Engagement Practices in Action for Physician Workflow Integration in the New Frontier of Pharma Brand Management

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1 SAVE $200 OR MORE WHEN REGISTERING BY FRIDAY, May 23, 2014 WORLD CONGRESS PRESENTS THE SUMMIT TO Leverage EHRs for Prescriber Engagement Practices in Action for Physician Workflow Integration in the New Frontier of Pharma Brand Management July 14-15, 2014 Hyatt at the Bellevue Philadelphia, PA Adam Landman, MD, MS, MIS, MHS Chief Medical Information Officer, Health Innovation and Integration, Brigham and Women s Hospital Assistant Professor of Medicine Harvard Medical School Advisory Board: Thomas Tsang, MD Executive Director, Global Health Information and Innovations, Merck Former Advisor, CMS Former Medical Director, Meaningful Use and Quality ONC Wil Yu Director, Foundation for Healthcare Innovation Former Director Innovations, ONC Former Senior Advisor CMMI Surveys show that 8 in 10 HCPs have adopted EHRs Pharma has the unique opportunity to position brands within the necessary frameworks by integrating brand messaging and information such as: Decision Support Patient Education Formulary Patient Assistance Programs within Physician Workflow / Point of Care Hear From: American Society of Clinical Oncology (ASCO) American Society of Healthsystem Pharmacists (ASHP) AstraZeneca Brigham & Women s Hospital Children s Hospital of Philadelphia Express Scripts Harvard Medical School Health IT Now Coalition Manhattan Research Memorial Sloan-Kettering Cancer Center Merck Medical Information and Innovation Merck Vaccines Novo Nordisk UnitedHealth Group University of Pittsburgh Medical Center (UPMC) Wellport Health information Exchange Partners: Organized by:

2 WORLD CONGRESS PRESENTS THE SUMMIT TO Leverage EHRs for Prescriber Engagement Practices in Action for Physician Workflow Integration in the New Frontier of Pharma Brand Management July 14-15, 2014 Hyatt at the Bellevue Philadelphia, PA Dear Colleague, The growing demand for Health Information Exchange coupled with Federal Quality Initiatives has generated an increased need for pharma to integrate brand support within Electronic Health Records to support providers and patients at the point-of-care. Join us this July as providers, agencies, and industry convene to discuss optimal standards for clinical decision support to assist Meaningful Use initiatives by offering patient assistance, patient education, and formulary integration to improve adherence. Learn strategies for engagement and sit down with peers to partner on a collaborative front. Don t miss this opportunity to participate in concerted discussions to enhance brand support, provider relations, patient adherence, and federal initiatives at the point-of-care. I urge you to join the conversation at what is sure to be a productive and informative event. I look forward to seeing you there! Arielle Jackson Conference Producer, Pharmaceutical Events World Congress PS Don t forget about the team discount. Register 3 team members and the 4 th attends for FREE! + + = FREE Why Should You Attend? Join this summit to understand and discuss: Pharma s role in the future of Health IT Digital conversations and implications for the brand marketer Provider viewpoints on pharma integration and support Adherence and patient education offerings Brand support implementation within physician workflow Areas to partner for beneficial positioning Who Should Attend: Executives from Pharma / BioPharma within the following areas will find this conference of great value: Brand Managers Marketing Medical Information / Communications Market Access Patient Access National Accounts Trade / Channel Government Affairs Public Affairs Patient Advocacy Adherence Innovations eprescribing Medical Groups, Hospitals, Health Systems, and IDNs will also find this conference of significant interest: Practicing Physicians Medical Directors Information and Technology Executives CMOs CIOs CMIOs RESERVE YOUR SEAT TODAY. The earlier you book, the more you save. See back page for details or call for more information. WHY YOU SHOULD SPONSOR POSITION your company as a leading solutions and service provider MEET your market SHOWCASE new technology innovations INCREASE brand awareness GENERATE leads and new business DEVELOP new and current client relationships To inquire about Sponsorship and Executive Networking Opportunities, Contact David Capobianco, Vice President, Business Development, World Congress Call or David.Capobianco@worldcongress.com

