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1 GEERTEN VAN DE KAA Houtsnipstraat LA Maassluis The Netherlands Phone: EDUCATION 10/ /2008: Rotterdam School of Management, Erasmus University (AACSB, EQUIS and AMBA accredited) PhD in Management Dissertation: Standards Battles for Complex Systems: Empirical Research on the Home Network (awarded with the Best Dissertation Award on Quality Management 2010) Promotors: Prof. Dr. Ir. E. van Heck, Prof. Dr. Ir. J. van den Ende 9/1998 5/2003: Rotterdam School of Economics, Erasmus University MSc in Informatics & Economics Thesis: Information Overload: Decision Maker vs. Information System Supervisors: Prof. Dr. Ir. H. Oppelland, Dr. Ir. J. van den Berg CERTIFICATES 2006: Certificate of Basics in Didactics RISBO / OECR, Erasmus University, The Netherlands This course focuses on how to successfully provide education in an academic environment. 2005: Certificate of Proficiency in English University of Cambridge, UK This certificate is a general proficiency examination at level C2 in the Council of Europe Common European Framework. ACADEMIC EXPERIENCE 10/ Now: Assistant Professor Strategy and Innovation Delft University of Technology Faculty of Technology, Policy and Management Department of Values, Technology and Innovation My research spans the areas of technological innovation, standards and dominant designs, complex systems and inter-organizational networks. I teach courses in the strategic management of technological innovation.

2 9/ /2011: Visiting Scholar Technical University Berlin School of Economics and Management Department of Technology and Management From September 2011 to October 2011 I was invited by Prof. Dr. Knut Blind, chair of innovation economics at the Technical University Berlin GRANTS AND PRIZES 2012: First runner up Henk Sol Award 2011 Faculty of Technology, Policy and Management, Delft University of Technology Paper title: Factors for Winning Interface Format Battles: A Review and Synthesis of the Literature. 2011: Teaching award Faculty of Technology, Policy and Management, Delft University of Technology This award is based upon the student evaluations for the course Technology and Strategy ( ), 6 ECTS, 78 students enrolled of which 58 participated in the evaluation. 2010: Best Dissertation Award on Quality Management 2010 Dutch Network for Quality Management The jury report emphasized both scientific rigour and business relevance of the study. Quality experts tend to focus on doing everything good but this research provides guidance in doing the right things. 2010: ERIM Support Grant for Data Collection in the Field, : Best Paper Award Standardization and Innovation in Information Technology conference 2009 Paper title: Flexibility and network diversity in technology battles: Evidence from the home networking industry. 2009: ERIM Support Grant for Data Collection in the Field, 5000

3 JOURNAL PUBLICATIONS Greeven, M., & van de Kaa, G. forthcoming. Towards Understanding the Business Environment for Innovation in China: A Research Note. International Journal of Business Environment. Van de Kaa, G., Greeven, M., and Van Puijenbroek, G. forthcoming. Standards battles in China: opening up the black-box of the Chinese government. Technology Analysis and Strategic Management. Van den Ende, J., Van de Kaa, G., Den Uyl, S., and De Vries, H.J The paradox of Standard Flexibility: The Effects of Co-evolution between Standard and Interorganizational Network. Organization Studies 33: Van de Kaa, G., Van den Ende, J., De Vries, H.J. and Van Heck, E Factors for Winning Interface Format Battles: A Review and Synthesis of the Literature. Technological Forecasting & Social Change 78: Van de Kaa, G., Den Hartog, F. and De Vries, H.J Mapping Standards for Home Networking. Computer Standards & Interfaces 31: BOOKS AND BOOK CHAPTERS Van de Kaa, G. and De Vries, H. In press. Psychology of Winning: How to Be a Winner in a Standards Battle. Advances in Psychology Research, Volume 90. A. M. Columbus. ISBN: Den Hartigh, E., Ortt, R., Van de Kaa, G. and Stolwijk, C Technology standards battles and business networks during the technology life cycle: propositions and a plan for further research. Proceedings of the 7th International Conference on Standardisation and Innovation in Information Technology. K. Blind and K. Jakobs. Aachen, Germany: Mainz Publishers: , ISBN: Van de Kaa, G. and Van den Ende, J Flexibility and network diversity in Technology Battles: Evidence from the Home Networking industry. EURAS contributions to standardisation research series, Volume 2. K. Jakobs. Hamburg, The EURAS Board Series / Druck und Verlagshaus Mainz GmbH Aachen: ISBN: Van de Kaa, G., Van den Ende, J. and Van Heck, E Understanding the Outcome of Standards Battles: An AHP study. EURAS contributions to standardisation research series, Volume 2. K. Jakobs. Hamburg, The EURAS Board Series / Druck und Verlagshaus Mainz GmbH Aachen: ISBN: Van de Kaa, G Standards Battles for Complex Systems, Empirical Research on the Home Network. Rotterdam: Erasmus Research Institute of Management.

