1 MODULE THREE Slide 1 Title Slide Business Technology Simplified Module 3: Finding and Managing Customers Slide 2 Copyright and Co-sponsorship statement Copyright 2010 Microsoft Corporation All rights reserved. Co-sponsorship Authorization # This online course was created under SBA s co-sponsorship authority and SBA maintains a license to use this material. SBA s participation in this co-sponsored activity is not an endorsement of the views, opinions, products or services of any co-sponsor or other person or entity. All of SBA's programs and services are extended to the public on a nondiscriminatory basis. Published in the United States. Slide 3 Business Technology Simplified: Module III Finding and Managing Customers Welcome to Business Technology Simplified Finding and Managing Customers. This is the third of three modules in the Business Technology Simplified series. In this module, we will cover tools and technologies that will enable you to reach new and existing customers and manage customer relationships more efficiently. The Business Technology Simplified elearning series is based on the book written in conjunction by Microsoft and the US Small Business Administration. Slide 4
2 Module Outline This module consists of five main sections: Reaching More Customers by Extending Your Business Online Creating Your Own Marketing Materials Managing Your Sales Pipeline with a Contact Management Application Improving Sales Processes and Insight with Web-Based CRM Using Central Dashboards to Monitor Sales Performance You can click the Module Outline slide in the navigation panel to the left, to return to this page at any time. Slide 5 Reaching More Customers by Extending Your Business Online Do you know that you need a Web site but don t know where to start? Do you want to find new ways to connect with your customers online? Are you worried that you don t have the money or the skills to get your business online? In this section, we will discuss ways that you can open up new opportunities, find new customers, and expand your clientele by taking your business online. Slide 6 Breaking Through Physical Constraints on Your Business In the first module of this series ( Business Technology Simplified Using Technology to Simplify the Day-to-Day ), we learned about Avenue You s Lisa Esposito and her brother and business partner, Brian. They increased their store s efficiency significantly using some basic desktop computing technology. But Brian and Lisa soon noticed a glaring problem: the geographical limitations of a retail boutique severely restricted how much they could grow their business. Given the significant startup costs, adding more retail stores wasn t the answer getting their store online was. Going online would enable them to extend their business beyond the limits of both store location and store hours. Slide 7 Getting Started with a Simple Web Site
3 With the ubiquity of the Internet today, you know the importance of building a Web site for your business. But do you have the skills, time, and resources to make this critical move? The good news is that with today s technology tools, building a simple, professional site is remarkably straightforward. With a basic site, you can give potential customers information on your business and an easy way for them to contact you. A variety of tools are available online today that will give you everything you need to quickly, easily, and affordably build a Web site that has these capabilities without needing any technical expertise. The best services will provide you with: The option for a custom domain name for your business (such as plus addresses that use the same domain name (such as for a more professional image. Professionally designed templates so that you don t need to build your site from scratch. Simple design tools that let you change the colors and layout of your site and add your business logo, photos, and other personalized elements. The ability to add e-commerce capabilities so that you can easily sell products directly from your Web site. Online support in case you get stuck along the way. Slide 9 Connecting with Customers Online Turn Visitors into Customers Of course, getting potential customers to your site is important, but what will make them stay? What will convert curious visitors into actual customers? The personal experience that your business offers in a brick-and-mortar setting can have tremendous competitive advantage, but how do you transfer that to an online experience? Engage Your Customers Successful online strategies depend more and more on engaging with customers rather than simply delivering information. Engaging with your customers online doesn t need to be complicated or difficult. In fact, there are a variety of simple tools and methods that people use every day to connect with potential customers online: Take advantage of social networking. Featuring your business on popular social networking and microblogging sites such as Facebook, MySpace, and Twitter lets you interact with customers directly. Furthermore, your customers can share stories and tell you (and others) why they love your business. It s an honest, credible way to show potential customers a more personal side to your business and even engage with them directly. Sending regular updates will also help keep your business front and center in your customers minds. If they choose to share your posts, you ll even get them doing some of your marketing for you.
