Academic Regulations-M.B.A

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1 Academic Regulations-M.B.A JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY ANANTAPUR ACADEMIC REGULATIONS FOR THE AWARD OF FULL TIME M.B.A. DEGREE (WITH EFFECT FROM THE ACADEMIC YEAR ) The Jawaharlal Nehru Technological University Anantapur shall confer M.B.A Post Graduate degree to candidates who are admitted to the Master of Business Administration Programs and fulfill all the requirements for the award of the degree. 1.0 ELIGIBILITY FOR ADMISSIONS: Admission to the above programme shall be made subject to the eligibility, qualifications and specialization prescribed by the University for each programme, from time to time Admissions shall be made either on the basis of merit rank obtained by the qualified candidates at an Entrance Test conducted by the University or on the basis of ICET score, subject to reservations prescribed by the University or Government policies from time to time. 2.0 COURSE WORK: 2.1 A Candidate after securing admission must pursue the M.B.A course of study for Four Semesters duration. 2.2 Each semester shall be of 20 weeks duration including all examinations. 2.3 A candidate admitted to a programme should complete it within a period equal to twice the prescribed duration of the programme from the date of admission. 3.0 ATTENDANCE 2.4 A candidate shall be deemed to have eligibility to write end semester examinations if he has put in at least 75% of attendance on cumulative basis of all subjects/courses in the semester. 2.5 Condonation of shortage of attendance up to 10% i.e., from 65% and above and less than 75% may be given by the college on the recommendation of the Principal. 2.6 Condonation of shortage of attendance shall be granted only on genuine and valid reasons on representation by the candidate with supporting evidence. 2.7 If the candidate does not satisfy the attendance requirement, he is detained for want of attendance and shall reregister for that semester. He / she shall not be promoted to the next semester. 1

2 EVALUATION: The performance of the candidate in each semester shall be evaluated subject wise, with a maximum of 100 marks for Theory and 100 marks for practicals, on the basis of Internal Evaluation and End Semester Examination. 4.1 For the theory subjects 60% of the marks will be for the External End Examination. While 40% of the marks will be for Internal Evaluation, based on the better of the marks secured in the two Mid Term-Examinations held, one in the middle of the Semester (I-IV units) and another immediately after the completion of instruction (V- VIII) units with Three questions to be answered out of four in 2 hours, evaluated for 40 marks. *Note: All the Questions shall have equal weightage of 10 marks and the marks obtained for 3 questions shall be extrapolated to 40 marks, any fraction rounded off to the next higher mark 4.2 For practical subjects, 60 marks shall be for the End Semester Examinations and 40 marks will be for internal evaluation based on the day to day performance. 4.3 For Seminar and case studies there will be an internal evaluation of 50 marks. A candidate has to secure a minimum of 50% to be declared successful. The assessment will be made by a board consisting of HOD and two internal experts at the end of the semester instruction. 4.4 Out of a total of 200 marks for the project work, 80 marks shall be for Internal Evaluation and 120 marks for the End Semester Examination. The End Semester Examination (viva-voce) shall be conducted by an External examiner nominated by the university, HOD & Supervisor as a committee. The evaluation of project work shall be conducted at the end of the IV semester. The Internal Evaluation shall be made by the departmental committee, on the basis of two seminars given by each student on the topic of his project. 4.5 A candidate shall be deemed to have secured the minimum academic requirement in a subject if he secures a minimum of 40% of marks in the End Examination and a minimum aggregate of 50% of the total marks in the End Semester Examination and Internal Evaluation taken together. 4.6 In case the candidate does not secure the minimum academic requirement in any subject(as specified in 4.5) he has to reappear for the Semester Examination either supplementary or regular in that subject, or repeat the course when next offered or do any other specified subject as may be required. 5.0 RE-REGISTRATION FOR IMPROVEMENT OF INTERNAL EVALUATION MARKS: Following are the conditions to avail the benefit of improvement of internal evaluation marks. 5.1 The candidate should have completed the course work for all four semesters pending Project work submission. 5.2 He should have passed all the subjects for which the Internal evaluation marks secured are more than 50%. 2

