Namwoon KIM. Faculty of Business Professor - Management & Marketing

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1 Namwoon KIM Faculty of Business Professor - Management & Marketing Namwoon Kim Professor Department of Management and Marketing Hong Kong Polytechnic University Hung Hom, Kowloon HONG KONG Phone: (852) , Fax: (852) , Academic Qualifications: Ph.D. in Marketing (University of Texas at Austin, 1993). M.S. in Management Science (Korea Advanced Institute of Science and Technology, 1985). B.A. in Economics (Yonsei University, 1983). Academic/Industry Experience: Professor of Marketing, Department of Management and Marketing Hong Kong Polytechnic University (2005 present). Associate Professor of Marketing, Department of Management and Marketing Hong Kong Polytechnic University ( ). Assistant Professor of Marketing, Department of Business Studies (Previous Name of Department of Management and Marketing) Hong Kong Polytechnic University (1999). Assistant Professor of Marketing, School of Business and Management The Hong Kong University of Science and Technology ( ) Assistant Professor of Marketing, National University of Singapore (1993) Instructor of the Department of Marketing, University of Texas at Austin (1992) Research/Teaching Assistant of the Department of Marketing University of Texas at Austin ( ) R&D Management Staff, Department of Project Management and Software Engineering The LG Semiconductor Research Lab. in Korea ( )

2 Research Publications: Refereed Journal Articles Customer Acquisition and Retention Spending: An Analytical Model and Empirical Investigation in Wireless Telecommunications Markets, with Sungwook Min, Xubing Zhang, and Rajendra K. Srivastava. Journal of Marketing Research (forthcoming). How Knowledge Management Capabilities Help Leverage Knowledge Resources and Strategic Orientation for New Product Advantages in B2B High-Technology Firms, with Subin Im, Douglas W. Vorhies, and Bruce Heiman. Journal of Business to Business Marketing (forthcoming). Why Do Firms Enter a New Product Market? A Two-Dimensional Framework for Market-Entry Motivation and Behavior, with Sungwook Min and Seoil Chaiy. Journal of Product Innovation Management (2015), 32 (2), Service Role and Outcome as Moderators in Intercultural Service Encounters, with Piyush Sharma and Jackie Tam. Journal of Service Management (2015), 26 (1), Does Intra-Firm Diffusion of Innovation Lead to Inter-Firm Relationship Benefits? The Cases of Innovation-Providers and Adopters, with Jae H. Pae. Journal of Business & Industrial Marketing (2014), 29 (6), Examining the Role of Attribution and Intercultural Competence in Intercultural Service Encounters," with Jackie Tam and Piyush Sharma. Journal of Services Marketing (2014), 28 (2), Cooperate and Compete: Coopetitive Strategy in Retailer-Supplier Relationships, with Stephen Kim, Jae H. Pae, and Leslie S. C. Yip. Journal of Business & Industrial Marketing (2013), 28 (4), Impact of Knowledge Type and Strategic Orientation on New Product Creativity and Advantage in High-Tech Firms, with Subin Im and Stanley F. Slater. Journal of Product Innovation Management (2013), 30 (1), Intercultural Service Encounters (ICSE): An Extended Framework and Empirical Validation, with Piyush Sharma and Jackie Tam. Journal of Services Marketing (2012), 26 (7), Impact of Industry Incumbency and Product Newness on Pioneer Leadtime, with Sungwook Min. Journal of Management (2012), 38 (2), Managing Distributors Changing Motivations over the Course of a Joint Sales Program, with Flora F. Gu, David K. Tse, and Danny T. Wang. Journal of Marketing (2010), 74 (September),