4 Add a personal touch to your site by blogging. A blog lets you add comments and news to your site in your own voice. It helps you keep your site fresh and current. Regularly updating a blog on your site is also great for SEO, since sites that change frequently rise in the search engine ranks. Blogging programs don t require any Web expertise to use, and there are several free blogging services. Even better, if you re using one of the online Web site services to manage your Web site, it may actually include built-in blogging capabilities. This lets you set up a blog with the same domain as your Web site. Use video to liven things up. Adding video whether to your blog or elsewhere on your site lets you put yourself and/or your products and services literally right in front of your customers. Making a fun, creative video is remarkably easy these days, since you can download basic movie-making tools online. Once you ve got your video posted to your site, you might also want to post it to popular video-sharing sites, such as YouTube, to provide another way for your customers to find you. Slide 10 Creating Your Own Marketing Materials Are you spending too much time and money designing materials to market your business? Or, do you feel stuck paying expensive agency fees because you don t have the skills to do it yourself? Do you want to have professional-looking marketing materials, even if you don t have a design budget? For many small businesses, it can seem like the only way to get polished marketing materials is to hire a professional design firm. Unfortunately, these services aren t cheap. On a small business budget, hiring a graphic design or advertising agency can often mean making sacrifices somewhere else in the business. Slide 11 Bringing Advanced Design Capabilities to Basic Desktop Publishing Programs Everyone has seen homemade marketing brochures and flyers that practically yell low budget, which doesn t exactly build confidence in the longevity of a business. With today s technology, however, basic desktop publishing programs rival the functionality provided by professional design software without the complexity. They make it possible to get a professional look without spending a lot of money or getting a degree in graphic design. The best programs include features such as: Customizable templates that give you a jumpstart on building polished materials yourself. Imagine how quickly you could design a brochure if you could simply select a template, pick a color scheme, choose your fonts, point to your logo graphic file, and click create. Ideally, you should have a selection of templates that spans every printed piece you might need in your business. This includes core marketing pieces such as brochures, newsletters, and , as well
5 as standard materials such as business cards, labels, envelopes, and letterheads. By applying the same color scheme, fonts, and graphics to a range of templates, you can make sure that every document your business produces has the same look and feel making it appear professional and established. Instant imagery and artistic effects. Whether or not you start from a template, you may want to add more life to your marketing materials. Programs that include free clip art let you add visual punch without having to spend a lot of money. And with built-in tools that can add creative effects to your pictures and text such as shadows, 3D treatments, frames, and color enhancements you can give your copy a little more flare without needing to purchase additional graphics software. Ability to reuse content in different formats, which can save you a lot of time. For example, you may want to put the information from your latest brochure in a newsletter or on the Web. Slide 12 Managing Your Sales Pipeline with a Contact Management Application Do you feel confident about how you are managing your sales leads and prospects? Do you worry that potential sales are slipping through the cracks because you don t have a reliable system for tracking them? Do you rely on a gut feel to determine which prospects to spend your time on? In this section, we will discuss the benefits of using a contact management application to track prospects, manage leads, and gain better insight into your sales process. Slide 13 Using Contact Management Tools to Evaluate and Support Your Sales Process A contact management application can be a powerful tool for small yet growing businesses. It provides you with a central place to store contact details. It can also give you the ability to record every interaction that you have with customers and prospects. Furthermore, some contact management applications include tools to help you actively support the sales process. The most valuable of these tools will let you: Track prospects based on the sales stage. Being able to assign prospects to sales stages that reflect how your business works can help you stay on top of opportunities and close sales as quickly as possible. For example, you might assign contacts to stages such as qualifying, proposal/price quote, and closed/won to match your specific sales process. Some contact management applications also let you track specific activities that you conduct at each stage, to ensure a consistent process for every prospect. Ideally, once a stage is complete, the system should automatically set reminders for the next stage to help you move prospects through the sales process methodically.