3 5.3 Out of the subjects the candidate has failed in the examinations due to Internal evaluation marks secured being less than 50%, the candidate shall be given one chance for each Theory subject and for a maximum of three Theory subjects for Improvement of Internal evaluation marks. 5.4 The candidate has to re-register for the chosen subjects and fulfill the academic requirements. 5.5 For each subject, the candidate has to pay a fee equivalent to one third of the semester tuition fee and the amount is to be remitted in the form of D.D in favour of the Registrar, JNTUA payable at Anantapur along with the requisition through the Principal of the respective college. 5.6 In the event of availing the Improvement of Internal evaluation marks, the internal evaluation marks as well as the End Examinations marks secured in the previous attempt(s) for the reregistered subjects stand cancelled. 6.0 CONDUCT OF PROJECT WORK: Every candidate shall be required to submit thesis or dissertation after taking up a topic approved by the college/ institute. 6.1 Registration of Project work: A candidate is permitted to register for the project work after satisfying the attendance requirement of all the courses (theory and practical courses of I, II and III Sem) 6.2 An Internal Departmental Committee (I.D.C) consisting of HOD, Supervisor and one internal senior expert shall monitor the progress of the project work. 6.3 The work on the project shall be initiated in the penultimate semester and continued in the final semester. The candidate can submit Project thesis with the approval of I.D.C. at the end of the IV semester Instruction as per the schedule. Extension of time within the total permissible limit for completing the programme is to be obtained from the Head of the Institution. 6.4 The student must submit status report at least in two different phases during the project work period. These reports must be approved by the I.D.C before submission of the Project Report. 6.5 The viva-voce examination may be conducted for all the candidates as per the IV semester examination schedule. 6.6 Three copies of the Thesis / Dissertation certified in the prescribed form by the supervisor & HOD shall be presented to the H.OD. One copy is to be forwarded to the University and one copy to be sent to the examiner. 6.7 The college shall submit a panel of three experts for a maximum of every 5 students. However, the viva voce examiners will be nominated by the University. 3

4 AWARD OF DEGREE AND CLASS: A candidate shall be eligible for the award of the respective degree if he satisfies the minimum academic requirements in every subject including case studies, seminar and project work. Based on overall percentage of marks obtained the following class is awarded. First class with Distinction: 70% or more First class below 70% but not less than 60% Second class below 60% but not less than 50% 8.0 WITH HOLDING OF RESULTS: If the candidate has not paid dues to the university or if any case of in-discipline is pending against him, the result of the candidate shall be withheld and he will not be allowed/ promoted into the next higher semester. The issue of degree is liable to be withheld in such cases. 9.0 TRANSITORY REGULATIONS: Candidates who have discontinued or have been detained for want of attendance or who have failed after having undergone the course in earlier regulations and wish to continue the course, are eligible for admission into the unfinished semester from the date of commencement of class work with the same or equivalent subjects as and when subjects are offered, subject to 4.6 and 2.3 sections GENERAL: i. The academic regulations should be read as a whole for purpose of any interpretation. ii. Disciplinary action for Malpractice/improper conduct in examinations is appended. iii. There shall be no places transfer within the constituent colleges and affiliated colleges of Jawaharlal Nehru Technological University Anantapur. iv. Where the words he, him, his, occur in the regulations, they include she, her, hers. v. In the case of any doubt or ambiguity in the interpretation of the above rules, the decision of the Vice-Chancellor is final. vi. The University may change or amend the academic regulations or syllabi at any time and the changes or amendments shall be made applicable to all the students on rolls with effect from the dates notified by the University. ***** 4

