EMM - # 1 Marketing by netcore

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Magdalene Baldwin
8 years ago
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1 EMM - # 1 Marketing by netcore

2 Why Marketing? ROI of $40 for every $1 spent. This is highest among all direct marketing channels 1 87% of India s 100 million+ internet population log on to internet to check s Billion Worldwide Traffic per Day by is #1 Communication Medium Source 1 - DMA, 2 - IAMAI, 3 - Radicati Group

million+ internet population log on to internet to check emails 2 507 Billion

Email Marketing @ netcore Member of IAMAI, DMAi, MMA & MAAWG High inbox placement rate Dedicated Team - Expert Consultancy - Creative Design & Copy -

3 netcore Member of IAMAI, DMAi, MMA & MAAWG High inbox placement rate Dedicated Team - Expert Consultancy - Creative Design & Copy - On-demand demo, training & workshops 20 billion+ s sent in last 3 yrs 150 cr+ s sent monthly 850+ Active clients 45+ Affiliate Partners No. 1 in India

On-demand demo, training & workshops 20 billion+ Emails sent in last 3 yrs

4 World-Class Features

5 1. Campaign Management a) Quick Campaign Creation One-page campaign creation process to - Eliminate toggling between tabs - Skip advanced steps Create, test & send your campaigns quickly

6 1. Campaign Management (contd..) b) Split A/B Campaign Now, first test your campaigns by splitting them into small buckets - A&B. You can split-test your campaigns with four parameters (one at a time) like Subject Lines, Content, Send Time and Sender Name/Sender Id. The panel will help you to automatically/manually schedule the best-performing campaign (Winner Campaign). Helps you understand customer behavior and accordingly plan your campaign strategies.

You can split-test your campaigns with four parameters (one at a time) like Subject Lines, Content, Send Time and

7 1. Campaign Management (contd..) Parameters for Split A/B test: (Campaign Creation Page) Campaign Subject From Details Send Date/Time Campaign Content & HTML

8 Make guided decisions based on results of split-testing to improve response rates 1. Campaign Management (contd..) b) Split A/B Campaign (contd..) Pick up B

9 1. Campaign Management (contd..) c) Mobile-ready Campaigns Send your campaigns customized for mobile devices Ensure campaign is viewable across devices

10 1. Campaign Management (contd..) d) Segment & Target Segment you list of contacts by pre-defined attributes to send relevant campaigns Maintain a single list of all contacts & send relevant campaigns to improve responses

11 1. Campaign Management (contd..) e) Automated Campaigns Define events & triggers to send campaigns automatically E.g. - Welcome mails - Birthday and anniversary greetings - Event/webinar campaign etc Helps on-board customers and build strong relationships

12 1. Campaign Management (contd..) f) Social Media Integration Publish & share campaigns on your company s Facebook & Twitter pages directly Deliver your campaigns beyond Inbox

13 1. Campaign Management (contd..) g) Preview Campaigns in Inbox Preview campaigns across 30+ clients & mobile devices more.. Ensure campaign looks properly everywhere

14 1. Campaign Management (contd..) h) Campaign Tagging Tag your campaigns with customized labels Consolidated Reports for tag: Opt-in Easily search & analyze campaign performance by tags

15 1. Campaign Management (contd..) i) Retarget Target customers who have opened/not opened your earlier campaign Improve responses by re-targeting with relevant campaigns

2. List Management ListFix Automatically fix typos in email

ids - Helps reduce the no. of bounces E.g. ram@gmai.

16 2. List Management ListFix Automatically fix typos in ids - Uses artificial intelligence to fix errors in ids - Helps reduce the no. of bounces E.g. ram@gmai.com will be fixed and uploaded as ram@gmail.com Ensure clean contacts list

17 3. Robust Security a) ListSecure - Authorize every download of your contacts - Time-sensitive one-time password (OTP) sent to registered mobile numbers only - Instant notification upon download activity to all registered mobile numbers & IDs Ensure theft-proof security of contacts

mobile numbers only - Instant notification upon download activity to

18 3. Robust Security (contd..) b) OTP-based Login Additional level of security in the form of One-time Password (OTP) on registered mobile number/ ids to access the panel Prevents unauthorized access

19 3. Robust Security (contd..) c) IP-based Login Specify the list of IP s to allow access to your marketing panel Ensure access from white-listed/authorized IPs only

20 4. Reports & Analytics a) ROI Tracker Track total revenues & website traffic generated by campaigns Measure & track your marketing ROI

