YOUR GUIDE TO DESIGN AND FINE ARTS

Transcription

1 YOUR GUIDE TO DESIGN AND FINE ARTS INDUSTRIAL DESIGN, FASHION DESIGN, FINE ARTS, PHOTOGRAPHY, SPATIAL DESIGN, TEXTILE DESIGN, VISUAL COMMUNICATION DESIGN CLASS OF 2013

2 CONTENTS COVER PHOTO: TE ARA HIHIKO: CREATIVE ARTS BUILDING A world first, this building combines Massey s creative vision with innovative architectural design and advanced seismic engineering, and offers a multifaceted art and design facility that will sustain and inspire Kiwi creativity for generations to come. Project partners: Massey University, Athfield Architects, Dunning Thornton and Arrow International. 2 COLLEGE OF CREATIVE ARTS (CoCA) AND ITS QUALIFICATIONS 4 SELECTION PROCESS 7 DEGREES 8 BACHELOR OF DESIGN (HONOURS) 13 Fashion Design 14 Industrial Design 17 Photography 19 Spatial Design 21 Textile Design 23 Visual Communication Design 24 BACHELOR OF FINE ARTS (HONOURS) 28 OTHER COURSES UPDATED APRIL 2013 Please note: The information contained in this publication is indicative of the offerings available in 2014 and subsequent years. This information is correct at the time of going to press, but may be subject to change. While all reasonable efforts will be made to ensure listed programmes are offered and regulations are up to date, the University reserves the right to change the content or method of presentation, or to withdraw any qualification or part thereof, or impose limitations on enrolments should circumstances require this. 28 DIPLOMA IN PHOTOGRAPHY 29 GRADUATE DIPLOMA IN DESIGN 30 CERTIFICATE IN ART AND DESIGN STUDIES 31 CONTACTING MASSEY FOR MORE INFORMATION 1

3 2 MASSEY UNIVERSITY COLLEGE OF CREATIVE ARTS TOI RAUWHARANGI MAI TE PO, KI TE AO MARAMA FROM NOVICE TO EXPERT Massey s College of Creative Arts (CoCA) in Wellington is where many of New Zealand s best designers and artists begin their careers. It s a place where you can mix with top students from all over the country, and beyond, who are similarly obsessed with art and design. It s a place where creativity has no limits and you re valued for the independent development and expression of your ideas. It s where you re inspired by artists, designers and academics of national and international distinction, who believe passionately in fostering local talent. All based in the thriving cultural hub of Wellington, the creative capital of New Zealand. The reputation of Massey s creative arts programmes is well maintained by our students, who win national and international awards even while studying. They are well represented in the student section of the Designers Institute of New Zealand Best Design Awards, the Dyson Product and Electrolux Design awards, and at the annual World of Wearable Arts showcase. CoCA is also the highest-ranking art and design school in Australia- New Zealand according to the Red Dot Design Awards in Germany. Examples of student work can be found at creative.massey.ac.nz All CoCA qualifications provide a high-level professional education that equips you with the skills to make a difference in the world. At CoCA we believe there are five attributes that will ensure you are successful in the industries of the 21st century. In fact we are so inspired by these we have had them embedded in the walls of Te Ara Hihiko, our brand new creative arts building: { Creativity Toi Virtuosity Mohio Understanding Matauranga Autonomy Mana Connectedness Whanaungatanga. The College is comprised of the School of Design and School of Art, both tracing their history back to SCHOOL OF DESIGN The School of Design offered the first design degrees in New Zealand in the early 1990s. The school continues to receive international recognition for the quality of its graduates across an extensive range of design specialisations and has alumni engaged at the highest level in creative industries around the world. Qualifications offered include a Bachelor of Design with Honours, a Bachelor of Design, a Graduate Diploma in Design, a Certificate in Art and Design Studies, a Postgraduate Diploma in Design, Master of Design, Master of Fine Arts (in design), Master of Philosophy and the Doctor of Philosophy (PhD). SCHOOL OF ART The School of Art is made up of photographers, artists, researchers and curators who are held in high esteem across the world. Unlike any other art school in New Zealand, it is also a centre for teaching and research excellence in the field of visual and material culture, which explores the uses and meanings of images, objects and spaces shaping everyday life. Qualifications offered include a Bachelor of Fine Arts with Honours, a Bachelor of Fine Arts, a Postgraduate Diploma in Fine Arts, a Postgraduate Diploma and an MA in Visual and Material Culture, Master of Fine Arts, Master of Philosophy and a Doctor of Philosophy (Photography students enrol in a Bachelor of Design with Honours).

