Affordable Private Healthcare Guide media information

Transcription

1 Affordable Private Healthcare Guide 2016 media information

2 What is the Affordable Private Healthcare Guide? An independent guide for consumers who are considering paying for private treatment or who are looking for affordable alternatives to private medical insurance. The Guide is distributed in print form via 6,000 GP practices, covering 36 million of the population, by and via the web. It is a magazine-style guide, which stands out in GP waiting areas. Rationale In response to lengthening NHS waiting lists and the escalating cost of private medical insurance, more people than ever are looking for affordable options for private treatment. Some may consider self-pay or fixed price surgery; others may be seeking an alternative to traditional, but expensive, PMI. According to a GfK/NOP survey on behalf of the Competition Commission in November 2012: 19% of private hospital patients paid in full themselves, with an average cost of treatment of 5,557; 2% paid fully themselves despite having PMI; and 29% paid partly via PMI and partly themselves. The recent Private Healthcare UK Self-Pay Market Study, published by Intuition Intelligence, demonstrated an increasing focus on self-pay among healthcare providers: 53% of respondents said the number of self-pay patients had increased by at least 5% in the last year; while 79% expect self-pay to increase over the next three years.

3 Who is the audience for the Affordable Private Healthcare Guide? Target audience Moderately affluent over 55s in the UK considering or requiring categories of treatment such as: Hip replacement Knee replacement Prostatectomy Prostate surgery Cholecystectomy - Removal of the gallbladder Hysterectomy Removal of womb Lumbar discectomy Surgery for slipped disc Hernia operation Cataract surgery Varicose veins laser treatment Gastric band

4 Are you interested in attracting self-pay patients? The Affordable Private Healthcare Guide is the UK s first cross- platform guide (print, digital, mobile) which is distributed to 6,000 of the UK s top GP surgeries. The Affordable Private Healthcare Guide is designed to appeal to NHS patients who are considering private self-pay treatment, low cost PMI or cash plans as an alternative to long waiting lists and uncertain outcomes. How does it appeal to patients? Potential patients are able respond to advertisements, company profiles and editorial in this unique guide on how you go private. The guide answers all the important questions patients have on the most common treatments and provide valuable information to patients on the UK s leading private healthcare providers. There is also a Digital Edition which is easily accessible using mobile devices and tablets, and online through the UK s leading private healthcare website Private Healthcare UK

5 Who reads the Guide? Promoting affordable PMI and cash plans The Affordable Private Healthcare Guide is distributed to prospective patients in print and digital formats, and offers the best value for our clients ROI and a new way for patients to access private healthcare both on and offline. Placed in 6,000 GP surgeries nationwide The Guide is distributed to 6,000 GP practice waiting areas, serving a patient population of 36 million. 47 million patient visits are made to these practices every quarter. The readership is further extended through the Digital Edition and the UK s leading private healthcare website, Private Healthcare UK. Added ROI from digital edition Advertisements featured in the Digital Edition have the added benefit of live and web addresses allowing easy access by a mobile device or tablet through Private Healthcare UK, for a period of 12 months.

6 Content may include the following How will the Guide help patients? The Guide contains a mix of editorial and provider content, and covers such topics as how to access private healthcare, what it costs, how to choose a provider, choosing health insurance and the advantages of health cash plans. The practicalities of going private, if you don t have health insurance Why go private? What does private surgery and treatment cost? What kind of guarantee should I expect? Do I need a referral from my GP? Choosing the right hospital or clinic Choosing the right consultant How to get the choose the best value surgery package What is a fixed price package? Can I go private on the NHS? How do I get a quote for private treatment? Do private hospitals provide any kind of guarantee? Getting a better deal on private medical insurance Working out what you need: How to choose the right private medical insurance policy What type of scheme is right for me and my family? Where can I get a quote? How can I reduce the cost? Buying hints and tips Health cash plans - the low cost alternative What is a health cash plan? Typical advantages of a health cash plan Types of health cash plan

7 Getting your message across We are seeking healthcare providers who want to get their message across to the 38 million patients who are looked after by the 6,000 largest primary care practices. You will be investing in a double page spread or a single page that will profile and promote what you have to offer to patients. You may decide to: Focus on one area of treatment Profiling what you can offer to patients seeking, for example, weight loss surgery, or to patients seeking knee or hip replacement. We wish to provide our readers with as broad a range of services as possible. Profile what you have to offer across a range of services A healthcare provider may wish to promote their expertise and suitability for patients across a broad range of services. Your content may be comprised of an advert, advertorial or a combination of the two.

8 Getting your message across The Guide also offers half page, quarter page and directory listings for consultants and clinics who may have a smaller budget but still want to get their message across to the 38 million patients who are looked after by the 6,000 largest primary care practices. Directory listings are grouped by area of treatment, for example orthopaedic surgery, dental treatment, eye surgery, infertility treatment. Your listing will include your company/clinic name, contact details, logo and a 50 word description. Directory listings Half page advert

9 Affordable Private Healthcare Guide What does it look like? Sample content from the 2015 edition

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16 What you get out of the Guide... The printed publication benefits from a wide readership through GP waiting areas. But the content is also put to good use through an online publication. Links to your website and on your advert are live when transferred to the digital edition. 12 months presence on the Private Healthcare UK website- 250,000 + unique visitors per month. QR code for patients to connect to your website via the guide. Print distribution 30,000 copies going into 6,000 GP waiting rooms. Potential audience of 360,000 (minimum) 20 free print copies of guide. PDF version can be used on your own website or promotional material.

17 2014 Guide - pickup report 30,000 copies of the Affordable Private Healthcare Guide were inserted within 5,993 multi-gp surgeries using Waiting Room Information Services (WIS) for the Quarter period. 5 copies per surgery. Merchandisers count up all campaign publication materials at the end of the 3 month cycle. This report details the number of publications taken and benchmarks it with the average. Out of 30,000 publications displayed over 3 months, 27,300 Affordable Private Healthcare Guide publications were selected and taken away in this period. The leaflet pick up rate percentage was 17% higher than the average pick up across other publication campaigns in the same cycle

18 2014 Guide - pickup report I might go private for a hip op which is why I m taking a guide. I don t want to pay but might have as I don t want a long wait. Male patient, 74, Manchester Very useful magazine as I m thinking about getting a private health op. Will find out costs. Female patient,64, London Patient feedback Very useful guide I want to find out more, especially the cost. That s the key. I think the NHS is going downhill but it is free. Female patient, 44, London I read the Affordable guide waiting to see my GP and asked him about referrals. Male patient, 59, Bristol

19 Premium packages DPS (double page spread) DPS - inside front cover Full page, facing editorial 8,425 + VAT 9,250 + VAT 6,950 + VAT Rates & data The Affordable Private Healthcare Guide is owned and run by Intuition Communication Limited. Intuition Communication is the leading online publisher of information about private healthcare in the UK and abroad. Our website Private Healthcare UK is the most visited online resource for patients researching all aspects of private healthcare services ranging from private hospital treatment to private medical insurance. Standard packages ROP full page 4,960 + VAT ROP half page 3,375 + VAT ROP quarter page 2,295 + VAT Directory listing VAT Copy date 15 December 2015 Artwork and copy writing services are available at an additional charge. To discuss your requirements please philiparchbold@privatehealth.co.uk Intuition Communication Ltd 3 Churchgates, Wilderness, Berkhamsted, HP4 2UB. UK. +44 (0) team@intuition-comms.co.uk