M. Jean-Paul AGON. Chief Executive Officer. February 16 th 2010

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1 M. Jean-Paul AGON Chief Executive Officer February 16 th 2010

2 COSMETICS MARKET

3 Worldwide cosmetics market* Estimates** Sell-in 2009 (shipments) MASS MARKET PHARMACIES LUXURY HAIR SALONS TOTAL *excluding soaps and toothpastes 2009 provisional estimate **L Oréal estimates. Excluding exchange rate impact + 2% à +3% -1% -6% -5% + 1 % February 16th

4 Worldwide cosmetics market* Estimates** Sell-in 2009 (shipments) WESTERN EUROPE NORTH AMERICA JAPAN NEW MARKETS EXCL. JAPAN TOTAL *excluding soaps and toothpastes 2009 provisional estimate **L Oréal estimates. Excluding exchange rate impact -1.2% -2.2% -8.2% + 8.9% +1.0 % February 16th

5 Worldwide cosmetics market* New Markets excl. Japan Estimates** Sell-in 2009 (shipments) LATIN AMERICA ASIA EXCL. JAPAN EASTERN EUROPE AFRICA, ORIENT, PACIFIC TOTAL *excluding soaps and toothpastes 2009 provisional estimate **L Oréal estimates. Excluding exchange rate impact % % % % % February 16th

6 85 OF WORLDWIDE POPULATION % 50 OF WORLDWIDE COSMETICS MARKET %

7

8

9

10 DIVISIONS

11 CONSUMER PRODUCTS + 3.2% * * Cosmetic sales like-for-like evolution

12 February 16th

13 February 16th

14 February 16th

15

16 February 16th

17 LUXURY PRODUCTS -9.0% * * Cosmetic sales like-for-like evolution

18 February 16th

19 February 16th

20 February 16th

21 PROFESSIONAL PRODUCTS -3.3% * * Cosmetic sales like-for-like evolution

22 NEW SALONS

23

24 February 16th

25 ACTIVE COSMETICS -1.5% * * Cosmetic sales like-for-like evolution

26

27 + 0.7% * * like-for-like evolution

28 The Body Shop Sales 2009 Variation in % RETAIL SALES (1) RETAIL SALES WITH A COMPARABLE STORE BASE (2) LIKE-FOR-LIKE CONSOLIDATED SALES NUMBER OF STORES (1) Retail sales: Total sales to consumers through all channels. (2) Total sales to consumers by stores which operated continuously from January 1st to December 31st 2008 and over the same period in % -0.6% % February 16th

29 February 16th

30 +1 * 0. %* 8like-for-like evolution

31 REGIONS

32 + 3.5% - WESTERN EUROPE 6. 3 % + 1.0% -0.5% -4.0% + 0.6% % -7.6% * Cosmetic sales likefor-like evolution February 16th

33 NORTH AMERICA % * Cosmetic sales likefor-like evolution February 16th

34 Evolution of cosmetics sales 2009 New Markets zone LIKE-FOR-LIKE % + 8.0% +6.3 % +1.8 % 4 th Quarter 3 rd Quarter 2 nd Quarter 1 st Quarter February 16th

35 ASIA EXCLUDING JAPAN %* 4 th QUARTER * Cosmetic sales likefor-like evolution

36 EASTERN EUROPE %* 4 th QUARTER * Cosmetic sales likefor-like evolution

37 LATIN AMERICA %* 4t h QUARTER * Cosmetic sales likefor-like evolution

38 Ukraine +30.3% Korea +35.8% Chile +13.5% Brazil +15.0% India +31.5% China +17.6% * Cosmetic sales like-for-like evolution Argentina +16.0% Indonesia % February 16th

39 SOUTH AFRICA

40 PAKISTAN

41 Weight of the New Markets zone in cosmetics sales 50% % % % February 16th

42 February 16th

43 February 16th

44 OUR TARGET ONE BILLION NEW CONSUMERS February 16th

45

46 RECHARCH AND EVALUATION CENTRES 18 RESEARCH CENTRES 13 EVALUATION CENTRES February 16th

47

48 February 16th

49 CONTRIBUTION OF NEW MARKETS TO THE GROWTH OF SALES AND RESULTS CONTRIBUTION TO SALES GROWTH CONTRIBUTION TO RESULTS GROWTH February 16th

50 3 MAJOR STRATEGIC CHANGES BROADENING OF THE CONSUMER BASE PROFOUND TRANSFORMATION OF THE COMPANY DETERMINED INCREASE OF INVESTMENTS IN R&D AND ADVERTISING & PROMOTION February 16th

51 3 MAJOR STRATEGIC CHANGES BROADENING OF THE CONSUMER BASE PROFOUND TRANSFORMATION OF THE COMPANY DETERMINED INCREASE OF INVESTMENTS IN R&D AND ADVERTISING & PROMOTION February 16th

52 BROADENING OF THE CONSUMER BASE ACCESSIBLE INNOVATION EXTENSION TO NEW CATEGORIES ACCELERATION OF GLOBALISATION February 16th

53 L ORÉAL PROFESSIONNEL INOA LANCÔME GÉNIFIQUE TRADING RIGHT L ORÉAL PARIS ROLL-ON ACCORD PARFAIT VICHY ESSENTIELLES February 16th

54 BROADENING OF THE CONSUMER BASE ACCESSIBLE INNOVATION EXTENSION TO NEW CATEGORIES ACCELERATION OF GLOBALISATION February 16th