4 CONFERENCE PROCEEDINGS Den Hartigh, E., Ortt, R., Van de Kaa, G. and Stolwijk, C Technology standards battles and business networks during the technology life cycle: propositions and a plan for further research. In 7th International Conference on Standardisation and Innovation in Information Technology, Berlin. Scholten, V., Van de Kaa, G., and Trott, P New product development for start-ups: the influence of network position on product commercialization success. In International Association of Management of Technology Conference, Miami Beach, Florida, USA. Greeven, M.J. and Van de Kaa, G Business model innovation in China's emerging ICT industries. In International Association of Management of Technology Conference, Miami Beach, Florida, USA. Greeven, M.J. and Van de Kaa, G Mobile Telecommunication Standardization: Regulatory and Industrial Regimes Compared. In International Association of Management of Technology Conference, Miami Beach, Florida, USA. Greeven, M.J. and Van de Kaa, G Business model innovation by Chinese entrepreneurial technology firms. In Annual Meeting of the Society for the Advancement of Socio-Economics (SASE), Madrid, Spain. Den Hartigh, E., Ortt, R. and Van de Kaa, G Technology Dominance and Alliance Networks During the Technology Life Cycle: A Comparison of Cases. In the 19th International Conference for Management of Technology, Cairo, Egypt. Scholten, V., Van de Kaa, G., Trott, P New product development for start-ups: the influence of network position on product commercialization success. In the 19th International Conference for Management of Technology, Cairo, Egypt. Den Hartigh, E., Ortt, R., Van de Kaa, G. and Stolwijk, C Technology Standards Battles and Networks During the Technology Lifecycle: The Battle Between HD DVD and Blu-ray. In Proceedings of the International Product Development Management Conference, Enschede. Spirco, J. and Van de Kaa, G Characteristics of Technology Leading to Dominant Design: Theoretical Framework. In Proceedings of the European Academy for Standardization Conference, Paris. Van de Kaa, G, Van den Ende, J. and De Vries, H.J Flexibility and network diversity in technology battles: Evidence from the home networking industry. In Proceedings of the Standardization and Innovation in Information Technology, Tokyo, Japan. Van de Kaa, G. and Van den Ende, J Understanding the Outcome of Standards Battles: an AHP Study. In Proceedings of the Standardization and Innovation in Information Technology, Tokyo, Japan.

5 Van de Kaa, G., De Vries, H.J. and Van den Ende, J Factors for standard dominance: a comparative case study. In Proceedings of the 15th International Product Development Management Conference, Hamburg, Germany. Van de Kaa, G., Van den Ende, J., De Vries, H.J. and Van Heck, E Standard adoption in converging technologies: the interplay between network and systems. In Proceedings of the 15th International Product Development Management Conference, Hamburg, Germany. Van de Kaa, G. and Van den Ende, J Standard Adoption in Converging Technologies: The Interplay Between Network and System. In Proceedings of the 5th International Conference on Standardization and Innovation in Information Technology, Calgary. Van de Kaa, G., De Vries, H.J. and Van den Ende, J Factors affecting the adoption of standards in converging worlds: An AHP analysis. In Proceedings of the EURAS conference, Thessaloniki, Greece. Van de Kaa, G., Den Hartog, F. and De Vries, H.J Mapping standards for home networking. In Proceedings of the Euras Conference 2007, Thessaloniki, Greece. Van de Kaa, G., De Vries, H.J., Van Heck, E. and Van den Ende, J Factors for standard dominance - A meta-analysis. In Proceedings of the 40th Hawaii International Conference on System Sciences, Hawaii. Almarini, A., Deusing, R.J., Flipsen, R., Van de Kaa, G. and De Vries, H.J Factors for standard dominance - A literature review. In Proceedings of the 11th Euras Workshop on Standardisation and Networks, Hamburg. Jaspers, F. and Van de Kaa, G Systems Integration and Inter-Industry Architectural Innovation: Case Studies on Mobile Payment Solutions. In Proceedings of the 9th PhD PREBEM Conference on Business Economics, Management and Organization Science, Amersfoort, the Netherlands. Van de Kaa, G., Van den Ende, J. and De Vries, H.J A conceptual framework for the selection of interoperability standards. In Proceedings of the R&D Management Conference 2005, Pisa, Italy. PRESENTATIONS Van de Kaa, G Standards Battles for Complex Systems. Invited presentation at Berlin Institute of Technology, September. Van de Kaa, G., Van den Ende, J., De Vries, H.J. and Van Heck, E Technology battles for complex systems: The influence of networks and standard flexibility. Presentation at the Academy of Management Annual Meeting Conference, San Antonio, Texas, August. Van de Kaa, G Standards battles for complex systems: inter-organizational networks and flexibility. Presentation at the Complexity, Uncertainty and Risk Conference, Delft, May.

