Animation and Illustration

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1 Animation and Illustration Final award Intermediate awards available BA (Hons) BA, Cert HE, Dip HE Mode of delivery UEL on campus UCAS code WFWP Details of professional body accreditation N/A Relevant QAA Benchmark statements Art and Design UEL Academic School Art and the Digital Industries Date specification last up-dated September 2015 The summary - UCAS programme profile- BANNER BOX: ENTRY REQUIREMENTS Entry onto level 4 undergraduate Animation and Illustration degree Level 2 Qualifications GCSE English or English Literature or a recognised level 2 equivalent. Level 3 Qualifications Minimum entry requirements are 240 UCAS points acquired at level 3 A Levels, including A2 Level 3 BTEC qualification Level 3 Foundation Diploma in Art and Design Advanced Diploma International (24 points or above), French, European or Welsh Baccalaureate Scottish Highers

2 Irish Leaving Certificate Access to HE Diploma Successful completion of UEL extended degree programme (level 3) Other appropriate qualifications evidenced through Accreditation of Prior Learning Students may be admitted through Accreditation of Experiential Learning (AEL) or Accreditation of Certificated Learning (ACL) processes. Industry Experience Relevant industry/work experience evidenced through Accreditation of Prior Experiential Learning and demonstrated through a portfolio of art/design works. International applications In the case of applicants whose first language is not English, the University s English Language requirements as detailed on the website at time of application must be met see Entry onto level 5 or 6 undergraduate Animation & Illustration degree Level 5 qualifications If you hold one of these qualifications you may be considered for direct entry into level 5 or level 6. This would be assessed at interview. Foundation Degree Higher National Diploma Other relevant and/or equivalent level 5 qualifications gained through Accredited Prior Learning Art & Design Portfolio Interviews Art/Design Portfolio Demonstration of aptitude in the subject through the presentation of a portfolio of a maximum size of A1 with a maximum of 20 sheets. The portfolio should contain a range of art projects that may include: drawing, photography, illustrations, graphic layouts, photographs of 3d works, printed digital artworks, storyboards and printed stills from moving

3 image projects. The portfolio should demonstrate the development of a creative idea through to realisation and should also contain at least 1 sketchbook / workbook that show how your ideas are developed. Portfolios are normally presented at UEL and discussed with the admissions tutor at interview. If the applicant has any difficulty with attending a portfolio interview in person, arrangements can be made to undertake the portfolio interview electronically. Guidance for this can be provided on application. International applicant s portfolios will be viewed electronically. Guidance for this can be provided on application. Art/Design Interview Applicants may be invited for interview with their portfolio. The applicant will provided with a choice of dates. The interview process will take place with admissions tutors from the programme. Applicants will present their portfolio and tutors will questions about their work and the area of study that they are interested in. Tutors will provide spoken feedback on the applicant s portfolio. Applicants who have applied through UCAS will be notified via UCAS Track. Other applicants will be notified by the UEL Admissions. Applicants are recommended to attend one of UEL s open days or taster days to ensure they are fully informed about the programme and the University. Successful applicants are requested to make acceptance on their offer as early as possible to secure a place on the programme. Once offered, applicants will be contacted by UEL to provide additional information about the programme and the University. At UEL we are committed to working together to build a learning community founded on equality of opportunity - a learning community which celebrates the rich diversity of our student and staff populations. Discriminatory behaviour has no place in our community and will not be tolerated. Within a spirit of respecting difference, our equality and diversity

