect on their business thanks to Remarketing. 300% increase in brand search for My Driving School The keyword My Driving School is now their 3rd highest traffic keyword.

4 REMARKETING BANNER EXAMPLES The most powerful brand building and website conversion strategy ever created

5 17 BENEFITS OF REMARKETING The most powerful brand building, PR and website conversion strategy ever created 1. Build brand association and top of mind awareness to a targeted audience. 2. Increase the frequency of repeat purchases by 10% to 30%. 3. Display specific banners based on what pages of interest were visited. 4. Follow up with a 2 nd chance promotional offer without needing s. 5. Most open rates are less than 15%. Remarketing is instantly visible. 6. Assist your sales team with automated follow up messages. 7. Build the PR of your personal profile to a targeted audience. Great for sales reps, real estate agents, industry experts, authors or public speakers. 8. Increase customer loyalty with vouchers, VIP programs or education. 9. Build the appearance of mass marketing resulting in brand trust & authority. 10. Increase the conversion of lead enquiries from the same size audience. 11. Build an automated sales funnel to trigger the display of different banners based on rules, website activity and purchase history. 12. Continue advertising to people who exit your website for up to 540 days. 13. Have control over the frequency capping & how often they see your banners. 14. Enjoy the long term benefits of accumulating a very large list of tagged visitors and building the long term effect of brand awareness to a large targeted audience. 15. Leverage Remarketing to enhance the ROI of other marketing activities used to drive relevant traffic to your website. 16. Use remarketing in combination with social media strategies to target decision makers. 17. Use remarketing as a tool to build strategic alliances and cross promotion opportunities with other non-competitive websites.

6 STRATEGIC ENDORSEMENTS & REMARKETING A powerful way to leverage multiple business databases Exchange remarketing tags with other business websites who have the type of traffic most likely interested in your product or service. SECURITY DOORS SECURITY ALARMS REMARKETING TAG REMARKETING TAG SECURITY ALARMS SECURITY DOORS SECURITY ALARMS SECURITY DOORS SECURITY ALARMS SECURITY DOORS Imagine an online cross promotion strategy to multiple business databases without needing a single , phone number or postal address. This is truly powerful marketing!

7 STRATEGIC ENDORSEMENTS & REMARKETING Leverage multiple business databases & receive thousands of referrals

8 LINKEDIN & REMARKETING By pass gate keepers and build your brand to a targeted audience of decision makers. We will help you set up and build a valuable LinkedIn network. Combined with remarketing this is a highly effective business strategy. Security Systems Connect with hundreds of Company Directors & CEO s from any industry. Security Systems Glazier We will leverage contacts in your industry using Business Booms exclusive online networking strategy. Most new LinkedIn connections result in a visit to your website and are tagged instantly with your remarketing code. Security Systems LinkedIn is the number one social network for leveraging new networks from your existing connections. Follow our unique strategy to create face to face meetings or set up strategic alliance partnerships.

9 BUSINESS CONSULTING A step by step approach to improving performance in all areas of your business Choose our business consulting service for a total business overhaul using the latest IT, marketing and business workflow solutions. AdWords & Analytics SEO management CRM & IT Solutions Marketing Website Conversion Remarketing Social Media Marketing Pricing Models Sales Strategies Copy Writing Marketing Collateral Team Building Strategies Strategy Development Strategic Endorsements Online Networking Promo Strategies Branding & Positioning Advertising Strategies ADWORDS MANAGEMENT Advanced AdWords targeting & website conversion strategies for peak performance Keyword Research Competitor Analysis Ad Copy Writing Ad Split Testing Strategy Management Bid Management Statistical Analysis Quality Score Optimisation Website Conversion Strategy Remarketing Search Query Optimisation Budget Optimisation Our AdWords Management service combines the experience of business consulting, traditional marketing techniques and the latest online marketing tools and innovative technology to deliver a peak performance outcome for your business. All AdWords accounts are managed by Brendon Comerford. Previously the general manager of the largest Australian owned Google partner agency in charge of 10 million in Google spend.