4 SUBJECTS AVAILABLE CoCA offers New Zealand s most comprehensive range of subjects within the fields of design and fine arts, with a worldwide reputation for excellence in research-led creative practice. There are opportunities to progress from undergraduate study to postgraduate study in fine arts, design, and visual and material culture. Subject areas include: industrial design; spatial design; textile design; fashion design; photography; visual communication design (including advertising, digital media, illustration and graphic design); Toi Atea: Māori art and design; visual and material culture, critical and contextual studies and fine arts (including contemporary art practices; drawing; painting; photography; and sculpture). This guide covers undergraduate qualifications. For information on postgraduate study at CoCA, see: creative.massey.ac.nz ART AND DESIGN CAREERS Art and design graduates can be found in today s workplace as product designers, graphic designers, advertising executives, visual effects artists, curators, stylists, textile designers, interior designers, copywriters, arts administrators, communication specialists, art directors, animation and interactive media designers, professional artists, events coordinators, web designers, concept artists, videographers, photographers, fashion designers, transport designers, multi-media artists, filmmakers, directors, illustrators, furniture designers, teachers, researchers, writers, historians, critics and art gallery owners, just to mention a few! Outside the creative industries designers and artists are also valued as inventors and explorers across a broad spectrum of industries from engineering and building, to policy analysis and human resource management. Many art and design graduates are entrepreneurial and run their own businesses. What facilities will I have access to? At Massey you ll have access to first rate facilities and equipment. The College has numerous dedicated computer laboratories and workshops equipped with high-quality industry-standard machinery and equipment. These include laser and water-jet cutters, a state of the art green-screen room, a fully equipped digital audio lab, and a multipurpose performance and gallery space for use by students and industry partners. It is also home to Australasia s first MITaligned Fab Lab (digital fabrication facility). Why are the Massey degrees four years? Massey s CoCA degrees are professional degrees providing extended knowledge and skills (in much the same way as engineering and law are professional degrees). Your fourth year will include an option to complete an honours degree that may lead on to a research masters degree. Graduates with the four-year Massey degree are highly regarded by employers for their superior knowledge, skills, problem solving, and creative abilities. Can I do any of my study overseas? Yes. You can apply for Massey s student exchange programme, which enables you to go to a partner university for a period of study (usually one semester) in the second or third year of your degree. FAQS What can a design or fine art degree lead to? In today s world it is highly likely that you ll have multiple careers rather than just one job, and many of the jobs you will be employed in over your lifetime don t even exist yet! Currently employers are looking for workers who offer the best skills for success: versatility, critical thinking and creativity are highly sought-after talents. When do I have to decide my major area of study? When you apply you re invited to identify your area of interest. As Part I is an exploratory year, during Two you will be asked to apply for entry into your chosen major. Should the number of applicants be more than the number of places available in the major, students will be offered places according to their achievement in Part I. 3

5 4 ENTRY TO UNIVERSITY ART AND DESIGN PROGRAMMES There are three aspects to enrolment for CoCA students: Admission to the University, selection for programmes, and enrolment for the papers. All CoCA students must be aged 16 years on the date their programme begins. Before enrolment in College programmes can be confirmed, applicants must meet the standard criteria for entry to university (please refer to the Massey website at enrol.massey.ac.nz for details). Once you have been accepted into the programme you will be able to enrol in papers of your choice. SELECTION FOR ART AND DESIGN PROGRAMMES Selection for entry into art and design programmes is based on the submission of a portfolio of art or design work to the College, which is assessed alongside your overall academic ability. { Applications for the 2014 academic year will be accepted from July 1 October 1, These must include the completed selected entry form and the application fees NB If you are applying to study design you must also send your portfolio with your forms Selection for Fine Arts also includes an interview. These are held in Wellington but can be undertaken by phone or Skype if required. Applicants will be notified of a time and location NB If you are applying to study fine arts you must bring your portfolio to your interview. Selection takes time, with careful consideration given to each application. The results of your application will be returned as soon as possible after receiving and assessing your portfolio, with latest results announced in mid December. Applications received after October 1 may be accepted (subject to availability) but potential applicants are strongly urged to contact the College by the due date. Unforeseen late applications may be wait-listed and decisions regarding entry may not be made until late January ART AND DESIGN PORTFOLIO REQUIREMENTS Art and Design portfolios should be submitted in an A4 art folder, they must include A4 pages (high quality colour reproductions) of recent art or design work. As an option you can provide your portfolio on a USB stick. Movies can be included but must be in QuickTime format. We DO NOT accept DVDs, CDs or links to websites. DESIGN PORTFOLIO REQUIREMENTS Your portfolio should show clearly and persuasively your potential to successfully study design and will be assessed alongside your overall academic ability. Three-dimensional work should be documented photographically originals should not be submitted. We DO NOT accept CDs, DVDs or links to websites. College assessors are looking for evidence of the following: { An ability to generate, explore and develop ideas The ability to transform ideas into a finished work A degree of sophistication and sensitivity in handling and investigating media, materials, techniques and technologies Your potential to successfully study design. Your portfolio must include: A4 pages (high quality colour reproductions) of recent design work, such as drawings, designs, paintings, photographs, documentation of fashion projects or design prototypes or sculpture. You can also include developmental work, such as reproductions of workbook pages, developmental drawings or images, digital or conventional photographic contact sheets, and screen captures in the case of digital work. These should be annotated with short explanations of the ideas behind the work and how the ideas were translated into their final form. Photographs and/or colour prints of work submitted for NCEA are acceptable. FINE ARTS PORTFOLIO REQUIREMENTS Assessors look for indications of your potential and the degree of exploration and conceptualisation of ideas, your capacity to think in divergent and innovative ways, and evidence of the evolution of ideas through preliminary plans, working sketches, journals, visual records and documentation.