5 RULES FOR DISCIPLINARY ACTION FOR MALPRACTICE / IMPROPER CONDUCT IN EXAMINATIONS 1. (a) Nature of Malpractices/Improper conduct If the candidate Possesses or keeps accessible in examination hall, any paper, note book, programmable calculators, Cell phones, pager, palm computers or any other form of material concerned with or related to the subject of the examination (theory or practical) in which he is appearing but has not made use of (material shall include any marks on the body of the candidate which can be used as an aid in the subject of the examination) (b) Gives assistance or guidance or receives it from any other candidate orally or by any other body language methods or communicates through cell phones with any candidate or persons in or outside the exam hall in respect of any matter. 2. Has copied in the examination hall from any paper, book, programmable calculators, palm computers or any other form of material relevant to the subject of the examination (theory or practical) in which the candidate is appearing. 3. Comes in a drunken condition to the examination hall. Punishment Expulsion from the examination hall and cancellation of the performance in that subject only. Expulsion from the examination hall and cancellation of the performance in that subject only of all the candidates involved. In case of an outsider, he will be handed over to the police and a case is registered against him. Expulsion from the examination hall and cancellation of the performance in that subject and all other subjects the candidate has already appeared including practical examinations and project work and shall not be permitted to appear for the remaining examinations of the subjects of that Semester/year. The Hall Ticket of the candidate is to be cancelled and sent to the University. Expulsion from the examination hall and cancellation of the performance in that subject and all other subjects the candidate has already appeared including practical examinations and project work and shall not be permitted for the remaining examinations of the subjects of that semester/year. 5

6 Smuggles in the Answer book or additional sheet or takes out or arranges to send out the question paper during the examination or answer book or additional sheet, during or after the examination. 5. Leaves the exam hall taking away answer script or intentionally tears of the script or any part thereof inside or outside the examination hall. 6. Possess any lethal weapon or firearm in the examination hall. Expulsion from the examination hall and cancellation of performance in that subject and all the other subjects the candidate has already appeared including practical examinations and project work and shall not be permitted for the remaining examinations of the subjects of that semester/year. The candidate is also debarred for two consecutive semesters from class work and all University examinations. The continuation of the course by the candidate is subject to the academic regulations in connection with forfeiture of seat. Expulsion from the examination hall and cancellation of performance in that subject and all the other subjects the candidate has already appeared including practical examinations and project work and shall not be permitted for the remaining examinations of the subjects of that semester/year. The candidate is also debarred for two consecutive semesters from class work and all University examinations. The continuation of the course by the candidate is subject to the academic regulations in connection with forfeiture of seat. Expulsion from the examination hall and cancellation of the performance in that subject and all other subjects the candidate has already appeared including practical examinations and project work and shall not be permitted for the remaining examinations of the subjects of that semester/year. The candidate is also debarred and forfeits the seat. 6

7 7. Impersonates any other candidate in connection with the examination. 8. Refuses to obey the orders of the Chief Superintendent/Assistant Superintendent / any officer on duty or misbehaves or creates disturbance of any kind in and around the examination hall or organizes a walk out or instigates others to walk out, or threatens the officer-in charge or any person on duty in or outside the examination hall of any injury to his person or to any of his relations whether by words, either spoken or written or by signs or by visible representation, assaults the officer-in-charge, or any person on duty in or outside the examination hall or any of his relations, or indulges in any other act of misconduct or mischief which result in damage to or destruction of property in the examination hall or any part of the College campus or engages in any other act which in the opinion of the officer on duty amounts to use of unfair means or misconduct or has the tendency to disrupt the orderly conduct of the examination. The candidate who has impersonated shall be expelled from examination hall. The candidate is also debarred and forfeits the seat. The performance of the original candidate who has been impersonated, shall be cancelled in all the subjects of the examination (including practicals and project work) already appeared and shall not be allowed to appear for examinations of the remaining subjects of that semester/year. The candidate is also debarred for two consecutive semesters from class work and all University examinations. The continuation of the course by the candidate is subject to the academic regulations in connection with forfeiture of seat. If the impostor is an outsider, he will be handed over to the police and a case is registered against him. In case of students of the college, they shall be expelled from examination halls and cancellation of their performance in that subject and all other subjects the candidate(s) has (have) already appeared and shall not be permitted to appear for the remaining examinations of the subjects of that semester/year. The candidates also are debarred and forfeit their seats. In case of outsiders, they will be handed over to the police and a police case is registered against them. 7