6 Use reports and/or dashboards to monitor your sales performance. Being able to track the progress of one contact through the sales pipeline is valuable. Being able to get a view of those prospects collectively is just as valuable. For example, a dashboard could show you a chart of exactly how many accounts you have in the pipeline and at what stages. With reports, you could then dig more deeply into that information to figure out where you need to focus. Connect sales information with financial information. You can get even more insight into your sales process if your contact management application connects easily with your accounting system. For example, if you ve set specific sales targets for the year, you could create a report that shows your target revenue versus your actual revenue and the value of opportunities that are currently in the sales pipeline. This will let you know before it s too late if you need to address any gaps. Support marketing campaigns. If you do identify gaps in your sales pipeline, with built-in marketing campaign tools you can run direct marketing campaigns right from within your contact management application. For example, you might want to reach out to inactive leads with a special offer. Using a single tool, you could set up the campaign, identify your target contacts, send a personalized offer by , and even track the results. Slide 14 Improving Sales Processes and Insight with Web-Based CRM Has your business outgrown your contact management application? Are you struggling to keep track of what s happening in your sales pipeline? Are you thinking of implementing a customer relationship management (or CRM) system but you re worried that a full-fledged system will be too complicated to install and manage or that your employees won t actually use it? Some businesses will find that a contact management application is not sufficient for managing their sales process. If this is the case for your business, you may find that a Web-based CRM system is the solution. CRM systems can generally provide a more tailored fit for complex sales processes, yet implementing a Web-based CRM system need not be a complicated process. In this section, we will discuss the benefits your business can reap from using a Web-based CRM system. Slide 15 Gaining a More Complete View of Your Customers and Prospects CRM systems help businesses manage every aspect of their relationships with prospective and existing customers. Like contact management applications, CRM systems let you record contact details and track all of your interactions with customers. But they go far beyond contact
7 management applications by allowing you to connect your customer information with your sales and financial information, so that you have a complete view of your sales pipeline. They can also help you automate your customer processes and set up defined workflows for everything from marketing to sales to customer service. This combination of comprehensive customer information, automated processes, and formal workflows can help your sales team work as efficiently as possible. It can also make it easier to evaluate what s happening across your sales pipeline and identify where to make adjustments to keep things on track. Slide 16 The Benefits of Using a CRM System CRM systems provide your business with many benefits, giving you insight into your sales process. Click on the topics to the left to learn more about each benefit. It s also worth to note that, for a CRM system to help you get better insight into your sales pipeline, it needs to capture every step in the sales process, every customer interaction, and all related account and sales data. A good tip when selecting your CRM tool is to choose one that closely integrates with your e- mail system, since most marketing staff, salespeople, and customer service reps spend their days working with . This is one of the best ways to get everyone to use your CRM system. Slide 17 Using Web-Based CRM to Get the Benefits of CRM without the Overhead and Complexity Traditionally, to use a CRM system, you needed to buy a server, buy software licenses and, depending on the complexity of your processes, have a reasonable level of IT skill to manage the system. For many small businesses, the cost and complexity of CRM systems simply put them out of reach. However, Web-based services that is, software that you subscribe to and access over the Internet now give smaller businesses a more affordable, simpler option. With Web-based services, you can get all the same tools and benefits of traditional CRM systems without the initial up-front investment and without needing to maintain the system (since your service provider takes care of this for you). In general, you can implement a Webbased system quickly, without spending months customizing and implementing it. What s more, since a Web-based system uses per-user subscriptions, you don t need to anticipate how quickly your business will grow over the coming months or years and pay for capacity that you don t yet need. You can simply add new users as required, and the system will scale with your needs. Slide 18
