2016 Media Planner. Integrated Healthcare Executive (IHE) is dedicated to healthcare executives who are transforming the way healthcare is delivered.

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1 17 COVER STORY MAY/JUNE 2015 why its time is now 13 CYBERSECURITY 23 CASE STUDY Integrated Healthcare Executive (IHE) is dedicated to healthcare executives who are transforming the way healthcare is delivered. 9 Private Payers and Value 12 Get Ready for ICD-10 Home Health s Big Moment Encompass April Anthony explains How to Keep Your Data Safe Reducing Acute- Care Transfers 10 Integrated Delivery Networks to Watch IH Executive profiles organizations whose leadership and innovation are helping transform the U.S. healthcare system Published By 2016 Media Planner

2 Healthcare Revolution Out-of-hospital care is growing faster than in-hospital care, and with it the demand for associated products and services. IHE provides direct access to senior managers whose goal it is to harness this growth. Regular columns and features include: Executive profiles New models of care Management Finance Technology Regulatory/Compliance Insights/Editorial Out-of-hospital job growth skyrocketing Indexed employment (July 2012 = 100) July 2012 Nov 2012 Mar 2012 July 2013 Nov 2013 Mar 2013 July 2014 Hospitals Rest of health care Rest of private sector Source: BLS data. Analysis Journal Watch Top Integrated Delivery Networks (annual) Resource Guide (annual) 2 the online home of healthcare change-management IHExecutive.com

3 10 carolinas healthcare's Big data warehouse Audience Profile Home Healthcare/ Hospice 3,412 Operational/IT 9,929 Director, Manager, Supervisor Practitioner/ Public Official/ Instructor/Other 810 Payer/Policy/ Educ 917 Public/ Mental Health 1,229 Dispatch/Technology/ Other 2,816 Urgent/ Acute Care/ Pharmacy 837 Type of Care Job Functions EMS/MIH/CP/ Med Transport 4,986 Hospital/ Health System/ ACO 6,208 Senior Mgmt 8,368 C-Suite, Owner, President, Executive Director, etc. Special Section: Integrated delivery networks to watch 17 Transitional/Assisted/ Long-Term Care 1,798 Clinical Mgmt 1,027 Med Director, CMO, CNO, VP, etc. Evolutionary Leader X eric h. Beck, do, MPh Evolution Health's CEO Harnesses the Power of Interprofessional Teamwork 14 September/October 2015 Integrated Healthcare Executive (IHE) is distributed to more than 20,000 management professionals in print, digital and online formats. 12 healthcare consumerism: what Providers need to know 25 Improving the way IhI Improves healthcare 10 Integrated Delivery Networks to Watch the online home of healthcare change-management IHExecutive.com 3 IH Executive profiles organizations whose leadership and innovation are helping transform the U.S. healthcare system Published By

4 2016 Editorial Calendar JANUARY / FEBRUARY MARCH / APRIL MAY / JUNE JULY / AUGUST SEPTEMBER / OCTOBER NOVEMBER / DECEMBER ISSUE EMPHASIS Technology Staffing Billing Innovation Remote Monitoring Top IDNs Top Integrated Delivery Networks RESOURCE GUIDE Resource Guide INDUSTRY CALENDAR DATES Close: 11/21/15 Art Due: 11/24/15 Mails: 12/26/15 Feb. 1-2 National Health Policy Forum Washington, DC Feb MD&M West Anaheim, CA Close: 01/23/16 Art Due: 01/28/16 Mails: 02/24/16 Feb. 29-Mar. 4 HIMSS Las Vegas, NV Mar AAHPM & HPNA Assembly Chicago, IL Mar Congress on HC Leadership Chicago, IL Mar IHI Int l Summit Orlando, FL Close: 03/27/16 Art Due: 04/01/16 Mails: 04/27/16 May 1-4 AHA Annual Meeting Washington, DC May ATA (Am. Telemed. Assoc.) Minneapolis, MN June AHIP Institute Las Vegas, NV Close: 05/27/16 Art Due: 06/01/16 Mails: 06/25/16 July Health Forum/ AHA Leadership Summit San Diego, CA Aug Health:Further Nashville, TN Close: 07/27/16 Art Due: 07/30/16 Mails: 08/25/16 Sept SHSMD Connections Chicago, IL Oct. 5-7 EMS World Expo New Orleans, LA Oct AdvaMed Minneapolis, MN Oct AHIMA Convention Baltimore, MD Close: 09/24/16 Art Due: 09/29/16 Mails: 10/26/16 Oct. 29-Nov. 2 APHA Annual Meeting Denver, CO Oct. 30-Nov. 2 MGMA Annual Conference San Francisco, CA Oct. 30-Nov. 2 Leading Age Indianapolis, IN Nov Medica Dusseldorf Apr World Healthcare Congress Washington, DC Oct AHCA/NCAL Conv & Expo Nashville, TN Apr NHPCO Management & Leader National Harbor, MD 4 the online home of healthcare change-management IHExecutive.com

