Source: The Banker/Brand Finance

Transcription

1 COVER STORY TOP 500 BANKING BRANDS TABLES BRAND VALUE WINNERS BY RANK 2014 Rank Rank Change Brand value Brand rating Market Brand value/ in rank Brand cap 2014 market cap (%) People s United Bank 315 A % BPI 278 AA % E.Sun Financial 261 A % Umpqua Bank 377 AA % Neue Aargauer Bank 427 AA % Basler Kantonalbank 309 AA % Joyo Bank 405 AA % Seven Bank 402 A % Aozora Bank 225 A % Kansai Urban Ban 292 A % The Bank of Fukuoka 409 A % Halyk Bank 501 AA % Alpha Bank 367 A % Ibercaja 393 A+ n/a n/a Ogaki Kyoritsu Bank 263 A % DGB Financial Group 302 AA % BT Financial Group 625 AA % Union National Bank 292 A % Sapporo Bank 320 A n/a n/a SABB 608 AA- 11,625 5% ABSOLUTE BRAND VALUE WINNERS 2014 Rank Brand Change in brand value, Bank of Tokyo-Mitsubishi UFJ Bank of America Wells Fargo HSBC UBS ICBC Mizuho Financial Group Citi Goldman Sachs Bank of China Sumitomo Mitsui Financial Group Nomura China Construction Bank ING Agricultural Bank Of China UniCredit BNP Paribas Capital One Natixis China Minsheng Bank 1398 BRAND VALUE LOSERS BY RANK 2014 Rank Rank Change Brand value Brand rating Market Brand value/ in rank Brand cap 2014 market cap (%) Sydbank 190 A % Banrisul 309 A % PAN 159 A % Panin Bank 227 A % HypoVereinsbank 1274 AA % Sinar Mas Multiartha 181 A % Bank of Kyoto 211 A % Banca Popolare di Vicenza 170 A- n/a n/a Gunma Bank 200 A % Bank of Moscow 1016 A n/a n/a Hancock Bank 209 A % Bank BPH 148 A % J Safra Sarasin 205 A+ n/a n/a Halkbank 761 AA % Caixa Catalunya 316 A n/a n/a Punjab National Bank 511 A % Helaba Landesbank Hessen-Thüringen 497 A n/a n/a First Citizens 353 AA % CLSA 334 A % DenizBank 280 AA % ABSOLUTE BRAND VALUE LOSERS 2014 Rank Brand Change in brand value, Sberbank Bradesco Banco do Brasil Itaú State Bank of India Caixa HypoVereinsbank Deutsche Bank US Bancorp Danske Bank RBS Rabobank Bank of Moscow KDB Financial Group Halkbank ABSA Chase ABN Amro NatWest Raiffeisen Bank -223 Brand ratings definitions: AAA Extremely strong AA Very strong A Strong BBB-B Average CCC-C Weak DDD-D Failing Valuation date: All brand values in the report are for the year ending December 31, THE BANKER February 2014

2 COVER STORY TOP 500 BANKING BRANDS TABLES TOP 10 BY BRAND VALUE IN NORTH AMERICA 1 Wells Fargo 30,242 26,044 2 Bank of America 23,218 18,219 3 Chase 18,753 17,848 4 JPMorgan 11,369 10,503 5 Citi 10, TD Bank 10, Royal Bank Of Canada Capital One Bank of Montreal Morgan Stanley TOP 10 BY BRAND VALUE IN LATIN AMERICA 1 Santander 10, Bradesco 10,600 13,610 3 Itaú ,442 4 Banco do Brasil Citi Caixa HSBC BBVA Goldman Sachs Deutsche Bank TOP 10 BY BRAND VALUE IN AFRICA 1 Standard Bank Citi Barclays Deutsche Bank ABSA Nedbank First National Bank Goldman Sachs Credit Suisse Standard Chartered TOP 10 BY BRAND VALUE IN ASIA-PACIFIC 1 ICBC 22,803 19,472 2 China Construction Bank 18,954 16,667 3 Agricultural Bank Of China 17,783 15,967 4 Bank of China 15,555 13,768 5 Bank of Tokyo-Mitsubishi UFJ 14,358 10,738 6 HSBC Sumitomo Mitsui Financial Group Bank of Communications Mizuho Financial Group ANZ TOP 10 BY BRAND VALUE IN EUROPE 1 BNP Paribas 15,671 14,587 2 Sberbank ,160 3 ING Santander ,180 5 Nordea Rabobank HSBC UniCredit Barclays Société Générale TOP 10 BY BRAND VALUE IN THE MIDDLE EAST 1 QNB Al-Rajhi Bank Emirates NBD First Gulf Bank Bank Hapoalim National Bank of Abu Dhabi Bank Leumi Kuwait Finance House NBK Abu Dhabi Commercial Bank ` TOTAL BRAND VALUE BY REGION ($M) Region Europe 332, , , , ,209 North America 240, , , , ,689 Asia 221, , , , ,890 Pacific 41,535 37,355 38,070 39,948 35,409 South America 40,287 48,147 68,408 75,577 59,775 Middle East 20,322 14,837 15,948 14,486 13,150 Africa ,673 21,973 14,911 Central America Global brand value 860, , , , THE BANKER February 2014