6 It is valuable to include work that has been self-initiated as an indication that you are determined to pursue art interests in a range of circumstances. Your interview is also an opportunity to ask questions about the programme. College assessors are looking for evidence of the following: { Originality, versatility, enterprise, inventiveness, and a commitment to creative fine art activity Artistic achievement and a level of investigation with particular media A degree of sophistication and sensitivity in handling media and evidence of industry Sustained practice and familiarity with visual media. Your portfolio must include: A4 pages (high quality colour reproductions) of your recent artwork, including at least four workbook pages. It can include photographs, reproductions of drawings, paintings and documentation of performance, sculptural or installation works that you think are visually informative about you and your art. Digital work can be supplied on a USB stick. The selection process does not consider items such as art history assignments or testimonials. APPLICATION PROCESS SUMMARY 1. Complete the selected entry programme application by downloading it from the Massey website at enrol.massey.ac.nz> download enrolment forms>selected entry forms or request a printed form by phoning 0800 MASSEY. 2. Design applicants: Submit your application form to the College Office in Wellington with your portfolio and application fee by October 1, Fine Arts applicants: Submit your application to the College Office in Wellington with your application fee by October 1, Attend an interview by arrangement, bringing your portfolio with you. For 2014 application fees please go to: fees.massey. ac.nz>non-tuition fees> Administration fees. 3. Portfolios will be acknowledged on receipt. While the College has a well-established tracking process for all portfolios received, it does not accept liability for loss of, or damage to, portfolios. Portfolios and their contents must be clearly labeled please be sure to label every separate piece with your name. 4. Application results will be mailed out in the first half of December For those awaiting Year 13 NCEA results, provisional acceptance is subject to gaining admission to the University and cannot be confirmed until results are known. Applicants who are not successful in obtaining admission to university will be contacted in January about alternative programmes. DESIGN & FINE ARTS APPLICATIONS POSTAL ADDRESS College of Creative Arts Massey University Private Box 756 Wellington 6140 COURIER OR DELIVERY ADDRESS Student Central Massey University Wellington Campus Entrance A, Wallace Street, Wellington ENROLMENT ENQUIRIES College of Creative Arts Massey University Phone: 0800 MASSEY Text: creative@massey.ac.nz Website: creative.massey.ac.nz KEEP IN TOUCH Facebook: facebook.com/cocamassey ALANA MAYS, ILLUSTRATION 5

7 REBEKAH CHONG AND ZARA MANN, DIGITAL MEDIA

8 DEGREES AT THE COLLEGE OF CREATIVE ARTS GRADUATING WITH A DESIGN OR FINE ART DEGREE FROM MASSEY WILL PUT YOU AMONGST SOME OF NEW ZEALAND S MOST SUCCESSFUL DESIGNERS, AND SET YOU ON A PATH TO A VARIETY OF CREATIVE INDUSTRIES. You ll mix with other passionate, art and design-obsessed students. You ll be encouraged to be creative with your non-conformist ideas, and valued for independent development and expression. You ll be taught by artists, designers and other creative practitioners in touch with the wider art and design worlds, both in New Zealand and abroad. 7

9 ISH DONEY, PHOTOGRAPHY BACHELOR OF DESIGN (HONOURS) BDes (Hons) / BDes 8 DURATION 4 YEARS FULL-TIME AVAILABLE WELLINGTON (FASHION, FASHION DESIGN AND BUSINESS, INDUSTRIAL DESIGN, PHOTOGRAPHY, SPATIAL DESIGN, TEXTILE DESIGN, AND VISUAL COMMUNICATION DESIGN) THIS DEGREE INTRODUCES YOU TO A VARIETY OF DESIGN DISCIPLINES BEFORE FOCUSING ON ONE AREA THAT WILL BE YOUR MAJOR SUBJECT. Graduates with a design degree from Massey enter creative industries with a well rounded skill-set, ready to take part in the development of new products, communications and ideas that will shape and define the lives of future generations. Massey Wellington s School of Design established New Zealand s first design degree programme almost 20 years ago, and has an extensive pedigree as a leading design school. It offers the widest range of coordinated majors in New Zealand and with the adjacent School of Art, offers the opportunity for students to include fine arts elective papers in their design degree.