8 Using Central Dashboards to Monitor Sales Performance Is your sales data spread among so many systems that you have a hard time getting consistent information? Do you get bogged down in the detail of your sales reports? Do you need a better way to gauge the bigger picture and share it with others in your business? Scott Mitchell is the IT manager for Heel USA, a manufacturer of homeopathic medications. He captures a lot of data in his business and has to make sure that Heel USA s marketing and sales teams have access to that data, so they can monitor the business and make decisions that will help them sell more. Unfortunately, this was tricky. Scott has several good systems for running the business, including a CRM system, a business management system that consolidates all financial data, and other online transaction processing (OLTP) systems. While these systems work well on their own, they are disconnected, leaving sales data spread across multiple systems. This made it difficult and time consuming to produce status reports. In this section, we will see how Heel USA implemented a data warehouse to bring that data together and built central dashboards to streamline how they monitor and report on sales performance. Slide 19 Making Sense of Data from Across Your Business The more a business grows, the more data it will need to capture. The more data captured, the harder it is to see the big picture. How can you pull together your business s data into a central location and make sense of it so that you don t struggle with not being able to see the forest for the trees? Sales dashboards, delivered through a central portal are an effective answer. Dashboards are visual representations of data presented on a single screen. They re usually a collection of charts, graphs, and reports that let you monitor, at a high level, the status of specific factors that affect your business s performance. Although individual applications (such as a contact management application) often include dashboards, a centralized dashboard pulls together information from multiple sources, giving you a much more comprehensive view of your business. Ideally, you should be able to customize your sales dashboards by role, such as sales reps and sales managers. These dashboards can show everyone on your sales team exactly how they re doing against their own targets, plus how their performance affects the performance of the wider team. You may also want to create a sales dashboard for people not actually in sales
9 roles, such as executives. Role-based sales dashboards give everyone the right level of detail for their role. Slide 20 Heel USA s Business Intelligence Solution Scott decided to add a centralized business intelligence solution that includes a data warehouse and centralized dashboards. The data warehouse pulls together all of the data from across his business. Role-based dashboards, accessed through a central portal, give his sales teams an instant view into their sales performance. Everyone can get a clear, concise look at customer data, sales history, order history, returns, and the general trajectory of sales. They can even customize their own dashboards to see the information that s most important to them and use it to sell as effectively as possible. What s more, dashboards enable non-sales executives to quickly understand sales performance at a high level without wading through detailed reports. The centralized business intelligence solution also frees the marketing and sales teams from manually building monthly reports, so they can spend more time analyzing sales data, planning their business, and forecasting growth. Slide 21 Conclusion In this module, we discussed a variety of technologies that your business can use to: Take your business online and reach more customers. Generate professional-looking marketing materials while saving money and time. Manage your sales pipeline and track leads. Gain insight into the entirety of your sales process. Make sense of all the sales and customer data you capture for your business. We also discussed how you can implement these tools simply, without breaking the bank and without having to take time and energy away from your main focus: growing your business. Slide 22 Congratulations! Congratulations on completing Business Technology Simplified Finding and Managing Customers!
10 Thank you for taking the time to view this course. We hope you find great satisfaction and added success in implementing technology to help your business reach its goals. Please visit either of the course host website for additional small business resources. For a SBA mentor, please visit your local office to be paired with an expert business counselor. Click the link below to view and print your course completion certificate.
LIST PROJECT: PLAN PRODUCTS & SERVICES Propel Businessworks is a project management company that believes that each small business is unique and requires specialty services based on individual needs. This
4 ways to grow your small business with Salesforce CRM Contents Executive Summary... 2 Make everyone more productive... 2 Customize: Make Salesforce CRM work the way you do... 2 Organize: Centralize your
25 Questions Top Performing Sales Teams Can Answer - Can You? How high growth businesses use Sales Force Automation to drive success The best performing sales teams can answer the sales management questions
Sage 300 ERP 2014 Get more done. Get more done by connecting your business, providing a better customer experience, and increasing revenue. New web and mobile functionality: driving better customer experiences
The Automated Selling Machine Act! boosts productivity by automating key sales, marketing, and customer service tasks. Table of Contents Turn Your Business into a Selling Machine... 1 Meet your new personal
What s New Maximizer CRM 12 Features New Mobile Access User Interface Enhanced Mobile Access Appointment Management Enhanced Web Access User Interface Improved Web Access Speed & Navigation LinkedIn Integration
Microsoft Office Accounting Professional 2008 November 2007 Table of Contents Microsoft Office Accounting Professional 2008... i Introducing Microsoft Office Accounting Professional 2008... 1 Small Business
So the buzz about marketing automation and what the future holds for marketing in general finally got to you. Now you are ready to start using marketing automation and are not really sure where to start.
