Investor Day. Product Teach-In
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- Jeffery Green
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1 Investor Day Product Teach-In
2 Safe Harbour Statement The following presentation is being made only to, and is only directed at, persons to whom such presentation may lawfully be communicated ( relevant persons ). Any person who is not a relevant person should not act or rely on this presentation or any of its contents. Information in the following presentation relating to the price at which relevant investments have been bought or sold in the past or the yield on such investments cannot be relied upon as a guide to the future performance of such investments. This presentation does not constitute an offering of securities or otherwise constitute an invitation or inducement to any person to underwrite, subscribe for or otherwise acquire securities in Micro Focus International plc (the Company ) or any company within the Micro Focus Group. The release, publication or distribution or this presentation in certain jurisdictions may be restricted by law, and therefore persons in such jurisdictions into which this presentation is released, published or distributed should inform themselves about, and observe, such restrictions. Certain statements contained in this presentation constitute forward-looking statements. All statements other than statements of historical facts included in this presentation, including, without limitation, those regarding the Company s financial condition, business strategy, plans and objectives, are forward-looking statements. These forward-looking statements can be identified by the use of forward-looking terminology, including the terms believes, estimates, anticipates, expects, intends, may, will, or should or, in each case, their negative or other variations or comparable terminology. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of the Company, or industry results, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such forward-looking statements are based on numerous assumptions regarding the Company s present and future business strategies and the environment in which the Company will operate in the future. Such risks, uncertainties and other factors include, among others: the level of expenditure committed to development and deployment applications by organisations; the level of deployment-related turnover expected by the Company; the degree to which organisations adopt web-enabled services; the rate at which large organisations migrate applications from the mainframe environment; the continued use and necessity of the mainframe for business critical applications; the degree of competition faced by the Company; growth in the information technology services market; general economic and business conditions, particularly in the United States; changes in technology and competition; and the Company s ability to attract and retain qualified personnel. These forward-looking statements speak only as at the date of this presentation. Except as required by the Financial Services Authority, or by law, the Company does not undertake any obligation to update or revise publicly any forward-looking statement, whether as a result of new information, future events, or otherwise.
3 Introduction Kevin Loosemore
4 Agenda 9.00 Introduction Kevin Loosemore 9.15 COBOL Development Neil Fowler Mainframe Solutions Kevin Brearley Coffee Break & Demos Borland Archie Roboostoff Marketing Programmes Tony Occleshaw Q&As Lunch
5 Revenue Revenue What Next? Fish Or Fowl? Or Golden Goose? Growth? Cash cow? Time Time
6 Operational Strategy COBOL Development Innovate to prolong life (decades!) Fix perceived skills issue Faster way to.net and Java Industry standard IDE s Visual Studio and Eclipse Mainframe Solutions Expand offering to address wider spread of enterprise needs Enterprise Analyser Enterprise Developer Enterprise Test Server Enterprise Server Borland Open, Agile, Enterprise
7 COBOL Development Neil Fowler
8 COBOL 101 Back to Basics The original business application language Designed for business - it just works Portable write once, run anywhere Fit-for-purpose data management & arithmetic operation Easy to read - easy to maintain Longevity every major business platform for 5 decades Value billions of lines of code representing business advantage Evolution continues to embrace new syntax and environments
9 COBOL Runs 85% of the World s Business Applications ON MAINFRAME COBOL OFF MAINFRAME / DISTRIBUTED COBOL IBM, BULL, UNISYS, DEC,... ($1.5B+) MICRO FOCUS ($210M OUT OF $250M) Innovation from Micro Focus
10 COBOL The Challenges Continue to get value out of their business investment Platform availability & access to/from other systems Availability of COBOL developer skills Language is one component, development environment familiarity Developer productivity Modern languages raise expectation of tooling and frameworks Access to new markets Web, Cloud, Mobile Integration into Enterprise Software Development Lifecycle Standard IDEs and tooling