10 DEGREES QUALIFICATION OVERVIEW To be a successful designer requires a good knowledge of the world. There is no set education background required but you ll find yourself well prepared for degree study if you include art, design or technology subjects, English, classical studies, history, economics, sciences, or mathematics in your high school study. The Bachelor of Design (Honours) and Bachelor of Design are future-focused degrees that prepare you for a diverse range of creative careers. You can major in fashion design, fashion and business, industrial design, photography, spatial design, textile design or visual communication design. With a solid and prestigious history the design degree is taught in an innovative manner, reflecting the latest research in design education and the reality of 21st century creative industries. Designers are increasingly expected to move seamlessly across disciplines, and intelligently apply both specialist and transferable knowledge and skills to a host of new issues. Although the future career landscape is hard to predict, it is clear that qualifications that foster flexibility, collaboration and trans-disciplinary approaches will have the edge. Most of your classes will be in a studio, where you ll be immersed in hands-on doing and making, as well as discussion and debate. Critical thinking and practical skills go hand-in-hand throughout all our art and design courses. Most papers are internally assessed through projects that include design work, and the associated research and development. Some papers also require attendance at lectures, tutorials and seminars where assessments can include essays, tests and reports. Examples of student work from each major is available at creative.massey.ac.nz CAREER OPPORTUNITIES As a Bachelor of Design graduate you will have a solid grounding in creative problem solving, a strong research ethos, an ability to think analytically, and above all, design expertise. You will also have an approach to design that helps you pursue design careers and make cross-disciplinary connections with art, culture and technology in your daily work as a designer. You will be well equipped for professional design practice and a range of industry, business and marketing-related activities. You will also be able to continue with postgraduate study and research in New Zealand or internationally (see individual majors for more career information). PLANNING YOUR DEGREE All design degree students in the college initially enrol in a Bachelor of Design with Honours. Towards the end of Year Three, you and your academic advisers decide whether you will continue with the Bachelor of Design (Honours) or complete a Bachelor of Design, which is less research-focused. The degree is made up of separate courses called papers, the size of which is defined by the credit value. In the first year you ll take eight 15-credit papers, making a total of 120 BDes (Hons) and BDes Structure either or Year 1 Year 2 Year 3 Year 4 BDes(Hons) Year 4 BDes Studio I Studio I Studio I Studio I Design Studio IIA (major) Design Studio IIB (major) Design Studio IIIA (major) Design Studio IIIB (major) Research & Development Research Project Elective Elective Studio Project Critical & Contextual Studies Critical & Contextual Studies Critical & Contextual Studies Critical & Contextual Studies* Critical & Contextual Studies Critical & Contextual Studies** Elective (400-level) Elective Elective Elective Elective Elective Elective Elective Elective (400-level) External focus *** Elective External focus *** * or Creative Industries ** or Creative Enterprise *** Creative Futures or Exhibition or Creative Exposition 9

11 credits. You should aim for 60 credits per semester and make sure you include papers that are prerequisites for the next level of papers you wish to study. To complete your degree you will need a total of 480 credits, which corresponds to four years of full-time study. In Years Two to Four you will choose to focus on a particular field of design which will then become your major. Each major is made up of a specific group of core papers. PROGRAMME STRUCTURE Year One of the programme helps you to make the transition to tertiary education. Through work in our design studios you will be introduced to general art and design knowledge and skills. Here you will develop core competencies and practices. You ll explore a range of design specialisations, gain an understanding of the breadth of design and make an informed decision about your future pathway. You also start to explore historical and cultural aspects of art and design. In Years Two and Three, you develop and consolidate your specialisation-specific knowledge and skills. This will be supplemented by electives appropriate to your selected pathway. You ll produce innovative and creative responses to studio project briefs and generate ideas with increasing independence as your study progresses. You will increasingly work on live briefs real world work for real clients which fit with the structured learning objectives of the curriculum. You will develop a deeper understanding of the historic, social and cultural context of art and design, and have the option to take papers about the business aspects of art and design. In Year Four, you either complete your Bachelor of Design with Honours, or a Bachelor of Design. In the Bachelor of Design with Honours, the focus in the final year is on further extending expertise, and on research and its application to design in your area of specialisation. All 120 credits of study are at 400-level. You ll undertake an approved supervised design research project, which includes creative practice. Through this research project, you must demonstrate innovation and creativity, critical analysis and reasoning, selectivity, intellectual independence, and sophisticated communication and presentation skills in media appropriate to your specialisation. In the less research-focused pathway of the Bachelor of Design you select further elective papers and undertake a major studio project applying technologies, media, materials and techniques in the context of your specialisation. In the final semester of your final year, all students are required to take an External Focus paper. This is the sharp end of your four years of preparation for a creative career, and we encourage you to construct an active strategy for promoting yourself and your work persuasively in your chosen path, be it entrepreneurial and industry environments, exhibition or writing/creative research. CORE STUDIO PAPERS The structure of core studio papers is one of the most innovative and forward-thinking aspects of studying design at Massey. In your first year, you choose four Studio I papers from nine on offer, covering design and art. Each paper is taught as a six-week block. Studio I papers are required for particular majors (see later in this guide for details on each major). By the end of the year you will have sampled several different approaches to design challenges and be able to make an informed choice about your major. Even if you are very clear on your major from the start, this curriculum emulates what s happening in the creative industries, with increasing levels of teamwork and collaboration across disciplines. Each Studio I paper fosters creative and analytical thinking skills, idea generation and visualisation common to art and design practice. It also focuses on specific techniques, skills and processes as follows: Studio I paper Art Lab Art Place Dress Lens Material Object Screen Space Type Focus on Art-making across different media. Art-making in relation to site and context. Creatively dressing bodies and fashioning garments. Photographic image-making. Investigation of materials, form, surface, image and pattern for the design and making of textiles. 3D form-giving, resourceful making and user experience. Digital screen areas such as video, web, animation, interaction and emerging technologies. Definition and investigation of physical, temporal and digital spatial environments and their inhabitation. Print-oriented communication environments. After Year One, about half your course work is undertaken through core studio papers. In these courses all design students in your year group share an overarching project brief. You learn common things (knowledge, skills, technology and tools) that are essential for every designer regardless of specialty. Different majors address the brief according to their particular field, with an emphasis on integrated project-based learning, concentrated in the studio. For example, if you all had a brief about issues of identity, a fashion student may design a garment that plays with gender identity, a visual communication design student 10

