EXHIBITOR PROSPECTUS. Exhibit Dates: April 19-22, 2015 APRIL 18-22, 2015 PENNSYLVANIA CONVENTION CENTER PHILADELPHIA, PA AACR.ORG

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1 EXHIBITOR PROSPECTUS Exhibit Dates: April 19-22, 2015 APRIL 18-22, 2015 PENNSYLVANIA CONVENTION CENTER PHILADELPHIA, PA AACR.ORG

2 TABLE OF CONTENTS 2-3 Why Exhibit at the AACR Annual Meeting Benefits to AACR Exhibitors 4-5 Media Relations and Conference Publicity 6-7 Exhibit Space Rates, Venue, Dates and Hours Exhibit Show Schedule Exhibit Space Fees Venue Important Deadlines 8 Registrant Demographics 9 Key Contacts and Committees AACR Staff Exhibitor Advisory Committee Members AACR Exhibits Committee Members General Information Exhibit Space Fees Assignment of Space Application and Floor plan Eligibility Requirements Non-Profit Exhibitors New Exhibitors Booth Relocation Policy Payment Policy No Show Policy Cancellations/Reductions Subletting and/or Sharing of Exhibit Space Late Applications Exhibitor Services Exhibitor Bulletin Exhibitor Service Kit Exhibitor Housing Exhibitor Registration Shuttle Bus Service Exhibitor Lounge Exhibitor Marketing Opportunities Exhibitor Activity Brochure Information Exhibitor Directory Explore! Advertising Opportunities Pre- and Post-Meeting Registration Lists Affiliate and Group Function Space Request Rules and Regulations Application Form Support Recognition in Exhibitor Rules and Regulations Terms and Conditions Violations Notice of Disability Cancellation of Exposition Food & Drug Administration Approval and Off-Label Indications Hanging Signs Carpeting Storage of Crates and Boxes Music Licensing General Conduct Photography Exhibitor Access to Exhibit Hall Entering Another Exhibitor s Booth Staffing Exhibitor/Booth Activity Activities Prohibited Distribution of Giveaways Contests, Raffles, Drawings Sales and/or Order Taking Contractors, Labor, and Security Contractor Obligations and Liability Insurance Exhibitor Appointed Contractor (EACs) Convention, Trade Show and Labor Regulations Security Building Requirements The Pennsylvania Convention Center Telephone and Internet Food and Beverage Fire Protection 35 Future Dates Annual Meeting Exhibitors AACR ANNuAL MEETING 2015

3 Please join us At the AACR Annual Meeting 2015 The Premier Educational and Networking Event for Specialists in the Field of Cancer Research On behalf of the American Association for Cancer Research (AACR), the oldest and largest cancer research organization in the world, we invite you to participate in the AACR Annual Meeting 2015 in Philadelphia, Pennsylvania. This is the world s preeminent event featuring the latest and most exciting discoveries in cancer research. This forum provides a unique opportunity for members of the worldwide cancer research community to discover, interact, and collaborate. The mission of the AACR is to prevent and cure cancer through research, education, communication, and collaboration. Through its programs and services, the AACR fosters research in cancer and related biomedical science; accelerates the dissemination of new research findings among scientists and others dedicated to the conquest of cancer; promotes science education and training; and advances the understanding of cancer etiology, prevention, diagnosis, and treatment throughout the world. Join us in Philadelphia at the Pennsylvania Convention Center from April 18-22, 2015 (Exhibit Dates: April 19-22) to meet with over 18,000 scientists and other cancer professionals who are projected to attend from around the world. AACR Annual Meeting attendees are laboratory scientists and clinical investigators specializing in all aspects of cancer research including experimental therapeutics, molecular targeted therapies, chemistry, molecular biology and genetics, immunology and immunotherapy, tumor biology, virology, toxicology, prevention, and clinical and translational research. BRINGING CANCER DISCOVERIES TO PATIENTS EXHIBITOR PROSPECTuS 1

4 WHY EXHIBIT AT THE AACR ANNUAL MEETING Target highly influential decision makers and opinion leaders. Interact face to face with cancer research professionals from across the U.S. and around the world. Build visibility for your company in a competitive marketplace. Expand your prospect base. Strengthen existing customer relationships. Introduce new products and services. Generate new sales leads. Give product demonstrations. Conduct market research. Benefits to AACR Exhibitors Access to over 15,000 professional attendees; over 18,000 registrants. Five (5) complimentary exhibitor booth personnel registrations per 10 x10 booth. Additional badges available at $75 each. One (1) complimentary educational session pass per 10 x10 booth. Opportunity to purchase Exhibit Hall Only Guest Passes for you to provide to your current and potential customers to visit your booth. Opportunity to rent the pre-or-post registration list. Listing in the AACR Annual Meeting Mobile App. This complimentary listing directs attendees to your booth. Listing in the AACR Exhibitor Directory distributed to all attendees on-site (provided application, final payment, and company listing are submitted prior to January 19, 2015). Advertising opportunities in AACR Exhibitor Directory and other Annual Meeting publications. Complimentary Coffee Breaks during Exhibit Hours. Enhanced Refreshment Breaks placed throughout the Exhibit Hall to increase traffic. Attendee services in the exhibits that will drive traffic such as Internet cafes, food courts, and AACRcentral. Opportunity to rent an Exhibitor Meeting Room for your meeting needs. Opportunity to hold a presentation in the Exhibitor Spotlight Theater, which is promoted by AACR in the Exhibitor Directory, Program Book, Social Media alerts, and signage. Companies also receive a complimentary registration list to help promote their presentation. Representation by the Exhibitor Advisory Committee. Subscription to the Monthly Exhibitor e-bulletin, which contains helpful tips, resources, and reminders. Opportunity to participate in Explore! In addition to benefits, exhibit space packages include: 8 high back drape and 3 high side drape booth dividers in show colors (standard booth spaces). 44 x7 booth identification sign with company name and booth number (standard booth spaces). 24-hour general security in the exhibits. Aisle carpeting and nightly vacuuming of aisles. 2 AACR ANNuAL MEETING 2015