11 COBOL The Answer is Visual COBOL Working on product since 2008 Visual COBOL Visual COBOL Close collaboration with Microsoft Largest Visual Studio integration vendor Equivalent support within Eclipse 200 man years invested
12 COBOL Visual COBOL platforms Windows UNIX / Linux.NET JVM Cloud Mobile Universal Application Deployment
13
14 Visual COBOL Demonstration Take traditional COBOL application into contemporary development and deployment environments Reuse existing business logic and quickly integrate with C# Deploy composite application onto the Web and into the Cloud
15 Mainframe Re-hosting to the Azure Cloud
16 COBOL - The Future is Visual COBOL COBOL continues to be the most pervasive and relevant language for Business Micro Focus is the leader in distributed system COBOL development Micro Focus continue to innovate to ensure that Visual COBOL is the answer to their business challenges Re-use business assets with lowest risk Bridge the skills gap Reduce cost and maintain competitive advantage Faster delivery
17 Mainframe Solutions Kevin Brearley
18 18 Micro Focus Mainframe Solutions Micro Focus Mainframe Solutions The End to End Modernization Roadmap The End to End Modernization Roadmap Cost People Reduce costs to improve bottom line Improve time to market Process Enhance competitive advantage Reduce Risk Platform Accelerate with Resource Efficiency and Workload Management Agility
19 Enterprise Product Set Integrated Technology Client Objectives Key Requirements Micro Focus Solutions Prioritization and cost containment of Modernization projects Reduce cost of maintenance improving development group efficiency and quality. Aligned and Effective Application Service Delivery Understand the application landscape. Simplify complexity Cut through traditional development processes and log jams Improved Service Delivery Cycles Enterprise Analyzer Enterprise Developer Enterprise Test Server Application Service Delivery Modernization Exploit contemporary Architectures Cost-Effective Enterprise Deployment Enterprise Server
20 Enterprise Server
21 Deployment Understanding what is involved when deploying mainframe applications Common Issue What we are seeing Fast cost reduction Pressure to reduce on-going infrastructure spend. Self finance modernization projects Deployment flexibility Exploiting new technologies Flexibility to run on alternative platforms, reduce barrier to enter new markets Modernization applications to take advantage of new paradigms cloud computing, Mobile ENTERPRISE SERVER Business agility Increase BI through accessible data Move processing to better suited platforms
22 Micro Focus Enterprise Server The low-risk, self funding route to agile enterprise application deployment Benefits 70-90% reduction in operating cost; the low-risk alternative to rewrite and replace Shorten delivery cycles by40% Improve application performance Supports Improved BI and Agile IT Your business application CICS IMS-TM JCL Capability Enterprise application deployment without the mainframe cost Re-host applications with little source code change enabling much of project to be done in house if it is a priority for the business Deploy to any enterprise-standard environments Many SIs to support system integration aspects around ES environment SQL Server Oracle DB2 Micro Focus Infrastructure Systems Infrastructure LINUX VSAM SCHEDULING, OPERATIONS MANAGEMENT, BACKUP / ARCHIVE WINDOWS IMS-DB ADABAS Open Systems Hardware UNIX
23 Deployment Providing a complete scale-up and Azure scale out alternatives Application Language Support COBOL compiler compatible with all major IBM language versions, PL/I compiler already supports 90% of commonly used IBM PL/I propriety extensions Mainframe Subsystems Support Micro Focus software has been used in over 95% of all successful IBM mainframe migrations Key to success of Enterprise Server CICS and IMS-TM transaction system support including integrated pre-compilers and BMS/MFS support JCL and JES support for re-hosting batch applications, including support for common mainframe utility programs VSAM and QSAM support allows data to stay in EBCDIC or move to ASCII DB2 support with HCO to minimize SQL changes when targeting DB2 or SQL Server IMS database manager (IMS/DB) support to keep application access code intact and IMS-DB database model intact and field extensions to map to RDBMS Breadth and depth in technology and support is unsurpassed, Increasing Capability e.g PL/I and IBM-DB new opportunities Remote DB2 and VSAM access to move code but leave data on z/os while reducing CPU utilization Scale up on AIX, HP-UX, Linux, Solaris and Windows Scale out on.net and Windows Azure Independent from all h/w and OS vendors so provides portability across all servers and so complete flexibility Product Investment exceeds all competitors combined to support our vision of enabling more partial and DIY migrations
24 Enterprise Analyzer
