Master's Degree in Design, Graphics Technology and Production

Transcription

1 Master's Degree in Design, Graphics Technology and Production 4 th programme. October The qualification of Master's Degree in Design, Graphics Technology and Production is obtained by studying the Postgraduate Diploma in Design and Editing of Graphic Projects, from October 2011 to February 2012, and the Postgraduate Diploma in Graphics Technology in Design and Production, from March to July th programme. March The qualification of Master's Degree in Design, Graphics Technology and Production is obtained by studying the Postgraduate Diploma in Graphics Technology in Design and Production, from March to July 2012, and the Postgraduate Diploma in Design and Editing of Graphic Projects, from October 2012 to March ECTS Credits: 60 Language: Spanish Qualification: Master's Degree in Design, Graphics Technology and Production, degree awarded by Pompeu Fabra University (UPF) and ELISAVA School of Design and Engineering of Barcelona. Schedule: Monday, Wednesday and Friday, from 5 to 9.15 p.m. Price: ELISAVA alumni will benefit from a 10% discount on the total amount of the course. Members of the Professional Association Elisava enjoy a 15% reduction. Reference: Entry Requirements Graduate in a speciality related to design and graphic arts. Graduate in Fine Arts. Graduate in a speciality related to communication, culture and advertising. Working designers who require a specialised and professional training. Programme Directors RAFAEL POZO PUÉRTOLAS. BA in Design from the University of Southampton (England). Master s Degree in Executive Management of Graphics Companies. Graduate in Graphic Design. Printer. Lecturer at ELISAVA. Editor of Ediciones CPG. Author of the books: Diseño e industria gráfica (ELISAVA/Ediciones CPG, 2000), Producción de proyectos gráficos (ELISAVA/Ediciones CPG, 2000), Diseño y producción gráfica (Ediciones CPG, 2006, reprint 2008). Director of the Master's Degree in Design and Graphic Production Management at ELISAVA. Reference:

2 Postgraduate Diploma in Graphic Editing and Design of Graphics Projects 9 th programme: from October 2011 to February 2012 ECTS Credits: 30 Language: Spanish Qualification: Postgraduate Diploma in Design and Editing of Graphic Projects, degree awarded by Pompeu Fabra University (UPF) and ELISAVA School of Design and Engineering of Barcelona. Schedule: Monday, Wednesday and Friday, from 5 to 9.15 p.m. Price: ELISAVA alumni will benefit from a 10% discount on the total amount of the course. Members of the Professional Association Elisava enjoy a 15% reduction. Reference: Presentation The aim of this course is to strengthen students individual and professional abilities in planning, organisation and management of design projects, and the creation of new and innovative graphics products. The academic contents and the activities performed during the course will teach students to structure a suitable design process which furthers their creativity in the implementation of new and innovative designs and also in the development of their capacity to organise new graphics projects with the highest guarantees of success. The content is structured into theoretical and practical modules, and includes the undertaking of a research project and design of new graphics products, which will help to consolidate all the knowledge acquired during the course. Objectives To strengthen students individual abilities, this programme focuses its objectives on: The development of research methods for the design of projects and products. Learning new creative methods and work systems to implement them in the design process. Complete the training and the professional profile of students so they can tackle new innovative projects in the field of design and graphic editing. Knowledge of planning, control and management systems for the design and implementation of graphics projects.