6 Scholten, V., Van de Kaa, G. and Trott, P New Product Development for Entrepreneurs: Network Position and Product Commercialization Success. Presentation at the Academy of Management Annual Meeting, August. Van de Kaa, G Standaardisatiegevechten voor complexe systemen: Empirisch onderzoek naar het in-huis netwerk. Invited presentation at Dutch Network for Quality Management, June. Van de Kaa, G., Van den Ende, J. and De Vries, H.J Standard Selection in Converging Technologies: the Interplay between Network and System. Presentation at the Academy of Management Annual Meeting Conference, Chicago, Illinois, August. Van de Kaa, G., Van den Ende, J., De Vries, H.J. and Van Heck, E Understanding the Outcome of Standards Battles in the Home Networking Industry: An AHP Analysis. Presentation at the Academy of Management Annual Meeting Conference, Chicago, Illinois, August. Van de Kaa, G., De Vries, H.J., Van den Ende, J. and Van Heck, E A Complete Overview of Factors for Standard Dominance: A Meta-analysis of the Literature. Presentation at the Academy of Management Annual Meeting, Anaheim, California, August. Jaspers, F. and Van de Kaa, G Systems Integration and Inter-Industry Architectural Innovation: the Case of Mobile Payment. Presentation at the Academy of Management Annual Meeting, Philadelphia, USA, August. Van de Kaa, G. and Van den Ende, J A conceptual framework for the selection of interoperability standards. Invited presentation at the University of Vaasa, Finland, July. REPORTS Van de Kaa, G Standard Adoption in Converging Technologies: The Interplay Between Network and System, a database study. project deliverable Van de Kaa, G., Van den Ende, J., and De Vries, H.J Factors for Standard Dominance; a Comparative Case Study. project deliverable Van de Kaa, G. and Van den Ende, J A framework for the evaluation of standards for generic architecture in which the influence of business networks is analyzed. project deliverable Van de Kaa, G. and Van den Ende, J Factors affecting the adoption of standards. project deliverable Van de Kaa, G., Van den Ende, J. and De Vries, H. J A framework for the evaluation of standards for generic architecture in which the influence of business networks is analyzed. project deliverable Van de Kaa, G. and Den Hartog, F.T.H Market potential of standards relating to infotainment, project deliverable 2.10.

7 Van de Kaa, G. and Den Hartog, F.T.H Preliminary report Market potential of standards relating to infotainment. project deliverable 2.2. Van de Kaa, G., Van den Ende, J. and De Vries, H.J Framework for evaluation of standards for generic architecture, project deliverable 2.1. Van de Kaa, G The Impuls Method: Rapid Waterfall with Evolutionary Prototyping using Codeless Development, Dordrecht, The Netherlands. TEACHING ACTIVITIES 1/2011 now: MINOR: MANAGEMENT IN A HIGH TECH ENVIRONMENT (30 ECTS, +/- 70 STUDENTS) Role: coordinating The goal of the minor is to provide undergraduate students an introductory and general view of issues and topics in management from a technical perspective. The minor focuses on topics such as corporate finance, high-tech marketing, human resource management, innovation management, and strategy. 9/2009 now: STRATEGIC MANAGEMENT 1 (4 ECTS, +/- 70 STUDENTS) Undergraduate capstone course in strategic management. One of the courses in the TPM minor Management in a High Tech Environment. 9/2009 8/2011: STRATEGIC MANAGEMENT 2 (6 ECTS, +/- 150 STUDENTS) Undergraduate capstone course in strategic management. One of the courses in the TPM minor Economics, Law and Management. 9/2009 now MASTER SPECIALIZATION PROGRAM: INNOVATION SYSTEMS AND STRATEGY (15 ECTS, +/- 12 STUDENTS) Role: coordinating In this specialization graduate students can extent their knowledge and skills on innovation and innovation systems. They can go in-depth on innovation strategy, on economics of innovation, on innovation policy, entrepreneurship, and on organizational innovation aspects. 10/2008 now: INTEGRATION MOMENT 2 (2 ECTS, +/- 60 STUDENTS) Graduate course in which students play a business game in which they are challenged to manage a decision-making process on a complex, high technology project in a networked environment. 9/2009 now: TECHNOLOGY AND STRATEGY (6 ECTS, +/- 60 STUDENTS) Graduate course in which students learn the theoretical background of technology strategy. One of the core courses in the Master Management of Technology.