25 Knowledge Common Issues seen across the industry Common Issue What we are seeing Modernization prioritization Enormous Inventory with little understanding of value IT debt Improving application quality Mountain of business requirements Need productivity increase Diminishing application knowledge, increase in complexity, reduction in code confidence ENTERPRISE ANALYZER Manual processes Reliance on manual information capture. No consistency
26 Micro Focus Enterprise Analyzer Powerful Enterprise application-wide Knowledge to support business decisions Cards Consumer Banking Benefits Identify genuine priorities to improve application portfolio Accelerate modernization projects by 40% and more Cut 15% and more from maintenance budgets Core Banking Account Opening Capability A variety of technical, operational data is presented as business insight Dashboard views allow focus on key KPIs to enable informed decision making Detailed technical metrics are derived from the only source of truth the applications themselves
27 Knowledge Visualizing Mainframe Applications to support strategic IT decisions Executive dashboards summarize portfolio trends Users can drill down within a dashboard for more detail Metrics sorted by business groupings like department Enrich technical metrics with data from business stakeholders Collect data from other sources to locate productivity & quality issues
28 Knowledge Understanding and Visualizing Mainframe Applications Share insights in standard formats Users can customize their views Select code of Interest quickly Intelligent diagrams let users make smarter changes Multiple perspectives boost insight
29 Enterprise Developer
30 Application Development Common Issues seen across the industry Common Issue What we are seeing Mainframe Infra-structure limitations Aging Infra-structure, capacity constraints, reliance on limited resources. Complex processes Lack of programmer productivity Improving application quality Non integrated green screen environments, developer downtime, limited work, cannot move to Agile Lack of application knowledge, limited test capacity and test tools, no prototyping / individual control ENTERPRISE DEVELOPER (Visual COBOL) Addressing the skills gap Aging programmer population, lack of mainframe skills, difficult to cross skill and attract new talent
31 Micro Focus Enterprise Developer Revolutionizing the way traditional Mainframe Development is done Highlights Benefits Eclipse or Visual Studio 2010 based IDE Industry standard IDE supports rejuvenation of skills pool Unified enterprise COBOL and PLI development support Reduce development costs and reliance on aging infra-structure Windows based debug and unit test productivity tools Improve developer productivity by 40% Seamless mainframe and workstation development process Unified Eclipse based development environment with fast time to delivery
32 Development Two solutions to fit all development strategy needs Enterprise Developer Personal Edition - Sept 2012 Single user entry level, free product Analysis, smart edit and compile Lite touch development environment for Code verification Emergency change Power User Enterprise Developer Team Edition - Today Eclipse and VS 2010 based mainframe integration and workflow Full local analysis edit, compile, debug and unit test capabilities Team working for sharing source, data and load libraries Central administration to support development teams Focus developers on coding Easy to standardize configuration Single User Team Development
33 Development Complying with the highest levels of compatibility and coverage Mainframe Subsystems Support JCL and JES support for testing of batch applications, including support for commonly used mainframe utility programs VSAM and QSAM support allows testing against EBCDIC data files on Windows DB2 support with SQL Option for DB2 a DB2 compatible database, or connect to IBM DB2 CICS transaction system support including an integrated EXEC CICS pre-compiler to support command level CICS and a macro generator for BMS screen maps IMS transaction manager (IMS/TM) and database manager (IMS/DB) support, with integrated EXEC DLI pre-compiler for IMS DB API support and support for MFS screen maps Micro Focus has over 30 years leadership in providing IBM mainframe compatibility and development process improvements Application Language Support COBOL compiler compatible with all major IBM language versions, including Enterprise COBOL for z/os Open PL/I compiler supporting mainframe PL/I applications migrated off the mainframe Assembler programs or sub-routines can be built and linked for use in pre-production testing
34 Development Building flexibility and strong basis for the future Application Modernization Developer Tools Develop.NET/JVM extensions as part of application modernization Visual COBOL Open up new deployment options Web, Mobility, Cloud, and more. Configurable compilation to control program behaviour and application output Mainframe source access directly from the IDE Data Editing comprehensive data editing and creation Developer Test Tools built in to ensure that all code paths have been executed during testing. Enterprise Developer + Sept 2012 JES/MVS Explore view direct access to z/os resources from Eclipse workstation SCLM Integration and modelling integrate to mainframe source control and customize workflow Remote development on the mainframe. Transparent access to resources and process Replace RDz with more flexible mainframe experience and offload choice