10 ways Professional Service companies can increase their profits through marketing A Xander Marketing Guide T: 03302232770 E: email@example.com W: www.xandermarketing.com Introduction Traditionally
8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM Produced by Katie Wilson Aspire Internet Design www.aspireid.com @aspireid Overview... 2 1: Set Goals and Create a Set of Metrics for Your Content Marketing
Planning & Design 1 Suppose you already have a website that you ve created for a hobby or subject of interest. Now you want to take the next step and start up a small online business. In this tutorial,
Introduction This program is simple, but effective. You will have to DO things and they will require some attention and persistence, but overall it is a relatively easy process. Take time to read through
If you re like most of the small businesses and organizations we know, you want to find new customers and grow relationships with the ones you have. Follow these easy steps and you ll get a real handle
MODULE TWO Slide 1 Title Slide Business Technology Simplified Module 2: Running Your Business on Your Own Terms Slide 2 Copyright and Co-sponsorship statement Copyright 2010 Microsoft Corporation All rights
7 Insider Secrets For Selecting the Perfect Web Designer For Your Next Project By Bruce Spiher & Tarun Gehani Table of Contents Introduction Page 3 Secret #1 Be clear what you want before you contact a
1 Open Source Case Study: Online Video Interview Solution for a Recruitment Agency Problem Statement One of the recruitment agencies based in US required an online portal to arrange online live interviews
Dynamics CRM for Outlook Basics Microsoft Dynamics CRM April, 2015 Contents Welcome to the CRM for Outlook Basics guide... 1 Meet CRM for Outlook.... 2 A new, but comfortably familiar face................................................................
Website Content Creation Silver Barrel Solutions http://www.silverbarrel.com Welcome! Silver Barrel Solutions is a creative advertising agency based in Victoria, British Columbia that takes the difficulty
The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About Many lawyers and other professionals equate internet marketing with Search Engine Optimization (SEO). And while SEO
Search Engine Optimization Search An Introductory Guide How to improve the effectiveness of your web site through better search engine results. As you ve probably learned, having a Web site is almost a
Visual Scoring the 360 View: 5 Steps for Getting Started with Easier, Faster and More Effective Lead Scoring Authors: Elissa Fink Wade Tibke Tableau Software p2 Lead Scoring For Most a Great Idea in Concept,
CONTENT MARKETING FOR B2B SOFTWARE COMPANIES 1 INTRODUCTION If you re a B2B software company trying to grow, you must find effective ways to build brand awareness, connect with customers and prospects,
Microsoft Office Small Business 2007 Microsoft Office Small Business 2007 provides you with a complete set of productivity and contact management tools to accomplish routine tasks quickly, manage customer
Connecting and Keeping Customers: Strategies and Software for Small Businesses Introduction Get closer to your goals by getting closer to your customers. You know that good customer relationships are critical
by Your Business Matters the branding guide for tax pros how to grow your tax business by building a powerful brand What s in this guide? What branding means Why branding matters in your tax practice How
How Top Home Improvement Pros Boost their Bottom Line: Manage and Track Your Leads to Win More Deals and Earn More Profit CONTENTS PART I: MISSING PUZZLE PIECES PART II: HOW TO NURTURE YOUR LEADS CONCLUSION
Sage 100 ERP 2014 Connect your business. The foundation for connecting your business to provide a better customer experience, increase revenue, and make better business decisions New web and mobile functionality:
DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND 1 BIGSHOT ' s ALL-INCLUSIVE MARKET ING SOLUTION...can provide you with the right content, expert design work, and marketing
Microsoft Office Small Business 2007 Microsoft Office Small Business 2007 provides you with a complete set of productivity and contact management tools to quickly accomplish routine tasks, manage customer
Toll Free: (877) 537-9030 Fax: (877) 391-2835 Email: firstname.lastname@example.org www.weblifepro.com Website Design Guide and Tips Introduction The time taken to prepare a detailed design is well worth the effort.