5 DID YOU KNOW? More than 18,500 participants from 74 countries attended the Annual Meeting 2014 BRINGING CANCER DISCOVERIES TO PATIENTS EXHIBITOR PROSPECTuS 3

6 MEDIA RELATIONS AND CONFERENCE PUBLICITY The AACR is the authoritative voice and resource for cancer research. At the 2014 Annual Meeting, the AACR press program generated coverage from top-tier media outlets, including Time, CBS News, CNN, NBC Nightly News, FoxNews.com, Reuters, USA Today, u.s. News and World Report, Bloomberg, Huffington Post, PBS, The Washington Post, Los Angeles Times, Philadelphia Inquirer (and scores of other large city newspapers) and hundreds of local TV stations nationally. The meeting was covered globally, including media stories in Brazil, Canada, Chile, Germany, Italy, Japan, the Netherlands, Singapore, Spain, Switzerland, and the united Kingdom. If your company is presenting data at the meeting, the AACR will consider your research for the official press program or allow you to place your news release in the press room. We invite you to coordinate your media efforts with our Communications and Public Relations Department. For more information about media opportunities, please contact 4 AACR ANNuAL MEETING 2015

7 MEDIA FACTS FROM THE 2014 ANNUAL MEETING 6 PRESS EVENTS 42 NEWS RELEASES 152 REGISTERED REPORTERS MORE THAN1000 MEDIA CLIPS 389PARTICIPANTS THE FIRST-EVER ABC NEWS TWITTER CHAT AT THE ANNUAL MEETING BRINGING CANCER DISCOVERIES TO PATIENTS EXHIBITOR PROSPECTuS 5

8 EXHIBIT SPACE RATES, VENUE, DATES AND HOURS Exhibits Show Schedule Hours are subject to change. Set up, tear down and registration hours will appear in the exhibitor service kit. Exhibit Hall Move-in/Move-out Exhibit Space Fees 10 x 10 Inside Booth $3, x 10 Corner Booth $3, x 10 Opposite Posters, Coffee Breaks or AACRcentral $3,800 Thursday, April 16 12:00 p.m.-5:00 p.m. Island Booth Spaces $38.00 per square foot Friday, April 17 8:00 a.m.-5:00 p.m. Saturday, April 18 8:00 a.m.-5:00 p.m. Wednesday, April 22 12:00 p.m.-5:00 p.m. Thursday, April 23 8:00 a.m.- 12:00 p.m Exhibit Show Dates and Times Sunday, April 19 1:00 p.m.- 5:00 p.m. Monday, April 20 9:00 a.m.-5:00 p.m. Tuesday, April 21 9:00 a.m.-5:00 p.m. Not-for-profit Booth Spaces $800 (For booths providing information only about grants or educational materials.) Venue The AACR Annual Meeting 2015 will be held at the Pennsylvania Convention Center in Philadelphia, Pennsylvania. Pennsylvania Convention Center 1101 Arch Street Philadelphia, Pennsylvania Wednesday, April 22 9:00 a.m.-12:00 p.m. Exhibits/Poster Entrances Halls C and D Exhibitor Registration Hours Exhibitor Registration Broad Street Atrium Friday, April 17 8:00 a.m.-7:00 p.m. Exhibitor Spotlight Theater Hall B Saturday, April 18 7:00 a.m.-6:00 p.m. Exhibitor Meeting Rooms Hall E Sunday, April 19 6:30 a.m.-6:00 p.m. Opening Ceremony Hall A Monday, April 20 6:30 a.m.-5:00 p.m. Plenary Sessions Hall A Tuesday, April 21 6:30 a.m.-5:00 p.m. Educational Sessions Various Levels Wednesday, April 22 6:30 a.m.-12:00 p.m. 6 AACR ANNuAL MEETING 2015

9 Important Deadlines Dates are subject to change. Be sure to check the Exhibitor Service Kit and Exhibitor Bulletins for any updates. September 2014 September 9 October, 2014 October 10 October October November 2014 November 11 November 28 December 2014 December 15 January 2015 January 19 Exhibitor Housing opens for exhibitors that have submitted applications with 50% of the booth fee. Deadline to submit exhibit application in order to be included in priority point system assignments. Space assignments issued using priority point system. All others on a first-come, first-serve basis. Space assignment letters and invoices issued (priority point system only). All others issued as applications are processed. Exhibitor Registration opens. Last day to cancel and receive a partial refund. Exhibitor Service Kits available. All applications must be submitted with 100% booth fee before booth space will be assigned. March 2015 March 3 March 3 March 10 March 10 March 14 March 16 March 16 April 2015 April 9 April April 16 April 19 April 22 Deadline to submit Exhibitor-Appointed Contractor registration (if applicable). Deadline to submit Certificate of Liability Insurance Form for Exhibitor Appointed Contractor. Deadline to submit Booth Activity Form (if applicable). Deadline to submit Giveaway Items Form (if applicable). Deadline for pre-registration for exhibitor guest passes. Discount order deadline (Freeman). Advance shipments to the warehouse begin. Advance Freight Warehouse deadline. Exhibitor set-up. On-site shipments accepted at the Pennsylvania Convention Center. Exhibit Hall opens at 1:00 p.m. Exhibitor dismantling begins at 12:01 p.m. January 19 January 19 February 2015 February 13 February 15 February 20 February 24 All final payments are due. Deadline to submit description to be included in the Exhibitor Directory. Deadline to submit request for affiliate space. Discount deadline for Affiliate Group Function Requests. Deadline to submit exhibitor rooming lists to CMR (Convention Management Resource). Deadline to submit renderings for island booth space (if applicable). DID YOU KNOW? 457 companies in 872 booths exhibited at the Annual Meeting 2014 BRINGING CANCER DISCOVERIES TO PATIENTS EXHIBITOR PROSPECTuS 7