35 Enterprise Test Server
36 Quality Understanding what impacts Application Quality Common Issue What we are seeing Time to market pressures are greater than ever Lack of mainframe test capacity impacts significantly on application time to market Increasing test capacity conflicts with cost control agenda High profile production failures damage the business Mainframe test capacity is expensive. Organisations are looking to more with less. Insufficient testing leads to production failures. Application quality is a key metric ENTERPRISE TEST SERVER Business agility in a rapidly changing landscape is key New legislation, M&A activity and the need to stay competitive means test demand is greater than ever
37 Micro Focus Enterprise Test Server Ground-breaking quality with unprecedented flexibility and cost-efficiency Micro Focus Test Server User Acceptance Testing System Testing Functional Testing Integration Testing Unit Testing Development Benefits Capability Reduce costs of testing resources and contain costs of expanding test resources Remove capacity bottlenecks and improve time-to-delivery Improve delivery quality and unify the development process Undertake scaled enterprise testing without consuming mainframe cost or resource Server-based solutions flex and scale to support intensive testing periods Test more in less time Provides an end-to-end Java and.net test framework
38 Quality Providing close integration to mainframe and testing automation tools Mainframe Connectivity Windows based configuration Remote invocation of mainframe processes if required during testing Access to mainframe source and data with automatic synchronisation Web browser based control and management of IMS, CICS and batch test regions for simple configuration Scalable multi-user, multi-region architecture provides robust test harness Testing Tools Test Coverage Reporting - built in to ensure that all code paths have been executed during testing. Test automation of GUI or 3270 based applications additional option to use SilkTest and Rumba to provide test case automation and reuse of test artefacts Data Management - Q3 Regulatory compliance. Big Data Management
39 Micro Focus Enterprise Test Server Implemented with Enterprise Developer at Banco Espirito Santos Development Unit Test Functional Test Regression Test System Integration Test User Acceptance Test Performance & Load Stress Test EDev EDev ETS ETS Enterprise Developer Phase 1 Implementation of a local development and unit test environment Immediately available to the developers First benefit in the development and unit test phases Enterprise Test Server Phase 2 Implementation of an Integration Test Environment Full integration with 3rd parties application Full automation for the batch chain execution zos 39
40 The Mainframe Modernization Journey A Pragmatic Approach Portfolio Management Prioritisation Cost management Change, impact & business rule analysis Plug the skills gap Increase productivity Reduce MIPS usage Increase productivity Modernize Increase thru-put Accelerate delivery Increase quality Reduce MIPS usage Continuous integration Reduce MIPS usage Lower application costs Lower OpEx Enhance BI capability Virtualize Knowledge Development Quality Deployment Enterprise Analyzer Enterprise Developer Enterprise Test Server Enterprise Server
41 Micro Focus Mainframe Solutions Addresses customer needs Provides real choice & flexibility Benefits are available in short timeframe Progressive offering Partner friendly Backed up by innovative campaigns
42 Borland Quality Through Innovation Archie Roboostoff
43 Borland Status on Acquisition Recognized Borland Assets Strong Brand Customer Base Underlying technology a great platform for the future Unfulfilled Customer Expectations Significant investment in technologies they use Making the tech fit for purpose Consistent communication and guidance Clear Product Roadmap Not Positioned for Competing in the Market Recognising niche market share positions Channel relationships broken Marketing needed to reflect real product availability
44
45 Borland is a software development tools company. Our customers are the developers of great software being used around the world. Borland has the unique capability to be Open, Agile and Enterprise. Open in terms of how we integrate with our customers investments, and how we leverage open source. Agile in terms of how we work with our customers and the benefit of new methodologies that we bring to existing processes. Enterprise in our understanding and our scale. Our mission is to demonstrate this to our customer s. Everything we do is be dedicated to customer success. We want to win the hearts and minds of our users by getting great software into their hands and showing what we can do.