21 4. Reports & Analytics (contd..) b) Reports by ISP & Time period Track opens/views and click rates by ISPs like Gmail, Yahoo and by time period By Time Period By ISP/Domain Helps understand & analyze your contacts behavior

22 4. Reports & Analytics (contd..) c) Social Media Reports Track Facebook likes, comments and re-tweets Track performance of your campaigns on social media

23 State-of-the-Art Infrastructure Best-in-Class Inbox Delivery - Throughput of 10 lac+ s per hour per client servers across 3 IDCs - Pool of 16,000+ IPs used in rotation Support for Industry Standards - Feedback Loops (FBL) - Sender Policy Framework (SPF) - Domain Keys (DKIM) - Domain-based Message Authentication Reporting & Conformance (DMARC)

24 Expert Consultancy Services Dedicated Expert Consultancy - Pro-actively monitoring of every campaign - Ideas on online & offline marketing activities - Share Industry updates & latest trends On-Demand Training & Workshops - Conducted every month across multiple cities - Attended by brands & marketing managers Marketing Roundtables - 4 roundtables till date in association with IAMAI across cities

25 Creative Services Creative Design & Copy - Practice highest quality standards of usability & user experience - Suggest right design, layout & color themes as per latest design trends & copy HTML - Strictly adhere to W3C standards - Ensure compatibility across browsers and clients

26 Customer Delight 24*7 Support - - Phone - Chat Product Demos - Online or on-premise Resources - Monthly newsletter updated with latest trends - Knowledge bank (whitepaper, best practices guide, dos & dont s)

27 Key Clients - BFSI In Netcore we have an important technology partner Anuragi Raman, Sr. VP & Head-IT

28 Key Clients - ecommerce EMM has the incredible ability to clean up & manage our Lists Sanjay Nagpal, Head-Technology Infrastructure Use of netcore s platform has resulted in 150% increase in open rates over last few months Banwari Lal Sharma, AVP - Marketing

29 Key Clients - Advertising & Media We are currently segmenting our lists to target with greater degree of personalization. Valerian D Souza, Head-IT

Key Clients - Retail EMM has really enhanced the performance of emailers by sending

30 Key Clients - Retail EMM has really enhanced the performance of ers by sending to our entire base in matter of minutes Mohit Agarwal, Manager-Business Development

31 Key Clients - Travel & Hospitality

32 Key Clients - Education We are quite impressed with the mass mail services. It works wonders Ravi Kiran Sales & Promotions Officer

33 Key Clients - IT Comprehensive analysis helps re-target right customers Srinivas Sakhare Marketing & Sales EMM has brought down cost on infra & management without compromising on business needs Venkat Jagaduri, Sr. Project Manager

34 Success Story - IIFT New Delhi Original Campaign

35 Success Story - IIFT New Delhi (contd..) Post consultation by netcore Result: - Open Rate: 40% - Click Rate : 80%

36 Success Story - India Today Result: - Open Rate: 6.3% - Click Rate : 1.32%

37 Success Story - Axis Bank Result: - Open Rate: 7.71% - Click Rate : 1.51%

38 Success Story - Angel Broking Result: - Open Rate: 6.9% - Click Rate : 1.37%

39 About netcore Provider of Enterprise Communication & Digital Marketing solutions Founded in 1998 by Rajesh Jain (India s 1 st dotcom millionaire) 3,000+ enterprise customers 300+ employees ISO certified company (ISO 9001:2008 & ISO 27001:2005) HQ in Mumbai with active presence in 7 locations Vision To be a one-stop destination for all enterprise communication & digital marketing needs Mission To offer innovative, customized & result-driven digital solutions

40 Business Verticals Digital Marketing Enterprise Communication Marketing Mobile Marketing Affiliate Marketing Affiliate Mobile Marketing Multi-channel Response Management Messaging & Collaboration Cloud Anti-spam & Anti-virus Archiving Triggered & SMS Delivery Engine 2 Factor Authentication Database & SMS Gateway Connector Enterprise Social Networking Marketing & Communication Solutions

41 Contact Us

42 Thank You

EMAIL MARKETING MODULE OVERVIEW ENGINEERED FOR ENGAGEMENT

PLATFORM PEOPLE STRATEGY EMAIL MARKETING MODULE OVERVIEW ENGINEERED FOR ENGAGEMENT Contents p1 E-Newsletter Overview p2 E-Newsletter Sample p3 Forward Article p4 p5 p6 p7 Print Article Read More Subscription