3 Structure Classroom activities leading to the acquisition of skills: 1. The graphics project (From research to project planning). Research for the design. Organisation of the graphics project. Design process systems, methods and techniques. Idea generation and creativity process. 2. Work methodology in the design process (From the idea to planning of the work processes). Innovation in the design process. Advanced techniques in design and typographic composition. Image processing and handling. Systems for the configuration of final and original digital arts for production. 3. Desktop publishing in the various product types (Desktop publishing applied to the production of multiple products). Analysis of publishing systems: analogue (conventional) and digital (electronic). The manufacture of the materials and mediums: paper, plastic, complex, metal, other. Structural analysis of the various product types for: graphic identity, communication, advertising, signage, infographics, publishing sector, and the industrial container and packaging sectors. Definition of the graphics production processes. Classroom activities leading to evaluation: 4. Project development, tutorials and monitoring (Project with academic guidelines). Title: Research project into the design, development and publishing of new graphics products 5. Project presentation and evaluation Programme Director RAFAEL POZO PUÉRTOLAS. BA in Design from the University of Southampton (England). Master s Degree in Executive Management of Graphics Companies. Graduate in Graphic Design. Printer. Lecturer at ELISAVA. Editor of Ediciones CPG. Author of the books: Diseño e industria gráfica (ELISAVA/Ediciones CPG, 2000), Producción de proyectos gráficos (ELISAVA/Ediciones CPG, 2000), Diseño y producción gráfica (Ediciones CPG, 2006, reprint 2008). Director of the Master's Degree in Design and Graphic Production Management at ELISAVA. Reference: Coordination Team RAFAEL POZO PUÉRTOLAS. Director of the Master s Degree in Design, Graphics Technology and Production at ELISAVA. Lecturer of the Master s Degree in Publishing at IDEC / UPF. Director of the postgraduate course in Industrial Book Production at IDEC / UPF. Lecturer of the Bachelor s Degree in Design at ELISAVA. Member of ELISAVA University Masters. JUAN JESÚS ARRAUSI. PhD in Fine Arts from the University of Barcelona. BA in Fine Arts from the UPV, Bilbao. Postgraduate studies at the SFG in Basil, Switzerland, Lecturer of the Bachelor s Degree in Design at ELISAVA.

4 RAQUEL PELTA RESANO. PhD in Fine Arts from the University of Barcelona. Art historian. Lecturer of the Bachelor s Degree in Design at ELISAVA. Academic coordinator of the Master s Degree in Design, Graphics Technology and Production at ELISAVA. Member of ELISAVA University Masters. JAUME SOLÉ RODRÍGUEZ. BA in Politics and Administration from Pompeu Fabra University. BA in Graphic Design from ELISAVA. MA in Design and Graphics Production Management. ELISAVA IDEC /UPF. Coordinator of the Activities of the Master s Degree in Design, Graphics Technology and Production at ELISAVA. Collaborators JORGE WIMES. BA in Graphic Design from ELISAVA. MA in Design and Graphics Production Management. ELISAVA IDEC /UPF. Director of the studio MANEKO. MARINA VILAGELIU. Qualified in Graphic Design. Director of the studio VILAGELIU. JORDI CATALÀ. Journalist, graphic designer, and historian. Senior editor-in-chief of infographics at the newspaper El Periódico de Catalunya. JAVIER APARICIO. PhD in Hispanic Studies. Director of the Master s Degree in Publishing at IDEC, Pompeu Fabra University. Expert in copyrights. ANDREU BALIUS. Typographic designer. Member of ATypI (International Typography Association). NORBERTO RODOLFO CHAVES. Design consultant. Lecturer at ELISAVA. MARC SALINAS. Typographic designer. Director of Catalana de Tipos. Director of Ligaduras. JORDI CANO. Project Director at the design studio Eumogràfic. Graphic Design lecturer for the Bachelor s Degree course in Advertising and Public Relations in the Faculty of Social Sciences and Communication at Pompeu Fabra University (UPF). HUGO RODRÍGUEZ. Expert in digital photography and colour management. FRANCESC ORENES. PhD in Fine Arts. Expert in traditional printing systems. JOSEP SARSANEDAS. Expert in publishing design. Partner of Sarsanedas Azcunce Ventura, src. VICTÒRIA RABAL. PhD in Fine Arts from the University of Barcelona. Director of the Museum Molí Paperer de Capellades. VIVIAN HARTMANN. Economist MBA IESE. Manager of BauerTypes. ANDREU LLAMAS. BA in Biology from the University of Barcelona. Editor at the publishing house Editorial Anthias. ELVIRA POSTIGO. Expert in Artistic Binding. FRANCISCO MIGUEL LACASTA. Graduate in mathematics. Expert in Artistic Binding. Director of Associació Llibres & Arts in Barcelona. ROBER PALLÁS. Bachelor in Design. University of Southampton. England. Lecturer at ELISAVA ENRIC JAULENT. Founding director of Diferentis Market Strategy. Diploma in Marketing Management from ESADE.