46
47
48 OPEN. AGILE. ENTERPRISE. SOFTWARE.
49 Caliber Managing Ideas Open. Agile. Enterprise. Increased number of integrations & open visuals Trace/Split requirements from Caliber into agile tools Caliber Market Themes High performance web reviewer and new client UI What: Caliber gathers, refines and organizes requirements to develop software that meets the needs of the business so that customers deliver the right software faster. What s Next? Caliber 11.0 Bring Caliber to Agile tools Involve more people in the formation of business ideas Mobility visualizations New look/feel Policy management
50 StarTeam The single point of truth Open. Agile. Enterprise. Beyond source control for Subversion Agile planning and tracking for StarTeam StarTeam Market Themes Extensibility and performance, HP co exist What: StarTeam maintains and tracks changes to source code, defects and features to gain control over distributed and collaborative development. What s Next? StarTeam 13.0 New UI Sharepoint tracking Enhanced Agile tools Visual Studio & Eclipse integration Information stream capture
51 Silk Complete end to end testing Open. Agile. Enterprise. Parallel automation to open source, integration with analysis & industry Bring agility to testing at the IDE level Silk Market Themes Cross browser support, SAP certification, risk assessments Silk Test 13.5 Windows 8 Support Additional browser support Smart testing Custom control support Smart recognition Usability enhancements What s Next for Silk? Silk Performer 9.5 Advanced analytics real time views of tests HTML5 support IPv6 Additional mobile network support Silk Central 12.1 Testbook Advanced analytics Regulatory & Compliance Manual testing efficiency Risk based testing
52 New Offerings Increasing the pace of innovation Internal Company Confidential 11 09/07/2012
53 Silk Mobile Bringing quality to mobility Silk Mobile tests the - Functionality of native apps and Web apps - Performance of the device - Performance of the network - Efficiency and productivity of manual tests
54 Silk for SAP Taking the pain out of upgrading SAP Silk for SAP Bundle of existing & new functionality Targeting the SAP ecosystem Opens a significant market Incumbent competitors are potentially vulnerable Silk brings choice, completeness & flexibility Components Silk Central Silk Test Silk Mobile
55 Silk SiteMeter Monitoring uptime globally Silk SiteMeter Repurposed old technology with new additions Targeting the small-mid market web operators Opens an new, growing market On demand SaaS revenue source Introduces Borland to the small-mid market Project started in Feb launching in August
56 Summary Leveraging the Borland Assets Strong Brand Customer Base Underlying technology a great platform for the future Starting to Meet Customer Expectations Significant investment in technologies they use Making the tech fit for purpose Consistent communication and guidance Clear Product Roadmap Focused Innovative Bridging old & new (agile) Building a Platform for future growth Competitive Go To Market Rebuilding Channels Connecting with Partners Investing in new Marketing
57 Marketing Tony Occleshaw
58 Marketing with Purpose 17
59 Marketing Across Three Platforms VISUAL COBOL MAINFRAME SOLUTIONS Focus / Priorities Compelling Messages Stand-Out Campaigns Strong Planning / Execution 18
60 FY13 Marketing visual COBOL TM 19
61 FY13 Marketing FACTS ABOUT COBOL billion lines of code (77% total) $2 trillion worth of applications $5 trillion worth of investment 1.5 million new lines of code written every day 1.0 million users of Micro Focus COBOL products 200x business transactions v. Google searches
62 FY13 Marketing DISTRIBUTED COBOL Visual COBOL : showcased at Developer Conf... the fountain of youth for COBOL development.. Visual COBOL is the future.. with Visual COBOL, COBOL is a.net language VISUAL COBOL Vibrant Visual COBOL Webcast Series Up to 200 participants Expect Visual COBOL campaign for Sept/Oct Bringing Innovation to COBOL market : Application modernization to JVM &.Net Cloud environments Mobile support Re-vitalized Academic Program Mass Trial download drive around ED-PE, September / October
63 22
64 FY13 Marketing MAINFRAME SOLUTIONS New messaging aligned to the Enterprise product set - tested & very well received MAINFRAME SOLUTIONS Positioning Micro Focus : Broader Appeal : Partners & Customers Enabler of choice & options Protector of Intellectual Property Key opportunities for Micro Focus & Partners Enterprise Analyzer Enterprise Team Developer Enterprise Test Server... & Migrations 23
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66 Majority plan to upgrade key mainframe applications MAINFRAME SOLUTIONS Almost 90% plan to upgrade at least one of their key applications as a result of a recent portfolio review Drivers, why modernisation is likely to take place are: To reduce licensing costs (48%) To increase reliability/speed (44%) 13% Planning to modernise at least one key application 87% Not planning to modernise any key applications To support future growth (44%) 25
67 FY13 Marketing
68 FY13 Marketing BORLAND Strong Brand poor understanding of the current Borland Value Propositions Revive the strong personality of Borland Re-position Borland in the market Re-establish bond with development community
69 Frank s Back.. XX XX XX XX XX XX XX XX
70 Where s Frank? Microsite with Viral Video Social / Engage Blogs Frank s Story
71 Conclusion Kevin Loosemore
72 Operational Strategy COBOL Development Innovate to prolong life (decades!) Fix perceived skills issue Faster way to.net and Java Industry standard IDE s Visual Studio and Eclipse Mainframe Solutions Expand offering to address wider spread of enterprise needs Enterprise Analyser Enterprise Developer Enterprise Test Server Enterprise Server Borland Open, Agile, Enterprise 31
73 Thank You
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