4 policies promise fair treatment and equality of opportunity for all. In pursuing this aim, we want people applying for a place at UEL to feel valued and know that the process and experience will be transparent and fair and no one will be refused access on the grounds of any protected characteristic stated in the Equality Act 2010 ABOUT THE PROGRAMME What is Animation and Illustration? Animation and Illustration combines the techniques processes and methods of visual communication practices of drawing, imaging and visual media with the techniques and processes and methods of moving image. Animation and Illustration is a practical course that is located in the visual language of graphic arts practice. This programme would be suitable for those considering a career in animation as an independent filmmaker or a career in the graphics industry producing animated content for advertising, web applications, games design, animated storybooks apps and music videos. Illustration at UEL This programme provides you with an understanding of the language, methods and skills of graphic arts practices in illustration and moving images practices in animation. You will develop your skills of drawing for moving image, digital imaging for moving image, the processes of animation, script writing, storytelling, digital video production, sound, digital composition and professional practice. The programme begins by working with you to develop your knowledge and skillsets in both illustration and animation through core workshops that build on techniques and processes. This leads into the development of project based work working individually and in groups. Projects are based in storytelling and the use of moving image to communicate to an audience. As you move through the programme you will begin to lead and develop your own project briefs building your skills towards being a confident, independent practitioner. Programme structure The programme is available to both full- and part-time students. The full-time programme runs over three years. Students undertake core modules throughout level 4, 5 and 6 with a dissertation option available at level 6. Students share modules in level 4 with the Animation and Illustration programme and also have the opportunity to collaborate at level 5 and 6 with other students within Art and Design within the Professional Practice modules, which also allow opportunities for work-placement and internships. The programme is organised around a series of projects that encourage personal and individual creative responses. Students will produce a portfolio at the end of each level culminating in a showcase exhibition and public screening at the end of the programme. Learning environment Programme includes tutorials, seminars and practical-based study featuring workshop and studio activity. Programme also includes external visits to galleries and museums, visiting lectures by professionals within the field and opportunities for study abroad.

5 Assessment Animation and Illustration uses an assessment for learning strategy to support students to achieve. Formative Assessment takes place throughout all practice modules in the form of assessment for learning in seminar feedback from peers and tutors, one to one tutorial feedback from tutors and in studio critiques led by students, tutors or guests from industry. Students document and reflect on their learning and their formative feedback in research journals. These are monitored through one-to-one tutorials throughout the learning period, and are submitted for summative assessment at the conclusion of the module. Summative Assessment in practice modules mainly takes place at the end of the module. Students are given opportunity to develop assignment tasks through formative feedback assessment for learning strategies towards summative assessment. The two main forms of assessment for practice modules are the journal and the portfolio: The Learning Journal A Learning journal is also maintained throughout the learning period of the module. This journal of record will contain illustrations and images, notes on technical processes and practical skills, reflections on project research, including biographies and other reading as well as exhibitions, films and other cultural media relevant to the students own practice. Sketchbooks would normally be included as a component part of the research journal, as would photographic contact sheets, initial concept developments or examples of typographic layouts. The Research Journal A Research journal is maintained throughout the learning period of the module. It documents the student s engagement in the module, enabling the student and the tutor to monitor the acquisition of skills and the achievement of learning outcomes through reflexive learning strategies. It is presented at all formative feedback sessions and all formative assessment sessions. The journal will contain illustrations and images, notes on technical processes and practical skills, reflections on research, including biographies, academic texts and other reading as well as exhibitions, films and other cultural media relevant to the students own practice. The research journal must follow UEL guidelines for academic integrity for visual practices. The journal is normally assessed at the conclusion of the module alongside the portfolio submission. The research journal is used in the assessment to consider the development of reflective, critical and analytical thinking in relation to the body of practice. The Portfolio Presentation A Portfolio is the common means by which a body of visual work is assessed and an established assessment method for studio-based Art & Design practice.