3 TOP 500 BANKING BRANDS COVER STORY TABLES TOP 50 BY TOTAL BRAND VALUE BY COUNTRY Rank Country Total brand value Total brand value US 193, ,438 2 China 113,219 94,248 3 UK 76,348 64,810 4 Japan 55,833 34,901 5 France 48,048 42,299 6 Canada 47,249 43,083 7 Spain 36,096 33,713 8 Brazil 33,483 43,236 9 Germany 32,425 28, Australia 29,812 28, Switzerland 25,686 21, Italy 19,777 18, Netherlands 19,100 17, Russia 18,010 19, South Korea 15,717 13, Sweden 14,962 13, India 11,773 13, Turkey Singapore Malaysia Austria UAE South Africa Taiwan Thailand Saudi Arabia Indonesia Belgium Denmark Norway Poland Hong Kong Israel Qatar Mexico Chile Colombia Portugal Greece Kuwait Ireland Philippines Kazakhstan Peru Argentina Hungary Nigeria Bahrain Luxembourg Bermuda TOP 10 BY ASSET/WEALTH MANAGEMENT 1 UBS Deutsche Bank Credit Suisse Morgan Stanley Merrill Lynch Wells Fargo Goldman Sachs JPMorgan Scotiabank Royal Bank Of Canada TOP 10 BY INSURANCE 1 Royal Bank Of Canada ,129 2 DZ Bank W&W Bradesco BNP Paribas Standard Bank Bank of China TD Bank OCBC Bank Lloyds TSB TOP 10 BY WHOLESALE/COMMERCIAL BANKING 1 ICBC 12,661 11,372 2 China Construction Bank Agricultural Bank Of China Bank of China Banco do Brasil Wells Fargo Sberbank Citi Scotiabank Bank of Communications TOP 10 BY CREDIT CARDS 1 Chase 12,020 12,172 2 Citi 11, Bank of America Capital One Itaú Barclays Bank of Tokyo-Mitsubishi UFJ Industrial Bank of Korea Kansai Urban Ban Union Bank TOP 10 BY RETAIL BANKING 1 Wells Fargo 20,903 18,090 2 Santander 18,408 18,414 3 HSBC 15,748 11,375 4 BNP Paribas 13,655 12,570 5 Bank of Tokyo-Mitsubishi UFJ 12, Bradesco 10,020 12,961 7 ICBC Agricultural Bank Of China China Construction Bank Bank of China February 2014 THE BANKER 21

4 22 THE BANKER February 2014 TOP 500 BANKING BRANDS Rank Rank Brand cap (%) 1 1 Wells Fargo US 30,242 AAA- 236,831 13% 26,044 AA+ 2 3 HSBC UK 26,870 AAA 184,737 15% 22,865 AAA- 3 4 Bank of America US 26,683 AA+ 139,399 19% 22,397 AA+ 4 5 Citi US 24,518 AA+ 146,635 17% 21,677 AA+ 5 2 Chase US 23,157 AA+ 118,687 20% 23,408 AAA- 6 7 ICBC China 22,803 AA+ 213,282 11% 19,820 AA+ 7 9 BNP Paribas France 20,206 AAA- 81,227 25% 18,573 AAA- 8 6 Santander Spain 20,021 AAA- 93,839 21% 20,119 AAA China Construction Bank China 18,954 AA+ 187,014 10% 16,949 AA Agricultural Bank Of China China 17,783 AA+ 133,594 13% 15,967 AA Bank of Tokyo-Mitsubishi UFJ Japan 17,561 AA 84,582 21% 11,596 AA Bank of China China 16,725 AA+ 122,168 14% 14,145 AA Barclays UK 14,166 AA+ 61,594 23% 13,436 AA JPMorgan US 14,039 AA 98,219 14% 13,775 AA Deutsche Bank Germany 13,491 AA+ 47,482 28% 14,572 AAA Royal Bank Of Canada Canada 11,060 AA+ 94,941 12% 10,277 AAA Sberbank Russia 10,950 AAA 66,893 16% 14,160 AA TD Bank Canada 10,855 AA+ 84,651 13% 10,255 AAA UBS Switzerland 10,644 AA+ 72,001 15% 7290 AA Bradesco Brazil 10,600 AAA- 53,380 20% 13,610 AAA Goldman Sachs US 10,160 AA+ 82,366 12% 7421 AAA Credit Suisse Switzerland 10,144 AA+ 45,856 22% 9820 AA Itaú Brazil 9904 AAA- 62,594 16% 12,442 AA Capital One US 9058 AA+ 43,086 21% 7456 AA BBVA Spain 8533 AA+ 69,517 12% 8328 AA Morgan Stanley US 8115 AA 60,355 13% 7549 AA ING Netherlands 7988 AA n/a n/a 6111 AA Sumitomo Mitsui Financial Group Japan 7833 AA- 63,151 12% 5484 AA Société Générale