10 REGISTRANT DEMOGRAPHICS Connect with more than 18,000 scientists and other cancer professionals from around the world. 340 companies participated in the lead retrieval system last year and generated an average of more than 155 leads per company. Professional Attendee History Countries 2014 San Diego, CA 16, Washington, DC 15, Chicago, IL 12, Orlando, FL 11, Washington, DC 12, Denver, CO 10, San Diego, CA 12,400 Professional Degrees Scientific Research Focus Work Setting Primary Field of Research 8 AACR ANNuAL MEETING 2015

11 KEY CONTACTS AND COMMITTEES American Association for Cancer Research 615 Chestnut Street, 17th Floor Philadelphia, Pennsylvania M. Pamela Ballinger, CMP Senior Director, Meetings and Exhibits Phone: , ext Exhibits Lisa A. McGlashen, CEM Senior Exhibits Manager Phone: , ext Belinda A. Twumasi Exhibits Associate Phone: , ext Support Opportunities Iain Mitchell Assistant Director, Corporate Relations Phone: , ext Media Relations Jeremy Moore Assistant Director, Science Communications Phone: , ext Abstract Information Peggy Pickels Program Administrator Phone: , ext Abstract Deadline: Wednesday, December 3, 2014 Mailing Lists Ashley Harbora Associate Director, Marketing Phone: , ext Career Fair Amy Domard Staff Associate, Human Resources Phone: , ext Advertising Sales Michael Perlowitz, Pharmaceutical Media Inc. (PMI) National Accounts Manager 30 East 33rd Street New York, New York Phone: (Sales Office); (Direct) Fax: Exhibitor Advisory Committee (EAC) The AACR enlists the help and support of industry by maintaining an Exhibitor Advisory Committee (EAC) consisting of elected industry professionals who serve in an advisory capacity to the AACR. The committee s goal is to foster communications and cooperation between exhibitors and the association. Members of the EAC meet to find ways to improve the exhibits portion of the AACR Annual Meeting. Committee members serve a renewable three-year term. Members should represent a broad cross-section of the exhibitor population. Elections for this committee take place in the fall. Current exhibitors should look for a ballot and summary of candidates in October. Company representatives interested in serving on the Exhibitor Advisory Committee should send requests to exhibits@aacr.org. All exhibitors are invited to contact any EAC member with concerns, suggestions or ideas. Please contact Belinda Twumasi, Exhibits Associate at , ext. 153, or exhibits@aacr.org to request EAC member contact information. The following are your 2015 Exhibitor Advisory Committee Representatives. Susan Desmond, Charles River Liz Pita, GE Healthcare Christa Lamps, Thermo Scientific Doc Chaves, Li-Cor Rebecca Madrid, Boehringer Ingelheim Pharmaceuticals, Inc. Eileen Musser, Genentech Neal Cosby, Promega Corp. Vanessa Schultz, Illumina AACR Exhibits Committee The AACR would like to thank the Exhibits Committee for their support of the AACR and the AACR Annual Meeting Exhibit Show. Chair, Ethan Dmitrovsky, MD, ut MD Anderson Cancer Center Edward Chu, MD, university of Pittsburgh Cancer Institute Jonathan D. Licht, MD, Northwestern university Lurie Comprehensive Cancer Center David G. Pfister, MD, Memorial Sloan-Kettering Cancer Center Chris Takimoto, MD, PhD, Janssen R&D Cheryl Lyn Walker, PhD, Texas A&M university Health Science Center Geoff Wells, PhD, ucl School of Pharmacy, England BRINGING CANCER DISCOVERIES TO PATIENTS EXHIBITOR PROSPECTuS 9

12 GENERAL INFORMATION Exhibit Space Fees 10 x 10 Inside Booth $3, x 10 Corner Booth $3, x 10 Opposite Posters, Coffee Breaks or AACRcentral $3,800 Island Booth Spaces Assignment of Space During the AACR Annual Meeting 2014 an on-site selection was conducted. Exhibitors with 50+ priority points were invited to pre-select their booth for the 2015 Annual Meeting. Those exhibitors have already received confirmation of booth space. For those exhibitors not eligible to participate in the advance sales process, booth space will be assigned on a priority point system basis during the week of October 13, Any applications received after October 10, 2014 will be assigned on a first-come, first-served basis. Assignments will only be made for those exhibitors whose applications are accompanied by their appropriate deposit. All confirmations will be issued the week of October 20, Priority points are established as follows: $38.00 per square foot Non-Profit Booth Spaces $800 (For booths providing information only about grants or educational materials; please refer to Non-Profit Exhibitors section.) One (1) point for each 100 square feet of space. One (1) point for each prior year of participation. Five (5) points for Major Sustaining Members who have paid their 2014 dues. Two (2) points for Sustaining Members who have paid their 2014 dues. Note: When companies merge or are involved in a buyout, the new company will receive the highest number of points that have been earned by either company. Applications for exhibit space must be made on the Official Application Form. Exhibitors wishing to avoid assignment of booth space adjacent to a competitor should indicate this on the application. Careful consideration will be given to all requests but cannot be guaranteed. Application and Floor Plan Exhibit space may be reserved using the online booth sales system ( Click the I Need Space button to begin the process. A completed application for exhibit space using the online system, along with appropriate payment, must be received before space will be assigned. Booth confirmations will be ed to approved exhibitors in a reasonable timeframe after the application submission. The most updated floor plan can be found in the Exhibits section of the AACR Annual Meeting webpages at Eligibility Requirements The AACR is committed to providing a quality exhibition. Exhibits will be limited only to the company and the product(s) listed on the application and are subject to approval by the AACR Exhibits Committee for accepted and acknowledged effectiveness and commercial availability. Only the sign of the company whose name appears on the contract may be placed in the booth or appear on any printed list of exhibitors. The AACR reserves the right to accept or reject a potential exhibitor based on its assessment of whether that company or organization s products and/or services are relevant to AACR members and their meeting attendees. All exhibits will be reviewed onsite. Full documentation as to the extent and results of any research done on the exhibited items must be available at the company s booth throughout the AACR Annual Meeting. All exhibited items must comply with local, state, and FDA regulations, and must be related to cancer research. Non-Profit Exhibitors Exhibit space at the non-profit rate is limited. The AACR Exhibits Committee has the responsibility of approving applications for not-for-profit exhibitors. The organization must be a government entity or must be recognized by the IRS as a 501(c)3 charitable organization. The organization must have demonstrated support for cancer research through financial contributions or provisions of infrastructure. The organization may not offer a product or service for sale on the exhibit floor. New Exhibitors Companies applying for exhibit space that have never exhibited at the AACR Annual Meeting must submit an 10 AACR ANNuAL MEETING 2015