10 SEO strategies for effective return on investment The future of SEO is changing and business owners must change with it. SEO is changing and so are the strategies and services required to achieve an effective result. With Google updates like Panda and Penguin and regular small additions almost every week who can keep up? Below are 13 key SEO facts that will determine the future of SEO effectiveness for your business. Let us show you how we are staying ahead of these changes with genuine SEO techniques that will last the test of change over time. 1. Google does not like SEO techniques that try to manipulate organic ranking to mimic genuine popularity and relevance of content or search results. 2. Most of the past and future Google changes will negatively affect SEO companies that utilise old techniques that are easy to reproduce. 3. The most common way to achieve SEO ranking is to build pages of keyword specific content on your site with various internal page linking strategies. 4. Creating value driven content that people want to read and share is important however it is also the easiest SEO strategy to apply. 5. Creating fresh content on a regular basis via blogs is also valuable but is again a very simple and easy to produce SEO strategy. 6. Onsite SEO techniques including content creation can achieve SEO ranking for less competitive industries but for how long is often questionable. 7. Because content creation ( often outsourced overseas ) is quick and easy, it doesn t take a lot of effort for your competitors to achieve higher ranking on Google. 8. When considering any SEO service it is important to understand which SEO techniques will be used to ensure you not only achieve desired SEO ranking but can maintain your SEO position for a long time. 9. Applying SEO strategies that are often difficult to reproduce will ensure your SEO ranking will not get knocked down by your competitors so easily. 10. Building a high quality back linking profile for your website is one of the most difficult SEO techniques and many SEO companies will apply this strategy as a last resort to keep costs low and profits high. 11. Building hard to get high quality links from real business websites with a high PR score is the best form of SEO you can ever do and will ensure you maintain long term ranking for highly competitive keywords. 12. SEO companies make profit applying easy to apply SEO techniques that often take 6 to 12 months to achieve success with a solid contract in place. 13. It does not take 12 months in most cases if you apply a high quality SEO link building campaign. Often we can achieve number 1 ranking for highly competitive keywords in less than 4 to 6 months with ZERO contracts and a 100% guarantee! At Business Boom we will negotiate the required amount of high quality links with hundreds of businesses on your behalf. We will build a well balanced back linking profile to ensure your website will not only achieve high ranking on Google but will stay there for a very long time. We will also produce high quality relevant content that has a high chance of genuine viral reposting on social media websites, blogs and forums. We are also preparing for the social media revolution coming soon which is going to have a major effect on SEO requiring optimisation of your Google+ accounts, badges and +1 s on your website.