France 7799 AA+ 30,312 26% 7248 AA Scotiabank Canada 7717 AA+ 71,190 11% 7036 AA Mizuho Financial Group Japan 7690 AA- 49,790 15% 4713 AA Nordea Sweden 7376 AAA- 51,912 14% 6538 AA Standard Chartered UK 7148 AA+ 52,355 14% 7022 AA Bank of Montreal Canada 7114 AA+ 42,221 17% 6491 AA Banco do Brasil Brazil 6972 AA+ 29,523 24% 9883 AAA Bank of Communications China 6884 AA 49,125 14% 5803 AA Rabobank Netherlands 6723 AA+ n/a n/a 7406 AA UniCredit Italy 6585 AA 27,794 24% 4926 AA ANZ Australia 5926 AA+ 77,815 8% 5832 AA Nomura Japan 5568 AA 28,511 20% 3520 AA US Bancorp US 5565 AA 73,144 8% 6497 AA Commonwealth Bank of Australia Australia 5475 AA+ 73,718 7% 5296 AA Shinhan Financial Group South Korea 5416 AA+ 21,261 25% 4185 AA China Merchants Bank China 5390 AA 42,463 13% 4589 AA CIBC Canada 5028 AA 33,868 15% 4809 AA Nab Australia 4998 AA 50,074 10% 4982 AA DZ Bank Germany 4950 A+ n/a n/a 3700 A Westpac Australia 4901 AA+ 60,431 8% 4108 AA+ 49 n/a Caixa Brazil 4759 AA- n/a n/a 6349 AA BNY Mellon US 4607 AA+ 38,912 12% 4135 AA Rank Rank Brand cap (%) PNC US 4406 AA 40,637 11% 4572 AA China Minsheng Bank China 4375 AA 35,347 12% 2977 AA Lloyds TSB UK 4239 AA+ 28,005 15% 3225 AA State Bank of India India 4063 AA+ 19,338 21% 5995 AA DBS Singapore 4011 AA+ 32,359 12% 3476 AA RBS UK 3919 AA 26,343 15% 4667 AA NatWest UK 3900 AA+ 23,069 17% 4136 AA Merrill Lynch US 3804 AA+ 27,652 14% 3702 AA Commerzbank Germany 3612 AA+ 12,868 28% 2689 AAA KBC Belgium 3468 AA+ 22,927 15% 2478 AA KB Financial Group South Korea 3464 AA+ 14,735 24% 2758 AA Natixis France 3433 AA- 16,913 20% 1873 AA Erste Group Austria 3382 AA 14,797 23% 2397 AA Industrial Bank Co China 3276 AA 30,739 11% 2076 A DNB Norway 3274 AA 28,413 12% 2937 AA Halifax UK 3273 AA+ 21,097 16% 2373 AA VTB Bank Russia 3264 AA- 19,102 17% 2343 A ABN Amro Netherlands 3200 AA n/a n/a 3439 AA Svenska Handelsbanken Sweden 3151 AAA- 29,843 11% 2499 AA State Street US 3145 AA 31,411 10% 2626 AA Crédit Agricole France 3140 AA 10,610 30% 3151 AA China Citic Bank China 3044 AA- 26,769 11% 2665 A Danske Bank Denmark 3023 AA- 22,037 14% 3946 AA BB&T US 2741 AA+ 25,857 11% 2832 AA Shanghai Pudong Development Bank China 2664 AA 28,774 9% 2395 A Hang Seng Bank Hong Kong 2626 AA 30,794 9% 1844 AA Bank of Scotland UK 2543 AA+ 17,374 15% 1884 A Woori Financial Group South Korea 2445 AA 9,678 25% 2381 A CaixaBank Spain 2357 AA 25,456 9% 1549 A OCBC Bank Singapore 2333 AA+ 27,077 9% 1719 AA SEB Sweden 2328 AA+ 27,670 8% 2303 AA Crédit Mutuel France 2318 AA- n/a n/a 2309 A National Bank of Canada Canada 2294 AA 13,591 17% 1849 A Desjardins Canada 2270 AA n/a n/a 1502 AA Macquarie Australia 2250 AA- 15,705 14% 2273 AA 86 n/a Nationwide Building Society UK 2199 AA n/a n/a n/a n/a SunTrust Banks US 2187 AA 19,508 11% 2357 AA UOB Singapore 2185 AA 25,721 8% 2116 AA China Everbright Bank China 2163 A+ 20,999 10% 1665 A Swedbank Sweden 2107 AA 29,991 7% 2003 AA Ping An Bank China 2064 AA- 16,090 13% 1757 A CIMB Malaysia 2041 AAA- 17,867 11% 1900 AAA Maybank Malaysia 2036 AA+ 23,765 9% 1558 AA Akbank Turkey 1983 AAA- 12,556 16% 2121 AAA Scottish Widows UK 1920 AA+ 12,283 16% 1346 AA Deutsche Postbank Germany 1911 AA- 11,058 17% 1966 AA Raiffeisen Bank Austria 1908 A+ 6,739 28% 2131 AA Is Bank Turkey 1893 AA+ 10,039 19% 2061 AA Hana Financial Group South Korea 1890 AA+ 11,479 16% 1446 AA ORIX Japan 1880 AA- 22,471 8% 950 AA- COVER STORY TOP 500 BANKING BRANDS

