2013 MARKETING FUNDS CO-OP GUIDE. Leadership Through Innovation

Transcription

1 2013 MARKETING FUNDS CO-OP GUIDE Leadership Through Innovation

2 We understand how important it is to maintain a presence in this everchaging marketplace. We know you work hard to retain and service your current customers, while also looking to broaden your customer base. Here at Hubbell Lighting, we re dedicated to helping you do just that. Our Alliance Marketing Fund Co-Op program enables you to showcase your organizations competitive edge, and align with one of the top lighting manufacturers in the industry. And because you know your local market best, we want you to be able to serve it on a local basis in ways that will help grow your bottom line.

3 print advertising requirements Magazine Advertising Maximum Reimbursement - $2,500 Copy of ad and a complete copy of the magazine or newspaper Copy of invoice, full-page tear sheet per run date showing publication name, date & location Electronic tear sheets are allowed if created by newspaper, must include masthead, page number & date Direct Mail Maximum Reimbursement - $2,500 Copy of original direct mail piece as mailed to customers must be submitted Copy of paid invoice for printing Copy of the paid postage receipt including the quantity, date and type of mail must be included Phone On Hold Maximum Reimbursement - $200 Copy of the phone script which must include Hubbell Lighting and/or Hubbell Lighting brands Copy of phone receipts associated with phone on hold charges Copy of professional voicing receipt if applicable catalog & flyer requirements Maximum Reimbursement - $5,000 Copy of completed catalog or flyer Copy of page from catalog/flyer in which Hubbell Lighting products appear Copy of paid printing invoice including production and/or distribution charges Copy of publication s advertisement rate sheet Hubbell Lighting will reimburse up to 50% of your qualified costs based on the portion devoted to Hubbell Lighting Please contact your local Hubbell Lighting representative for ad template offerings created for Hubbell Lighting Alliance Distributor Partners Hubbell Lighting, Inc. 1

4 open house, counter day & seminar requirements Maximum Reimbursement - $1,000 Include start and end date of the event Copy of all associated receipts (receipts must support the amount claimed based on the portion devoted to Hubbell Lighting) Booth size and fee (description of what fees include) Description of the event, including date, location, number of attendees and number of participating vendors/manufacturers Copy of invitation/announcement Photos of the event showing overall event as well as the Hubbell Lighting designated space Maximum $100 allowance for giveaway/auction items such as TVs, electronics, gift cards and other promotional items NOT ELIGIBLE - Incidental costs such as office furniture rentals, electricity, set-up charges, carpet and other costs associated with hosting these types of events training, lunch and learn & specifier meeting requirements Training & Lunch and Learns Maximum Reimbursement - $250 Must be Hubbell Lighting product specific Number of attendees Copy of all associated receipts Specifier Training/Meetings Maximum Reimbursement - $500 Description of event including date, time and location Must be Hubbell Lighting product specific Number of attendees (include copy of sign-in sheet or copy of attendees business cards) Describe Hubbell Lighting products demonstrated and include a copy of syllabus/agenda Copy of invitation/announcement Copy of all associated receipts Hubbell Lighting representative must be in attendance and coordinate training event 2 Hubbell Lighting, Inc.

5 trade show / event requirements Maximum Reimbursement - $1,000 Provide start and end date of show/event Provide booth size and fee details Description of what is included in fee Description of event including date, location, number of attendees and number of participating vendors/ manufacturers Copy of invitation/announcement Describe how Hubbell Lighting was featured, which brands were represented and how the event will increase revenue for your company and Hubbell Lighting Photos of event showing overall event as well as Hubbell Lighting designated space Maximum $100 allowance for event giveaway/promotional items such as TVs, electronics and gift cards NOT ELIGIBLE - Incidental costs such as furniture rentals, electricity, set-up fees and carpet Describe how Hubbell Lighting was featured, which brands were represented and how the event will increase revenue for your company and Hubbell Lighting promotional item requirements Maximum Reimbursement - $1,000 Must include current Hubbell Lighting or Hubbell Lighting brand logo(s), items without logos will not be reimbursed Sample or photograph of promotional item must be included with claim Describe how the item will mutually benefit your company and Hubbell Lighting in promoting sales of Hubbell Lighting products Describe to whom the item will be geared toward and/or given to and why Copy of all associated receipts, including production/printing of the item(s) Theme or special design pieces must be pre-approved Please contact your local Hubbell Lighting representative for pre-designed t-shirt/sweatshirt template offerings created for Hubbell Lighting Alliance Distributor Partners. GOLF, FISHING, SPORTING EVENT requirements Maximum Reimbursement - $1,000 Hubbell Lighting must be promoted as a sponsor (holes/banners/fliers) Explain how the event will further promote sales for Hubbell Lighting products Hubbell Lighting representative must be in attendance Copy of all associated receipts (receipts must support the amount claimed based on the portion devoted to Hubbell Lighting) Include date of event, location, number of attendees and number of participating vendors/manufacturers Copy of invitation/announcement Hubbell Lighting, Inc. 3

