Compr ehensive Websit e P r o gr am

Transcription

1 Compr ehensive Websit e P r o gr am

2 Compr ehensive Websit e P r o gr am A Turnkey Solution A Robust CMS Website Loads of Expanded Functionality Content Provider Service Talented Writers who know Credit Unions Social Media Solution Daily Posts integrated into Your Website 2

3 Loads of Functionality Options, like ACME CREDIT UNION Rotating Banners easily updated Product Comparison Tables

4 Robust CMS Website with Affordable Base Package BUDGET ITEM DESCRIPTION PRICE EZ Publish base installation from grid templates and Style Sheet Development (CSS) Social Media Integration Rotating Banners This item is for the standard EZ Publish installation utilizing one of 5 website grid templates with your brand colors and fonts implemented into your design. With the proliferation of Social Media, your base installation now includes a feed of your most recent Facebook and/or Twitter posts as well as Share this integration. With this new system, creating rotating banners is as easy as uploading an image and typing text. $5,000 Included with Base Install Included with Base Install ONE-TIME CHARGES FOR BASE INSTALL WITH CORE REQUIREMENTS $5,000 Base Website Hosting, Support, Maintenance & Content Management BUDGET ITEM DESCRIPTION PRICE Website hosting Support, Maintenance & Content Management Hosting of the credit union URL through a cloud-hosting platform to qualified ez Publish CMS. Website Support & Maintenance is flexible and used for a broad range of services including unlimited general credit union support inquiries (non-content management inquiries), new system-wide standard features or functionality when available, bug fixes, functionality failure, upkeep of the site, and more. The package also allows the Credit Union up to 10 hours of Content Management per month, including content changes and content maintenance. Content Management over 10 hours are billed at $150 per hour. $125 $250 TOTAL MONTHLY CHARGES FOR HOSTING, SUPPORT, MAINTENANCE & CONTENT MANAGEMENT CORE REQUIREMENTS 4 $375

5 Even Greater Functionality for the Future Enhanced Branch Locator Community Calendar Integrated Live Chat

6 With A-La-Carte Pricing FUNCTIONALITY DESCRIPTION PRICE Product Comparison Forms/Survey Generator Responsive Design A great way to visually compare different tiers of products through comparative tables instead of just copy. This item is for integration only of forms and surveys within the website. Must also select monthly Forms Hosting. This great functionality allows you to meet the expanding need for Mobile and tablet friendly websites, without the need to maintain multiple sites. It uses multiple style sheets (CSS) that respond to the device the member is using. Alerts A color-coded alert to appear above the site header when active. $300 Advanced Search A Robust Search Functionality that allows the user to filter content by posting date, keyword, content type and more $1,000 $1,000 $2,500 Improved Job Search An Enhanced Job Board to post job openings $1,000 Enhanced Branch Locator Good option is for an iframe of a locator feed from a service like CU Service Centers. $500 Enhanced Branch Locator Best option is for integration and annual subscription to Locator Search. $2,500 Community Calendar Enhanced Video Streaming This option includes a robust calendar function that allows the user to control what types of events they would like to view (Community events, Branch Info, etc) This budget is for integration of the system to the site. This service has ly fee of $100/month for video hosting, streaming and transcoding (not included in budget at right). $250 $1,000 $1,000 Live Chat Integration of a Live Chat software like PHPLiveSupport.com $1,000 Enhanced Style Tile Allows for additional revisions to the base style selection (Minimum 3 hours). $750 Additional Modifications- Non Listed Features *Based on selection of good or best option for Enhanced Branch Locator Allow for modifications to the framework. An estimate will be provided as requested. No minimum hours. $150/HOUR TOTAL ONE-TIME CHARGES FOR ALL OPTIONAL ITEMS LISTED HERE $10,450 - $12,450 one-time*