5 TOP 500 BANKING BRANDS Currency $m Rank Rank Brand cap (%) Currency $m Rank Rank Brand cap (%) February 2014 THE BANKER QNB Qatar 1811 AA 33,433 5% 1,307 AA LCL France 1809 AA- 6,428 28% 1,855 AA Charles Schwab US 1769 AA 33,017 5% 1,651 AA Crédit Industriel et Commercial France 1768 A+ 7,620 23% 1,583 A Fifth Third Bank US 1748 AA 18,372 10% 1,817 AA Al-Rajhi Bank Saudi Arabia 1724 AA 30,096 6% 1,192 AA ICICI Bank India 1698 AA+ 20,273 8% 1,820 AA Banamex US 1679 AAA- 11,718 14% 1,293 AA St George Australia 1664 AA+ 17,516 9% 1,603 AA Bank Mandiri Indonesia 1658 AA+ 15,375 11% 1,247 AA Intesa Sanpaolo Italy 1623 AA+ 9,528 17% 1,657 AA Chuo Mitsui Japan 1596 A 20,260 8% 1,109 A Standard Bank South Africa 1595 AA+ 10,974 15% 1,384 AA Crédit du Nord France 1582 AA- 6,506 24% 1,514 AA- 115 n/a The Cooperative Bank UK 1543 AA- n/a n/a n/a n/a 116 n/a Belfius Belgium 1531 A- n/a n/a n/a n/a Banorte Mexico 1523 AAA- 19,388 8% 985 AA Kasikornbank Thailand 1516 AA- 12,405 12% 1,035 AA- 119 n/a La Banque Postale France 1509 AA- n/a n/a n/a n/a Chinatrust Taiwan 1471 AA 9,507 15% 720 AA Raymond James US 1379 AA 7,209 19% 1,235 AA Garanti Turkey 1364 AAA- 14,203 10% 1,579 AAA KeyBank US 1341 AA 11,944 11% 1,189 AA Resona Bank Japan 1315 AA- 7,777 17% 976 A Regions Financial Corporation US 1307 AA- 13,266 10% 941 AA Hua Xia Bank China 1300 AA 11,094 12% 1,150 A PKO Bank Polski Poland 1293 AA- 16,527 8% 1,246 AA Cheltenham & Gloucester UK 1277 AA+ 8,844 14% 817 AA HypoVereinsbank Italy 1274 AA- 5,731 22% 2,609 AA Emirates NBD UAE 1272 AA+ 9,064 14% 971 AA Daiwa Securities Group Japan 1232 AA- 16,680 7% 758 A ABSA South Africa 1223 AA- 10,899 11% 1,491 AA HDFC Bank India 1223 AA 25,679 5% 1,228 AA Northern Trust US 1213 AA 14,533 8% 1,034 AA Banca IMI Italy 1205 AA 8,020 15% 1,168 AA Nedbank South Africa 1196 AA 9,600 12% 1,312 AA Cetelem France 1170 AA 5,602 21% 1,159 AA Bank Ireland Ireland 1161 AA- 11,554 10% 588 AA- 139 n/a Bankia Spain 1161 AA- 17,644 7% 850 n/a Public Bank Malaysia 1137 AA+ 18,169 6% 1,073 AA Banco Popolare Italy 1133 A+ 3,305 34% 798 AA Yapi Kredi Turkey 1099 AA+ 8,100 14% 1,117 AA Bank Austria Italy 1088 AA 6,624 16% 1,118 AA First Gulf Bank UAE 1083 AA 14,906 7% 775 AA Julius Bär Switzerland 1074 AA+ 10,461 10% 1,053 AA First National Bank South Africa 1056 AAA- 11,214 9% 1,139 AAA- 147 n/a Gazprombank Russia 1047 A n/a n/a n/a n/a UBI Banca Italy 1045 A+ 6,024 17% 1,060 AA M&T Bank US 1042 AA 12,359 8% 1,065 AA Bank of Moscow Russia 1016 A n/a n/a 1,696 A DekaBank Germany 1009 AA- n/a n/a 1162 A+ 152 n/a TC Ziraat Bankasi Turkey 968 AA- n/a n/a n/a n/a Industrial Bank of Korea South Korea 940 AA % 667 A Bank Hapoalim Israel 929 AA % 792 AA Investec UK 908 AA % 682 AA Bank Rakyat Indonesia Indonesia 893 AA- 13,918 6% 940 AA Siam Commercial Bank Thailand 892 AA- 15,875 6% 819 AA Grupo BanColombia Colombia 890 AA 10,945 8% 971 AA Bank of Beijing China 890 AA- 10,529 8% 740 A+ 160 n/a Piraeus Bank Greece 880 AA- 10,130 9% 140 A Banco de Chile Chile 864 AA 13,390 6% 729 A BCA Indonesia 857 AA 18,784 5% 860 A National Bank of Abu Dhabi UAE 849 AA 15,649 5% 988 AA Taishin Taiwan 848 AA % 669 AA Monte dei Paschi di Siena Italy 844 AA % 908 AA VakıfBank Turkey 842 AA % 829 AA- 167 n/a Bayerische Landesbank Germany 829 A n/a n/a n/a n/a Bank Pekao Poland 828 A+ 15,383 5% 794 A Sabadell Spain 825 AA % 737 AA Banco Popular Español Spain 825 AA 11,197 7% 726 AA Bank Leumi Israel 812 A % 692 A Allied Irish Banks Ireland 810 AA 82,706 1% 584 AA Kuwait Finance House Kuwait 805 A+ 10,863 7% 751 A W&W Germany 801 A % 632 BBB 175 n/a Ally Financial