TRANSNATIONAL COMPANIES

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1 European Business History Association TRANSNATIONAL COMPANIES (19*-20* CENTURIES) Hubert Bonin, Christophe Bouneau, Ludovic Cailluet, Alexandre Fernandez & Silvia Marzagalli Éditions P.LA.C.E. Collection Ecoidio.

2 TABLE DES MATIÈRES BORDEAUX ET L'EUROPEAN BUSINESS HISTORY ASSOCIATION p. 7 AS A FRAMEWORK FOR ASSESSING COMPANIES' TRANSNATIONALISATION p. 9 Part 1 - LUXURY ENTERPRISES' INTERNATIONALISATION BRANDS, MERGERS AND ACQUISITIONS IN THE ALCOHOLIC BEVERAGES INDUSTRY, Teresa da Silva Lopes p. 15 THE ORGANISATION OF WINE PRODUCTION FOR THE INTERNATIONAL MARKET: SHERRY ( ), James Simpson p. 35 L'INTERNATIONALISATION DE LA MAISON DE NÉGOCE EN VIN DE CHAMPAGNE MOËT & CHANDON AU XIX K SIÈCLE, Claire Desbois-Thibault p. 47 BRAND NAMES AND REPUTATION OF FRENCH WINES ON THE DUTCH MARKET AT THE END OF THE 18 AND THE BEGINNING OF THE 19 CENTURIES, Anne Wegener Sleeswijk p. 57 LILLET, A SMALL BUSINESS FROM GIRONDE COMMITTED TO WORLDWIDE EXPANSION ( ), Olivier Londeix p. 69 THE GINESTET CASE STUDY. INTERNATIONALISATION AS A WAYTO RENEW BORDEAUX WINE ECONOMY'S ENTREPRISE SPIRIT ( ) Christian Delpeuch & Hubert Bonin p. 79 THE STORY OF A WORLDWIDE SUCCESS: THE MOET-HENNESSY LOUIS-VUITTON GROUP ( ), Rosemary Laudouar p. 83 "THE FRENCH TOUCH": INTERNATIONAL BEAUTY AND HEALTH CARE AT L'ORÉAL (SINCE 1907), Hubert Bonin, Carole Pailhé & Nadine Polakowski p. 91 THE MAKING OF AN INTERNATIONAL BUSINESS: SPANISH PERFUME INDUSTRY( ), NûriaPuig p. 103 LES ENTREPRISES DE LA FABRIQUE LYONNAISE DE SOIERIES FACE À L'INTERNATIONALISATION AU XIX E SIÈCLE, AudreySoria p. 127 THE EXPORT POLICY OF LYONSILK FIRM BIANCHINI FÉRIER (1890s-1970s), Pierre Vernus p. 139 Part 2- MIDDLE-SIZED MARKETS, REGIONS AND COUNTRIES IN FRONT OF INTERNATIONALISATION 'POCKET MULTINATIONALS": SOME REFLECTIONS ON 'NEW ACTORS IN ITALIAN INDUSTRIAL CAPITALISM, Andréa Colli p. 155 FROM THE VILLAGES OF CENTRAL ITALY TO THE WORLD: THE SHOEMAKING INDUSTRY IN THE MARCHES, Franco Amatori p

