The software modules for increased parking success. Needs-oriented. Modular. Compatible. ecommerce

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1 The software modules for increased parking success. Needs-oriented. Modular. Compatible. ecommerce

2 entervo extends ecommerce potential. Opening up new marketing worlds. A key impact of the new entervo system generation is that the parking business is able to interact much more closely with the online world. The consistent use of the entervo ecommerce platform opens up remarkable growth opportunities and communication possibilities. Future-oriented players in parking management understand that parking has long ceased to be a banal process. With a professional set-up and the appropriate interior design, parking is an attractive service product. For this reason it is important to sound out market potential and tap into the opportunities available for maximum benefit. e for ecommerce e for effective operations Buzzwords such as pre-booking, print-at-home ticketing and self-service represent the initial core functions of a range of possible application which is sure to expand. The entervo extension module ecommerce offers the ideal basis on which to set course for sustainable future success, in terms of both technology and strategy. Pre-booking parking meets reservation With entervo ecommerce, Scheidt & Bachmann offers convenient reservation of parking spaces on the internet. Tariffs depending from occupancy In concrete terms this means that the customer books and pays for the parking space through the chosen operator in advance online depending on the technical functions available, the reservation can be very precise, i.e. including entrance time, duration and parking space localisation. Efficient administration keeping an eye on everything The pre-booking system comprises an extensive search function. This means that staff in the control centre and at the parking facility can research all parking customer There are no limits to the creation of online products and their pricing: whether reductions are offered or reservation fees charged, or whether there are minimum reservation periods or advance booking deadlines to be adhered to entervo provides full flexibility and thus an introduction to yield management. The fact that the entire pricing scheme names held in the central database, enabling impressive and effective customer service in response to enquiries. Another benefit of this fully integrated architecture is that every reservation number generated by an online booking is instantly attributed to a reservation in the parking system. is based on the specific fee rates for parking facilities not only makes things easier, it also ensures consistency in terms of pricing on entry. The seamless integration of entervo pre-booking in the entervo parking management system makes it possible for a parking space to be reserved shortly before entering the facility without lengthy processing and data transmission periods. This makes online reservation of parking spaces

3 possible for business customers at airports and those who decide to go the cinema at the last minute. The direct link between the pre-booking platform and the entervo parking management system means that fee rates can be varied at will, according to actual capacity use. entervo ecommerce in terms of overall price differentiation, fees and commissions provides unlimited freedom to develop business models. Parking operators can further expand their marketing field and turnover basis by accepting promotion vouchers and by means of cross-selling. An especially convenient feature is the clear graphic display of occupancy: the current status can be retrieved for the exact day and hour, allowing convenient and flexible control of the number of parking spaces blocked for reservations. A constant check is run so that spaces not required for reservations can be released. The advantage here is that when a customer reserves a space but does not show up, that space can immediately be made available to another parker. More valuable customer data Another benefit: pre-booking not only allows operators to significantly extend their capacity management, it also provides them with valuable personalised customer data. This can generate information on catchment areas, reservations and parking behaviour which is of considerable interest in terms of marketing. Based on such analyses it is possible to develop optimised, innovative parking products and offer individually tailored packages to the relevant target groups. Sales increases thanks to cross-marketing Parking operators can also benefit from collaboration with other organisations such as travel agents, airlines, theatres and cinemas. With pre-booking it is possible to extend the sales channel virtually indefinitely through links with other websites, thereby attracting new customers. The flexibility of Print-at-home customers print out their tickets in advance The print-at-home ticket enables internet customers to generate an access medium on their own computer after placing an online reservation. Whether at home, at the workplace or while travelling, a bar code ticket can be conveniently printed out at any time. The bar code contains all transaction data relating to the facility, start and finish date, multiple use where relevant and serial number etc. This encoding system even enables the bar code to be recognised at the entry when the parking facility is temporarily offline, thereby increasing availability as well as guaranteeing customer satisfaction. As the customer enters the parking facility, the print-out is held in front of the scanner of the control device. The bar code is scanned and checked against the status Customer has paid online which is saved in the system. In order to enable reliable processing of this parking transaction within the system, a ticket swap is initiated at this point: depending on the product purchased online, either a pre-paid parking ticket is issued for one-off use or a season ticket for multiple use.

4 Self-Service acquires new customers ecommerce also makes a contribution to expanding business volume and attracting new contract customers. Due to the many processing stages required, issuing a long-term parking ticket often used to take up to a week. Valuable time passed in which sales were lost. With entervo the customer can enter all the required details of the long-term parking contract online. The online link between the ecommerce application and the entervo Pre-Booking via internet Customer self-service the online customer is king Self-service solutions are a key component of integrated ecommerce. The intelligent and flexible entervo customer self-service portal enables parking operators to optimise the quality and efficiency of their customer relationships. Customers maintain all relevant data themselves by means of a VIP account. Changes such as address, bank details and passwords can be made anywhere and at any time. On agreement with contract customers it is also possible to dispense with physical posting of invoices a significant factor in terms of cost reduction and environmental protection. Time-consuming and cost-intensive call centres are also a thing of the past, which results in enormous cost savings for parking operators. With the entervo self-service solutions customers can conveniently log in on the internet to check their contract, invoices or even individual parking transactions as is already the case with mobile phone providers and energy suppliers. The savings are significant: fewer s to deal with and much reduced call centre activity. And as a pleasant side effect, customer satisfaction and the consistency of customer information is increased. parking management system allows prompt activation of the customer s account. And with license plate recognition the new customer make immediate use of the facility as a long-term parking customer. It doesn t get more direct than this. Self-service as a marketing instrument By offering low-cost but highly convenient access media for long-term parking customers such as UHF tags enclosed with marketing form letters, parking operators can motivate their target group to make spontaneous purchase decisions. By simply activating this type of access medium via internet, a potential customer can become a new contract customer virtually with a click of the mouse. This is effective cold calling the elegant, modern way.

5 entervo parking management software. Featuring systematic modular extension. The entervo parking management system is designed to offer ideal solutions for all areas of progressive parking management whether the applications are to address the issues of efficiency, monitoring, service or security. Our technological development strategy is geared towards making all operators a consistent, precisely tailored offer both for one-off, regional set-ups and at the fully networked global level. To this end, the basic software entervo.com 2 incorporates the essential core applications of a modern parking management system. In addition, the basic system can be extended by efficiency-enhancing software modules. Since each of the modules also possesses fully integrated functionality, they can of course be retrofitted at a later stage as the need arises. This modular principle makes for maximum freedom of choice, especially in implementing technology-based strategy and upward scaling and when assessing and planning investments. This software product forms part of a high-performance module family. Each of the components can be incorporated in the software portfolio as part of the basic system either singly, as a complete package or else in stages as successively added supplements. If necessary individual modules can even be used on a stand-alone basis, i.e. without the basic system, just as required by the desired situation and corporate strategy. Key Features of entervo ecommerce: Satisfied customers thanks to pre-booking system. Optimisation of parking facility capacity usage by means of yield management. Extended customer targeting and intensified offer branding. Basis for developing and promoting new parking products. Increased turnover due to reservation fees. Cost reduction customers update contract data themselves. Scalable ecommerce platform with multi-site and multi-car-park capabilities.

6 Scheidt & Bachmann GmbH Breite Straße Mönchengladbach Germany Phone Fax Internet e/1-0310/2,000 Technical modifications reserved. Some of the illustrations and descriptions may also include special options.