US 793 A n/a n/a n/a n/a NBK Kuwait 786 AA- 13,402 6% 587 AA Bank Negara Indonesia Indonesia 780 AA % 755 AA Axis Bank India 766 AA % 742 AA NORD/LB Germany 766 A+ n/a n/a 823 A Halkbank Turkey 761 AA % 1063 AA Caixa Geral de Depósitos Portugal 734 AA n/a n/a 580 AA Huntington US 732 AA % 669 AA Korea Exchange Bank South Korea 731 A+ n/a n/a 711 A Hypothekenbank Frankfurt Germany 722 AA % 555 AA Zürcher Kantonalbank Switzerland 721 A+ n/a n/a 884 A Abu Dhabi Commercial Bank UAE 720 AA % 481 A Nykredit Denmark 707 A+ n/a n/a 428 A Banco de Bogotá Colombia 706 AA 10,236 7% 575 A Bank of Ayudhya Thailand 705 A % 569 A Shinsei Bank Japan 703 A % 568 A Samba Financial Group Saudi Arabia 702 AA 12,418 6% 568 AA Davivienda Colombia 694 AA % 543 A OTP Bank Hungary 682 AA % 754 AA 194 n/a Home Credit Netherlands 677 A- n/a n/a n/a n/a 195 n/a Landesbank Baden Wurttemberg (LBBW) Germany 666 A n/a n/a n/a n/a Bangkok Bank Thailand 663 AA- 10,655 6% 514 A Banco Espírito Santo Portugal 649 AAA % 419 AA Bankwest Australia 642 AA % 529 AA Chongqing Rural China 638 A % 413 A Bank of the West France 632 AA % 381 AA- TOP 500 BANKING BRANDS COVER STORY

6 24 THE BANKER February 2014 TOP 500 BANKING BRANDS Rank Rank Brand cap (%) Krung Thai Bank Thailand 627 AA % 451 A Bank of East Asia Hong Kong 627 AA % 425 AA BT Financial Group Australia 625 AA % 322 AA RHB Bank Malaysia 615 AA % 572 AA SABB Saudi Arabia 608 AA- 11,625 5% 326 A Bank Zachodni WBK Poland 606 AA- 11,691 5% 501 AA- 207 n/a Banco Estado Chile 606 AA n/a n/a n/a n/a Bank Of Baroda India 606 AA % 574 A Landesbank Berlin Germany 605 A+ n/a n/a 602 A Colonial First State Australia 605 AA % 535 AA CR del Veneto Italy 604 AA % 568 A Sparebank 1 Norway 603 A % 520 A Hong Leong Financial Malaysia 597 AA % 564 A Riyad Bank Saudi Arabia 589 AA 11,638 5% 529 A Jefferies US 585 AA- n/a n/a 486 AA MLC Australia 580 AA % 575 AA Banca Popolare dell Emilia Romagna Italy 569 A % 581 A Comerica US 558 AA % 581 AA Bank of Yokohama Japan 557 A % 404 A Mediobanca Italy 552 A % 515 A Banca CR Firenze Italy 550 AA % 599 AA 222 n/a Norinchukin Bank Japan 531 A- n/a n/a n/a n/a 223 n/a IKB Deutsche Industriebank Germany 530 A % n/a n/a Banca Popolare di Milano Italy 528 AA % 457 A Banco Comercial Português Portugal 521 AA % 396 AA Israel Discount Bank Israel 511 A % 417 A Punjab National Bank India 511 A % 652 A Citizens Bank UK 506 AA % 577 AA Haitong Securities China 506 A+ 17,106 3% 352 A Espirito Santo Financial Group Luxembourg 503 A % 459 A Halyk Bank Kazakhstan 501 AA % 266 AA Inbursa Mexico 497 A+ 17,677 3% 483 A Helaba Landesbank Hessen-Thüringen Germany 497 A n/a n/a 585 A Banco De Credito E Inversiones Chile 490 AA % 406 AA Banco di Napoli Italy 490 AA % 477 AA BCV Switzerland 489 AA % 505 AA Bank Danamon Indonesia 488 AA % 508 AA Chiba Bank Japan 487 A % 498 A Charter One UK 486 AA % 553 AA AmBank Malaysia 485 AA % 560 AA Stifel Financial US 485 A % 369 A+ 242 n/a Export Import Bank of the Republic of China China 484 A- n/a n/a n/a n/a Metrobank Philippines 482 AA % 286 A Banesto Spain 481 AA- n/a n/a 439 AA Kotak Mahindra Bank India 481 AA % 445 AA Ulster Bank UK 479 AA % 551 AA Lazard Bermuda 477 A % 519 AA Dubai Islamic Bank UAE 476 AA % 286 A Bank of the Philippine Islands Philippines 470 AA % 300 AA Vontobel Switzerland 463 AA % 334 AA- Rank Rank Brand cap (%) Finansbank Turkey 457 AA % 325 A+ 252 n/a Bank Sinopac Taiwan 449 A % n/a n/a 253 n/a Yuanta Taiwan 448 A % n/a n/a Saitama Resona Bank Japan 439 AA % 267 A Shizuoka