6 For Art & Design at UEL, a portfolio is a coherent body of work created and developed in response to tasks set within the module guide. It is assessed in relation to assessment criteria specified in the module guide. The actual form of the portfolio will vary, depending on the specific assignment or Subject area. Knowledge is assessed by Coursework portfolio, reports, evaluations, reviews, reflections in Journals and at Critical presentations (Crits) Exercises undertaken in seminar and workshop sessions Written Essays Research Journals Learning Journals Thinking skills are assessed by Coursework in a range of informing material and Visual referencing (development work), iterative and written material; project reports, evaluations, reviews, modes of writing (self-reflective writing and essays) presentations Exercises undertaken in seminar and workshop sessions Research Journals Learning Journals Practical skills are assessed by Practical projects and reflections on production process Assignments demonstrating the ability to use software and hardware to produce an end product/products Demonstrating discrete competencies in a number of workshop exercises Learning Journals Skills for life and work (general skills) are assessed by Ability to understand and meet requirements of module specification Quality of written work in assignments Strict assignment deadlines Involvement in and contribution to, group project work

7 Research Journals Learning Journals Work experience/placement opportunities The professional world of animation and illustration provides the context for course in both theory and practical work. Professional practice modules build students confidence towards the external presentation of work in showcases, screenings and presentations. Students are supported towards submission for competitions and film festivals and in the presentation of their work in exhibitions. Lecturers are professionals working within industry, and they bring their knowledge and connections to their teaching activities. There is annual week long session of invited industry speakers who provide real world information on internship opportunities, residency programmes, managing a creative career and being successful. Project work Project work is fundamental to Animation and Illustration programme. Project briefs are designed to challenge your practical and conceptual understanding, your knowledge and your creativity. At the beginning of the programme these are based on the key components of visual communication, skillset acquisition and creative development, as students move through the programme project work becomes more independently negotiated or driven by external live briefs and competitions. Added value This programme is taught by award winning practicing animators who work in industry. This means that the programme has a strong connection to the creative and a high awareness of the opportunities available to students in the creative sector including competitions, awards, publishing and workplace learning. IS THIS THE PROGRAMME FOR ME? If you are interested in... Drawing Painting Animation Storytelling & Narrative Game Art Moving Image Content creation for the Graphic Design Industry Digital Imaging

8 Collage Graphic novels Zines Publishing Digital Media Publishing Moving Image for digital application design If you enjoy... Creating images Working with image making processes Inventing stories Making things Exploring different techniques Working in groups Collaboration Self-expression If you want... To access your imagination To experiment To experience a questioning environment To produce artworks for commercial production To challenge your own limitations To challenge conventions Your future career Illustrator Animator Graphic Artist Graphic Designer Book Artist EBook Animator Web Animator Art Director Music Video Director How we support you By offering all students on the programme a personal tutor. By offering a range of subject relevant project-work. There is subject specific support for career development as all staff are practicing professionals in the subject. With relevant software guidance appropriate to image-making and publishing.

9 The programme offers professional practice modules as core study for employability. The programme has embedded study skills for academic study and for research. The programme is affiliated to the Association of Illustrators. The University provides residential/student finance advice During your studies, you will be supported by academic, support and technical staff from your academic school. Bonus factors The programme is taught within a creative environment alongside graphic design, photography, fine art, fashion, textiles, architecture, product design, games design, advertising and creative writing. This facilitates the development of collaborative networking and creative working opportunities and an extended learning environment with excellent resources and facilities. Programme aims and learning outcomes What is this programme designed to achieve? This programme is designed to: Provide a platform for students to develop their personal visual language and creative invention in animation and illustration Provide opportunity for the acquisition of creative skillsets in analogue and digital imaging for 2d, 3d and time based media for the development of animation and illustration artworks. Provide a contextual learning environment that will enable the student to position their work in relation to historical, theoretical and cultural debates in the graphic arts What will you learn? Knowledge Historical, Theoretical and Cultural debates and issues within the Graphic Arts Creative Skillsets in the development and production of animation and illustration Current developments in technology and trends in animation and illustration Thinking skills Self-reflection/analysis and critical awareness Creative thinking and invention. Visual research skills. Critical discourses in graphic arts Subject-Based Practical skills