3 THE IMPORTANCE OF FOREIGN DIRECT INVESTMENTS IN THE MEDIUM AND LARGE-SCALE BUSINESSES OFTHE REGION RHÔNE-ALPES DUR1NG THE FIRST HALF OFTHE 20 CENTURY, Hervé Joly p. 189 THE HALIEUTIC CHALLENGE TAKEN UP IN FRANCHE-COMTÉ: THE INTERNATIONAL FATE OF THE FIRM VIELLARD-MIGEON & CO Pierre Lamard. p. 201 STRUCK ON STARCH AND SYRUP. THE W.A. SCHOLTENCOMPANY: A DUTCH MULTINATIONAL IN GERMANY AND AUSTRIA ( ) Dorien Knaap : p. 207 WEAVING THE NETWORK? THE INTERNATIONAL MARKETINGS FAILURE OF CATALAN COTTON TEXTILES ( ), Marc Pmt&Raimon Soler p. 219 COPING WITH BARRIERS TO TRADE: INTERNATIONALISATION STRATEGIES OF SWISS FIRMS IN THE INTERWAR PERIOD, Margrit Millier p. 239 HEINEKEN'S INTERNATIONAL STRATEGY DURING THE 20 CENTURY Thierry Grosbois p. 255 FOREST INDUSTRIES: KEYTOTHE REINTEGRATION OF FINLAND INTO WORLD ECONOMY AFTERTHE SECOND WORLD WAR, Niko Rajaniemi p. 275 BRITISH GOVERNMENT, ANGLO-AMERICAN OIL COMPANIES &THE CASE OF THE FINNISH OIL MARKET DURING THE COLD WAR ( ) Markku Kuisma & Niklas Jensen-Eriksen p. 281 Part 3 - INTERNATIONALISING UTIUTIES THE INTERNATIONALISATION OF MESSAGERIES MARITIMES STEAMSHIP COMPANY FROM 1851 TO 1914 : THE DEFENSE OF THE FRENCH FLAG OVERSEAS, Marie-Françoise Berneron-Couvenhes ' p. 289 STRATEGIES OF FOREIGN FIRMS IN THE SECTOR OF WATER SUPPLY IN SPAIN ( ), Juan Manuel Matés-Barco p. 301 LES ENTREPRISES ÉTRANGÈRES DE SERVICES URBAINS DANS LES VILLES ESPAGNOLES AU XIX E SIÈCLE : LES CAS DE BILBAO ET DE SANTANDER Alexandre Fernandez p. 317 IN STRUGGLE FOR CONTROL OVERTHE FAR EASTERN TELEGRAPHS: THE GREAT NORTHERN TELEGRAPH COMPANY AND JAPAN ( ) Kurt Jacobsen p. 331 FROM COOPERATION TO CONFLICT: ENDING GREAT NORTHERN TELEGRAPH COMPANY IN JAPAN, Daqing Yang p. 347 DES ENTREPRISES RÉGIONALES FACE À L'INTERNATIONALISATION : LE CAS DES ENTREPRISES ISSUES DE LA HOUILLE BLANCHE DANS LES ALPES FRANÇAISES, Anne Dalmasso p. 357 LE GROUPE DURAND : UNE MULTINATIONALE FRANÇAISE DE LA DISTRIBUTION DE L'ELECTRICITE (DANS LA PREMIÈRE MOITIÉ DU XX E SIÈCLE) ^Catherine Vuillermot p