3 7:30 am 8:30 am Day One Monday, July 14, 2014 Summit Registration and Morning Coffee 8:30 am 8:45 am Chairperson s Welcome and Opening Remarks Richard Altus President and Chief Executive Officer PDR Network 8:45 am 9:30 am Provider Viewpoints on Pharma Integration and Support Hear from providers on optimal care coordination, drug information needs, preferences, and indications for optimal physician partnerships. Moderator: Katherine K. Shannon Cross-Brand Relationship Marketing Manager Takeda Pharmaceuticals USA Panelists: David R. Artz, MD Medical Director, Information Systems, Memorial Sloan-Kettering Cancer Center Associate Professor of Clinical Medicine and Public Health, Weill Medical College, Cornell University Joe Heyman, MD Chief Medical Information Officer, Wellport Health information Exchange Former Chair, Board of Trustees, American Medical Association 9:30 am 10:15 am Coordinate Efforts for Outcomes Driven Models Integrate Support for Federal Quality Initiatives As the federal government implements quality initiative programs this year, brands can either be an integral part in assisting providers or be left to generic solutions. Understand federal quality programs and how they can affect pharmaceutical brands. Thomas Tsang, MD Executive Director, Global Health Information and Innovations, Merck Former Advisor, CMS Former Medical Director, Meaningful Use and Quality, ONC Robert Hauser, PharmD, PhD Senior Director, Quality and Guidelines, ASCO Advisory Board Doctors Helping Doctors Transform Health Care 10:15 am 10:45 am 10:45 am 11:30 am Bring the Conversation into Digital Implications for the Brand Marketer Federal initiatives have brought the health care conversation into the digital realm. Assess the brand value proposition with EHRs as a new marketing channel and an incremental shift from the former model. Explore direct-to-consumer marketing and sales force models reaching the decision-making physician Hear multi-layer perspective affecting the wholesale change in engagement and the role of the rep Learn how EHRs can serve as an effective new marketing channel to enhance brand value Vasu Vats, MPH Director, Strategy Enablement 11:30 am 12:15 pm Utilize EHR Customization to Support Meaningful Use Initiatives Steering clear of cookie-cutter industry formulations, understand efforts to spearhead EHR initiatives at point-of-care. Understand the regulatory landscape interactions of the patient in coordination with Meaningful Use and ICD-10 Find the balance between Meaningful Use II and the spirits of measurement 12:15 pm 1:30 pm Luncheon Maren Everton, RPh Northwest Area Solutions, Vice President, Leidos Health Co-Chair, Meaningful Use subgroup, Clinical Informatics Systems American Society of Healthsystem Pharmacists (ASHP) Joel White Executive Director, Health IT Now Coalition Board, America s Health; Newborn Foundation Chair, Health Advisory Committee, Broadband for America 1:30 pm 2:15 pm Patient Centricity in eprescribing and EHRs Drive Care Delivery and Payment Reform Ensure accurate product information at point-of-care Incorporate outcomes-based measures into systems Improve patient engagement and comprehensive medication management Chris Leggett Director, Health IT & Care Delivery, US Public Policy GlaxoSmithKline Steven H. Shaha, PhD, DBA Professor, Center for Public Policy & Administration Principal Outcomes Consultant, Allscripts