10 Analogue and digital making skills in 2D, 3D and time based media Production and studio practice Professional practice Health and safety awareness Skills for life and work (general skills) Time management (participation, working to deadlines etc.) Working within groups (collaborative, work experience) Interpersonal skills (Client awareness, etc.) Presentation skills The programme structure Introduction All programmes are credit-rated to help you to understand the amount and level of study that is needed. One credit is equal to 10 hours of directed study time (this includes everything you do e.g. lecture, seminar and private study). Credits are assigned to one of 5 levels: 3 equivalent in standard to GCE 'A' level and is intended to prepare students for year one of an undergraduate degree programme 4 equivalent in standard to the first year of a full-time undergraduate degree programme 5 equivalent in standard to the second year of a full-time undergraduate degree programme 6 equivalent in standard to the third year of a full-time undergraduate degree programme 7 equivalent in standard to a Masters degree Credit rating The overall credit-rating of this programme is 360 credits. Typical duration The expected duration of this programme is 3 years full-time or 5 years part-time. It is possible to move from full-time to part-time study and vice-versa to accommodate any external factors such as financial constraints or domestic commitments. Many of our students make use of this flexibility and this may impact on the overall duration of their study period. A student cannot normally continue study on a programme after 4 years of study in full time

11 mode unless exceptional circumstances apply and extenuation has been granted. The limit for completion of a programme in part time mode is 8 years from first enrolment. How the teaching year is divided The teaching year begins in September and ends in June A typical student, in full-time attendance mode of study, will register for 120 credits in an academic year. A student in a part-time mode of study may register for up to 90 credits in any academic year. What you will study when A student registered in a full-time attendance mode will take 120 credits per level. Typically this will be comprised of four 30 credit modules. The exact number may differ if the programme is comprised of 15, 45 or 60 credits modules. An honours degree student will complete modules totalling 120 credits at level four, modules totalling 120 credits at level five and modules totalling 120 credits at level six. Module Level Code Module Title Distance learning Y/N Credits Status* Animation and Illustration Studio Practice 1 N 45 Core Animation and Illustration Workshop Practice N 45 Core Contextual studies 1: Visual Culture N 30 Core Animation and Illustration Studio Practice 2 N 45 Core Professional Practice 1 N 45 Core Contextual Studies 2: Approaches to Visual Culture N 30 Core Animation and Illustration Studio Practice 3 N 45 Core Professional Practice 2 N 45 Core Contextual Studies 3: Themes in Contemporary Theory and Practice N 30 Option Art & Design Dissertation N 30 Option

12 *Please Note A core module for a programme is a module which a student must have passed (i.e. been awarded credit) in order to achieve the relevant named award. An optional module for a programme is a module selected from a range of modules available on the programme. Requirements for gaining an award In order to gain an honours degree you will need to obtain 360 credits including: A minimum of 120 credits at level four or higher A minimum of 120 credits at level five or higher A minimum of 120 credits at level six or higher In order to gain an ordinary degree you will need to obtain a minimum of 300 credits including: A minimum of 120 credits at level four or higher A minimum of 120 credits at level five or higher A minimum of 60 credits at level six or higher In order to gain a Diploma of Higher Education you will need to obtain at least 240 credits including a minimum of 120 credits at level four or higher and 120 credits at level five or higher In order to gain a Certificate of Higher Education you will need to obtain 120 credits at level four or higher Degree Classification Where a student is eligible for an Honours degree by passing a valid combination of module to comprise an award and has gained the minimum of 240 UEL credits at level 5 or level 6 on the current enrolment for the programme, including a minimum of 120 UEL credits at level 6, the award classification is determined by calculating; The arithmetic mean of the best 90 credits at level 6 x The arithmetic mean of the next best 90 credits at levels 5 and/or 6 x 0.2 and applying the mark obtained as a percentage, with all decimals points rounded up to the nearest whole number, to the following classification 70% - 100% First Class Honours 60% - 69% Second Class Honours, First Division 50% - 59% Second Class Honours, Second Division 40% - 49% Third Class Honours 0% - 39% Not passed