12 DEGREES might create a corporate brand identity, and a spatial design student could explore the design of a retail environment. During the project and at completion, you meet with students from across the majors to share your work and see how they have worked with the same issue. As a rule of thumb, you ll find yourself spending about one-third of your time in core papers learning shared skills and two-thirds of the time learning specialist skills. This future-focused approach is internationally respected, and prepares you well for a long and varied career in a global market. Young designers trained at Massey learn to see how their field fits within the broader design context; offer and receive feedback from a wide range of specialists; understand how different designers can work together to address an issue and collaborate with others in multidisciplinary teams. For more details on the specifics you learn in each major, please see the relevant section of this guide: Page Fashion Design 13 Fashion Design and Business 13 Industrial Design 14 Photography 17 Spatial Design 19 Textile Design 21 Visual Communication Design 23 CRITICAL AND CONTEXTUAL STUDIES All design degree students, regardless of their major, take papers in critical and contextual studies. This trains you in critical analysis of art, design and visual and material culture. It helps you develop expertise in writing essays and reports. ELECTIVES Throughout your degree, you ll choose elective papers. Each elective is 15 credits. This is where you get to really customise your qualification to support your particular interests or potential career focus. Examples of introductory (100-level) electives offered in the College of Creative Arts are: { Coding for Creative Practice Video and Sound Digital Fabrication Apparel Pattern Development Apparel Construction Photography as an Agent of Change Social Media Culture Printmaking. At higher levels, the college also offers a wide range of electives. And at all levels, you can take electives from other colleges at Massey, such as business, humanities or music, provided you meet their requirements. You can even structure your electives to develop a minor (a coherent collection of papers in another discipline, though fewer and less advanced than your major). For example, you might complete a BDes majoring in industrial design with a minor in marketing. There are no required electives for any major, but electives at 200-level and above sometimes have prerequisites (papers you have to do first) because they build on previous work. Academic Advising in September each year is a great time to discuss your choices in detail, or contact the college office at any time. FOR MORE INFORMATION Phone: 0800 MASSEY Text: creative@massey.ac.nz Website: creative.massey.ac.nz BUSINESS PAPERS In Years Two and Three, you have the option of doing papers in art and design business, which develop your knowledge of creative business leadership, industry and professional practice. You can integrate further business papers by taking electives from the College of Business, and we offer New Zealand s only joint major in Fashion Design and Business. All design students must also complete a compulsory External Focus component in Year Four, in preparation for their chosen career pathway. 11

13 12 STEVE HALL, FASHION DESIGN

14 DEGREES FASHION DESIGN; FASHION DESIGN & BUSINESS BDes (Hons) / BDes DURATION 4 YEARS FULL-TIME AVAILABLE WELLINGTON THIS LONG-STANDING NATIONALLY AND INTERNATIONALLY-RECOGNISED DEGREE HAS BEEN THE LAUNCHING PAD FOR SCORES OF SUCCESSFUL FASHION DESIGNERS NOW OWNING OR WORKING IN MULTI-MILLION DOLLAR FASHION BUSINESSES. A fashion design major prepares students for a broad range of opportunities and roles in the creation and sale of apparel both locally and internationally. You can choose either a fashion design major or New Zealand s only joint Fashion Design and Business major. OVERVIEW The objective of the fashion design major is to produce innovative designers with a broad-based design education and an interactive approach to apparel design, manufacturing technology, local and global fashion markets. Our students also have the ability to respond sensitively to socio-cultural and environmental issues. Your degree-level study of fashion design will include creative design of apparel, skills in producing patterns and prototypes, knowledge of textile materials, market and trend analysis, and the development of an ability to position fashion products in the marketplace. You ll have opportunities to enter fashion design competitions and even for internship placement in industry. The Fashion Design and Business joint major provides a creative design education aligned with forward-thinking business strategy for a progressive global market - ideal for those who aspire to be involved at the business end of fashion design. Any business major can be combined with the core fashion design papers although the most likely are communication, entrepreneurship and small business, or marketing. STRUCTURE OF THE MAJORS The fashion design major lets fashion students have some flexibility in pursuing fashion alongside other design areas or as a joint degree with a business major. It is unique in New Zealand in providing routes for fashion students to incorporate other design disciplines up to at least 300-level. Fashion design papers, as electives, are also open to students in other design majors. Year One of the programme consists of design studio papers, which must include Studio I - Dress, critical and contextual studies, and two elective papers (see pages 9-11). Year Two focuses on fashion design and supporting technical subjects. You ll get a grounding in fashion design, history, materials, pattern development and garment production. CAREER OPPORTUNITIES These majors develop both academic understanding and the innovative and practical skills required for careers in fashion design and broader design businesses. Graduates go on to develop their own labels, while others work in design, production, marketing, merchandising and more. The qualification can be used as entry to fashion design and brand development in diverse areas from high fashion to sports, corporate and other specialised clothing, in costume for stage and film, and in production planning and quality assurance roles amongst others. Graduates may also continue on to postgraduate study. In Year Three, you ll learn further fashion-specific knowledge and skills, and integrate all aspects in an extensive fashion product design project. If you are doing the joint fashion and business major, you should select papers from the business majors offered in the Bachelor of Business Studies. The opportunity for an internship in a fashion-related business in Part Three or Part Four can provide you with experience of a vocational area prior to completion of your degree. In the fourth year of the programme you will develop and undertake a research-based major project (BDes Honours students) that may result in a collection, or you may choose to do a studio project (BDes students) that may result in a mini-collection. The degree is completed with papers from those offered in business or specialist design and theoretical studies. 13