5 Companies which participate in the Master s Degree: ITG Tajamar, BauerTypes, Ediciones CPG, Hartmann-Heildelberg, SAPPI Europe Ibérica, S.L., Fedrigoni, Arjo Wiggins, Torras Papel Grupo LECTA, Museu Molí Paperer de Capellades. Reference: Entry Requirements Graduate in a speciality related to design and graphic arts. Graduate in Fine Arts. Graduate in a speciality related to communication, culture and advertising. Working designers who require a specialised and professional training. Postgraduate Diploma in Graphic Technology in Design and Production 3 rd programme: from March to July 2012 ECTS Credits: 30 Language: Spanish Qualification: Postgraduate Diploma in Graphic Project Management, degree awarded by Pompeu Fabra University (UPF) and ELISAVA School of Design and Engineering of Barcelona. Schedule: Monday, Wednesday and Friday, from 5 to 9.15 p.m. Price: ELISAVA alumni will benefit from a 10% discount on the total amount of the course. Members of the Professional Association Elisava enjoy a 15% reduction. Reference: Presentation The aim of this course is to strengthen students individual and professional abilities in the management of design projects, and the creation of new and innovative graphics products. The academic contents and the activities performed during the course will teach students to plan production processes, and consolidate decision-making based on exhaustive knowledge of (analogue and digital) graphics technologies. The content is structured into theoretical and practical modules, and includes the undertaking of two projects based on guidelines provided by companies. These projects specifications and requirements will depend on the collaborating company in question.

6 Objectives To strengthen students individual abilities, this programme focuses its objectives on: Discovering the various (analogue and digital) graphics technologies. Applying the ISO standard which regulates the design process and graphics production processes. Defining planning and control systems of the production of multi-format (different materials and formats) and multimedia (digital, electronic or analogue media) product. Acquiring people and project management skills via the study of design. Structure Classroom activities leading to the acquisition of skills: 1. Analysis of the graphics sector (The business structure of the graphics sector). Sector analysis: development, present and future. The business structure of the sector and production models. How to develop the leadership and management skills a graphic designer needs. The business framework of a graphics studio. 2. Product design and production (Methods and systems for the design and production of graphics products). Materials and mediums: description and technical characteristics. Selection process in connection with product design and the characteristics of the materials and mediums (aesthetics and functionality). Market, products, services and trends in: o Commercial and advertising products. o Publishing and communication products. o Industrial container and packaging products. 3. Graphic technology and production system management (Configuration of the various production systems in connection with the product type). Comparison between printing systems (conventional and digital) Guidelines for the planning of: o Products manufactured with multiple mediums (a range of materials and o mediums) Products manufactured in multimedia (published for various digital and conventional platforms) Quality management in products and services via international ISO standards. Cost estimates and quotations in design and production. Classroom activities leading to evaluation: 4. Implementation of two course projects, tutorials, and project supervision (Projects with business guidelines). These projects specifications and requirements will depend on each company. 5. Project presentation and evaluation (Presentation to and evaluation by the project managers in each company).

