Volvo Cars Core values

Transcription

1 Telematics Valley How can a car manufacturer improve product core values by using data analytics? Volvo Cars Core values Bertil Angtorp Volvo Cars Senior Business Analyst IT Strategy/Enterprise Architecture Information Management & Business Analytics 1

2 Privacy and IT Security Volvo Cars applies the same strict rules to protect the integrity of the end-users in a connected car as it applies to general safety issues. It will always remain the end-user s decision if he or she would like to transmit personal data to another party. Volvo, however, believes that aggregated anonymized data from the whole Volvo car fleet can be useful to our customers and society. For example sharing information about road conditions, collected by several connected Volvo cars, can in the close future be shared with other cars and with road-maintenance authorities.

3 Automotive industry changes Digital transformation Autonomous driving Sunfleet Carsharing Personal Services Technician Secure deliveries to the boot of cars The Sensus Cloud links the car to your services and needs 3

4 SHM FAM FAM ACM ECM MMS RSM SRM ECM ECM AQS FAM FAM ETM SCM LIN 5 SHM FAM CCM CCM CCM DIM DDM GSM TCM SWS PDM REM RTI SWM PSM AUM ISM DDM UEM REM AEM SWM SRS PHM PSM PAS DIM LWSR RWSR GSM LIN 6 DIM LIN 4 RDM DDM GSM TCM OWS SWS LDM PDM ABS PDM EPB BCM UEM DEM PSM AEM SRS KVM PAS PHM CAN SAS ICM SAS J1962 ISO14229 SENSOR-CAN SENSOR-CAN AUD MMM PHM J1962 ISO14229 SUM OWS J1962 ISO14229 SWM TCM EPS DEM BCM ICM AUD MMM BSC CPM MP1 MOST MP1 ATM MOST ATM SRS MP2 SUB SCM SCU MP2 SUB RRX RSM SCL CPM SHM SHM LSM NVM WMM GDL MS-CAN HS-CAN GDL MS-CAN HS-CAN MS-CAN LIN 3 LIN 9 LIN 2 HS-CAN CEM CEM CEM SHM FAM ACM FAM SHMR DEF ACM TMPR SHMRR REC MODE TMPL SHML SHMRL SHRC DOR ECM SHM REC MODE TMPL SHML SHMRL SHRC AGM RATD ECM AQS LIN 5 IEC LIN 5 OBC LIN 5 HUS LIN 5 CCM DDS CCM LCM LHCU RHCU GSM LIN 11 HCM RDDM DIM DDM RPDM RFR ISO 9141 EPB SWSR PAM TRM KVM CPM PAC PSM LHCU RHCU GSM ACCM LIN 11 HCM DIM LIN 4 HEV-CAN RDM DDM TCM RFR DEM LDM PDM RCM BCM EPB HLDF SWSR EHPAS RCM ICM SAS SENSOR-CAN LIN ICM 1 PAM POT TRM KVM CPM PAC PSM BECM TCM IEM ISO 9141 IGM PDM BCM PSCM ICM SAS CVM AUD IAM SRS OWS J1962 ISO14229 SUM BSC SENSOR-CAN AUD IAM AUU MOST PHM (TEM) FSM J1962 ISO14229 SUM OWS RDAR SUB RFR Only without KVM Private CAN DABM MOST PHM (TEM) FLR FSM SWSL HBS RFR BPM MMM RDAR RSE Only without KVM VQM Private CAN FLR SWM BBS RSM IAU Private CAN BLIS_LCM SWSL HBS BMS MS-CAN ISO 9141 / LIN LIN 0 LIN 1 LSM IMS WMM SCL LIN 2 LIN 3 HS-CAN HLDRL HLDRR BLIS_RCM SWM BBS RSM IAU CEM MS-CAN ISO 9141 / LIN LIN 0 LIN 1 LSM IMS WMM SCL LIN 2 LIN 8 LIN 3 HS-CAN CEM IN-CAR computers (ECU) growth & increased complexity LIN 8 LIN 6 LIN 8 VLITE LIN 7 LIN 6 LIN LIN 1 LIN

5 Applications of In-Car Behaviour Analytics Improve service quality Provide valuable feedback to product and service development Enhance future features and functions = Connected car Driver Model Insight

6 Warranty analytics 6

7 QUALITY - Early warning system reduction of warranty problem resolution time Diagnostic readouts Repair reports Analysis/prediction engine analyses / week Top concerns Data drilldown From Warranty data conclusions could just be made by warranty data specialists (10 20 persons). Error prone analysis many parameters to consider for correct statistics. Data analysis only made when plausible reason To All engineering areas can follow the performance, based on weekly updates The standard data model guarantees all considerations included in all statistics. Prediction feature gives early warning. Graphs and predictions 7

8 Active safety research 8

9 Lead creation- digital marketing Meet John Smith John lives in Gattonside on the Scottish Border. John owns a 2009 XC60 with 78,690 miles 9

10 John s Recent Visit to volvocars.com/uk User visited volvocars.com/uk from an ipad. User didn t follow any campaigns into the site. First, user looks at V60 offers. Then moves to the virtual tour Then visits the request-abrochure page. User reviews the privacy policy. Then requests a brochure, stopping at both the e-brochure and brochure pages. 10

11 Web behavior- Digital marketing Path visitors take to request a brochure. In general visitors look at one specific car model and the car configurator before they request a brochure. 11

12 Using VIN profitability analytics to unlock new insights What do I WANT to happen? What is the right incentive (pricing sensitivity) to support the sales of more profitable cars? What IS happening? What is the right mix of car configuration to send to markets for stock replenishment? WHAT will happen? Are customers who buy more profitable cars more likely to be loyal customers? WHY did it happen? What are the drivers of profitability? WHAT happened? Are COP cars more profitable than stock cars? 12

13 Making it work Consumer IT Enterprise IT Connected Car IT Security & API

14 Strategic information integration Channels Common Business Language Analytical Data Integration Corporate BI Single Integrated Golden Truth Operational Appointed Master Sources Appointed Master Sources Master Data Management 14

15 EIM Implemented framework EIM STRUCTURE, DESCRIBE, GOVERN Information analytics and business insight enablement Process execution and value chain realisation Process in/out put CRM ERP SCM PLM Work tasks Business processes Data Governance Data Integration Global MDM Enterprise Data Warehouse Data Quality Enterprise Data Model Enterprise data management Business data Organization structure Business Analytics Transaction data Master data External data

16 Q&A