8 If student of the college, who is not a candidate for the particular examination or any person not connected with the college indulges in any malpractice or improper conduct mentioned in clause 6 to Uses objectionable, abusive or offensive language in the answer paper or in letters to the examiners or writes to the examiner requesting him to award pass marks. 11. Copying detected on the basis of internal evidence, such as, during valuation or during special scrutiny. Student of the colleges expulsion from the examination hall and cancellation of the performance in that subject and all other subjects the candidate has already appeared including practical examinations and project work and shall not be permitted for the remaining examinations of the subjects of that semester/year. The candidate is also debarred and forfeits the seat. Person(s) who do not belong to the College will be handed over to police and, a police case will be registered against them. Cancellation of the performance in that subject. Cancellation of the performance in that subject and all other subjects the candidate has appeared including practical examinations and project work of that semester/year examinations. 12. If any malpractice is detected which is not covered in the above clauses 1 to 11 shall be reported to the University for further action to award suitable punishment. Malpractices identified by squad or special invigilators 1. Punishments to the candidates as per the above guidelines. 2. Punishment for institutions : (if the squad reports that the college is also involved in encouraging malpractices) (i) A show cause notice shall be issued to the college. (ii) Impose a suitable fine on the college. (iii) Shifting the examination centre from the college to another college for a specific period of not less than one year. 8

9 ANANTAPUR Course Structure and Detailed Syllabi ( onwards) Master of Business Administration MBA Semester I S. Course No code Subject Th Lab/Study credits 1. 9E00101 Management & Organizational Behavior E00102 Managerial Economics E00103 Financial Accounting for Managers E00104 Business Environment EBS105 Statistical Methods for Management E00106 Business Communication E05107 Information Technology for Managers E00108 Case Study - I contact periods/week total MBA Semester II S. Course No code Subject Th Lab/Study credits 1. 9E00201 Human Resource Management E00202 Financial Management E00203 Marketing Management E00204 Production and Operations Management EBS205 Management Information System E00206 Business Research Methods E00207 Operations Research E00208 Case Study - II contact periods/week 28-6 total

10 MBA Semester III S. Course No code Subject Th Lab/Study credits 1. 9E00301 Business Ethics and Corporate Governance E00302 Business Law and Regulation E00303 Entrepreneurship Development E00304a 9E00304b 9E00304c 9E00304d Elective I Management Control System Product and Brand Management Human Resource planning e Business E00305a 9E00305b 9E00305c 9E00305d 9E00306a 9E00306b 9E00306c 9E00306d 9E00307a 9E00307b 9E00307c 9E00307d Elective II Financial Institutions, Markets and Services Logistics and Supply Chain Management Training and Development Customer Relationship Management Elective III Investment and Portfolio Management Sales and Distribution Management Performance Management Enterprise Resource Planning Elective IV Risk Management and Insurance Advertising and sales Promotion Management Reward Management Data warehousing and Mining E00308 Case Study - III contact periods/week 28-6 total

11 MBA Semester IV S. Course No code Subject Th Lab/Study credits 1. 9E00401 Strategic Management E00402 International Business Management E00403a 9E00403b 9E00403c 9E05403d Elective V Financial Derivatives Services Marketing Organization Development Data Communication and Network Analysis E00404a 9E00404b 9E00404c 9E00404d Elective VI International Financial Management International Marketing Global Human Resource Management Corporate Information Management E00405 Case Study - IV E00406 Seminar E05407 Project Work contact periods/week total