4 EDF IN THE GLOBAL MARKET SINCE THE BEGINNING OF THE NINETIES Denis Varaschin p. 377 INTERNATIONALISER UNE SOCIÉTÉ NATIONALISÉE : L'EXEMPLE DE GAZ DE FRANCE ( ), Alain Beltran p. 389 Part 4 - INTERNATIONAL BANKING THE RISE AND FALL OFTHE HOUSE OF HAMBROS IN GREECE, loanna Pepelasis Minogtou p. 401 MANAGING MULTINATIONAL BANKING NETWORKS:THE CASE OF TWO LEADING ITALIAN BANKS (1910s-1930s), Michèle D'Alessandro p. 419 ITALIAN MULTINATIONAL BANKING: BANCA COMMERCIALE ITALIANA AND CREDITO ITALIANOO ITALIAN BETWEEN 1930s AND 1940s. A CASE STUDY, Carlo Bmmbilla p. 437 MANAGING A MULTINATIONAL NETWORK: ORGANIZATION, TRAINING AND ACCOUNTANCY IN ITALIAN MULTINATIONAL BANKING ( ) Giandomenico Piluso &PierAngelo Toninelli p. 449 DUTCH FINANCIAL SERVICES FIRMS IN TAIWAN SINCE THE 1980s, Rueyling Tzeng p. 463 THE INTERNATIONALISATION OF NORWEGIAN BANKS, Sverre Knutsen p. 475 Part 5 - INTERNATIONALISED CAR INDUSTRY PARIS-BORDEAUX-PARIS OU LES DÉBUTS DE FORD EN FRANCE Jean-Louis Loubet et Nicolas Hatzfild p. 487 STRENGTH AND WEAKNESS OF AN OBLIGED INTERNATIONALISATION: THE FIAT CASE, Giuseppe Volpato p. 497 BARREIROS DIESEL AND CHRYSLER CORPORATION, : CAUSES OF A FAILED INTERNATIONALISATION, José Luis Garcia Ruiz p. 521 ADAPTATION AND SURVIVAL IN A CHANGING ENVIRONMENT. CRISIS AND TRANSFORMATION IN THE SPANISH AUTOMOBILE INDUSTRY: THE CASE OF NISSAN AND MOTOR IBÉRICA ( ), Salvador Btapé-Triay p. 539 LE MONDE QUI A CHANGÉ LA MACHINE. UN NOUVEAU SCHÉMA D'ANALYSE DE L'INDUSTRIE AUTOMOBILE, Robert Bayer &MichelFreyssenet p. 555 CONCURRENCE OLIGOPOLISTIQUE ET MIMÉTISME DES STRATÉGIES D'INTERNATIONALISATION DANS L'INDUSTRIE AUTOMOBILE : FORD ET GENERAL MOTORS, Gérard' Bordenave & Yannick Lung p. 579 Part 6 - HEAVY INDUSTRIES COMMITTED TO INTERNATIONALISATION MORE THAN JUST FOREIGN DIRECT INVESTMENT: THE DIFFERENT FACETS OF MULTINATIONALITY. METALLGESELLSCHAFT AND VIEILLE MONTAGNE BEFORE 1914, Susan Becker p

5 LES HORIZONS INTERNATIONAUX D'UNE GRANDE ENTREPRISE FRANÇAISE DE CANALISATIONS : PONT-À-MOUSSON, DE LA FONDATION (1856) A L'AN 2000, Jean-Marie Moine p. 623 THE FOREIGN PLANTS OF SCHNEIDER & C FROM 1897TO 1938 Agnès dangio p. 641 THE FLASHING INTERNATIONALISATION OFTHE FRENCH IRON AND STEEL INDUSTRY, Philippe Mioche p. 647 MULTINATIONAL CORPORATIONS IN THE NORTH AMERICAN PAPER INDUSTRY: INTERNATIONAL PAPER AND THE RISE OF CANADIAN NEWSPRINT ( ), Thomas Heinrich p. 655 LAFARGE: THE KEYS TO A SUCCESSFUL INTERNATIONALISATION PROCESS ( ), Dominique Barjot p. 663 Part 7 - INTERNATIONAL TRANSFERS OF TECHNOLOGY THE EDUCATIONALJOURNEY ABROAD OFTHE ITALIAN ENGINEER GIOVANNI BATTISTA PIRELLITHROUGH THE PAGES OF HIS DIARY, CONSIDERATIONS ON THE INTERNATIONAL TRANSFER OF TECHNOLOGY, Francesca Polese p. 681 FOREIGN AND NATIONAL PATENTING IN SPAIN, : AN EXPLANATION OF SPAIN'S TECHNOLOGICAL BACKWARDNESS José M. Ortiz-Villajos p. 699 INNOVATION RELATIONSHIPS BETWEEN PECHINEY AND ALCOA, A COMPLEX COMPETITION FOR A TECHNOLOGICAL MONOPOLY FROM THE 1890s TO THE LATE 1930s, MurielLeRoux p. 727 FRENCH RAILWAY COMPANIES AND INTERNATIONAL TRANSFERS OF TECHNOLOGY IN ELECTRIFICATION SYSTEMS ( ), Christophe Bouneau p. 735 LA CONCURRENCE FRANCO-ALLEMANDE AU CHILI : L'ÉLECTRIFICATION DE LA 1 RE SECTION DES CHEMINS DE FER DE L'ETAT ( ) Enrique Fernandez Domingo p. 741 RIVALRIES OF WESTERN FIRMS IN THE FAR EAST. LOCOMOTIVE EXPORT TO JAPAN IN THE END OF XIX 111 CENTURY, Takeshi Yuzawa p. 753 UNIT OUTPUT, LABOR PRODUCTIVITE AND UNDERLYING STRATEGIES OF JAPANESE TEXTILE FIRMS IN BRAZIL ( ), Henri Delanghe p. 765 Part 8 - INTERNATIONAL MANAGEMENT OF ORGANISATIONS AND HUMAN RESOURCES MEN, WOMEN AND THE COMPANY. GENDER, CLASS AND ECONOMIC RESOURCES AT LILJEHOLMEN'S STEARIN AND CANDLE FACTORY , Kerstin Norlander p