Book 3 of 4 HOW A CRM SOLUTION HELPS SMALL BUSINESSES PART OF THE CRM SUCCESS SERIES Introduction LEARNING ABOUT CRM Technology has changed the game for small businesses. Where department size was once
1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is
Take Online Lead Generation to the Next Level 5 Ways to Capture New Market Niches By: Deven Pravin Shah WSI Internet Marketing Consultant Overview Many business owners ask the same questions about capturing
7 Biggest Mistakes in Web Design 1 7 Biggest Mistakes in Web Design 2 Written by Senka Pupacic This is not a free e-book! Printing out more than one copy - or distributing it electronically is prohibited
Welcome The Must Dos of Your Digital Strategy Antonie Geerts Managing Director, Seditio Digital Consultancy @AntonieGeerts 2 About Seditio Putting our Clients first Digital Consultancy & Training We want
4 Ways to Maximize Return on Investment with Marketing Automation 4 Ways to Maximize Return on Investment with Marketing Automation The Challenge: Maximising the time and money you invest in the online
10X more productive series CRM SOFTWARE EVALUATION TEMPLATE Find your CRM match with this easy-to-use template. PRESENTED BY How To Use This Template Investing in the right CRM solution will help increase
INBOUNDMARKETING For Beginners Everything you need to know to get started. 2 Bill is a Certified Inbound Marketing Specialist with Honors with 18 years of marketing experience. Not only is Bill an Inbound
Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.
GOALS FOR TODAY S WORKSHOP UNDERSTANDING WHAT SOCIAL MEDIA IS RIGHT FOR YOUR BUSINESS ONLINE ADVERTISING (SOCIAL, WEB SEO & SEM) COMPUTER NETWORK BASICS AND HOW TO LEVERAGE CLOUD COMPUTING SETTING UP YOUR
Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness
9 Principles of Killer Dashboards SELL. SERVICE. MARKET. SUCCEED. The information provided in this e-book is strictly for the convenience of our customers and is for general informational purposes only.
Products CRM and Business Intelligence for DNA Leverage Your Financial Institution s Rich, Robust Data to Analyze Performance and Build Stronger Accountholder Relationships Products Knowledge is power.
About the Free Report: This Free Report is designed to provide you with information you can use to enhance your internet presence. The report will help you determine what kind of website you have or need,
Microsoft Dynamics CRM Online Microsoft Dynamics CRM 2013 or 2015 (on-premises) Get up and running quickly with common tasks check out our CRM Basics ebook If your screen looks like this (latest version):
Small Business. Online Success. Google offers insights and tools to help your business grow. Contents Introduction 5 The basics: Get online 6 Ready-made sites 6 Google Sites 7 The next step: Attract and
starting your website project Here are three comprehensive posts from our blog, refined and updated through feedback from our clients. Together, they cover the essentials of building a successful website.
Pivotal CRM for Small and Mid-Sized Business Big Benefits. Small Price. Before Pivotal CRM, we were like an eight-cylinder car that was operating on only two cylinders. When we jumped into Pivotal CRM,
How to create your website Step-by-step guide Build your website the easy way Introduction Do you need a website? Marketing and promotion. Sales and support. A 24/7 window into your business. There are
WWW.SOFTDOTNET.COM SOFT DOT NET PROFILE & SERVICES Leading in Web Design & Online Services I- Who We Are? Soft Dot Net is a business solution and leading website design company specialises in web design,
Beyond Responsive Design (for Online Retailers): Delivering Custom Mobile Experiences for Multiple Touch Points When the Internet first started to become popular and widespread, webpage design was a relatively
m Position Yourself for the Small Business Market Position Yourself for the Small Business Market Introducing Microsoft Office Small Business Accounting 2006 As your clients most trusted business advisor,
ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting
7 Secrets To Websites That Sell By Alex Nelson Website Secret #1 Create a Direct Response Website Did you know there are two different types of websites? It s true. There are branding websites and there
1 Thank You! Thank you for your purchase! I hope you find these templates useful as you launch an email marketing strategy for your property management company. I first envisioned an email marketing system
It can help grow your small business and cut cost where you never thought possible. Contents Introduction Cutting Cost Saving Time Creating a Competitive Advantages Conclusion 3 4 9 12 13 2 Title of the
T he complete guide to SaaS metrics What are the must have metrics each SaaS company should measure? And how to calculate them? World s Simplest Analytics Tool INDEX Introduction 4-5 Acquisition Dashboard
Basics Guide Applies to: Microsoft Dynamics CRM Online Microsoft Dynamics CRM 2015 (on-premises) This document is provided "as-is". Information and views expressed in this document, including URL and other
10 THE S TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) A Key Principles publication 10 S THE TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) By Jackie Key, Managing Director, Key Principles
Lead Generation Quickstart Guide 1 2 Lead Generation Quickstart Guide Copyright 2014 Mooloop Ltd All Rights Reserved You re welcome to email, tweet, blog, and pass this ebook around. But please don t change
Introduction: Connect Connecting with the right prospects is the first step to sales and marketing automation success. Let s cover how to identify your ideal buyer and connect with leads that come to your
Website Planning Questionnaire Colleen Rice Nelson Introduction Thank you for your interest in the services of The Ultimate Answer! Every choice and decision you make concerning your website may or may
What is Prospect Analytics? Everything you need to know about this new sphere of sales and marketing technology and how it can improve your business Table of Contents Executive Summary... 2 The Power of
Owning the Google Results Page............................................................................................. 1 Owning the Google Results Page.............................................................................................