12 MBA Semester I Th C (9E00101) Management & Organizational Behaviour Objective of the course is to give a basic perspective of Management theories and Practices. This will form foundation to study other functional areas of management and to provide the students with the conceptual framework and the theories underlying Organisational Behaviour. 1. Role of Management Concept Significance Functions Patterns of Management: Scientific Behavioural Systems Contingency Ethics and Social Responsibilities of Management Management by Objectives. 2. Decision Making Process Techniques- Planning Process Problems Components Making It Effective. 3. Controlling - System of Controlling Controlling Techniques Making Controlling Effective Organizing Process Departmentation Types Making Organizing Effective. 4. Organisational Behaviour Introduction - Understanding Individual Behaviour Perception Learning Personality Types Johari window- Transactional Analysis- Functional and Dysfunctional Behaviours. 5. Group Dynamics Benefits of Groups Types of Groups Group Formation and Development Team Decision Making Training Groups for Team Work. 6. Motivation Types of Motives Motivational Theories of Maslow, Herzberg, David Mc Clelland, and Porter and Lawler Motivating Managers and Workers. 7. Leadership Traits Theory Managerial Grid Transactional Vs Transformational Leadership Women and Leadership. 8. Organizational Culture and Climate Change Management Conflict Management Organization Development. Organisational Behaviour, Stephen P. Robbins, Pearson Education,2009 Human Behaviour at Work, Keith Davis, Tata McGraw Hill,2009 Management and Organisational behaviour, Pierce Gordner, Cengage,2009 Principles of Management, Koonz,Weihrich and Aryasri, Tata McGraw Hill,2004 Behaviour in Organizations, Jerald Green Berg & Robert A.Baron, Pearson Education,2008 Management and Organisational Behaviour, Subbarao P, Himalaya Publishing House,2008. Organisational Behaviour, Sarma, Jaico Publications,2009 Management and Organisational Behaviour, Paul Hersey and Ken Blanchard, PHI,

13 MBA Semester I Th C (9E00102) Managerial Economics Objective of this course is to understand the relevance of economics in business management. This will enable the students to study functional areas of management such as Marketing, Production and Costing from a broader perspective. 1. Introduction to Managerial Economics: Definition, Nature and Scope, Relationship with other areas in Economics, Production Management, Marketing, Finance and Personnel, Operations research - The role of managerial economist. 2. Objectives of the firm: Managerial theories of firm, Behavioural theories of firm, optimization techniques, optimization with calculus, New management tools of optimization. 3. Basic economic principles the concept of opportunity cost, incremental concept, scarcity, marginalism, Equi-marginalism, Time perspective, discounting principle, risk and uncertainty. 4. Theory of Demand: Demand Analysis, Elasticity of demand, types and significance of Elasticity of Demand. Demand estimation Marketing research approaches to demand estimation. Need for forecasting, forecasting techniques. Supply Analysis Supply function, the Law of Supply, Elasticity of Supply. 5. Production Analysis: Production function, Marginal Rate of Technical Substitution, Isoquants and Isocosts, Production function with one/two variables, Cobb-Douglas Production Function, Returns to Scale and Returns to Factors, Economies of scale- Innovations and global competitiveness. 6. Cost theory and estimation: Cost concepts, determinants of cost, cost-output relationship in the short run and long run, short run vs. long run costs, average cost curves, Overall Cost leadership. 7. Market Structure and Pricing practices: Features and Types of different competitive situations - Price-Output determination in Perfect competition, Monopoly, Monopolistic competition and Oligopoly both the long run and short run. Pricing philosophy Pricing methods in practice: Price discrimination, product line pricing. Pricing strategies: skimming pricing, penetration pricing, Loss Leader pricing. Pricing of multiple products. 8. Profit Management: Nature, scope, Theories of profit, Measurement policies, Cost Volume- Profit Analysis. 13