6 TABLE DES MATIÈRES LA MISE EN ŒUVRE DE L'ÉGALITÉ DES CHANCES ENTRE LES FEMMES ET LES HOMMES ET LA GESTION DES RESSOURCES HUMAINES : UNE COMPARAISON FRANCE-NORVÈGE, Jacqueline Laujèr & Eirinn Larsen p. 799 STEEL PRICES, TRADE AND PRODUCERS' STRATEGIES IN THE EUROPEAN COAL AND STEEL COMMUNITY FROM 1952 TO 1964, Tobias Witschke p. 815 THE SCOPE OF 19 CENTURY RAILWAY COMPANIES, Geoffiey Channon p. 831 LE CNPF ET L'INTERNATIONALISATION DES ENTREPRISES FRANÇAISES ENTRE 1946 ET LE DÉBUT DES ANNÉES 1960, Béatrice Touchelay p. 843 Paît 9 - INTERNATIONALISATION, MULTINATIONALISATION AND TRANSNATIONALISATION THE FRENCH GAS FIRM AIR LIQUIDE IN JAPAN ( ), Terushi Hara p. 873 THE INTERNATIONALISATION OF A FAMILY FIRM: THE CASE OF THE GERMAN CHEMICAL PRODUCER HENKEL, Susanne Hilger p. 879 UNE STRATÉGIE DE DÉVELOPPEMENT EN FRANCE ET À L'ÉTRANGER : L'EXEMPLE DE L'ENTREPRISE DE TRAVAUX PUBLICS D'EDMOND BARTISSOL ( ), Jean-Louis Escudier p. 897 LA SOCIETE DE CONSTRUCTION DES BATIGNOLLES ( ) Rang-Ri Park p. 913 LES ENTREPRISES ROUTIÈRES FRANÇAISES ET L'INTERNATIONALISATION DES MARCHÉS (DE 1945 À NOS JOURS), Arnaud Berthonnet p. 929 THE SETTING-UP OF A MULTINATIONAL BEVERAGES COMPANY : PERNOD-RICARD ( ), Sébastien Côte p. 947 LE DÉFI DE L'INTERNATIONALISATION : LE CAS DE L'INDUSTRIE PHARMACEUTIQUE EN FRANCE DEPUIS LA SECONDE GUERRE MONDIALE Sophie Chauveau p. 955 CONCLUSIONS FRENCH COMPANIES' INTERNATIONALISATION: AN ASSESSMENT Dominique Barjot p. 969 TOWARDS A GLOBALISATION OF MANAGEMENT TOOLS AND PRACTICES? BUSINESS HISTORY BEYONG MONOGRAPH, Ludovic Cailluet p. 979 THE DIALOGUE BETWEEN INNOVATION AND INTERNATIONALISATION: THE RELATIVITY OF SCALES AND STAKES, Christophe Bouneau p. 981 INTERNATIONALISATION, MULTINATIONALISATION, TRANSNATIONALISATION AND GLOBALISATION: A CONTRIBUTIOIN TO DEBATE, Hubert Bonin p. 985

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