8 9/2009 8/2010: CORPORATE STRATEGY FOR AEROSPEACE ENGINEERING STUDENTS (3 ECTS, +/- 30 STUDENTS) Graduate course in which Aerospeace engineering students learn the theoretical background of technology strategy. 9/2009 now: STANDARDS BATTLES, TECHNOLOGY PATTERNS, AND BUSINESS ECOSYSTEMS (6 ECTS, +/- 12 STUDENTS) Elective course that focuses on the influence of business networks on standard dominance in different stages of the technology life cycle. 9/2010 now: BASIC RESEARCH ASSIGNMENT (3 ECTS, +/- 12 STUDENTS) Elective course in which students conduct a theoretical and practical exploration of a research topic. 9/2009 8/2011: ADVANCED RESEARCH ASSIGNMENT (6 ECTS, +/- 3 STUDENTS) Elective course in which students analyze the influence of business networks on standard dominance in different stages of the technology life cycle for a particular standards battle. 10/2008 9/2010: LEADING THE CORPORATION (3 ECTS, +/- 50 STUDENTS) Role: lecturing Graduate course on leadership. One of the core courses in the Master Management of Technology. 10/2008 9/2010: INTEGRATION MOMENT 3 (2 ECTS, +/- 50 STUDENTS) Role: lecturing Graduate course in which students learn how to write a research proposal. 10/2008 now: SUPERVISOR MASTER THESES PROFESSIONAL ACTIVITIES Member of an international working group engaged in research on complex systems consisting of electronic devices interlinked by the internet (with researchers from countries including the UK, Germany, the Netherlands, Norway, and Sweden. Member of TELESS, a group of scientists engaged in research on how to put Europe in a better position to influence standards in the Internet of the future (with Prof. Dr. Knut Blind, Dr. Kai Jakobs, and Dr. Tineke Egyedi).

9 Member of the European Academy for Standardization, the SIIT, the Dutch Academy for Quality and the Academy of Management. Member of the program committee of the Standardization and Innovation in Information Technology conference (the primary international conference on standardization) Member of the program committee of the yearly European Academy for Standardization (EURAS) conference (the primary European conference on standardization). This is a multidisciplinary conference where scholars with diverse backgrounds come together. Member of the program committee of the ITU Kaleidoscope event. This is a peerreviewed academic and practical conference organized by the ITU that brings together a wide range of views from universities, industry and research institutions of different fields. Member of the Editorial Review Board of the International Journal of IT Standards and Standardization Research. Member of and Freeband (10/2004-9/2008) coordinated by the telematics institute (together with other people I was responsible for the research conducted on home networking standards) Ad hoc reviewer for several international journals including Research Policy and the International Journal of IT Standards and Standardization Research. Reviewer for several international conferences including the yearly European Academy for Standardization (EURAS) conference, the Standardization and Innovation in Information Technology conference, and the Academy of Management Annual Meeting. Several international co-publications with co-authors from Germany, UK and China. Coordinator of the innovation systems research seminar series featuring (invited) speakers from the Netherlands, Finland, Germany and the USA. Coordinator of the minor Management in a High Tech Environment (1/2011 to now, 30 ECTS, +/- 70 students). Coordinator of the Master Specialization Program: Innovation Systems and Strategy (9/2009 to now, 15 ECTS, +/- 12 students) Faculty member of the education committee of the Master of Science in Management of Technology. NON-ACADEMIC POSITIONS 01/2004 9/2004: Application manager B&S International, The Netherlands

10 At B&S International, a wholesale company, I was responsible for the management of the information systems department. The responsibilities included guaranteeing the information system service level and managing the people in the department. 6/ /2003: IT consultant Impuls IT, The Netherlands Impuls IT is an IT Consultancy firm. In this job I was responsible for the development of the Impuls method for software development. The method has since successfully been applied in the company for new software development and consultancy projects.

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