13 application for exhibit space, a product summary form and company literature for review by the AACR Exhibits Committee. The booth requested by the company will be put on hold during the review period. Applicants will be notified of the committee s decision in a timely manner. If the application is accepted, the booth will be released to the company. If the application is rejected, the requested booth will be made available to other exhibitors. Booth Relocation Policy Every effort will be made to avoid relocating an exhibitor s booth. However, should relocation be deemed necessary, the exhibitor will be notified and offered the opportunity to relocate their exhibit or cancel with no further penalty. Payment Policy The exhibitor agrees to enclose with the application for booth space a deposit of 50% of the total fee. Payment can be made by either credit card (AMEX, Visa or MasterCard) or check in u.s. dollars, drawn on a u.s. bank payable to the American Association for Cancer Research. All payments should be sent to: AACR, 615 Chestnut Street, 17th Floor, Philadelphia, PA 19106, Attn: Finance Department. If you require wire transfer instructions, please exhibits@aacr.org. The final balance will be due 30 days from date of invoice or by January 19, Exhibitors who are not paid in full by this date will not be listed in the Exhibitor Directory or in the mobile app. Exhibitors who are not paid in full by Wednesday, April 15, 2015 will not be able to set-up their exhibit. Cancellations/Reductions Notification of booth space cancellation or space reduction must be submitted in writing and received on or before the following dates. Cancellation or space reduction requests received on or before September 4, 2014 will be accepted with no penalty. The following fees will apply to any cancellations or reductions in exhibit space: Through September 4, 2014: Cancellation/reduction of space will be accepted with no penalty. September 5 through October 5, 2014: Exhibitor is refunded entire payment less $ per booth space. October 6 through November 28, 2014: Exhibitor is responsible for 50% of the total booth fee. On or After November 29, 2014: Exhibitor is responsible for the entire booth fee. No refund will be issued. *Exhibitors that change the size of their exhibit space are not guaranteed the originally assigned location and are subject to relocation by the AACR and to the cancellation/reduction policy as stated above. No Show Policy In the event that an exhibiting company has not arrived on the exhibit floor by 5:00 p.m. on Saturday, April 18, 2015 and has not been granted pre-approval for late set-up, the AACR reserves the right to use the vacant exhibit space as it sees fit, with no obligation to issue a refund. Any exhibit materials for that exhibit space, either in the vacant booth or on the loading dock, will be placed in storage at the exhibitor s expense. Substitute booth space will be available at the discretion of the AACR. The exhibitor is responsible for all fees associated with removing freight from storage. All exhibit booths must be show ready by 5:00 p.m. on Saturday, April 18. If an exhibitor requires additional time to set up beyond the hours listed they must obtain permission from Management. Request should be submitted to Lisa A. McGlashen, Senior Exhibits Manager at exhibits@aacr.org. Subletting and/or Sharing of Exhibit Space No exhibitor may sublet, share, apportion, or assign all or any part of its exhibit space with or to another organization or business unless prior written consent has been obtained from the AACR. If the exhibitor submits a written request, AACR, at its sole discretion, may grant exceptions to the following: a recent merger/acquisition (since January 1, 2014), divisions of the same company, and companies co-marketing a product. Exhibitors must provide to AACR written documentation of the particular relationship. AACR retains the right to remove from the exhibit halls any company or organization without a signed contract. Only those companies and organizations that are the authorized occupants of each exhibit space will be entitled to exhibitor badges and only those authorized companies will be included on published exhibitor lists. Late Applications Exhibitors who apply for booth space after January 19, 2015 or exhibitors who have not sent in their final booth payment by that date will not be listed in the Exhibitor Directory. BRINGING CANCER DISCOVERIES TO PATIENTS EXHIBITOR PROSPECTuS 11