7 Programme Director RAFAEL POZO PUÉRTOLAS. BA in Design from the University of Southampton (England). Master s Degree in Executive Management of Graphics Companies. Graduate in Graphic Design. Printer. Lecturer at ELISAVA. Editor of Ediciones CPG. Author of the books: Diseño e industria gráfica (ELISAVA/Ediciones CPG, 2000), Producción de proyectos gráficos (ELISAVA/Ediciones CPG, 2000), Diseño y producción gráfica (Ediciones CPG, 2006, reprint 2008). Director of the Master's Degree in Design and Graphic Production Management at ELISAVA. Reference: Coordination Team RAFAEL POZO PUÉRTOLAS. Director of the Master s Degree in Design, Graphics Technology and Production at ELISAVA. Lecturer of the Master s Degree in Publishing at IDEC / UPF. Director of the postgraduate course in Industrial Book Production at IDEC / UPF. Lecturer of the Bachelor s Degree in Design at ELISAVA. Member of ELISAVA University Masters. JUAN JESÚS ARRAUSI. PhD in Fine Arts from the University of Barcelona. BA in Fine Arts from the UPV, Bilbao. Postgraduate studies at the SFG in Basil, Switzerland, Lecturer and coordinator of the Bachelor s Degree in Design at ELISAVA. RAQUEL PELTA RESANO. PhD in Fine Arts from the University of Barcelona. Art historian. Lecturer of the Bachelor s Degree in Design at ELISAVA. Academic coordinator of the Master s Degree in Design, Graphics Technology and Production at ELISAVA. Member of ELISAVA University Masters. JAUME SOLÉ RODRÍGUEZ. BA in Politics and Administration from Pompeu Fabra University. BA in Graphic Design from ELISAVA. MA in Design and Graphics Production Management. ELISAVA IDEC /UPF. Coordinator of the Activities of the Master s Degree in Design, Graphics Technology and Production at ELISAVA. Collaborators JAVIER PEÑA. PhD in Sciences. Science director and exhibition organiser of MATER (Centre for Materials of FAD). Head of Studies of Engineering at ELISAVA. AURELIO MENDIGUCHÍA. Technical Director of Tajamar Technology and Graphics Institute. Graduate in Physics from the Autonomous University of Madrid (UAM). Writer. JAVIER RODRÍGUEZ BOLDADO. R&D Director of ITGT mainly researching changes in consumer habits and role of the printed product in this new environment, and lean printing. JESÚS GARCÍA JIMÉNEZ. PhD in Media Studies from Complutense University of Madrid. Lecturer at Salesianos de Atocha, Madrid. Author of the book: Gestión de la calidad en el sector gráfico (Quality Management in the Graphics Sector). Ediciones CPG and Editorial ARAL, JOSEP FORMENTÍ. Expert in pre-printing processes. Head of the Graphic Arts Department at IES Esteve Terradas in Cornellà. SERGIO REVERTE. Expert in pre-printing processes. Lecturer of Graphic Arts at IES Esteve Terradas in Cornellà. XAVIER CUBERO. BA in Hispanic Studies. Expert in printing and post-printing processes. ENRIQUE AGUILAR. Telecommunications engineering technician. Director of Moderngrab.

8 HUGO RODRÍGUEZ. Expert in digital photography and colour management. JUAN MANUEL MARTÍNEZ. Training Manager of the paper plant SAPPI Europe (Ibérica), S.L. JOAN MASES. Industrial engineer. Costs and Environment Consultant of the Association of Graphics Industries in Catalonia. JORDI PALLICERA. Colour Management Department Director of Disvent Ingenieros, S.A. M. FERNÁNDEZ ZAPICO. Paper engineer. Ex-Training Manager of the paper plant Torras Papel, Grupo LECTA. Companies which participate in the Master s Degree: ITG Tajamar, BauerTypes, Ediciones CPG, Hartmann-Heildelberg, SAPPI Europe Ibérica, S.L., Fedrigoni, Arjo Wiggins, Torras Papel Grupo LECTA, Museu Molí Paperer de Capellades. Reference: Entry Requirements Graduate in a speciality related to design and graphic arts. Graduate in Fine Arts. Graduate in a speciality related to communication, culture and advertising. Working designers who require a specialised and professional training.