Online University for parents. Summary

Transcription

1 . Summary There are about 20 million children in the USA today, they range from 0 to 4 years old. There are about 20 million families in the USA, where 90% of parents ages range from 20 to 40 years old 1. People of this age group are the most active users of the Internet. According to last researches 2, about 65% of users pay for their web-content. Therefore, 11,7 millions mothers are potential customers of Online University for Parents. What do most of the families have in common? 1. Lack of learning how to be a good parent. 2. The willingness to want to become a good parent. Our mission is to help those parents. That s why we have created the first Online University for Parents in the world Babystep.tv. What is unique about our Online-University: Videos simply lasting only 1 minute; One video providing one great advice for parents; Developed on the basis of evidence-based guidelines; Content of the video is based on child s age. We offer 4 subscribtion options: Subscribe for 1 months for only $10; Subscribe for 3 months for only $25; Subscribe for 6 months for only $50; Free subscription for the entire course for teachers (confirming the status of the teacher). 1 According to the national census of According to Pew Research Center researches in 2012.

2 Competitive environment There are a lot of educational sources for young parents today. Each of these sources have their advantages and disadvantages. Books Internet videos Blogs and articles Babystep.tv Information quality Scientific knowledge, developed by experts Unknown source, oddness Non-scientific knowledge based on personal experience Tips will be made by experts, the knowledge is scientific and systematic Ease of use Price A large amount of information, especially in scientific terms is difficult to fully understand in everyday life The price for a book + Price of the time you spent reading Easy to use Easy to use Easy to use, because of it it will be easy to apply, which allows the corresponding information to be used on the corresponding age of the child. Free Free The optimal combination of price and knowledge value Market review There are about 250,000 users in USA every month, who are looking for information about child development and learning. About 130,000 are looking for parents courses and parenting online-education 3. According to Eurostat 2012 there are 166,7 million web-customers in USA. The average customer spends $10 for their web-content 4. Our objective by the end of 2015 is to cover 3% of American parents (325,000 subscribers). In this case monthly turn-round will be more than 2 millions of dollars. 3 According to Google Trends. 4 According to Pew Research Center.

3 Within the first 3 months we are going to be posting articles on educational web-sites, start-ups and apps. Then we will involve parents in USA with Adwords advertising, content-marketing and placing banners on parenting sites. Project road map

4 Financial plan Monthly subscrib ing price 5 Subscribers amount (forecast) 6 Labor costs The costs of creating videos 7 Marketing costs 8 Total quarter costs One-time investment Increment total profit Turn-round Profit IV quarter 2013 $9,41 0 $0 $ $ $0 $ $ $ $ I quarter 2014 $9, $ $ $ $ $ $0 -$ $ II quarter 2014 $9, $ $ $ $ $ $0 -$ $ III quarter 2014 $9, $ $ $ $ $ $0 $ $ IV quarter 2014 $9, $ $ $ $ $ $0 $ $ I quarter 2014 $9, $ $ $ $ $ $0 $ $ II quarter 2015 $9, $ $ $ $ $ $0 $ $ III quarter 2015 $9, $ $ $ $ $ $0 $ $ IV quarter 2015 $9, $ $ $ $ $ $0 $ $ % 8% One-time investment $ $ % Total: $ % The costs of creating videos Labor costs Marketing costs $ $ $ $ $ Break-even point Costs Income $0 July 2014 Main directions of investment Break-even point calculation 5 With payment service Stripe commission. 6 Increases by 25% every month since April Increases monthly by 7%. 8 Increases monthly by 25%.

5 A working prototype in Russia The project Babystep.tv, which is the prototype of successfully operates today in Russia and receives positive feedback from customers. For 4 months of work we have had following results: 10 of visiting people buy subscription; 9 of 10 parents evaluate positively Babystep.tv, they like modern format of presenting information, conciseness and accessibility. The project has shown its vitality and the ability to justify investments. Investment attractiveness of the service At the early beginning of the first round of investment we had two requests from Digital Agencies (medicine Boiron (France) and Procter & Gamble), which want to cooperate closely with our service. Our project won the second place out of participants in the Russian competition Development Fund of Internet-initiatives. And we were invited to participate in the Challenge Cup - an international competition in which selected participants from all over the world will receive a trip to Washington in 2014.

6 Team Ainar Abdrahmanov project leader, founder, father. Five years in management: brand director rbiu.ru, marketing director of a big holding (Trade and entertainment center, hypermarket, 3 supermarkets), director of mobile lines, personnel director at pixonic.com, director of "Mentoring and tracking" department in the Online Business-Incubator. Cell: +7 (919) ainar.abdrahmanov@gmail.com Irina Isaeva head of Methodology Department, the mother of two children. Certified teacher in the United States, the head of Russia's biggest association of teachers, 10-year experience of managing private and municipal kindergartens. Cell: +7 (985) irisaeva@gmail.com Dmitriy Legnev technical director. Sold his first project Wow.ru in 17 years, has made a lot of sites and applications of different workload. Three years of experience managing a team of programmers from all around the world. Cell: +7 (922) lezhnev.jr@gmail.com Artem Solomenin stage manager. Has experience in creating and managing dozens of video projects for television, internet, short films. Cell: +7 (919) artem.solomenin@gmail.com Elena Masolova - project mentor. The founder of Pixonic games and online courses Eduson.TV, co-founder of «Groupon Russia". elena.masolova@gmail.com