14 Economics for Managers, Hirschey, Thomson, Managerial Economics, Gupta, TMH Managerial Economics, Economic Tools for Today s Decision Makers, Keat, Pearson Education, 2007 Managerial Economics, Concepts and applications, Thomas Maurice:TMH 2006 Managerial Economics A Problem Solving Approach, Froeb:Thomson, Managerial Economics Analysis, Problems, Cases, Mehta,P.L., Sultan Chand and Sons, New Delhi, Managerial Economics, Pearson Education, James L.Pappas and Engene F.Brigham: New Delhi, Managerial Economics, Suma Damodaran, Oxford, MBA Semester I Th C (9E00103) Financial Accounting for Managers The Objective of the course is to provide the basic knowledge of book keeping and accounting and enable the students to understand the Financial Statements and make analysis financial accounts of a company. * Standard discounting and statistical tables to be allowed in the examinations. 1. Introduction to Accounting: Importance, Objectives and Principles, Accounting Concepts and conventions, and The Generally Accepted Accounting Principles (GAAP). 2. The Accounting Process: Overview, Books of Original Record; Journal and Subsidiary books, ledger, Trial Balance, Classification of capital and revenue expenses, Final Accounts with adjustments. 3. Valuation of fixed assets: Tangible vs Intangible assets, depreciation of fixed assets and methods of depreciation. 4. Inventory Valuation: Methods of inventory valuation and valuation of goodwill, methods of valuation of goodwill. 5. Issue of Shares and Debentures: Entries for Issue of shares, forfeiture and re-issue of forfeited shares. Issue of shares at Discount and premium. Issue and Redemption of Debentures: Meaning, issue of debentures for cash and other than cash, treatment of discounts and losses on issue, meaning of redemption, redemption out of capital and profits. 14

15 6. Financial Analysis-I: Statement of Changes in Working Capital, Funds from Operations, paid cost and unpaid costs. Distinction between cash profits and book profits. Preparation and analysis of cash flow statement and funds flow statement. 7. Financial Analysis -II Analysis and interpretation of financial statements from investor and company point of view, Horizontal Analysis and Vertical Analysis of Company Financial Statements. Liquidity, leverage, solvency and profitability ratios Du Pont Chart -A Case study on Ratio Analysis. 8. Accounting Standards Issued by ICAI (Focus on importance of Standards to give a general view on Financial Accounting practices), Creative Financial Practices and Issues related to quality of disclosures in reported earnings, window dressing and limitations of financial statements. Financial Accounting for Business Managers, Asish K. Bhattacharyya, PHI,2009 Financial Accounting Management An Analytical Perspective, Ambrish Gupta, Pearson Education Financial Accounting Reporting & Analysis, Stice & Stice, Thomson-2007 Accounting Text and Cases, Robert N.Anthony, David F.Hawkins and Kenneth A.Merchant, TMH, Accounting for Management, Vijaya Kumar,TMH, 2009 Financial Accounting, Dr.S.N. Maheshwari and Dr.S.K. Maheshwari, Vikas Publishing House Pvt. Ltd., Financial Accounting, Weygandt, kieso, kimmel, 4/e, Wiley India Edition, Accounting for Managers, Made Gowda, Himalaya,