55 February 16th

56 BROADENING OF THE CONSUMER BASE ACCESSIBLE INNOVATION EXTENSION TO NEW CATEGORIES ACCELERATION OF GLOBALISATION February 16th

57 3 MAJOR STRATEGIC CHANGES BROADENING OF THE CONSUMER BASE PROFOUND TRANSFORMATION OF THE COMPANY DETERMINED INCREASE OF INVESTMENTS IN R&D AND ADVERTISING & PROMOTION February 16th

58 THOROUGH TRANSFORMATION OF THE COMPANY INDUSTRIAL CHANGE ACCELERATION OF REORGANISATION REDUCTION OF COSTS February 16th

59 INDUSTRIAL CHANGE CENTRALISATION OF PURCHASING CLOSURE AND TRANSFER OF SITES BETTER UTILISATION OF EQUIPMENT ADVANCES IN PRODUCTIVITY

60 Gross profit (as % of sales) GROSS PROFIT (as % of sales) 70.4% 70.5% + 10 basis points 17 février 2009 February 16th

61 INVENTORY -17 REDUCTION MILLION 0EUROS DECREASE OF TRADE ACCOUNTS RECEIVABLE INCREASE IN OPERATING NET CASH - 31 MILLION 2EUROS %

62 THOROUGH TRANSFORMATION OF THE COMPANY INDUSTRIAL CHANGE ACCELERATION OF REORGANISATION REDUCTION OF COSTS 17 février 2009 February 16th

63 THOROUGH TRANSFORMATION OF THE COMPANY INDUSTRIAL CHANGE ACCELERATION OF REORGANISATIONS REDUCTION OF COSTS 17 février 2009 February 16th

64 Selling, general and admin. expenses (as % of sales) SELLING, GENERAL AND ADMIN. EXPENSES (AS % OF SALES) 21.5% 21.4% - 10 basis points February 16th

65 3 MAJOR STRATEGIC CHANGES BROADENING OF THE CONSUMER BASE PROFOUND TRANSFORMATION OF THE COMPANY DETERMINED INCREASE OF INVESTMENTS IN R&D AND ADVERTISING & PROMOTION February 16th

66 Research expenses (in millions of euros) % February 16th

67 Research & Development (as % of sales) RESEARCH & DEVELOPMENT (as % of sales) 3.3% 3.5% + 20 basis points February 16th

68 Cosmetic and Dermatological Research Number of L Oréal patents February 16th

69

70 Advertising and promotion (as % of sales) ADVERTISING AND PROMOTION (as % of sales) 30.0% 30.8% + 80 basis points February 16th

71 L Oréal Share of voice END DECEMBER EUROPE 15 (1) * 36.3 % 38.6 % USA (2) - (14 categories) 19.5 % 22.3 % CHINA 13 % 19 % RUSSIA (3) - (10 categories) 21.1 % 28.8 % BRAZIL (4) 7.2 % 9.5 % (1) Zenith Optimedia (2) CMR Stradegy (3) TNS Gallup Adfact (4) Ibope monitor * End November, L Oréal perimeter February 16th

72 February 16th

73 GROSS MARGIN RESEARCH & DEVELOPMENT EXPENSES + 0 1BASIS 2BASIS POINTS POINTS BASIS ADVERTISING SELLING, GENERAL AND PROMOTION AND ADMIN. EXPENSES EXPENSES BASIS POINTS POINTS 17 février 2009 February 16th

74

75 Dividend per share * + 4.2% * Proposed at the Annual General Shareholders Meeting to be held on April 27th, février 2009 February 16th

76

77 OUR MISSION TO OFFER WOMEN AND MEN THE WORLD OVER THE BEST QUALITY, MOST EFFECTIVE, SAFEST COSMETICS AND THEREBY SATISFY ALL THEIR BEAUTY NEEDS AND DESIRES IN ALL THEIR INFINITE DIVERSITY.

78 17 février février

79 Thierry Prevot Directeur Général de la Communication Financière Group General Manager, Financial Communications Tel. : Fax : Caroline Millot Directeur des Relations avec les Investisseurs Head of Investors Relations Tel. : Fax : Avertissement / Disclaimer «Ce document ne constitue pas une offre de vente ou la sollicitation d une offre d achat de titres L Oréal. Si vous souhaitez obtenir des informations plus complètes concernant L Oréal, nous vous invitons àvous reporter aux documents publics déposés en France auprès de l Autorité des Marchés Financiers (également disponibles en version anglaise sur notre site Internet finance.com).ce document peut contenir certaines déclarations de nature prévisionnelle. Bien que la Société estime que ces déclarations reposent sur des hypothèses raisonnables àla date de publication du présent communiqué, elles sont par nature soumises àdes risques et incertitudes pouvant donner lieu àun écart entre les chiffres réels et ceux indiqués ou induits dans ces déclarations.» "This document does not constitute an offer to sell, or a solicitation of an offer to buy, L Oréal shares. If youwishto obtainmore comprehensive information about L Oréal, please refer to the public documents registered in France with the Autorité des Marchés Financiers (which are also available in English on our Internet site: finance.com).this document may contain some forwardlooking statements. Although the Company considers that these statements are based on reasonable hypotheses at the date of publication of this release, they are by their nature subject to risks and uncertainties which could cause actual results to differ materially from those indicated or projected in these statements."

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