7 Additional Hosting Pricing Information: BUDGET ITEM DESCRIPTION TIER 1 SSL Hosting Forms Hosting Video hosting Optional: Hosting of the credit union URL through a cloud hosting platform to qualified ez Publish CMS. SSL provides security for your Dashboard by encrypting communications between the server and the person visiting the website. SSL Certificate will be installed. SSL yearly certificate costs varies and will be in addition to the monthly hosting. If cu already has a certificate, then it can be transferred easily. Optional: Create and store forms securely at EPL. These forms can be added in an iframe on the website or integrated completely with the Forms/Generator Survey Tier Option. Optional: Video hosting, streaming and transcoding; required if purchased enhanced video streaming optional feature $125 $75 $25 TOTAL MONTHLY CHARGES $200

8 Compr ehensive Websit e P r o gr am Last but definitely not least, Content is King! If you ve been handling your website, you no doubt realize that launching your site is just the start, keeping it current (and updating your social media) are the real day to day challenges. With this service, it s done for you by a team of CU Marketing Experts, but at a fraction of what it would cost to staff it yourself. BUDGET ITEM DESCRIPTION TIER 1 TIER 2 TIER 3 Monthly Website Content Updates by a team of Credit Union marketing experts. It s one thing to build a site, it s another to maintain it. That s what prompted this service. Most credit unions don t have the staff with the time, know-how and writing skills to write truly compelling content for your website. This monthly subscription service will make sure your site is always up to date and always written to engage! $1,000 $1,500 $2,000 Monthly Social Media Subscription Service by a team of Credit Union marketing experts. With the proliferation of Social Media, you no doubt realize how important it is to have a presence on Facebook, Twitter, You Tube and more. This service will allow you to not only have a presence but grow your following with compelling, engaging posts and shareable graphics created for your credit union. Our packages range from once daily posts to three times daily posting with a Content Marketing Plan provided to you a week before the start of each new month. $1,000 $1,500 $2,000 TOTAL MONTHLY CHARGES $2,000 $3,000 $4,000 All Pricing Above is monthly 7

9 Content Creation Social Media The biggest issue for Credit Unions is not necessarily having a website built...it s maintaining and updating your website with relevant content that makes most CU sites stagnant. We are proposing a subscription service with monthly service fees of $1000, $1500, $2000/month per credit union based on the amount and frequency of new content: Monthly Content Marketing Plans Craft Core Website Content Financial News Credit Union News Money Facts Update Promotional Info Similar to website content, the biggest issue for Credit Unions is not necessarily having a social media page...it s maintaining and updating your relevant content and building a following. We are proposing a subscription service with monthly service fees of $1000, $1500, $2000/month per credit union based on the amount and frequency of new posts desired (i.e. 1 time daily posts at the low range up to 3 times daily posting at the highest range): Monthly Content Marketing Plans Funny Money Money Facts Shareable Graphics Credit Union News and More

10 Example Content Marketing Plan Every month, our marketing team will work on your content in advance of the next month. So, content for June would actually begin being worked on in early May with your approval and feedback requested 7-10 days before the end of each month. Once approved. the content goes into scheduling where it is automatically updated on your website and/or social media channels. This example (at right) shows what ly content marketing plan looks like. 9

11 Website/Content/Social Media Success The marketing team that would be working on your content and social media efforts are proven experts with back-to-back Diamond Awards for Social Media marketing. Last year, our website team also won a Diamond Award for Website Design as well. In 2013, this same team even won an Emmy from the National Academy of Television Arts and Sciences (for a credit union!) 2014 CUNA DIAMOND AWARD Category: Website 2013 CUNA DIAMOND AWARD Category: Social Media 2012 CUNA DIAMOND AWARD Category: Social Media The reason for these successes is that our team has a very structured process to both website development, content development and social media. Every month, you will have a proven, dedicated team working as an extension of your marketing department EMMY AWARD Client: Community South Credit Union

12 Ready to Start? A Better Website Product, A Fully Integrated Solution with Content and Social Media Support and a Platform for the Future. What s not to love? If you re ready for this exciting new product, please contact your EPL Account Relationship Manager (205)