Bank Japan 438 AA % 379 A Arab National Bank Saudi Arabia 436 A % 339 A National Bank of Greece Greece 435 AA % 430 AA BDO Philippines 430 AA % 289 AA 259 n/a Banco Azteca Mexico 428 A- n/a n/a n/a n/a Union Bank Japan 428 AAA % 262 AA Neue Aargauer Bank Switzerland 427 AA % 223 AA CIT US 421 AA- 10,156 4% 463 AA 263 n/a HSH Nordbank Germany 420 A n/a n/a n/a n/a Bank of Ningbo China 410 A % 357 A 265 n/a Kutxabank Spain 410 A n/a n/a n/a n/a The Bank of Fukuoka Japan 409 A % 234 A Banco de Crédito del Perú Peru 408 AA % 271 A Abu Dhabi Islamic Bank UAE 407 A % 263 A Suncorp Australia 405 AA % 316 AA Joyo Bank Japan 405 AA % 221 A Bank of New Zealand Australia 404 AA % 347 AA Seven Bank Japan 402 A % 220 A+ 273 n/a Mega Taiwan 401 A % 321 A Rosbank Russia 398 A % 446 A Bank of India India 397 AA % 384 A BRE Bank Poland 395 AA- n/a n/a 331 A Komercní banka Czech Republic 395 A % 360 A Close Brothers Group UK 393 AA % 363 AA Ibercaja Spain 393 A+ n/a n/a 224 A Eurobank Greece 393 A % 247 A Wesbank South Africa 391 AA % 363 AA ASB Bank Australia 388 AA % 346 AA Banque Saudi Fransi Saudi Arabia 387 A % 356 A TCF US 384 AA % 339 AA Jyske Bank Denmark 382 AA % 407 A Thanachart Thailand 380 A % 270 A Bankinter Spain 379 AA % 394 AA Umpqua Bank US 377 AA % 197 AA BS Financial Group South Korea 376 AA % 305 A Bank Mizrahi-Tfahot Israel 375 A % 292 A Banco CorpBanca Chile 374 AA % 252 A EFG International Switzerland 370 AA % 263 A Alpha Bank Greece 367 A % 214 AA RakBank UAE 362 AA % 237 A Pohjola Bank Finland 360 AA % 330 AA EFL France 357 AA % 333 AA First Citizens US 353 AA % 381 AA Arab Bank Jordan 349 AA % 245 AA BOK Financial Corporation US 346 AA % 355 AA Coutts UK 340 AAA % 316 AAA- COVER STORY TOP 500 BANKING BRANDS

7 26 THE BANKER February 2014 TOP 500 BANKING BRANDS Rank Rank Brand cap (%) Canara Bank India 339 AA % 330 AA Eurofactor France 337 AA % 326 AA Credito Emiliano Italy 335 A % 266 A CLSA France 334 A % 363 AA 305 n/a Shoko Chukin Bank Japan 330 A- n/a n/a n/a n/a Finaref France 330 AA % 319 AA Sofinco France 329 AA % 313 AA 308 n/a Volksbank Austria 327 AA % 42 A 309 n/a Guangzhou Rural Commercial Bank China 327 A- n/a n/a n/a n/a 310 n/a Bank of Taiwan Taiwan 324 A n/a n/a n/a n/a Bank of Nanjing China 323 A % 235 A Union Bank of India India 321 A % 215 A Sapporo Bank Japan 320 A n/a n/a 209 A+ 314 n/a Banco Safra Brazil 320 A n/a n/a n/a n/a Popular Puerto Rico 319 AA % 279 AA- 316 n/a Alfa Bank Russia 319 A n/a n/a n/a n/a 317 n/a Hypo Alpe Adria Bank Austria 319 A+ n/a n/a n/a n/a Doha Bank Qatar 318 A % 218 A Caixa Catalunya Spain 316 A n/a n/a 347 A People s United Bank US 315 A % 153 A Mercantil Venezuela 313 A+ 14,973 2% 292 A 322 n/a Bank of Hangzhou China 312 A- n/a n/a n/a n/a Banrisul Brazil 309 A % 442 A Basler Kantonalbank Switzerland 309 AA % 181 AA BankMuscat Oman 309 AA % 237 AA Laurentian Bank Canada 305 A % 316 AA DGB Financial Group South Korea 302 AA % 196 A Bendigo Bank Australia 302 AA % 277 AA- 329 n/a Shengjing Bank China 301 A- n/a n/a n/a n/a Mashreq UAE 299 AA % 226 A First Republic Bank US 292 A % 262 A Kansai Urban Ban Japan 292 A % 182 A Union National Bank UAE 292 A % 195 A Taiwan Cooperative Bank Taiwan 288 A+ n/a n/a 214 A Banco do Nordeste Brazil 288 AA % 308 A First Niagara Bank US 288 A % 242 AA- 337 n/a Russian Agricultural Bank Russia 283 A n/a n/a n/a n/a Aareal Bank Germany 282 AA % 262 AA 339 n/a Portigon Germany 281 A+ n/a n/a 390 A Commercialbank Qatar 280 A % 212 A DenizBank Turkey 280 AA % 301 A BPI