14 HEADING EXHIBITOR 1 SERVICES Exhibitor Bulletin The AACR exhibits team distributes a monthly Exhibitor Bulletin containing important upcoming deadlines, guidelines for exhibitors, and timely issues of interest. Exhibitor Service Kit The Exhibitor Service Kit will be sent out via in early December. This comprehensive kit will provide you with complete information on all contractor services, registration, housing, lead retrieval, labor and more. The kit will also be located in the Exhibits section of the AACR Annual Meeting website ( Telephone and Internet Services Telephone and internet service in the exhibit hall is supplied exclusively by the Pennsylvania Convention Center. Information on ordering these services will be available in the Exhibitor Service Kit. Food and Beverage Food service is permitted at the exhibitor s booth with AACR approval. All food service arrangements must be coordinated through Aramark, the convention center caterer. No alcoholic beverages can be served or given away. Information on ordering these services will be available in the Exhibitor Service Kit. Exhibitor Housing Exhibitors who submit their exhibit space application with a 50% deposit will be able to make reservations or book a block of rooms when Exhibitor Housing opens on Tuesday, September 9, Exhibitors are not eligible for rooms at the headquarters hotels. An will be sent to exhibitors with a link to the housing website. Additional information will be posted in the Exhibits section of the AACR Annual Meeting website ( when available. Important Dates and Deadlines: Tuesday, September 9, 2014 Friday, February 20, 2015 Exhibitor Housing open. Rooming list deadline date for group blocks. Monday, March 9, 2015 Wednesday, April 8, 2015 Friday, April 10, 2015 Exhibitor Registration Last day to cancel reservations without penalty. Last day to make changes through AACR Housing. Reservation changes/ cancellations can be made directly with the hotel(s). Exhibitor Registration opens on Tuesday, November 11, Prior to November 11 exhibitors will receive an with the link to the registration website, along with log in credentials. Exhibitors will receive five (5) complimentary exhibitor badges per 100 sq. ft. Additional badges for exhibit personnel may be purchased for $75 per badge. Badges will not be mailed in advance. Badges will be available onsite at Exhibitor Registration. Each person issued an exhibitor s badge must be employed by the exhibiting company or have a direct business affiliation. Badges must be worn at all times while in the exhibit hall. The exhibiting company will be responsible for the actions of anyone authorized to receive a badge under the exhibiting company s name. Educational Session Passes Exhibitors will receive one (1) complimentary pass for educational sessions per 100 sq. ft. of exhibit space reserved. New - Educational session passes will be associated with an exhibitor record. New Passes will not be distributed to the Exhibitor contact, but to the individual associated with it. New - Passes are no longer transferrable. The individual assigned to the pass is the only person able to use it. New Individuals registered for the pass will bear a badge holder Exhibitor/Session Pass. Individuals using the session passes will not receive conference materials, such as bags, proceedings or program books. 12 AACR ANNuAL MEETING 2015

15 Exhibitor Guests Exhibitor guest badges are available for a nominal fee of $50 per pass. They are provided as a courtesy so exhibitors may invite customers and/or clients to visit the exhibit hall. Exhibitors should instruct guests to pick up their badges at the Exhibit Hall Only Pass booth in the Registration Area. Exhibitor contacts may now register their guests through the Exhibitor Registration system. Information will be sent to exhibitor contacts in November. Individuals who should pay a registration fee to attend the Annual Meeting, i.e., company employees, potential exhibitors, and those wishing access for the purpose of making contacts, cannot be designated as guests. No one under the age of 12 years old is permitted in the exhibit hall at any time. Strollers are strictly prohibited. The AACR provides supervised child care services in the Convention Center for a nominal cost for children under 12 years of age. The exact hours, location and costs for this service will be available on the AACR website. Exhibitor Services Lead retrieval, electricity, internet, photography, floral, security, telephone, and audio/visual services will be available for rental by exhibitors. Information will be available in the Exhibitor Service Kit and in the Exhibits section of the AACR Annual Meeting website ( Shuttle Bus Service AACR will provide shuttle bus service from designated AACR hotels. Information will be posted to the AACR Annual Meeting website ( when available. Exhibitor Lounge A complimentary exhibitor lounge is provided by the AACR for all exhibitors during the AACR Annual Meeting. The lounge will be open to exhibitors only in the Exhibit Hall beginning Saturday, April 18, through Wednesday, April 22, during setup and show hours. Only exhibitors are permitted in the lounge. As a courtesy to other exhibitors, guests and conference attendees are not permitted. BRINGING CANCER DISCOVERIES TO PATIENTS EXHIBITOR PROSPECTuS 13