15 INDUSTRIAL DESIGN BDes (Hons) / BDes DURATION 4 YEARS FULL-TIME AVAILABLE WELLINGTON THIS DEGREE INCORPORATES INNOVATIVE THINKING, PRACTICAL DESIGN AND NEW TECHNOLOGIES FOR THE MANUFACTURE OF PRODUCTS, EQUIPMENT AND FURNITURE TO MEET THE SOCIAL, CULTURAL, ECONOMIC AND ENVIRONMENTAL NEEDS OF CONTEMPORARY AND FUTURE SOCIETIES. The industrial design major is noted for the number of students who have won prestigious national and international design competitions. Graduates are working in consumer product companies such as Fisher & Paykel, Nike and Apple, and creative industries like Weta Workshop. OVERVIEW Industrial design is a great choice if you enjoy being creative and making three-dimensional objects. The programme focuses on designing desirable, innovative products that humanise new and existing technologies as well as enhancing our lives. Industrial designers are interested in the design of products, the experiences of people who use these products and the systems in which these products play a part. Through the programme you will research and design a diverse range of items from tools to kitchenware, jewellery to sporting goods, furniture to agricultural equipment. Your learning is mostly studio-based, and you will use both traditional and digital processes to explore design ideas. Through drawings and models you ll refine these ideas into desirable, responsible products. This programme helps you learn how to conduct yourself as a design professional, and how the effective use of good design is an essential element in business success. The second year of the programme introduces specialist material and studio work including model making, history, materials and processes, ergonomics and visual communication (including drawing and rendering). In the third year of the programme you ll undertake advanced studio design projects. You ll study theory and criticism, materials and processes, and visual communication. In the fourth year of the programme you ll develop and undertake individual research assignments, study professional practice and complete a design research (BDes Hons students) or studio project (BDes students). We also encourage our students to enter a national or international design competition. Throughout your degree, you will work with students from other majors in core studio papers, and critical and contextual studies, and have a wide choice of electives open to all design students. The objective of the programme is to produce internationally competitive, innovative product designers who will contribute to the shape of the future. Our focus is on helping our graduates become professionals who explore new ways of designing and integrating the needs of society, culture and the environment. STRUCTURE OF THE MAJOR Throughout the programme you will develop a rich understanding of design for desirability, usability and experience. Your skill in translating those attributes into products, furniture and systems will improve in leaps and bounds. Year One of the programme consists of design studio papers, which must include Studio I - Object, critical and contextual studies, and two elective papers (see pages 9-11). RAQUE KUNZ, INDUSTRIAL DESIGN 14

16 DEGREES CAREER OPPORTUNITIES Our graduates are well prepared for professional design career opportunities in a variety of fields including product design consultancies, design teams in manufacturing industries, architectural practices, social services departments, and industrial policy development in private and public corporations. Graduates typically start their careers employed as design assistants or junior designers and progress through to senior or management positions in private practices, or in manufacturing and construction industries. Some have become directors of successful export-focused manufacturing businesses, or design consultants here and internationally. Many of our students continue on to postgraduate studies, further developing their design abilities, knowledge, and research interests and skills. MATT MCKINLEY MDes 2009 I graduated from Massey in 2008 and having come away with some success (Student category Gold at the Best awards, Dyson award NZ finalist) I decided to make the leap into doing my masters the following year. Pursuing masters study was a big decision for me as the prospect of being poor and sleepless for a further year was uninspiring! Ultimately the deal was made more appealing to me by the prospect of a dual sponsorship deal with the University s Affect Research Centre and Gallagher Group, the Hamilton-based technology company, which allowed me to achieve the higher qualification while also gaining some valuable industry experience. Masters study, like the bachelor degree, was a damn tough time but it turned out to be one of the better decisions I ve ever made. I graduated with Distinction, and subsequently secured employment with Gallagher as the company s sole in-house Industrial Designer where I have had the opportunity to develop my Masters project further, and even get my name listed on a couple of international patents! I ve been employed at Gallagher for four years now and during that time I ve been lucky enough to perform field research with a variety of end users throughout the world, develop a wide range of innovative and exciting new products, and see the products I ve helped to create enhance people s lives out in the real world. MATT MCKINLEY, AWARD-WINNING GALLAGHER MULTI STRAND GATE 15

