International PG Certificate in Product Management & Product Marketing (ICPM)

Transcription

1 International PG Certificate in Product Management & Product Marketing (ICPM) Fast track your career in Product Management & Product Marketing Product Management Design & Innovation Product Operations Product Marketing Leadership & Soft Skills

2 The AIPMM advantage As the world s largest professional association of product managers, brand managers, product marketing managers, and professionals from other related fields, AIPMM is the only organization that represents you through the product life-cycle, across any industry. IAIPM offers training, education, certification, and professional networking opportunities that help you stay abreast of the requisite tools. In addition, AIPMM s CPM and CPMM programs allow you to demonstrate your level of expertise and operate at peak performance levels. Several Fortune 500 companies trust AIPMM for their certification 1800+* MNCs have already started building Product Management functions in India ICPM Relevant Management Program for Product Professionals With the sole focus to assist working professionals transition and transform from technical and functional roles to business leadership roles, ICPM is Asia s first PG certification program. It aims to accelerate the journey in Product Management and Product Marketing that is accepted by industry and endorsed by AIPMM, USA. The integrated curriculum is delivered by best-in-class global practitioners and faculty. ICPM s experiential learning will be made actionable through real-world projects, Harvard case study-led discussions, and interaction with industry executives. 72% Project Managers and 66% Business Analysts see Product Management as the next career path PMs with certification make 14.6% more salary ++ Asia s first Certification PG Program focusing on Productizing Innovation 2 ++ Source: India s first Annual PM Baseline Report launched at

3 Key benefits: Experiential Learning. Learn and apply best practices of creating, validating, managing, and launching product innovation from real-world practitioners Industry Connect. Engage and network during and after the program with the most sought-after product management alumni community, senior executives, and venture capitalists Global Recognition. Be part of a global network of recognized and industry-accepted Product Management and Product Marketing community through AIPMM certifications Leadership skills. Special focus on soft skills (e.g., cross culture communication, influence building without authority, negotiation) We usually talk about product management in the context of high-tech but coming from an automotive industry I was thrilled to experience the program and realize how the productizing process can be truly applied to my role in the company. With actionable learnings delivered by senior industry executives, I strongly recommend the program to anybody who is serious about accelerating their career path from PM to CEO. Nitin Shotri, Mahindra & Mahindra 3

4 Ideal attendee profile: Program Managers, Project Managers Engineering Leaders (Dev/BA QA/UX) Architects & Technologists Product Managers, Product Marketing Managers, Solutions Managers Pre/Post-Sales, Tech Support, BD Those with a minimum of 3 years of work experience, ideally in product or services companies, and a strong desire to become a leader in product management, are welcome to apply for this course. Delivery timelines Month 1 Month 2 Month 3 Month 4 7 online sessions of Wed ( pm) + Sun (10-1 pm) 8 online sessions of Wed ( pm) + Sun (10-1 pm) 8 online sessions of Wed ( pm) + Sun (10-1 pm) 6 days Campus Immersion Week 5 themes, 23 courses, 6 credit hours/course Total contact hours Our personalized learning experience includes getting online access to: Discussion forums Case studies Reference reading material Real-time interactive learning exprerience ICPM course modules Product Management PM 102: Customer Connect & Market Research Techniques PM 103: Competitive Strategy & Win/Loss Analysis PM 104: Target Market Sizing & Segmentation PM 105: Business Model & Plan PM 106: Project Life Cycle Management (Lean Agile) PM 107: Customer Life Cycle Management Product Design and Innovation PI 201: Usability & User-Experience Design PI 202: Usability Audit PI 203: Corporate & Product Strategy Product Operations PO 101: Finance & Accounting for Product Professionals PO 102: Requirements Management & Road-mapping PO 103: Personas & User Stories PO 104: Product Portfolio Analysis PO 105: Continuous Improvement 4

5 Faculty Product Marketing PM 301: Strategic Pricing & Monetization Models PM 302: Solution Management PM 303: Channel Development PM 304: Marketing & Launch Planning Social Media &Online Marketing PM 305: Sales Funnel Analysis P. Shah Product Innovation Associations: Purdue, McAfee, IBM David Fradin Product Management/ Marketing Consultant and Mentor at Digital Enterprise Vishy P. Leadership & Executive Coach Associations: ITC, Motorola Leadership & Soft Skills LS 201: Career Path Planning in Product Companies LS 202: Leading by Influence Negotiation and Conflict Resolution LS 203: Building Executive Presence Impactful Communication & Presentation Skills LS 204: Cross-Culture Communication Bob Tesh Product Marketing Associations: netiq, Sirius, Symantec Rahul Abhyankar Vice President of Product Management at McAfee Inc S. Deshpande Usability & Interface Design Associations: NID, Symantec Certifications Certified Product Manager (CPMM) from AIPMM Certified Product Marketing Manager (CPMM) from AIPMM (optional) Agile Certified Professional (PMI-ACP) (optional) Ewei Chen Strategic User Exerience, Agile Associations: BSkyB, Kingston University Rishikesha T. Krishnan Professor of Corporate Strategy, IIMB Rajshekhar PMI-ACP Agile, Project Management Associations: Deloitte, IBM 5

6 Application Submit filled application form (available at icpmprogram) to: applyicpm@adaptivemarketing.in Timelines Interview & Counselling : Till 06 October, 2012 Acceptance: 06 October, 2012 Program orientation: 10 October, 2012 Program starts: 14 October, 2012 For the program calendar, please visit icpmprogram Testimonials With my technical background I was a bit skeptical initially about signing up for this program now I feel like I have an MBA after attending the program! Thanks to Adaptive Marketing, I managed my transition from being an Architect to a Product Manager in my organization. Rahul D. Sadafule, NXP Technologies To connect to cross industry alumni network and read their views visit When I planned to transition to a business management role I looked at MBA as an option but it was more like an academic certification. I came across Adaptive Marketing as I looked for some professional corporate training. This has been an wonderful experience with excellent training. I d recommend to anybody who looks at Product Management as a career path. Vineeth Kumar, Project Manager, McAfee A sample of our past participant s organizations Fee Program Fee: 5300 USD % service tax payable in 3 installments The fee is inclusive of CPMM certification fees ($395), all academic charges, examinations, textbooks, and study material. The fee does not cover optional certification cost or cost of accommodation/travel 6

7 Industry connect Participants will have one on-one interaction with industry executives during the program and the campus immersion sessions; as well as through networking sessions post the program Participants will have an opportunity to interact with reputed venture capitalists during the business plan presentations Work, Interact, Engage through live case studies with senior executives of the Product Industry Council 7

8 adaptivepm The Adaptive edge Headquarted in Silicon Valley, Adaptive Marketing is a global academy focused on Product Management & Product Marketing with practice areas in User Experience Design and Agile. With special focus in Asia Pacific through our India operations, we have worked with the best-in-class product companies to help transform their talent into global business leaders. Adaptive Productizing Process TM A Practice, Process, and Performance oriented approach to productizing, managing, and marketing products and services predictably. III Floor, AMBER, #132, 15 th Main, IV Block, Koramangala Bangalore , Karnataka, India P: , E: info@adaptivemarketing.in Adaptive Marketing Solutions Inc. 11 Loyola Ter, San Francisco, CA P: , E: engage-us@adaptivemarketing.in