16 EXHIBITOR MARKETING OPPORTUNTIES Exhibitor Marketing Opportunities In addition to exhibiting at the premier networking event for specialists in all areas of cancer research, leasing booth space entitles you to many benefits and services that will help you maximize the opportunity to market your products and services to more than 16,000 scientists and other cancer professionals from around the world. Detailed information, such as pricing and order forms (if applicable) will be available in the Exhibitor Activity Brochure, which will be distributed in October Please do not hesitate to contact for information on any of the following: Explore! Exhibitor Spotlight Theater Exhibitor Meeting Rooms Relaxation Lounge Charging Stations Exhibitor Directory upgraded Listings Pre- and Post-Meeting Mailing Lists Advertising Opportunities (Now includes Exhibitor Directory) Continually Improving Your Marketing Experience! Every year AACR implements traffic building ideas suggested by our exhibitors. Now more than ever, with the Sunshine Law as well as industry imposed PhRMA codes limiting the points of contact with healthcare professionals, the AACR is working with exhibitors to utilize every possible traffic building generator. Traffic builders for 2015 will include: Explore! Larger Food Court with ample seating for attendees (additional signage promoting Food Court) Relaxation Lounge located on the show floor Charging Stations interspersed among exhibit hall booths Exhibitor Directory The Exhibitor Directory is a valuable resource for attendees to navigate the Exhibit Hall. Included with your booth fee the AACR includes a complimentary 45-word description, two primary product/service categories and the alphabetical and numerical listing for your exhibit in the Exhibitor Directory. This booth description and product/service categories are important as they will give your company additional exposure, will describe what the attendee might learn when they visit your booth, and will assist the attendees in locating companies on the exhibit hall floor. If the description is not provided by January 19, 2014, only the name of the exhibiting company and booth number will appear in the Exhibitor Directory. Don t miss the opportunity to maximize your presence at the AACR Annual Meeting; include your description with your application. The AACR is now pleased to offer exhibitors the opportunity to advertise in the directory, along with upgraded listings and logo placement. Exhibiting companies can purchase these expanded opportunities, which will enable you to provide additional information to the attendees about your products and services. For more information, please contact Lisa A. McGlashen, Senior Exhibit Manager at exhibits@aacr.org. Exhibitors who have not paid in full by January 19, 2015 will not appear in the Exhibitor Directory. Advertising Opportunities Companies interested in advertising in AACR Annual Meeting publications, which now includes the Exhibitor Directory, should contact Michael Perlowitz, National Accounts Manager, Pharmaceutical Media Inc. (PMI) at or Mperlowitz@pminy.com. Pre- and Post-Meeting Registration Lists Where is all the traffic in the exhibit hall going? It could be going to your booth if you send a personalized invitation to all or selected attendees using our pre-meeting mailing lists. This list helps increase booth traffic and exposure of your company s products and services. Need to follow up with attendees after the meeting? use our post-meeting mailing lists to thank attendees for visiting your booth and to remind them of your company s offerings. As a benefit to our exhibitors, AACR makes pre- and post-meeting registration lists available to rent. The process is easy, affordable, and quick. Don t miss this opportunity to connect with more attendees! More information on using AACR mailing lists will be listed in the exhibitor service kit. It will also be available on the AACR website at or can be obtained by contacting Ashley Harbora at ashley.harbora@aacr.org, (215) AACR ANNuAL MEETING 2015

17 TRAFFIC BUILDERS FOR 2015 Explore! Larger Food Court with ample seating for attendees Relaxation Lounge located on the show floor Charging Stations interspersed among exhibit hall booths BRINGING CANCER DISCOVERIES TO PATIENTS EXHIBITOR PROSPECTuS 15

18 AFFILIATE GROUP FUNCTION SPACE REQUEST Rules and Regulations If you plan to hold a function during the AACR Annual Meeting 2015, you must complete an Affiliate Group Function Space Request Form. DISCOUNT DEADLINE: February 15, Please allow five (5) business days to process your request and confirm space. The AACR will begin to confirm function space in January on a first-come, first-served basis. Affiliate Groups include corporate and institutional affiliates of the AACR who request meeting/function space for the purpose of social events (<100 guests) and small committee meetings. Organizations that do not meet this criteria and are not exhibiting at the AACR Annual Meeting are subject to approval and a non-exhibitor fee per submission. 1. Complete the Function Space Request Form with your meeting space requirements and return to Leslie Buckingham by fax ( ) or (leslie.buckingham@aacr.org). 2. Be sure to indicate four (4) hotel choices. You may choose a Headquarter Hotel but AACR has rights of first refusal. 3. Events may only be scheduled as follows: Prior to Saturday, April 18: Anytime Saturday, April 18: Before 8:00 a.m. and after 6:30 p.m. Sunday, April 19: Before 7:00 a.m. and after 6:30 p.m. Monday, April 20: Before 7:00 a.m. and after 6:30 p.m. Tuesday, April 21: Before 7:00 a.m. and after 6:30 p.m. Wednesday, April 22: Before 7:00 a.m. and after 1:30 p.m. 4. Once you have submitted your request, please do not attempt to make changes by submitting a new form. If you need to make changes to your function, please contact Leslie Buckingham at leslie.buckingham@aacr.org or Should your event be placed at either the Marriott or Loews, the AACR will assign your meeting space. The hotel will contact you directly once they receive the approval form from the AACR. 6. Should your event be placed at a non-headquarter Hotel, the AACR will contact the hotel directly. The hotel will assign the space and continue communication with you, including space confirmation, contracts, etc. 7. DO NOT ATTEMPT TO MAKE RESERVATIONS DIRECTLY WITH VENuES. This will forfeit your request for space. 8. Remember to print a copy of the form for your records. 9. The application fee must be submitted with the form in order for the request to be processed. Cancellation Policy: No refunds will be provided once the application and payment have been processed. It is the Affiliate Group s responsibility to distribute copies of this information to the appropriate personnel and/or any agents, representatives or contractors involved in planning activities at the AACR Annual Meeting. The Affiliate Groups requesting space are responsible for the actions of their employees and/or agents and will be expected to follow all rules and guidelines outlined below. The presentation of educational symposia or other scientific program activities are prohibited during the AACR Annual Meeting. Requests for meeting/function space from Affiliate Groups will be considered for the purpose of social events and small committee meetings. Food and beverage service should be arranged directly with the facility where your meeting has been placed. Contact information for the facility s convention service/catering manager will be provided to you. Please do not contact the facility until you have received your approval from AACR. The facility will provide you with a banquet event order (BEO) for approval of all food and beverage items and will bill you directly for those expenses. Groups occupying space must provide appropriate staff to coordinate all such activities. The function organizer is responsible for all costs associated with the affiliate meeting, including food and beverage, audio-visual equipment service, music license fees, hotel labor costs, etc. AACR is not responsible for payment for any services connected with the event. AACR has no authority over any service charges, rental fees, set-up fees, labor contracts, etc., that are required by any venue. Functions found to be in violation of these guidelines shall be immediately discontinued. The Affiliate Group waives any rights to claims of damages arising out of the enforcement of these guidelines. All matters and questions not covered by the above guidelines are subject to the discretion of AACR. These AACR guidelines may be amended at any time by AACR, and all amendments shall be equally binding on all parties. In the event of any amendment or addition to these guidelines, written notice will be given by AACR to such parties. The Affiliate Group shall protect, indemnify, hold harmless and defend AACR, its officers, directors, agents and employees against all such claims, liabilities, losses, damages and expenses, including reasonable attorneys fees and costs of litigation; provided that the foregoing shall not apply to injury, loss or damage caused by or resulting from the negligence of AACR, its officers, directors, agents or employees. ADMINISTRATIVE/APPLICATION FEES On or Before 2/15 After 2/15 Deadline Deadline Exhibitors $100 per function/ $200 per function/ $500 per day $500 per day Non- $1700 per function/ $2000 per function/ Exhibitors no 24-hold no 24-hold Non-Profit $100 per day $100 per day Organizations/ Cancer Centers 16 AACR ANNuAL MEETING 2015