Portugal 278 AA % 147 AA Nomos-Bank Russia 277 A % 243 A 344 n/a Promsvyazbank Russia 276 A- n/a n/a n/a n/a 345 n/a Government Savings Bank Thailand 275 A- n/a n/a n/a n/a Suruga Bank Japan 274 A % 251 A Kazkommertsbank Kazakhstan 274 A % 198 A TEB Turkey 274 AA % 217 A Sparkasse KölnBonn Germany 271 A+ n/a n/a 267 A Millennium Poland 270 AA % 205 A+ Rank Rank Brand cap (%) IDBI Bank India 270 AA % 218 A+ 352 n/a Beijing Rural Commercial Bank China 267 A- n/a n/a n/a n/a Hachijuni Bank Japan 265 A % 191 A Ogaki Kyoritsu Bank Japan 263 A % 173 A City National Bank US 261 AA % 228 AA E.Sun Financial Taiwan 261 A % 143 A+ 357 n/a Shanghai Rural Commercial Bank China 259 A- n/a n/a n/a n/a 358 n/a LGT Liechtenstein 255 A n/a n/a n/a n/a SVB US 254 AA % 200 AA Nishi-Nippon City Bank Japan 253 A % 226 A St.Galler Kantonalbank Switzerland 250 AA % 215 AA Canadian Western Bank Canada 249 A % 211 A FIBI Israel 249 A % 182 A 364 n/a China Zheshang Bank China 249 A- n/a n/a n/a n/a Pravex-Bank Italy 247 AA % 254 AA- 366 n/a Veneto Banca Italy 244 A- n/a n/a n/a n/a Ecobank Togo 243 A % 212 A Commerce Bank US 243 A % 238 A Credito Valtellinese Italy 243 A % 266 A 370 n/a Banco de la Nacion Argentina Argentina 240 A- n/a n/a n/a n/a 371 n/a Skipton Building Society UK 240 A n/a n/a n/a n/a Banque de Gestion Privée Indosuez France 238 A % 263 AA Banca Popolare di Sondrio Italy 237 A % 180 A Banco Macro Argentina 237 A % 232 A 375 n/a Bawag PSK Austria 236 A n/a n/a n/a n/a Burgan Bank Kuwait 234 AA % 199 AA 377 n/a Yamaguchi Financial Group Japan 234 A % n/a n/a 378 n/a First Commercial Bank Taiwan 233 A n/a n/a n/a n/a Bank of Cyprus Cyprus 231 AA % 238 AA Al Baraka Bahrain 231 A % 169 A 381 n/a Raiffeisenlandesbank Oberösterreich Austria 230 A n/a n/a n/a n/a First Bank of Nigeria Nigeria 228 AA % 201 A Panin Bank Indonesia 227 A % 276 A 384 n/a BiceCorp Chile 227 A % 138 A Banco Galicia Argentina 225 AA % 226 A Attijariwafa Bank Morocco 225 A % 221 A Aozora Bank Japan 225 A % 143 A Bank Of Queensland Australia 221 AA % 196 AA 389 n/a Banco Mare Nostrum Spain 221 A- n/a n/a n/a n/a Rand Merchant Bank South Africa 219 AA % 203 AA Luzerner Kantonalbank Switzerland 219 AA % 203 A+ 392 n/a WGZ Bank Germany 214 A- n/a n/a n/a n/a Clydesdale Bank Australia 213 AA % 242 AA Juroku Bank Japan 212 A % 150 A Yorkshire Bank Australia 212 AA % 235 AA Central Bank of India India 212 AA % 178 A 397 n/a ApoBank Germany 212 A n/a n/a n/a n/a Banca Fideuram Italy 211 AA % 228 AA Bank of Kyoto Japan 211 A % 254 A Cullen/Frost Bankers US 210 AA % 183 AA- COVER STORY TOP 500 BANKING BRANDS

8 28 THE BANKER February 2014 TOP 500 BANKING BRANDS Rank Rank Brand cap (%) Newedge France 209 AA % 195 AA Hancock Bank US 209 A % 245 A Allahabad Bank India 207 A % 173 A J Safra Sarasin Switzerland 205 A+ n/a n/a 240 A Wing Hang Bank Hong Kong 205 AA % 186 AA- 406 n/a Flagstar Bank US 204 A % 119 A- 407 n/a Bank Islam Malaysia 203 A % 162 A Indian Overseas Bank India 202 AA % 181 A Gunma Bank Japan 200 A % 241 A+ 410 n/a Tmb Bank Pcl Thailand 200 A % n/a n/a 411 n/a Saudi Hollandi Bank Saudi Arabia 199 A % n/a n/a Iyo Bank Japan 198 A % 157 A+ 413 n/a Interbank Peru 197 AA % 135 A UMB US 197 A % 166 A+ 415 n/a J Trust Japan 197 A % n/a n/a GFI US 196 A % 211 AA Banque Privée Edmond de Rothschild Switzerland 196 AA % 198 A+ 418 n/a Senshu Bank Japan 195 AA % n/a n/a Chugoku Bank Japan 195 A % 166 A Comdirect Bank Germany 195 A % 185 A Coface France 192 A % 355 AA Guaranty Trust Bank Nigeria 191 AA % 