16 MBA Semester I Th C (9E00104) Business Environment The objective of the course is to provide the student with a background of various environment factors that have major repercussions on business and sharpen their mind to watch and update the changes that occur constantly in this sphere. 1. Industrial Policies: A brief review of industrial policies since independence, Industrial policy of 1991 and recent developments, Policy on foreign direct investment in Indian industry. 2.Fiscal Policy: Public revenues, public expenditure, public debt, development activities financed by public expenditure, An evaluation of recent fiscal policy of Government of India Highlights of Budget. 3.Monetary Policy: Demand for and supply of money, Objectives of monetary and credit policy, Recent trends- Role of Finance Commission. 4. Balance of Payments: Structure, Major components, Causes for dis-equilibrium in Balance of Payments, correction measures, Impact of New Economic Policy on Balance of Payments, Recent trends. 5.India s Trade Policy Magnitude and direction of Indian International trade, bilateral and multilateral trade agreements, EXIM Policy, Role of EXIM Bank. 6. WTO: Nature and scope - Organisation and structure trading blocks role and functions of WTO in promoting world trade Principles followed- Agreements reached in the Uruguay round including TRIPS, TRIMS and GATS, Disputes settlement mechanism- Dumping and Antidumping measures Critical review of WTO functioning. 7. Money and Capital market: Features and components of Indian Financial system, objectives, features and structure of Money market and capital market, recent developments- Stock Exchanges, Investor Protection and Role of SEBI. 8. Legal Framework: Special features of The SICA (Special Provisions) 1985, BIFR, Consumer Protection Act, 1986, Indian Economy, Dutt and Sundaram, S. Chand, New Delhi, Essentials of Business Environment, K.Aswathappa, Himalaya, Business Environment Text and Cases, Justin Paul, TMH, 2009 Indian Economy, Misra and Puri, Himalaya, Business Environment, Saleem, Pearson, 2008 Recent Economic Survey Report of Government of India. Business Environment, Suresh Bedi, Excel, WTO--Text & Cases, Palle Krishna Rao, 1/e, PSG Excel Series,

17 MBA Semester I Th C (9EBS105) Statistical Methods for Management The objective of this course is to familiarize the students with the statistical techniques popularly used in managerial decision making. It also aims at developing the computational skill of the students relevant for statistical analysis. * Standard discounting and statistical tables to be allowed in the examinations. 1. Meaning and definition of Statistics Nature, Scope, Significance of statistics and mathematics Sources of data Types of data Methods of data collection Classification and Tabulation of data Types of classification and tables Rules of classification and tabulation. 2. Frequency distribution Importance and different types of graphs and diagrams Sampling techniques and sources. 3. Measures of Central Tendency: Arithmetic Weighted mean Median, Mode Geometric mean and Harmonic mean Measures of Dispersion, range, quartile deviation, mean deviation, standard deviation, coefficient of variation Application of measures of central tendency and dispersion for business decision making. 4. Correlation: Introduction, Significance and types of correlation Methods of correlation Co-efficiency of correlation. 5. Regression analysis Meaning and utility of regression analysis Comparison between correlation and regression Interpretation of regression coefficients. 6. Probability Meaning and definition of probability Significance of probability in business application Theories of probability Addition and multiplication Conditional laws of probability Binominal Poisson Uniform Normal and exponential distribution. 7. Derivatives: Derivative: Basic laws of derivative Derivatives of some important functions Higher order derivatives. 8. Differentiation : Calculation of certain limits through derivative Marginal profit Elasticity of demand with respect the price. Statistics for Management, Richard I Levin, David S.Rubin, Pearson, 2008 Business Statistics, Gupta S.C & Indra Gupta, Himalaya Publishing House, Mumbai. Complete Business Statistics, Amir D. Aezel, Jayavel, TMH, 2008 Statistics for Management, P.N.Arora, S.Arora, S.Chand Mathematics for Management, Raghavachari.M, Tata McGraw Hill Statistics for Management, Lerin, Pearson Company, New Delhi. Business Statistics for Contemporary decision making, Black Ken, New age publishers, New Delhi. Quantitative Techniques for Decision Making, M.P.Gupta, PHI,

