DATA VISUALIZATION: CONVERTING INFORMATION TO DECISIONS DAVID FRONING, PRINCIPAL PRODUCT MANAGER

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1 DATA VISUALIZATION: CONVERTING INFORMATION TO DECISIONS DAVID FRONING, PRINCIPAL PRODUCT MANAGER

2 SAS WHO WE ARE World leader in analytics Founded in offices world-wide Used at 65,000 sites in 135 countries

3 SAS WHAT WE DO

4 AUTOMOTIVE INDUSTRY TRENDS KEY ISSUES FACING THE INDUSTRY Consumer Voice Access & Influence Social, Mobile Financial Services Global Recovery Emerging Markets Global Manufacturing Supply Chain Connected Vehicle

5 BIG DATA RELATIVE NOT ABSOLUTE Big Data (Noun) Data of such volume, variety or velocity that an organization must move beyond its comfort zone technologically to derive intelligence for effective decisions.

6 THRIVING IN THE BIG DATA ERA DATA SIZE VOLUME VARIETY VELOCITY VALUE TODAY THE FUTURE

7 COMPETING ON ANALYTICS DRIVING BETTER DECISIONS

8 The Greatest Value Of A Picture Is When It Forces Us To Notice What We Never Expected To See. John W. Tukey, Exploratory Data Analysis 1977

9 VISUALIZATION THE DIFFERENCE BETWEEN EXPLORATION & DISCOVERY DATA VISUALIZATION ANALYTIC VISUALIZATION EXPLORATION DISCOVERY

10 ANALYTIC VISUALIZATION BUSINESS VISUALIZATION DRIVEN BY ANALYTICS EXPLORATION AND VISUALIZATION POWER OF ANALYTICS RAPID DELIVERY OF MOBILE INSIGHTS

11 ...provide very easy to use - yet sophisticated analytics to all of your users? use ad hoc exploration and visualizations to quickly view future results? WHAT IF YOU COULD? allow business users to easily create their own data visualizations without requiring help from IT? quickly produce mobile dashboards and reports that convey more foresight than hindsight?

12 BENEFITS FASTER, MORE ACCURATE DECISIONS Self-service Easy to use Analytics Work with more data Reporting and Dashboards Mobile BI Collaboration

13 USE CASES BROAD RANGE OF OPPORTUNITIES FOR ANALYTICS Sales Marketing Production Supply Chain Warranty Quality Dealer Ops Field Sales Demand Sensing Brand Health Campaign Analytics Market Research (SSI, CSI) Vehicle & Parts Forecasting Production Planning Product Planning Strategic Planning International Operations Inventory Optimization Market Intelligence Plant Analytics Spend Analytics Social Analytics + Forecasting Warranty Quality Lifecycle Analytics Perceptual Quality Predictive Asset Maintenance - Reliability Analysis Financial Services Collections Originations Portfolio Management Service Ops / Perf. Mgmt. Telematics (Commercial Truck, Car) Supplier Performance Analytics Governance, Risk and Compliance

14 VISUAL ANALYTICS DEMONSTRATION

15 ANALYTIC VISUALIZATION COLLABORATION ACROSS DEVICES

16 QUOTES This is an era of visualization. We provide ranking officers and board members with eye-catching tables and charts, so they can quickly grasp the data's meaning and make informed decisions. Chief Risk Officer With the completeness and the speed of data, combined with an intuitive interface, our analysts can, and will, push themselves to get answers to their questions. Business Support Manager We delve into more data in ways that were once unimaginable, to glean unique insights we can use to drive profitable growth. SVP, Strategic Analytics

17 ANALYTIC VISUALIZATION SERVES UNIQUE NEEDS OF A VARIETY OF USERS THROUGHOUT YOUR ORGANIZATION Business analysts Statisticians IT administration Rapid insights into emerging trends Leverages advanced statistical methods Broadens use of analytics Exploratory Data Analysis (EDA) - Critical part of any statistical analysis Access to all of the data no need to take samples Browser based tool no desktop install No coding required Enable self-service data exploration to end-users

18 ANALYTICS USAGE ANALYTICALLY NEW LEVEL 1 Isolated analytics use. Basic tools and limited or no best practices Analytics Developmental Levels ANALYTICALLY AWARE LEVEL 2 Predictive analytics usage is part of mission critical applications only. Full benefits are not understood by a majority in the organization. ANALYTICALLY INFORMED LEVEL 3 Analytics usage consists primarily of tactical and ad hoc approaches. Analytics dev. and deployment is constrained, yet departments have their own experts and/or initiatives. ANALYTICALLY DRIVEN LEVEL 4 Analytics talent is centralized into larger groups. Management understands and supports analytics for strategic value, thus bringing business units into alignment ANALYTICALLY INNOVATIVE LEVEL 5 Company is committed to analytics as part of its future growth plan. Business units embrace their own transformational analytical plans.

19 Q&A sas.com

20 BACK UP SLIDES sas.com

21 SAS VISUAL ANALYTICS SIMPLY SMARTER BUSINESS INTELLIGENCE Ad hoc exploration and powerful visualizations derive value from data Self-service capabilities empowers users to gain immediate insights Delivers approachable analytics across the enterprise Integrates into the user s world Supports IT data management and control

22 SAS VISUAL ANALYTICS DELIVERS A SINGLE SOLUTION FOR FASTER, SMARTER DECISIONS Central Entry Point Integration Role-based Views DATA BUILDER ADMINISTRATOR EXPLORER DESIGNER Join data from multiple sources Create calculated and derived columns Load data Monitor SAS LASR Analytic server Load/unload data Manage security Perform ad-hoc analysis and data discovery Apply advanced analytics Create dashboard style reports for web or mobile MOBILE BI Native ios and Android applications that delivers interactive reports SAS LASR ANALYTIC SERVER

23 SAS VISUAL ANALYTICS MEETING YOUR BUSINESS NEEDS THROUGH FLEXIBILITY Traditional on premise Deployments Public Private Hybrid SAS Cloud & SAS Solutions on Demand

24 HIGH LEVEL ARCHITECTURE DISTRIBUTED DEPLOYMENT (FOR COMMODITY HARDWARE) SAS VISUAL ANALYTICS DESKTOP CLIENTS SAS Management Console WEB-BASED CLIENTS Hub Explorer Designer Viewer Data Builder Administrator METADATA SERVER MID-TIER WORKSPACE SERVER BLADE ENVIRONMENT IN-MEMORY STORE SAS LASR ANALYTIC SERVER Hadoop HDFS MOBILE CLIENTS ipad Android Hadoop RDBMS Nonrelational Click Stream PC Files

25 HIGH LEVEL ARCHITECTURE NON-DISTRIBUTED DEPLOYMENT (FOR COMMODITY HARDWARE) SAS VISUAL ANALYTICS DESKTOP CLIENTS SAS Management Console WEB-BASED CLIENTS Hub Explorer Designer Viewer Data Builder Administrator METADATA SERVER MID-TIER WORKSPACE SERVER SINGLE MACHINE IN-MEMORY STORE SAS LASR ANALYTIC SERVER MOBILE CLIENTS ipad Android Hadoop RDBMS Nonrelational Click Stream PC Files

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