11 GETTING STARTED with digital marketing services Choose a marketing package to suit your business goals. An AdWords Package to Suit Your Marketing Budget AdWords Lite AdWords Starter AdWords Standard AdWords Premium Budgets $10 to $20 per day Minimal # of keywords Basic optimization Basic bid management Website conversion advice $99 set up $89 per week Budgets $20 to $40 per day Standard # of keywords Level 1 optimization Level 1 bid management Website conversion strategy Competitor analysis Google analytics site analysis Phone tracking* ( account level ) $199 per month $129 per week Budgets $40 to $70 per day Moderate # of keywords Level 2 optimization Level 2 bid management Website conversion strategy Advanced competitor analysis Google analytics site analysis Phone tracking* ( keyword level ) Mystery shop competitors and you Develop a unique sales message Develop download strategy Mobile Ads Targeting $299 set up $169 per week Budgets $70 plus per day Unlimited # of keywords Level 3 optimization Level 3 bid management Website conversion strategy Advanced competitor analysis Google analytics site analysis Phone tracking* ( keyword level ) Mystery shop competitors and you Heat map click & scroll tracking Develop a unique sales message Develop downloadable content Copywriting for website and s Implement marketing strategy Phone script sales training Basic business consulting Mobile Ads Targeting Google Merchant Centre Set Up $399 set up $209 per week Remarketing Packages to Boost Conversion and Brand Visibility Remarketing Lite Remarketing Starter Remarketing Standard Remarketing Premium 1 banner design x 3 Sizes Up to 7,000 Impressions p/month Generic tag branding strategy Web page tag management 3 month display period 2 strategic endorsement partners $99 set up $49 per week 2 banner designs x 4 sizes Up to 10,000 Impressions p/month Up to 3 tag branding strategy Web page tag management 6 month display period 3 strategic endorsement partners Banner redesign after 40pp views Competitor analysis $199 set up $89 per week 3 banner designs x 5 sizes Up to 20,000 Impressions p/month Up to 5 tag branding strategy Basic combination lists Web page tag management 12 month display period 4 strategic endorsement partners Banner redesign after 50pp views Competitor analysis Regular promo strategy updates Professional copy writing updates $299 set up $129 per week 4 banner designs x 6 sizes Up to 40,000 Impressions p/month Up to 10 tag branding strategy Web page tag management 17 month display period 5 strategic endorsement partners Banner redesign after 60pp views Advanced competitor analysis Regular promo strategy updates Professional copy writing updates Advanced sales funnel analysis Brand development strategies Web page tag management Advanced tag combination lists Advanced time tag sequences Advanced audience analysis Sales conversion optimisation $399 set up $169 per week

12 GETTING STARTED with digital marketing services Choose a marketing package to suit your business goals. Targeted online display advertising on 1000 s of relevant websites Display Lite Display Starter Display Standard Display Premium 1 banner design x 3 Sizes Budgets $10 to $30 per day Minimal # of website Basic promo strategy Website conversion advice $99 set up 2 banner design x 3 Sizes Budgets $30 to $60 per day Standard # of websites Level 1 promo strategy Website conversion strategy Competitor analysis Google analytics site analysis Phone tracking* ( account level ) $89 per week $199 per month $129 per week 3 banner designs x 5 sizes Budgets $60 to $80 per day Moderate # of websites Level 2 promo strategy Website conversion strategy Advanced competitor analysis Google analytics site analysis Phone tracking* ( keyword level ) Mystery shop competitors and you Develop a unique sales message Develop download strategy $299 set up $169 per week 4 banner designs x 6 sizes Budgets $80 plus per day Unlimited # of websites Level 3 promo strategy Creative brand development Website conversion strategy Advanced competitor analysis Google analytics site analysis Phone tracking* ( keyword level ) Mystery shop competitors and you Heat map click & scroll tracking Develop a unique sales message Develop downloadable content Copywriting for website and s Implement marketing strategy Phone script sales training Basic business consulting $399 set up $209 per week LinkedIn for targeted networking & appointment setting Social Media Lite Social Media Starter Social Media Standard Social Media Premium 20 new connections per month Basic Approach No follow up strategy No conversion strategy No account optimisation $99 set up $89 per week 30 new connections per month Level 1 Strategic Approach Follow up strategy Basic conversion strategy Account optimisation advice Basic targeting strategies $199 per month $129 per week 40 new connections per month Level 2 Strategic Approach Follow up strategy & call to action Standard conversion strategy Account optimisation Standard targeting strategies Competitor analysis Regular promo strategy updates Professional copy writing updates $299 set up $169 per week $399 set up $209 per week 50 new connections per month Level 3 Strategic Approach 2 Follow ups & call to action Advanced conversion strategy Advanced account optimisation Advanced targeting strategies Advanced competitor analysis Regular promo strategy updates Professional copy writing updates Advanced sales funnel analysis Brand development strategies Sales conversion optimisation