3 Using Exploratory and Exploitative Market Learning for New Product Development, with Kwaku Atuahene-Gima. Journal of Product Innovation Management (2010), 27 (4), Utilization of Business Technologies: Managing Relationship-Based Benefits for Buying and Supplying Firms, with Jae H. Pae, Jin K. Han, and Rajendra K. Srivastava. Industrial Marketing Management (2010), 39 (April), Demystifying Intercultural Service Encounters: Toward a Comprehensive Conceptual Framework, with Piyush Sharma and Jackie Tam. Journal of Service Research (2009), 12 (November), Understanding the Development of IOS-Based Trading Partner Relationships: A Structural Model with Empirical Validation, with Jai-Yeol Son, Sridhar Narasimhan, and Frederick J. Riggins. Journal of Organizational Computing and Electronic Commerce (2008), 18 (1), Utilization of New Technologies: Organizational Adaptation to Business Environments, with Jae H. Pae. Journal of the Academy of Marketing Science (2007), 35 (June), Modeling Cross-Price Effects on Inter-Category Dynamics: The Case of Three Computing Platforms, with Rajendra K. Srivastava. Omega (2007), 35, Assessing New Empirical Industrial Organization (NEIO) Methods: The Cases of Five Industries, with Abhik Roy and Jagmohan S. Raju. International Journal of Research in Marketing (2006), 23, Product Complements and Substitutes in the Real World: The Relevance of Other Products, with Allan D. Shocker and Barry L. Bayus. Journal of Marketing (2004), 68 (January), Entry Mode and Performance in a Transitional Economy: A Framework for Foreign-Invested Enterprises in China, with Howard Davies, Jin K. Han, and Jae H. Pae. The Chazen Web Journal of International Business (2004), IV (Spring/May). A Dynamic IT Adoption Model for the SOHO Market: PC-Generational Decisions with Technological Expectations, with Jin K. Han and Rajendra K. Srivastava. Management Science (2002), 48 (February), Managing Intra-Organizational Diffusion of Innovations: Impact of Buying Center Dynamics and Environment, with Jae H. Pae, Jin K. Han, and Leslie S. C. Yip. Industrial Marketing Management (2002), 31 (November), Consumer Decision Making in a Multi-Generational Choice Set Context, with Rajendra K. Srivastava and Jin K. Han. Journal of Business Research (2001), 53 (September), Entry-Barriers: A Dull-, One, or Two-Edged Sword for Incumbents? Unraveling the Paradox from a Contingency Perspective, with Jin K. Han and Hong-Bumm Kim. Journal of Marketing (2001), 65 (January), 1-14.

4 "Modeling Inter-Category and Generational Dynamics for a Growing Information Technology Industry," with Dae Ryun Chang and Allan D. Shocker. Management Science (2000), 46 (April), Multiple Category Decision-Making: Review and Synthesis, with Gary J. Russell, S. Ratneshwar, Allan D. Shocker et al. Marketing Letters (1999), 10:3, "A Simultaneous Model for Innovative Product Category Sales Diffusion and Competitive Dynamics," with Eileen Bridges and Rajendra K. Srivastava. International Journal of Research in Marketing (1999), 16 (June), "Collusive Conduct in Private Label Markets," with Philip M. Parker. International Journal of Research in Marketing (1999), 16 (June), Market Orientation and Organizational Performance: Is Innovation a Missing Link?, with Jin K. Han and Rajendra K. Srivastava. Journal of Marketing (1998), 62 (October), "Managing Intra-Organizational Diffusion of Technological Innovations," with Rajendra K. Srivastava. Industrial Marketing Management (1998), 27 (May), "National Brands Versus Private Labels: An Empirical Study of Competition, Advertising, and Collusion," with Philip M. Parker. European Management Journal (1997), 15 (June), "Implications of Chaos Research for New Product Forecasting," with Fred Y. Phillips. Technological Forecasting and Social Change (1996), 53, "Determining the Going Market Value of a Business in an Emerging Information Technology Industry: The Case of the Cellular Communications Industry," with Vijay Mahajan and Rajendra K. Srivastava. Technological Forecasting and Social Change (1995), 49, Refereed Book Chapters Growth Models for Multi-Product Interactions: Current Status and New Directions, with Barry L. Bayus and Allan D. Shocker (2000) in New-Product Diffusion Models. Eds. edited by Vijay Mahajan, Eitan Muller, and Jerry Wind, Kluwer Academic Publishers, Boston, MA. Current Major Services: Associate Head of the Department of Management and Marketing Program Director and Founding Committee Chair of MSc in Marketing Management

5 Departmental Postgraduate Program Committee Chair, (Three MSc Programs of the Department of Management and Marketing, including MSc in Human Resource Management, MSc in Public Sector Management, and MSc in Marketing Management) Member of DBA Program Committee, Faculty of Business Member of Departmental Learning and Teaching Committee Member of Faculty Staffing Committee, Faculty of Business

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