2016 Media Kit

Transcription

1 2016 Media Kit Health Affairs Online as of October 2015 Health Affairs unique online journal readers monthly 361,000 Monthly journal accesses 556,000 Readers in over 230 countries & territories Published in print, online, and on the ipad monthly Impact Factor 2014 Thomson Reuters Journal Citation Report Health Policy & Services Category #1 of 71 journals Health Care Sciences & Services Category #2 of 89 journals Both categories #1 Eigenfactor Score* About Health Affairs Health Affairs is the leading multidisciplinary peer-reviewed journal dedicated to the serious exploration of domestic and international health policy. Serving as a high-level, nonpartisan forum, it promotes analysis and discussion on improving health and health care concerning cost, quality, and access issues. IMPACT Health Affairs articles are regularly cited by US administration officials, US lawmakers, and international governments. Between January 2014 and May 2015, Health Affairs was cited 14 times in US congressional testimony. Gerard Anderson, co-author of the study Extreme Markup: The Fifty US Hospitals With The Highest Charge-To-Cost Ratios in Health Affairs June 2015 issue, was asked to testify about the study s findings in a closed session of the US House Ways and Means Committee. The Danish government eventually bowed to public pressure and proposed a policy change and more hospital funding in its 2015 national budget. A July 2014 study by Danish physician Flemming Madsen, High Levels Of Bed Occupancy Associated With Increased Inpatient And Thirty-Day Hospital Mortality In Denmark, generated considerable coverage in newspapers, television, and social media in that country upon publication. AUDIENCE Government health leaders, decision makers, researchers and academics, advocates, consultants, and investment analysts. TOPICS Access to Care, Health Spending and Quality, Health Reform, Delivery Innovations, Insurance Coverage, Medicare, Medicaid, Prescription Drug Coverage and Costs, Physician Practice, Nursing Trends, Health Information Technology, Health Law, Hospitals, and more. Journal Subscriber Professions Blog Reader Demographics *The Eigenfactor Score is measured using the current JCR year citations to citable items from the five previous years. While the Impact Factor weighs each citation to a journal equally, the Eigenfactor Score assigns a greater weight to those citations coming from influential journals. The Eigenfactor Score does not count journal selfcitations. The sum of Eigenfactor scores for all journals is 100. (JCR)

2 Health Affairs Blog as of October 2015 Health Affairs unique blog users monthly 110,000 Blog page views monthly 200,000 Twitter followers 107,000 A must-read policy journal for health wonks. Bloomberg Businessweek About Health Affairs Blog Health Affairs Blog is the leading resource for timely commentary and analysis on health policy and issues affecting health and health care, including discussion of articles and themes appearing in Health Affairs. The Blog features posts from noted national health policy experts, policymakers, elected officials, and industry leaders from a wide variety of perspectives as well as regular Health Affairs contributors and staff. Health Affairs Blog has been cited in congressional testimony and by members of Congress, cabinet secretaries, and presidential candidates. Media outlets that have cited the Blog include The New York Times, Washington Post, Forbes, The Wall Street Journal, Reuters, The Daily Show, and many others. Health Affairs Blog offers a variety of daily posts, encouraging frequent visitors and fostering a community of regular readers and contributors. AUDIENCE Highly influential and prominent health and health policy readers. TOPICS Costs and Spending, Drugs and Medical Technology, Equity and Disparities, Elsewhere@Health Affairs, Following the ACA, Global Health, Health IT, GrantWatch, Health Policy Lab, Health Professionals, Hospitals, Innovations in Care Delivery, Insurance and Coverage, Long-term Services and Supports, Medicaid and CHIP, Medicare, Narrative Matters, Once in a Weil, Payment Policy, Organization and Delivery, Population Health, Public Health, and Quality. Promotional Opportunities Display your company banner ad and link to your company web site: On Health Affairs Blog In monthly ed Health Affairs issue Table of Contents (etocs) Advertise your organization s events or job openings: In Health Affairs Announcement blasts With an ad on Health Affairs Blog In monthly ed Health Affairs issue Table of Contents Other Promotional Resources: A 20-second sponsorship on our Conversations podcast Direct mail lists of Health Affairs subscribers Commercial reprints of articles, blog posts and Health Policy Briefs Bulk quantities of single print issues advertising@healthaffairs.org Health Affairs 2016 Media Kit 2 of 6

