Introduction. What is Libius

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1 Introduction What is Libius The internet is quickly becoming a critically important operative media in company marketing. Excellent internet marketing management including direct product and service exposure is cost-effective and profitable. Our objective is to facilitate and realize company marketing on the internet. Libius Consulting expertise provides an Internet appropriation service. Our record tallies impressive experience in the marketing of dozens of websites for companies both large and small. Should your wish be to showcase your company on the internet, then Libius Consulting is your partner of choice.

2 Search Engine Optimization Keyword Research and Selection Title and Meta Description Tags Keywords in URL Headings Inline Links Images Alt text

3 Directories Free Submission Reciprocal Link Paid Submissions No Follow Featured Listing Bid for Position Affiliate links

4 Paid Search (Pay per Click) Campaigns Adwords on Google Yahoo Sponsored search Banner Ads Placing ads on webpages that have interesting content Marketing Press Releases distributionn Newsletters

5 Link Building One factor in search engine positions is the relevance of external web pages linking the particular website. - One Way Links - Three Way Links - Link Exchange (Reciprocal Linking) - Links through Press Releases Online News and Press Releases Distribution According to the Pew Research Center, over 30% of people get their news from online sources like Google News and Yahoo News. PRWeb ( PR Newswire ( - Hugin online partner OpenPR ( Sanepr (

6 Article Marketing Internet Marketing Article marketing is regarded by Internet marketing experts as one of the most effective promotional methods to publicize websites and to grow the number of back links (incoming links) to website content. Go Articles ( Ezinearticles ( Blogs As of December 2007, blog search engine Technorati ( was tracking more than 112 million blogs. Blog Distribution Blogs allows companies to interact with its customers and potential costumers on a more personal level and is a great tool to get the banks message across online. Company Blog

7 Online Forums It is necessary for company s representatives to take part in online forums on a regularly bases and participate in what people are saying about the company and its industry. The company s representatives should respond to all negative and positive feedbacks without taken it too far. Social Networking MySpace ( Facebook ( LinkedIn ( Yahoo Groups ( Social Tagging and Bookmarking del.icio.us ( Technorati ( Every article and research published on the company s website should include a bookmark button to encourage social bookmarking and tagging.

8 Video Marketing Every company should distribute its television advertising and other interesting videos on Youtube ( and other internet television websites. There should also be a section on company s website where users can access online videos from the bank. Mobile Media Marketing Every company need to ensure that its site is mobile-friendly and look into ways to marketing the website on mobile devices. Web Widget Marketing One way for a company to use web widget marketing is to allow other sites to display its television advertisings on their sites. The company's site hosts the television ads but other sites use web widgets to display the ads on their site. The same can be used to display other materials like presentations and events, share price information and research articles.

9 The Future Q&A