201 AA 423 n/a CDIB Taiwan 190 A % n/a n/a Sydbank Denmark 190 A % 305 A+ 425 n/a North Pacific Bank Japan 190 A % n/a n/a 426 n/a Bank Saderat Iran (BSI) Iran 190 A- n/a n/a n/a n/a Alinma Bank Saudi Arabia 189 A % 166 A 428 n/a First Hawaiian bank France 187 AA % n/a n/a 429 n/a Hudson City US 185 A % 123 A+ 430 n/a Bank Nederlandse Gemeenten Netherlands 184 A n/a n/a n/a n/a 431 n/a Harbin Bank China 184 A- n/a n/a n/a n/a 432 n/a Masraf Al Rayan Qatar 183 A % n/a n/a Wilmington Trust US 182 AA % 181 AA- 434 n/a Bank Albilad Saudi Arabia 182 A % n/a n/a TransCreditBank Russia 182 A+ n/a n/a 195 A Sinar Mas Multiartha Indonesia 181 A % 222 A 437 n/a Nanto Bank Japan 181 A % n/a n/a Canaccord Financial Canada 180 A % 185 A 439 n/a Hiroshima Bank Japan 179 A % 131 A East West Bank US 179 AA % 159 A BancorpSouth US 177 AA % 179 AA Ahli United Bank Bahrain 177 A % 199 A Home Trust Canada 177 A % 153 A 444 n/a Compartamos Sab Mexico 177 A % n/a n/a 445 n/a Investors Bancor US 177 A % 64 A+ 446 n/a Everbank Financi US 177 A % 77 A Associated Bank US 176 AA % 180 A+ 448 n/a Saudi Investment Bank Saudi Arabia 176 A % n/a n/a 449 n/a Bank of Jilin China 174 A- n/a n/a n/a n/a 450 n/a Liberbank Sa Spain 174 A % n/a n/a Rank Rank Brand cap (%) Syndicate Bank India 174 A % 173 A BEKB/BCBE Switzerland 174 AA % 173 A Zenith Bank Nigeria 174 AA % 172 A+ 454 n/a BRB Brazil 173 A+ n/a n/a n/a n/a 455 n/a Banco de Occidente Colombia 173 A % n/a n/a 456 n/a Kinki Osaka Bank Japan 172 AA % n/a n/a Trustmark US 172 AA % 150 A Banca Popolare di Vicenza Italy 170 A- n/a n/a 205 A 459 n/a Hyakugo Bank Japan 170 A % n/a n/a Everbright Securities China 169 AA % 195 A SNS Bank Netherlands 168 A+ n/a n/a 165 A Amundi France 167 A % 185 AA 463 n/a Ashikaga Holdings Japan 167 A- n/a n/a n/a n/a 464 n/a Gulf Bank Kuwait 167 A % 135 A 465 n/a Keiyo Bank Japan 166 A % n/a n/a Qatar Islamic Bank Qatar 166 A % 166 A+ 467 n/a The Shanghai Commercial & Savings Bank Taiwan 165 A- n/a n/a n/a n/a 468 n/a Spar Nord Bank Denmark 165 A % 136 A 469 n/a Musashino Bank Japan 165 A % n/a n/a 470 n/a Comm Bk Of Dubai UAE 164 AA % n/a n/a 471 n/a Hokkaido Bank Japan 164 A % n/a n/a 472 n/a Daishi Bank Japan 164 A % 143 A 473 n/a ABC Bank Bahrain 163 A % 138 A 474 n/a San-In Godo Bank Japan 162 A % n/a n/a 475 n/a Bank Melli Iran Iran 162 A- n/a n/a n/a n/a 476 n/a Land Bank of Taiwan Taiwan 162 A- n/a n/a n/a n/a Van Lanschot Netherlands 160 AA % 167 A Oriental Bank of Commerce India 160 A % 149 A 479 n/a Intergroup Financial Services Peru 160 A % 141 A 480 n/a Belarusbank Belarus 159 A- n/a n/a n/a n/a PAN Brazil 159 A % 202 A 482 n/a Taiwan Business Bank Taiwan 158 A % n/a n/a Hypo Real Estate Germany 158 A n/a n/a 168 A+ 484 n/a Higo Bank Japan 157 A % n/a n/a 485 n/a Hyakujushi Bank Japan 157 A % n/a n/a Wintrust US 156 A % 150 A BRD Romania 154 A % 147 A 488 n/a Kagoshima Bank Japan 153 A % n/a n/a 489 n/a Bank of Tianjin China 153 A- n/a n/a n/a n/a KDB Financial Group South Korea 153 A+ n/a n/a 520 A- 491 n/a Bankunited Inc US 152 A % 115 A 492 n/a Oschadbank Ukraine 150 A- n/a n/a n/a n/a 493 n/a 77 Bank Japan 150 A % 128 A Whitney Bank US 149 A % 146 A Bank BPH Poland 148 A % 175 A 496 n/a Bank of Dalian China 148 A- n/a n/a n/a n/a 497 n/a Banque Populaire du Maroc Morocco 147 A % n/a n/a Zions Bancorporation US 147 AA % 154 AA Shriram India 146 A % 146 A+ 500 n/a Getinoble Poland 146 A % n/a n/a Key: n/a is a new entrant to the chart or the data is unavailable. COVER STORY TOP 500 BANKING BRANDS