6 2013 marketing funds co-op terms & conditions Terms Please contact your Hubbell Lighting representative for available funds, which are based on 0.5% of the previous year of sales. Funds do not roll over from one year to the next Maximums apply! Please refer to the category/activity for which you are submitting the claim All advertising totaling more than $500 must be pre-approved by the Regional Vice President All advertising totaling more than $2,500 must be pre-approved by the Vice President of Sales Alliance incentives, including marketing funds for Hubbell Lighting brands or products lines in a distributor buying group do not apply to members of that buying group All marketing co-op fund claims must be submitted via the claim form to qualify for reimbursement. Debits submitted by distributors for co-op reimbursement will be promptly denied. Account must be in good standing, ie: All accounts must maintain 85% current status on their outstanding receivables. All disputes must be reported and resolved in a timely manner Hubbell Lighting reserves the right to: Terminate or modify the program at any time Determine the eligibility of any claim for reimbursement Deny co-op funds to be used in areas that have little or no commercial advertising value Deny all debit memos submitted in lieu of the approved co-op submittal process Deny all claims that have been placed on hold for 45 days waiting for required documentation Reimburse up to and not above the available amount in the co-op account All promotional items included in copies of receipts must include the Hubbell Lighting logo or brand logos to qualify for reimbursement ($100 maximum reimbursement for promotional items) 4 Hubbell Lighting, Inc.

7 Marketing Funds Co-op Maximum Cap Summary Magazine Advertising & Newspaper Inserts $2,500 Direct Mail $2,500 On-Hold $200 Catalog & Flyers $5,000 Open Houses, Counter Days & Seminars $1,000 Training & Lunch & Learns $250 Specifier Training/ Meetings $500 Trade Show Events $1,000 Tournaments $1,000 Promotional Items $1,000 Requirements and Guidelines Hubbell Lighting co-op rules and guidelines apply, including event/category caps Claims must be submitted with required documentation, including invitations/announcements and receipts subsequent to the event in order to qualify for reimbursement Hubbell Lighting will reimburse up to 50% of qualified advertising and promotional costs of the portion devoted to Hubbell Lighting, not to exceed event/category cap or available fund amount Claims exceeding the category cap will be adjusted to the category cap reimbursement level (average reimbursement cap is $1,000, see co-op maximum cap summary for details and category cap levels) Invoices must be paid in full prior to submitting claim Co-op is a reimbursement program, payments shall not be paid prior to an event and claims will be held until required documentation is submitted Invoices generated by distributors are not considered proof of payment and claims will not be processed without event receipts Funds expire on December 31st of each year and do not roll over Claims from the previous year must be submitted on or before January 31st to qualify for reimbursement All marketing activities including invitations, announcements, marketing materials and advertisements must include the current Hubbell Lighting and/or Hubbell Lighting brand logo(s) The current Hubbell Lighting, Inc. and/or brand logo(s) must be featured on promotional items to be considered for reimbursement. A photograph or sample of the item(s) must be included at the time of claim submission. The Hubbell Lighting, Inc. logo is a registered trademark and may not be cropped or altered. Official logo available for download at: Reimbursement will be paid directly to Alliance Distributor partner; payment will not be issued to third parties such as publications, ad agencies, printers, event venues, ticket offices, etc.. Hubbell Lighting, Inc. 5

8 701 Millennium Boulevard Greenville, SC Telephone HLI / Hubbell Lighting, Inc.