18 MBA Semester I Th C (9E00106) Business Communication The objective of this Course is to understand the communication concepts and to develop the students competence in communication at an advanced level. Assuming that the students are fairly proficient in the basic communication skills of listening, speaking, reading and writing in English the course aims to train them in communicating efficiently in the workplace and professional contexts. 1. Concept of Communication Significance, Scope and functions of Business Communication Process and dimensions of communication Essentials of good communication Channels of communication Formal, informal communication Upward, Downward, Horizontal communication Grapevine Phenomenon. 2. Types of communication: Verbal Oral Communication: Advantages and limitations of oral communication, written communication Characteristics, significance, advantages & Limitations of written communication. 3. Non verbal Communication: Sign language Body language Kinesics Proxemics Time language and Haptics: Touch language. 4. Interpersonal communication Interpersonal communication Communication models: Exchange theory Johari window Transactional analysis, Communication styles. 5. Managing Motivation to Influence Interpersonal communication Inter-personal perception Role of emotion in inter personal communication. 6. Barriers to communication: Types of barriers Technological Socio-Psychological barriers Overcoming barriers. Listening Types of listening Tips for effective listening. 7. Report writing Formal reports The elements of clear writing Writing effective letters different layouts of business letters Informal reports Writing good news and bad news Meetings and oral presentations. 8. Interview formal informal interview techniques Communication etiquettes. Business Communication, Meenakshi Raman, Oxford University Press. Business Communication, Raymond V.Lesikar, Neeraja Pandit et al.,tmh English for Business Communication, Dr.T.M Farhatulla, Prism books Pvt. Ltd. Business Communications,Hudson,5/e,Jaico Publications Business communication for managers, Penrose, Raspbery, Myers, Cengage The Skills of Communication, Bills Scot, Gower publishing company Limited, London. Effective Communication, Harward Business School, Harward Business Review No Essentials of Business Communication, Rajendra Pal, JS.Korlahhi, S.Chand 18

19 MBA Semester I Lab C 3 2 (9E05107) Information Technology for Managers The Objective of the course is to provide basic understanding of applications of information technology and hands on experience to students in using computers for data organization and addressing business needs. There is also stress on use of statistical package for analysis of business data and its proper interpretation using SPSS. The Experiments may be devised as per the following requirements 1. Study of evolution of computers - Generations Computer Networks Applications of computers in Management Internet, E-Commerce, E-Business. 2. MS-Word-Creation of Document- Format Document-Text editing and saving-organising information with tables and outlines-mail merge-publishing documents on Web. 3. MS Excel-Creating and editing worksheets-cell formatting-creating and using formulas and functions-use of Macros Sorting and querying data-working with graphs and charts. 4. Data Analysis with Statistical Tools-Use of Financial Tools-Use of other functions in Excel for data analysis. 5. MS Power Point-Creation of slides-use of templates and slide designs for creating power point slides- use of drawings and graphics. 6. Developing a Professional presentation on Business Plans, Institutions, Products, People etc., 7. MS Access-Create Databases, Tables, Relationships- Create forms to enter data-filter data-use of queries in data manipulation-generating reports. 8. Overview of SPSS, Uses, Data Analysis. Making students/learn Familiar with Main menu and other features of SPSS Package. Introduction to Computers and Communications, Peter Norton-Sixth Edition-Tata McGraw Hill,2009 V.Rajaraman-Introduction to Information Technology, Prentice Hall India, 2008 Carver: Doing Data Analysis with SPSS 16.0, 3/e, Cengage, 2009 George: SPSS for Windows Step by Step, 6/e, Pearson Education, 2009 Cox et all Microsoft Office System Step-by- Step, First Edition, PHI, Winston-Microsoft Office Excel 2007 Data Analysis and Business Modeling, First Edition, Prentice Hall India, Lambet, Lambert III & Prepernau, Microsoft Office Access 2007 Step-by-Step, First Edition, Prentice Hall India, David Whigam-Business Data Analysis Using Excel, First Edition, Oxford University Press,

20 MBA Semester I Stu C 6 2 (9E00108) Case Study I The Objective of the course is to enhance analytical and logical thinking capabilities of the student, to improve the communication and presentation skills of the student and to enable the student understand the process of problem analysis, identifying appropriate solutions with respect to the concepts of the subject. Total sessions in a semester shall be distributed for all the subjects. The concerned teaching staff shall select the cases of recent origin for discussion. Internal Evaluation (for 50 marks): At least two cases per subject shall be considered for internal evaluation. Such case study analyses by students shall be produced as a record. The Head of the department/institute shall consolidate the grading of all such case studies and finalize the internal evaluation marks. 20

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