13 Teaching, learning and assessment Teaching and learning List here the key teaching and learning methods used. In order to demonstrate that you have covered the learning outcomes it may be useful to sub-divide this as follows. Check through the ones listed, and amend the list as appropriate for your programme. Knowledge is developed through Project work Seminars and tutorials with feedback Lectures and presentations Online discussions and activities Thinking skills are developed through Reflective activities with feedback Student presentations Practical skills are developed through Technical workshops Project work Research skills-based activities with feedback Skills for life and work (general skills) are developed through Professional practice activities with feedback Collaborative Project work Assessment Knowledge is assessed by Coursework through portfolio submission Essays Learning Journals Research folders Thinking skills are assessed by

14 Coursework through portfolio submission Learning Journals Research folders Project work Practical skills are assessed by Practical reports Portfolio completion Exhibition Skills for life and work (general skills) are assessed by Project work Professional practice journal Group work How we assure the quality of this programme Before this programme started Before this programme started, the following was checked: there would be enough qualified staff to teach the programme; adequate resources would be in place; the overall aims and objectives were appropriate; the content of the programme met national benchmark requirements; the programme met any professional/statutory body requirements; the proposal met other internal quality criteria covering a range of issues such as admissions policy, teaching, learning and assessment strategy and student support mechanisms. This is done through a process of programme approval which involves consulting academic experts including some subject specialists from other institutions. How we monitor the quality of this programme The quality of this programme is monitored each year through evaluating: external examiner reports (considering quality and standards); statistical information (considering issues such as the pass rate); student feedback. Drawing on this and other information, programme teams undertake the annual Review and Enhancement Process which is co-ordinated at School level and includes student participation. The process is monitored by the Quality and Standards Committee. Once every six years an in-depth review of the whole field is undertaken by a panel that includes at least two external subject specialists. The panel considers documents, looks at student work, speaks to current and former students and speaks to staff before drawing its

15 conclusions. The result is a report highlighting good practice and identifying areas where action is needed. The role of the programme committee This programme has a programme committee comprising all relevant teaching staff, student representatives and others who make a contribution towards the effective operation of the programme (e.g. library/technician staff). The committee has responsibilities for the quality of the programme. It provides input into the operation of the Review and Enhancement Process and proposes changes to improve quality. The programme committee plays a critical role in the quality assurance procedures. The role of external examiners The standard of this programme is monitored by at least one external examiner. External examiners have two primary responsibilities: To ensure the standard of the programme; To ensure that justice is done to individual students. External examiners fulfil these responsibilities in a variety of ways including: Approving exam papers/assignments; Attending assessment boards; Reviewing samples of student work and moderating marks; Ensuring that regulations are followed; Providing feedback through an annual report that enables us to make improvements for the future. The external examiner reports for this programme are located on the UEL virtual learning environment (Moodle) on the school notice board under the section entitled External Examiner Reports & Responses. You can also view a list of the external examiners for the UEL School by clicking on the link below. Listening to the views of students The following methods for gaining student feedback are used on this programme: Consultation on the design of the programme Module evaluations Programme evaluations Student representation on programme committees (meeting 2 times year) Students are notified of the action taken through: circulating the minutes of the programme committee providing details on the programme notice board Individual responses to students as required

16 Postings on our online discussion forums Listening to the views of others The following methods are used for gaining the views of other interested parties: Annual student satisfaction questionnaire Questionnaires to former students Industry affiliations provide professional context documents and support (Association of Illustrators) Guest lecturers from industry regularly review programme content Where you can find further information Further information about this programme is available from: The UEL web site (http://www.uel.ac.uk) The programme handbook Module study guides UEL Manual of General Regulations (http://www.uel.ac.uk/qa/policies/manual/) UEL Quality Manual (http://www.uel.ac.uk/qa/policies/qualitymanual/) School web pages: School of Art and the Digital Industries website:

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