19 AFFILIATE GROUP FUNCTION SPACE REQUEST FORM APRIL 18-22, 2015 PHILADELPHIA CONVENTION CENTER PHILADELPHIA, PA Only one meeting request per form Please complete and return to or fax Discount deadline is February 15, Preferred Hotel Priority in a Headquarter Hotel, either the Philadelphia Marriott or Loews Philadelphia, will go to all AACR events. Please indicate first, second, third, and fourth choice of preferred hotels. 1) 2) 3) 4) Date Event Begin Time: Event End Time *Only for small meetings - no space will be released for meetings greater than 125. Meetings over 125 are considered a symposium and subject to special review. Organizer s Information Event Name/Title Planning Company Planner Contact Name Title Planner Contact Phone Planner Contact Address City Zip Planning on behalf of (Company Name) Supporter Contact Name Supporter Contact Phone Type of Group: q Corporate/Industry q Tax Exempt (Non-Profit) q College/university Country State q Government Affiliated q Cancer Center Type of Event: q Advisory Board Meeting q Social Event q Committee Meeting q Staff Meeting q Hospitality q Other q Investigator Meeting Will you need Audio/Visual? q Yes q No Will you need Food and Beverage? q Yes q No Room Set-Up: Expected Number of Attendees: q Classroom q u-shape q Theater q Hollow Square q Reception q Rounds q Conference q Other Administrative/Application Fees (per event) Exhibitors/Supporters Before 2/15/15 $ per event After 2/15/15 $ per event $ hour hold fee Non-Exhibitors Before 2/15/2015 $ After 2/15/2015 $ hour holds not permitted Tax-Exempt (Non-Profit) $100 per day $100 per day $ hour hold fee Cancellation Policy: No refunds will be issued after the February 15, 2015 deadline Payment Method (Please circle one) Exhibitor/Supporter Non-Exhibitor Non-Profit Visa Master Card American Express Amount to be charged Card Number Expiration Date Cardholder Name Security Code Cardholder Signature q By checking this box you agree to the Terms and Conditions outlined in the Affiliate Group Function Space Request Form Please allow five (5) business days to proces syour request and confirm space. BRINGING CANCER DISCOVERIES TO PATIENTS EXHIBITOR PROSPECTuS 17

20 SUPPORT RECOGNITION IN 2015 *CME-designated AACR Annual Meeting Supporters are acknowledged for their contributions in Annual Meeting publications to the fullest extent possible. All supporters will receive the following Annual Meeting Recognition Package benefits: Distinctive on-site signage displayed throughout the Convention Center. Signage outside session halls and at key events. Recognition in the Annual Meeting Program. Acknowledgement on the Annual Meeting website. Companies interested in supporting the AACR Annual Meeting or other AACR conferences should contact Iain Mitchell, at or by at Scientific Programs Opening Plenary Session* ($50,000) The 2015 Opening Plenary Session is the opening scientific highlight of the AACR Annual Meeting. Lead supporters will receive four (4) scientific registrations to the Annual Meeting. Additional Plenary Sessions* ($50,000/$25,000) Lead supporters will receive four (4) scientific registrations to the Annual Meeting. Supporters (single session) will receive two (2) scientific registrations to the Annual Meeting Presidential Address* ($25,000) Two (2) scientific registrations to the Annual Meeting. Major Symposia* ($100,000/$5,000) Recent Advances in ($25,000/$5,000) Organ Site Research* Two (2) scientific registrations to the Annual Meeting. Recent Advances in Diagnostics, ($25,000/$5,000) Therapeutics and Prevention* Two (2) scientific registrations to the Annual Meeting. Recent Advances in ($25,000/$5,000) Epidemiology and Prevention Research* Two (2) scientific registrations to the Annual Meeting. Minisymposia* ($25,000/$5,000) Two (2) scientific registrations to the Annual Meeting. Forums on Hot Topics in ($25,000/$5,000) Cancer Research* Two (2) scientific registrations to the Annual Meeting. Professional Advancement ($100,000) Series A full-page advertisement in the Annual Meeting Program. Six (6) scientific registrations to the Annual Meeting. Special Symposia on ($25,000) New Drugs on the Horizon * Two (2) scientific registrations to the Annual Meeting. Six (6) scientific registrations to the Annual Meeting. *CME-designated 18 AACR ANNuAL MEETING 2015