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18 DEGREES PHOTOGRAPHY BDes (Hons) / BDes DURATION 4 YEARS FULL-TIME AVAILABLE WELLINGTON PHOTOGRAPHY IS A DYNAMIC DISCIPLINE WITH MULTIPLE CAREER OPTIONS. GRADUATES PERFORM AT THE TOP OF THEIR FIELDS IN COMMERCIAL, FASHION, PORTRAITURE AND DOCUMENTARY PHOTOGRAPHY. At Massey, photography is taught by some of New Zealand s leading photographic practitioners with significant research profiles. Our facilities include professional studios, state-of-the-art digital suites and printers with technical support in addition to alternative and historical wet-based photographic processes. OVERVIEW With a major in photography you will have a broad-based platform of photographic theory and practice from which you can respond ethically, conceptually and creatively to personal and client communication needs. We encourage thematic approaches to photography throughout the degree. This means you may find yourself working in a range of photographic genres including, but not limited to, traditional genres of documentary photography, fine art photography, portraiture, still-life, fashion and architecture, but also evolving and experimental photographic methodologies, such as film/photography cross-overs and installation-based photographic practices. STRUCTURE OF THE MAJOR Year One of the programme consists of design studio papers, which must include Studio I - Lens, critical and contextual studies, and two elective papers (see pages 9-11). During Years Two to Four, you ll explore different approaches to photography and be encouraged to pursue and articulate concepts that express your ideas. Themes include: { The Society of the Spectacle : Media and Consumer Imagery Place and Site Presentation and installation for photographers. CAREER OPPORTUNITIES Your photography major will help you develop skills to apply in diverse fields. Wherever visual documentation and communication are needed, there are roles for photographers. Our graduates are employed in a number of areas such as advertising, the photographic arts, writing on photography, photographic conservation, the film industry, research facilities, working specifically in fashion, corporate promotion, illustration, photographing products from food to buildings, and on publications such as newspapers and magazines. Graduates are also employed to apply the documentation aspects of photography in such disciplines as medicine, science, forensic science, archaeology and anthropology. Each year, your understanding of photographs will be extended and augmented by your studies in history and criticism. These studies will contribute to your understanding of contemporary and historical practice and critical thinking in relation to photographic work. Throughout your degree, you will work with students from other majors in core studio papers, and critical and contextual studies, and have a wide choice of electives open to all design students. In Year Four BDes (Hons) students will pursue research topics in photography where significant emphasis is placed on research skills and procedures as well as the development and completion of an individual research project. BDes students will pursue studio-based projects. 17 CHRISTINA PERSEN, PHOTOGRAPHY

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20 DEGREES SPATIAL DESIGN BDes (Hons) / BDes DURATION 4 YEARS FULL-TIME AVAILABLE WELLINGTON SPATIAL DESIGN FOCUSES ON THE CREATION AND MANIPULATION OF PLACES AND SPACES WITHIN WHICH PEOPLE PLAY OUT THEIR DAILY LIVES, DESIRES AND SOCIAL ENCOUNTERS. Spatial design is a complex field integrating space, lighting and technology with human habitation. This degree requires an awareness of our visual culture and the world around us, as it combines pragmatic requirements with poetic ideas. OVERVIEW Spatial design deals with a broad range of spaces and events encountered in daily life. From a commercial building interior to the interior of a home, public building or mode of transport, from an exhibition stand, theatre set or piece of furniture, spatial design can improve the standard and quality of our lives, and enrich our culture and national identity, while also contributing strongly to business success. The spatial design major lets you integrate spatial design studies with a range of other design, technical, and social disciplines in the School of Design and the wider University, to create an individual course of study. You ll be able to structure your electives with a view to working in fields such as exhibition, theatre, film, video, new electronic media and virtual environments. Our students have participated in international symposia on spatial and performance design, working alongside professional designers and artists in locations such as Rome and Prague. STRUCTURE OF THE MAJOR Year One of the programme consists of design studio papers, which must include Studio I - Space, critical and contextual studies, and two elective papers (see pages 9-11). The second year introduces specialist subject material in spatial design studio, history, materials and making, human factors and visual communication (including drawing, digital rendering and model making). CAREER OPPORTUNITIES The Spatial Design major can be used as an entrance to professional design practice. It is also an appropriate tertiary degree to go on to a variety of career opportunities in fields like performance design, exhibition design, digital spatial design and game design. Graduates begin their careers as design assistants and can progress through to senior or management positions in private practices, or in service and construction industries. Our graduates have worked with performance designers and costume designers as well as at Weta Workshop. Some have become directors of successful interior design businesses, or design consultants working in diverse areas such as retail, entertainment and the visual arts around the world. In the fourth year of the programme you ll develop and undertake an individual research assignment, and complete a major design project. Throughout your degree, you will work with students from other majors in core studio papers, and critical and contextual studies, and have a wide choice of electives open to all design students. In the third year of the programme, you will undertake advanced studio design projects, and study theory and criticism, professional practice, fabrication systems, technology and visual communication. 19 RITA SCHOOLEY, SPATIAL DESIGN