5 Digital Marketing The industry s leading responsive-design website Providing advanced technology to serve in-view banner impressions, IHExecutive.com integrates your marketing message throughout featured content with variable placement, increasing user engagement and delivering a stronger clickthrough rate and return on investment! BUSINESS PATIENT CARE TECHNOLOGY REGULATORY/COMPLIANCE INSIGHTS PRODUCTS EVENTS Welcome Ad 550 X X 90 Web Banner Ads 970 x 90 Super Leaderboard Banner $40 CPM 300 x 250 Medium Rectangle Banner $45 CPM 300 x 600 Half-Page Banner $55 CPM 300 X 250 High-Impact Advertising Units Welcome Ad Road Block Page Peel Wallpaper Ad $80 CPM $80 CPM $80 CPM $3,000/week Webcasts Sponsor Quality Education Position your company as the industry source with a sponsored webinar promoted to the Integrated Healthcare Executive audience. 300 X 600 Educational Webinar $5,900 for more information and material specs go to IHExecutive.com 5

6 Lead-Generation Programs Integrated Healthcare Executive is redefining audience engagement and lead generation by combining social media and digital data to reach the fastest-growing segment of healthcare. Appended Leads Add demographics to your leads from a diversified database of out-of-hospital providers. Our subscriber data is updated constantly through online engagement, reader inquiries and multiple conferences throughout the year. Washington Oregon California Nevada Idaho Gulf of California Wyoming New Mexico North Dakota South Dakota Ne Tex Oklahoma Minnesota Iowa Missouri Louisiana Gulf of consin Ontario Vermont New Hampshire Massachusetts Rhode Island Connecticut Kentucky New Jersey North Carolina Delaware Maryland South Carolina District of labama Columbia Georgia Lead Nurturing In conjunction with your eblast, we will help you formulate a follow-up eblast that is triggered when recipients click on your call-to-action. Those who express interest will receive a follow-up to bring them closer to an actual purchase. Request a preferred time and form of contact Request additional qualifying information such as urgency or purchasing process Send a link to a purchase order, white paper, detailed specs, etc. Offer information on a related product: You might also be interested in Florida Quebec otia TRACKtion Leads Shorten your sales cycle by combining direct marketing with social media and primary research to generate highly qualified leads that convert into sales. Employ multiple channels to drive a large pool of qualified customers. Use social media to extend thought-leader influence to their circle of peers. Acquire demographics and data needed to turn warm leads hot. Where do you want your sales team to spend their time? Customer Retention 10,000 Respondents 1,997 completed form 415 buying within 18 months 363 current customers 317 New Customer Acquisition 6 the online home of healthcare change-management IHExecutive.com

7 Retargeting Retargeting is a cookie-based technology that uses a simple Javascript code to anonymously follow your audience. According to MediaSalesToday.com: The average click-through rate for display is.07%. But the average click-through for retargeted display ads is 10 times greater around 0.7%. (CMO.com) Marketers main objectives for retargeting include acquiring new customers (56%), building awareness (42%) and increasing revenue (46%). (Chango/Digiday survey) Visitors to a website who are retargeted with display ads are 70% more likely to convert on that website. (CMO.com) 1 Web Surfer browses IHExecutive.com. CNN.COM IHExec 2 Web Surfer visits other popular websites. YAHOO.COM Facebook CNN.COM Only 11% of consumers have a negative reaction to retargeted ads. (CMO.com) 4 Web Surfer clicks your ad and is taken to your website. CNN.COM 3 Web Surfer sees your ad. Combined Facebook and display campaigns are almost 3 times as effective as Facebook exchange ads alone. $1,375 per month (plus display campaign) for over 200,000 impressions (80,00 FB + 120,000 display) 3-month minimum 7

8 Rates & Packages IHE Print Includes print, enhanced digital edition, interactive ipad and Android tablet versions Full-Page, 4-Color Advertisement Web Banner Ads $4,200 each 970 x 90 $1,600/mo 300 x 250 $1,800/mo 300 x 600 $2,200/mo Retargeting 200,000 impressions (80, ,000 display) $1,375/mo E-Newsletter Sponsorship 300 x 250 $600 each Blast Select based on Title, Type of Care and Location Multimedia Packages Full-page ad in each issue of IHE Magazine Monthly 970 x 90 banner E-newsletter sponsorship Outbound newsletter heat map $3,000 full distribution 2-Month Package: $5,600 6-Month Package (includes one customer testimonial): $14, Month Package (includes two customer testimonials): $26,000 Best Value! GROUP PUBLISHER Scott Cravens Scott@IHExecutive.com x1759 BUSINESS DEVELOPMENT MANAGERS Sandy Domin Northeast Sandy@IHExecutive.com Deanna Morgan Central DMorgan@IHExecutive.com John Heter West JHeter@IHExecutive.com Ann Romens Southeast ARomens@IHExecutive.com PRODUCTION LuAnn Hausz Media Production Rep. LHausz@IHExecutive.com x1616 Special Section: Integrated delivery networks to watch 17 Evolutionary Leader X eric h. Beck, do, MPh Evolution Health's CEO Harnesses the Power of Interprofessional Teamwork carolinas healthcare's Big data warehouse 12 healthcare consumerism: what Providers need to know 25 Improving the way IhI Improves healthcare 10 Integrated Delivery Networks to Watch IH Executive profiles organizations whose leadership and innovation are helping transform the U.S. healthcare system Published By September/October 2015 for more information and material specs go to IHExecutive.com