3 Specs & Rates Showcase your company or event on Health Affairs web property! Health Affairs Blog AD Our blog attracts daily traffic of high caliber contributors and readers, including: 110,000 unique monthly visitors; 200,000 blog page views monthly. That s great exposure for your company! All ads: JPG (interlaced, non-transparent, no animation); click-through URL. Right Column Ad (above fold) blog home page & all blog internal pages 300 pixels wide x 250 pixels high; $2,500 per week; $6,500 per month Main Body Ad blog home page only 728 pixels wide x 90 pixels high; $2,000 per week; $5,000 per month #1 health policy influence for sources of online information. Jones Public Affairs Right Column Ad (above fold) blog home & internal pages Main Body Ad blog home page only Right Column Ad (top) all blog internal pages 380 pixels wide x 80 pixels high; $2,800 per week; $7,000 per month Rt Col Ad (top) blog internal pages Right Column Ad (above fold) blog home & internal pages advertising@healthaffairs.org Health Affairs 2016 Media Kit 3 of 6

4 Specs & Rates Health Affairs in the Media Health Affairs issue releases garner 250+ cites by almost as many media sources monthly. An additional 250+ monthly cites are attributable to our journal and web articles spanning the last decade! etoc BANNER AD Your banner ad can appear at the top of Health Affairs monthly issue Table of Contents blast. Delivered to over 21,000 subscribers and opt-in recipients on the first/second Monday of the month, except when there is a holiday. It s another great visibility opp for your company! etoc Banner Ad 460 pixels wide X 80 pixels high; JPG (interlaced, non-transparent, no animation); include click-through URL; $2,000 per issue etoc blast. High profile media outlets citing Health Affairs content include: US News & World Report Wall Street Journal Bloomberg Politico NPR New York Times Newsweek Forbes Washington Post etoc Banner Ad ANNOUNCEMENT BLAST Increase your event registrations, job post visibility, or book sales with an eblast to our Announcement list including over 4,100 opt-in s. HTML Document (*.html) generated by an HTML editor; $2,500 per eblast; an additional $200 fee may apply if HTML requires our editing resources. or Rich Text Document (*.doc/x); $2,000 per eblast. All blasts: Provide a subject line; no more than 6 links in body. Representative examples and file creation guidelines available upon request. advertising@healthaffairs.org Health Affairs 2016 Media Kit 4 of 6

5 Specs & Rates What are you waiting for? Explore the world of Health Affairs 80% of the material I use in my [health policy] course comes from your fine journal. Michael S. Dukakis Distinguished Professor of Political Science at Northeastern University and former Governor of Massachusetts speaking with Alan Weil Health Affairs Editor-in-Chief February 2015 OTHER PROMOTIONAL RESOURCES Podcast Sponsorship Sponsor Health Affairs Conversations, a new podcast series on the implementation of the Affordable Care Act. Chris Fleming, Health Affairs blogger, will interview experts in the field, thank your organization at the beginning of the podcast, and read 20 seconds of information about your company or what it has to offer. $500 per podcast. Commercial Reprints The most effective way to put the findings published in Health Affairs at the fingertips of the professionals you serve. Article reprints are available in color or black/white, with or without a custom cover. For pricing and to place an order, contact bob@nwestgraphics.com Bulk Quantities Single Print Issues Share the journal with your clients, students, or audience by purchasing copies of single print issues at bulk and educational discounts. $40 per issue mailed within the U.S. $50 per issue mailed outside the U.S. Shipped airmail; add current GST rate for Canadian province. Discounted rates for orders of more than 10 copies. Educators save 60% when using Health Affairs for a course. Orders are shipped to arrive within 7-14 days; expedited shipping available at an additional cost; for pricing and to order contact Customer Service at customerservice@healthaffairs.org or (301) Direct Mail Lists Health Affairs sells its subscriber mailing list to businesses with products and services that are of interest to our readers. To place your order, please visit: AD?page=order/online/datacard&id=73902 Publisher Liability: Publisher will not be liable for any special, indirect, or consequential loss or damage occasioned by the failure of any advertisement to appear due to any cause whatever, nor does it accept liability for errors in any advertisement published, nor for its failure to appear on any specific date. Requirement for Acceptance of Advertising: Subject to approval by Editor-in-Chief and Publisher. Cancellation Policy: 3 weeks prior to publication date. Agency Commission: 15% (agency is responsible for payment of all advertising ordered and published). For more information on advertising options, please contact: Marusia Iati at advertising@healthaffairs.org Health Affairs 7500 Old Georgetown Road, Suite 600 Bethesda, MD USA advertising@healthaffairs.org Health Affairs 2016 Media Kit 5 of 6