Top Marketing Tips to Grow Your Specialist Business For use by professional intermediaries only 2 Top Marketing Tips to Grow Your Specialist Business Contents More effective communications for a new world
Emerald Frog price list We have tailored our services to suit the needs of small & medium sized businesses. In the current economic climate, we know that you need to make a big impact with less resources.
DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social
Guide to Successfully Implementing a CRM www.salesnexus.com Table of Contents Introduction 3 How To Sell It To Your Sales People 4 Deciding Upon Fields to Create 5 CRM Field Customization Worksheet 6 Reports
1 A Step- by- Step Guide for Building a Website for Your Business 2 Ge#ng Started With Your Website A well-built website is the foundation of your business And as we ve mentioned before, there s no better
2012 report in association with: The State of B2B Lead Generation: 2012 Results WHAT S INSIDE Introduction & Methodology pg 03 Lead Sources & Volumes pg 11 Who s Using CRM pg 04 Lead Response Times, Volumes
you are here x 10 Questions to Ask About Your Web Design Project a product of the minds @ What s Inside When your business needs a new website, deciding what you want is sometimes the hardest part. You
SmallBiz Dynamic Theme User Guide Table of Contents Introduction... 3 Create Your Website in Just 5 Minutes... 3 Before Your Installation Begins... 4 Installing the Small Biz Theme... 4 Customizing the
Sales & Marketing Services & Strategy Planning Development Implementation Our Approach We have a passion for helping companies make sales and marketing easier. We want you to receive first class solutions
Creating a Successful Website The widespread adoption of Superfast Broadband by consumers and businesses means that you can include more features on your website, which in turn makes it more likely that
Business Briefs for June 2010 Contact Management is Key to Selling Success Making sure your sales pipeline is full is one challenge. However, it is equally important to manage your prospects and customers.
Cloud Marketplace Market Your Oracle Cloud Apps and Services Copyright 2014 Oracle Corporation. All Rights Reserved. Why Publish to Oracle Cloud Marketplace? 1 Oracle Cloud Marketplace is an online store
7 data.com Table of Contents Dreamforce 2012 was visionary. But it was also practical. And the proof is in this ebook. It has our top takeaways of basic strategies to help you make the biggest impact on
THE INTERNET & YOUR BUSINESS: Your website is your business card, your billboard and your shop in one. Today, the first place anyone looks for a business is online... 70% of consumers say online search
Revenue Generating Conversion Rate Optimization (CRO) Strategies AWG s recommendations are based upon intuitive testing and tracking via Google Analytics and other programs specifically purposed to measure
Stand OUT Stay TOP-of-mind Sell MORE Use the arrows to navigate through the pages. next 1/19 [close] Haley Marketing Solutions Get past HR and sell higher margin solutions...4 Build a KILLER website...5
Marketing Solutions Powerful Small Business Marketing Tools Plan...Deliver...Automate email@example.com East: 866.801.5671 West: 805.383.7192 Marketing Plan Pro powered by Duct Tape Marketing Grow your
CIBC Business Toolkit Grow and Manage Your Business Online Part 2: Grow Your Web Presence 2 Grow Your Online Presence Did you know that in 2012, 93% of Canadians browsed online for information on goods