13 GETTING STARTED with digital marketing services Choose a marketing package to suit your business goals. AdWords Management Packages AdWords Lite 89 per week AdWords Starter $129 per week AdWords Standard $169 per week AdWords Premium $209 per week $10 to $30 per day budget with Google $30 to $60 per day budget with Google $60 to $80 per day budget with Google $80 plus per day budget with Google Remarketing Management Packages Remarketing Lite $49 per week Remarketing Starter $89 per week Remarketing Standard $129 per week Remarketing Premium $169 per week 1 banner design 3 sizes up to 7,000 views Basic Strategy Includes 2 strategic endorsements. 3 banner designs 4 sizes up to 10,000 views Basic Strategy Includes 3 strategic endorsements. 5 banner designs 5 sizes up to 20,000 views Standard Strategy Includes 4 strategic endorsements. 10 banner designs 6 sizes up to 40,000 views Advanced Strategy includes 5 strategic endorsements. LinkedIn Management Packages Set Up Fee of $400 applies to optimise your LinkedIn Profile and design a customised follow up strategy. LinkedIn Lite $89 per week LinkedIn Starter $129 per week LinkedIn Standard $169 per week LinkedIn Premium $209 per week 20 new connections & follow ups per month 30 new connections & follow ups per month 40 new connections & follow ups per month 50 new connections & follow ups per month Displaying advertising Packages. Display Advertising Lite $89 Display Advertising Starter $129 Display Advertising Standard $169 Display Advertising Premium $209 1 banner design x 3 Sizes & Basic Approach 2 banner design x 4 Sizes & Level 1 Strategic Approach 3 banner design x 5 Sizes & Level 2 Strategic Approach 4 banner design x 6 Sizes & Level 3 Strategic Approach Business Consulting Includes all strategies & services above ( SEO & Websites are an additional cost ) Business Consulting $1800 per month Business Consulting $2700 per month Business Consulting $4500 per month Business Consulting $6300 per month Up to 10 hours per month. Up to 15 hours per month. Up to 25 hours per month. Up to 35 hours per month.

14 GETTING STARTED with digital marketing services We look forward to helping you grow your business. Credit Card Billing Authorisation Company Name Street Address City State Post Code Country Phone Number Fax Number Credit Card Type Visa [ ] MasterCard [ ] Other [ ] : Card Expiry Credit Card Number Card Holder Name Enter CVC Number Please select one of the following payment options: Once Monthly Bill my credit card once for the following amount Bill my credit card once per month for the amount of service provided each month with Business Boom Pty Ltd Terms and Conditions Monthly billing amount entered on this form authorises Business Boom Pty Ltd to transact monthly billing on your nominated credit card. Your signature on this form also authorises Business Boom Pty Ltd and nominated staff and agents to manage your AdWords account. Applicant agrees that all information provided is accurate and complete. Applicant also acknowledges that all orders may be immediately terminated at Business Boom s discretion if any charges are declined or charge backs are claimed against any outstanding invoiced amount. Disputes to amounts invoiced should be immediately be reported to info@businessboom.com.au You are not obligated under any contract and can cancel anytime after the current monthly billing cycle. All AdWords management fees are separate to your daily budget with Google. For Ezypay terms and conditions please visit For Business Boom Pty Ltd full terms and conditions please visit The undersigned is the duly authorised representative of the company details entered above. Full Name : Authorised Signature : Date : Scan and to info@businessboom.com.au or Fax to

15 Are you ready to step up & transform your business? Contact us today to book a free consultation and learn more about how we can help you grow your business. Be sure to view some of the videos on our website to learn some free strategies you can apply right now in your business. info@businessboom.com.au Phone: Web: Recent Clients: Once again we are thrilled with your efforts to date. Stuart Madil I am enjoying all your consultation and weekly training videos, they are excellent! Melissa Garcia Business Boom Pty Ltd was founded on a passion to help business owners not just survive but thrive in times when many business owners are downsizing or closing up. We thrive on helping business owners with creative marketing strategies to significantly grow their business. We look forward to hopefully working with you soon. Brendon Comerford CEO Business Boom Pty Ltd