6 Policy Impact Health Affairs articles are cited by US administration officials and ministry of health leaders around the globe including 14 mentions in congressional testimony and 9 in the federal register (from both sides of the aisle) and 7 Supreme Court briefings or decisions between January 2014 and May Chief Justice John Roberts cited Health Affairs in the historic decision on the Affordable Care Act. *Aging & Health Series The US Census Bureau projects more than 1 in 5 five Americans will be age 65 or older by This reflects dramatic growth from the current 13.7%. The December 2014 issue published a series prelude featuring international survey results showing significant shortcomings in access and care for older Americans. The Aging & Health series launched January 2015 with support from the John A. Hartford Foundation. *DataWatch Series Quantitative findings from a broad range of data sources are presented with emphasis on data visualization. After a 5-year hiatus, the DataWatch series launched February 2015 with support from the Physicians Foundation. Health Affairs Editorial Calendar 2016 Issues are released on the first/second Monday of the month, except when there is a holiday. Some issues are theme-oriented; other issues feature topic-focused collections as well as series*. The editorial calendar is subject to change. Health Affairs attends events where we distribute our print and digital content. At some events we may offer unique advertising opportunities. ISSUE/THEME JAN (1/5) FEB (2/8) Vaccines MAR (3/7) APR (4/4) Patients & Consumers Uses of Evidence MAY (5/2) JUN (6/6) Behavioral Health JUL (7/6) AUG (8/8) EVENT ALA Midwinter Meeting 2016 (Jan 8-12, Boston MA) 2016 National Health Policy Conference (Feb 1-2, Wash DC) 27 th Rural Health Policy Institute (Feb 2-6, Washington DC) 9 th Health Disparities Conference (Feb 29 Mar 2, New Orleans, LA) 9 th Annual National Conference on Health Disparities (Mar 9-12, Wash DC) 29 th Annual Research & Policy Conference on Child, Adolescent, and Young Adult Behavioral Health (Mar 13-16, Tampa FL) 2016 State Healthcare IT Connect Summit (Mar 21-22, Baltimore MD) World Vaccine Congress 2016 (Mar 29-31, Washington DC) ACMHA Behavioral Health Leadership Summit 2016 (Apr 6-8, San Diego CA) ISRII 8 th Scientific Meeting (Apr 7-9, Seattle WA) IHEA 13 th Annual Global Health & Innovation (Apr 16-17, New Haven CT) 19 th Annual Conference on Vaccine Research (Apr 18-20, Baltimore MD) 2016 FDLI Annual Conference (May 5-6, Washington DC) Health Datapalooza 2016 (May 8-11, Washington DC) NRHA s Health Equity Conference (May 10, Minneapolis MN) 39 th Annual Rural Health Conference (May 10-13, Minneapolis MN) SLA 2016 Annual Conference (Jun 12-14, Philadelphia PA) 6th Biennial Conference: ASHEcon (Jun 12-15, Philadelphia PA) ALA 2016 Annual Conference (Jun 23-28, Orlando FL) 2016 Annual Research Meeting - AcademyHealth (Jun 26-28, Boston MA) 109th AALL Annual Meeting & Conference (Jul 16-19, Chicago IL) NACCHO Annual Conference 2016 (Jul 19-21, Phoenix AZ) IFLA World Library & Information Congress 2016 (Aug 13-19, Columbus OH) Public Health Informatics Conference 2016 (Aug 21-24, Atlanta GA) 2016 Public Health Law Conference (Sep 15-17, Washington DC) SEP (9/7) OCT (10/4) NOV (11/7) DEC (12/5) 2016 Accountable Care & HIT Strategies Summit (Sep dates TBA, Chicago IL) 2016 Public Health Law Conference (Sep 15-17, Washington DC) 2016 Transforming Health, Driving Policy Conference (Oct 20-22, Wash DC) 144 th APHA Annual Meeting (Oct 29 Nov 2, Denver CO) Charleston Conference 2016 (Nov 2-5, Charleston SC) TBA advertising@healthaffairs.org Health Affairs 2016 Media Kit 6 of 6