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22 DEGREES TEXTILE DESIGN BDes (Hons) / BDes DURATION 4 YEARS FULL-TIME AVAILABLE WELLINGTON MASSEY S TEXTILE DESIGN PROGRAMME REPRESENTS THE BREADTH AND DEPTH OF TEXTILES IN THE 21ST CENTURY BY EMBRACING THE LIMITLESS POSSIBILITIES IN NEW CONCEPTUAL AND TECHNOLOGICAL ADVANCES. As a textile design student you ll develop skills in colour, texture, pattern and surface applications along with a rich mix of studio processes in print, dye, weave, knit and mixed-media. You ll graduate with career possibilities in fashion and interior industries as well as art and design galleries. OVERVIEW The textile design programme is very flexible and offers a range of studio opportunities including screen and digital fabric printing, sustainable colouration, mixed media, digital knit, weave and web design. We ll provide you with an intellectual and creative environment that encourages critical debate to help focus and contextualise your work. We ll train you to create opportunities, identify new concepts, and participate in the global industry. CAREER OPPORTUNITIES Our graduates have pursued careers a vast array of disciplines. These include designing wall coverings, furnishings and apparel fabrics, art and design for films and theatre, secondary and tertiary education, consulting for colour and lifestyle trend predictions, as well as styling in the marketing and merchandising industry sectors. Design development across disciplines is encouraged, drawing on well-established links with creative, commercial, cultural and heritage organisations. Our students and graduates achieve outstanding success in New Zealand and international competitions such as the World of Wearable Arts, and the International Society of Dyers and Colourists Awards. STRUCTURE OF THE MAJOR Year One of the programme consists of design studio papers, which must include Studio I - Material, critical and contextual studies, and two elective papers (see pages 9-11). Year Two introduces textile design process and specific skills and techniques. In Year Three, we are supported by several industries providing opportunities to orientate designs for specific applications. We also offer an internship elective. The fourth year programme encourages you to undertake an individual research project, alongside business studies. Throughout your degree, you will work with students from other majors in core studio papers, and critical and contextual studies, and have a wide choice of electives open to all design students. LARA JONES, TEXTILE DESIGN 21 CHLOE MEHRTENS, TEXTILE DESIGN

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24 DEGREES VISUAL COMMUNICATION DESIGN BDes (Hons) / BDes DURATION 4 YEARS FULL-TIME AVAILABLE WELLINGTON AS A VISUAL COMMUNICATION DESIGN STUDENT YOU LL EXPERIENCE A BALANCE OF HIGH QUALITY PRACTICE AND RESEARCH PROVIDING LIFE-LONG LEARNING SKILLS AND A MULTIPLICITY OF CAREER OPPORTUNITIES. Visual communication design not only includes graphic design, advertising, illustration, and digital media, but also other innovative combinations initiated by staff and students to explore any and all aspects of visual communication required by today s and tomorrow s societies. OVERVIEW Visual communication design is focused on the communication of ideas through different visual media, embracing digital technology as well as traditional media. Students develop core skills in visual language, research, synthesis, creative ideation and evaluation. You learn about market factors (client, audience, competitive positioning, trend analysis), contextual themes (identity, representation, power), social responsibility, professional practice (entrepreneurship, employment, self-employment, collaboration, presentation) and the impacts of emergent technologies. You also develop specialist skills within and across the spectrum of visual communication design practice, including but not constrained to the fields of digital media, graphic design, illustration and advertising. CAREER OPPORTUNITIES Graduates with Massey visual communication design degrees work in a wide range of professions in New Zealand, Australia, Hong Kong, the US and Europe. They work for design firms and consultancies, advertising agencies, computer and web design firms, film studios, postproduction companies, as publication designers, freelance illustrators and designers, as well as setting up their own successful companies. STRUCTURE OF THE MAJOR Year One of the programme consists of design studio papers, which must include either Studio I Screen or Studio I Type, critical and contextual studies, and two elective papers (see pages 9-11). In the second year you get to grips with the principles of visual communication design and a range of specific skills, processes and technologies. In the third year you can further develop your skills in such areas as graphic design, typography, advertising, computer animation, interactivity, digital video design, and web design. The fourth year of the programme extends your knowledge and creativity and integrates individual subjects in a research or studio project. Throughout your degree, you will work with students from other majors in core studio papers, and critical and contextual studies, and have a wide choice of electives open to all design students. CLARE CATO, VISUAL COMMUNICATION DESIGN SARAH CANTILLON AND JESSICA TAYLOR, VISUAL COMMUNICATION DESIGN 23