21 BRINGING CANCER DISCOVERIES TO PATIENTS EXHIBITOR PROSPECTuS 19

22 SUPPORT RECOGNITION IN 2015 *CME-designated Scientist Survivor Program ($50,000) Lead Supporter $50,000 Recognition in materials distributed to participating survivor and patient advocates and scientists. One (1) delegate as an observer to the entire program. Invitations for up to three (3) delegates to opening events and the closing luncheon. Poster Sessions ($100,000/$25,000) A full-page advertisement in the Annual Meeting Program. Lead Supporters will receive six (6) scientific registrations to the Annual Meeting. Supporters (single session) will receive two (2) scientific registrations to the Annual Meeting. Late-Breaking Poster Sessions ($25,000) Two (2) scientific registrations to the Annual Meeting. Meet-the-Expert Sessions* ($50,000/$5,000) Four (4) scientific registrations to the Annual Meeting. Educational Sessions and ($50,000/$5,000) Methods Workshops* Four (4) scientific registrations to the Annual Meeting. NextGen Stars* ($25,000) Two (2) scientific registrations to the Annual Meeting. Print and Electronic Publications The Proceedings of the AACR Annual Meeting is the essential tool for meeting registrants and cancer researchers worldwide. It serves as a key reference of emerging cancer science and medicine throughout the year. To facilitate worldwide distribution and access to this important body of knowledge, AACR publishes three versions or formats: print edition, online, and CD-ROM. Program and Proceedings Print Editions* The print Proceedings Book (containing nearly 6,000 abstracts) will be distributed to all attendees who order it and will be available to others at a nominal cost. The Program Book is presented to all attendees who request it. The Program lists all scheduling information for the most important cancer meeting of the year. Proceedings Book* ($50,000) Four (4) scientific registrations to the Annual Meeting. Program Book ($50,000) A full-page advertisement in the Annual Meeting Program. Four (4) scientific registrations to the Annual Meeting. Program and Proceedings ($50,000) Online Edition* Four (4) scientific registrations to the Annual Meeting. On-screen acknowledgment for 12 months. Daily Pocket Calendar ($50,000) Corporate logo on back of Daily Pocket Calendar. A full-page advertisement in the Annual Meeting Program. Four (4) scientific registrations to the Annual Meeting. 20 AACR ANNuAL MEETING 2015

23 Education Book ($100,000) Recognition on the back cover of the Education Book. A full-page advertisement in the Annual Meeting Program. Six (6) scientific registrations to the Annual Meeting. Programs for Special Constituencies Travel Awards Program for ($5,000) Scholars-in-Training Organization s name incorporated into award title (e.g., Avon-AACR International Scholars-in-Training Awards ). Special listing of your awardees in the Annual Meeting Program. Recognition at a special reception honoring awardees. Associate Member Resource and ($25,000) Career Center Recognition on signage in the Associate Career Center. Two (2) scientific registrations to the Annual Meeting. Women in Cancer Research The AACR-Women in Cancer Research (WICR) is a membership body within AACR that is open to all AACR members who support its mission. WICR fosters the professional developments and achievements of women in the field of cancer research by developing programs and services within AACR to advance the careers of women in the cancer field. AACR Women Scholar Award ($10,000-$50,000) in Cancer Research Program 18th AACR-WICR Charlotte ($15,000) Friend Memorial Lectureship WICR Professional Advancement ($10,000) Sessions WICR Resource Center ($10,000) Nursing Mother s Suite ($5,000) All WICR Supporters will receive: Recognition in materials distributed to WICR members. Recognition on the WICR website. Invitations for Supporter representatives to program events. Minorities in Cancer Research The AACR-Minorites in Cancer Research (MICR) is a membership body within AACR that is open to all AACR members who support its mission. MICR fosters the professional developments and achievements of minorities in the field of cancer research by developing programs and services within AACR to advance the careers of women in the cancer field. 10th AACR-MICR Jane Cooke Wright ($15,000) Lectureship* 30th AACR Minority Scholar ($10,000-$50,000) Award in Cancer Research Program 18th Minority-Serving Institution ($10,000-$50,000) Faculty Scholar Awards MICR Forum ($10,000) MICR Professional Advancement ($15,000) Session MICR Scientific Symposium ($10,000) MICR Town Meeting ($5,000) MICR Networking and Resource Center ($10,000) All MICR Supporters will receive: Recognition in materials distributed to MICR members. Recognition on the MICR website. Invitations for Supporter representatives to program events. BRINGING CANCER DISCOVERIES TO PATIENTS EXHIBITOR PROSPECTuS 21

24 SUPPORT RECOGNITION IN 2015 *CME-designated Undergraduate Program: Careers in Cancer Research AACR-Thomas J. Bardos ($3,000-$15,000) Science Education Awards for undergraduate Students The undergraduate award is $1,500 per year for 2 years. Recognition in materials distributed to undergraduate Students and their mentors. Opportunity to meet and greet student participants. Invitations for Supporter representatives to program events. Key Meeting Elements Conference Bag ($25,000) Corporate logo on Conference Bag. Internet Café ($30,000) Company name and logo on the screen saver of every terminal. A full-page advertisement in the Annual Meeting Program. Recognition on signage in the Café. High School Science ($40,000/$2,500) Education Program A unique Opportunity for Philadelphia Students Recognition in materials distributed to students and teachers. Opportunity to meet and greet student participants. Invitations to all program events for distribution to their representatives. 10th undergraduate Student ($10,000/$2,500) Caucus and Poster Competition Recognition in materials distributed to undergraduate Students and their mentors. Opportunity to meet and greet student participants. Actual prizes may be given; donations are welcome for prizes (ideas such as laptops, iphones, ipods, and gift cards), etc. Meet-the-Mentor: undergraduate Focus ($2,500) AACR Membership Center ($25,000) Receive two (2) scientific registrations to the Annual Meeting. Registration Area ($25,000) A full-page advertisement in the Annual Meeting Program. Recognition on signage in the Registration Area. Two (2) scientific registrations to the Annual Meeting. Webcast Bookmark ($10,000) Acknowledgement on 3 x 9 bookmark in each attendee conference bag. Speaker Preparation Room ($10,000) A full-page advertisement in the Annual Meeting Program. Networking Hubs ($25,000) Two (2) scientific registrations to the Annual Meeting. 22 AACR ANNuAL MEETING 2015