4 Day One Monday, July 14, 2014 (Continued) 2:15 pm 3:00 pm Payer Coordination of Digital Pharma Services for Optimal Reimbursement Understand digital reimbursement by navigating digital payer channels. Coordination of foundational, structural, and semantic interoperability Bundled payments as an adherence and generics driver 3:00 pm 3:30 pm Gregory Busch, DO, MS, MBA, CPE Chief Medical Officer, Community and State Plan, Delaware UnitedHealth Group 3:30 pm 4:15 pm Create Brand Loyalty by Enhancing the User Experience HCP Communication and Integration Communicate quality care as a process and not an outcome by coordinating efforts at point-of-care to assist and improve provider relations through: Treatment guidelines and disease state reference Product availability and formulary status Sample, coupon, and voucher availability Lee Ann Griffin, PharmD Former National Medical Liaison Valeritas 4:15 pm 5:00 pm Closing Keynote: Pharma s Role in the Future of Health IT As a result of policy changes, Health IT is now central to care delivery and disruptive to pharma s sales and marketing model. This session will cover key trends in EHRs, patient portals, self-tracking and remote care, patient digital engagement, and other health tech, highlighting short-term opportunities for pharma. 5:00 pm 6:00 pm 8:00 am 8:30 am Monique Levy Vice President, Research Manhattan Research Decision Resources Group Cocktail and Networking Reception Morning Coffee Day two Tuesday, July 15, :30 am 8:45 am Chairperson s Welcome and Review of Day One Richard Altus President and Chief Executive Officer PDR Network 8:45 am 9:30 am Strategies to Drive Adherence Integrate Patient Reminders and Education Improve patient adherence by leveraging opportunities for patient and provider access through the EHR, including: esampling and eprescribing for improved market access Patient education and patient reminders Patient portal coordination Julia Chiampi Crouse, MBA eprescribing and Digital Strategy Manager Novo Nordisk 9:30 am 10:15 am Supplement Patient Education with Patient Portals to Assist Providers in Meeting Meaningful Use II Requirements Meaningful Use II requires that providers educate the patients at point-of-care. Pharma can support provider needs and integrate within this channel by supplementing patient education with patient portals. Understand strategies that leverage: Patient portals as direct-to-consumer engagement Patient education requirements for the provider to meet Meaningful Use II 10:15 am 10:45 am Emily C. Freeman, MSc, PhD Director, Epidemiology Health Behavior and Program Evaluation, Worldwide Research and Development

5 Day two Tuesday, July 15, 2014 (continued) 10:45 am 11:30 am Shared Decision Making Improve Clinical Decision Support Conversations Bring the patient into the conversation to make effective treatment choices: Integrate decision support to provide better treatment outcomes Enhance patient access by improving support around ongoing care processes Navigate systems that incorporate care guidelines Alexander Fiks, MD Co-Medical Director, Pediatric Research Consortium, The Children s Hospital of Philadelphia Assistant Professor of Pediatrics, University of Pennsylvania 11:30 am 12:15 pm Delivery System Integration for Formulary and Decision Support Strategies to sustain timely and pertinent formulary information at the point-of-care Checks and balances for formulary information and support Ensure accurate and timely data for evidence-based efficiency and FDA approvals Push out data mining for outcomes and population data 12:15 pm 1:30 pm Moderator: Luncheon Ken Majkowski, PharmD Vice President, Clinical Affairs and Product Strategy, Surescripts, LLc Panelists: David Fidler Director, eprescribing and Clinical Interoperability Express Scripts Steven Labkoff, MD, FACP Head, Strategic Programs, Research and Development Information AstraZeneca Susan Skledar, RPh, MPH, FASHP Clinical Specialist, UPMC Health System Formulary Management and Drug Use Policy UPMC; Associate Professor, Pharmacy and Therapeutics, School of Pharmacy, University of Pittsburgh Allison Orenstein Director, Physician Connectivity and Engagement CVS Caremark 1:30 pm 2:15 pm Beyond Meaningful Use II Setting the Stage for Meaningful Use III Get ahead of the game by offering provider support in preparation for Meaningful Use III: Help providers deliver fully functional standards of care that they can push out to the patient Coordinate supplemental wrap-around services: Nutrition tips, FAQs, care-giver information, coupons, etc. Craig Kemp Director, Commercial Solutions Merck Joel White Executive Director, Health IT Now Coalition Board, America s Health; Newborn Foundation; Chair Health Advisory Committee, Broadband for America 2:15 pm 3:45 pm Roundtable Discussion: Partner with Peers on a Collaborative Front With arising standards, pharmaceutical companies could largely benefit from a coordinated and concerted effort to pave the way for a cohesive strategy. Assess opportunities for collaboration, and then connect with peers for a deeper discussion on beneficial positioning for quality initiatives and clinical decision support. Areas to be discussed include: Insights into partnerable areas eprescribing EHR coordination Ameer S. Ali, PharmD Director, Clinical Content Center for Connected Medicine Adjunct Assistant Professor, Pharmacy and Therapeutics, University of Pittsburgh School of Pharmacy Robert Hauser, PharmD, PhD Senior Director, Quality and Guidelines ASCO Advisory Board Doctors Helping Doctors Transform Health Care Vasu Vats, MPH Director, Strategy Enablement 3:45 pm Close of Summit To inquire about Sponsorship and Executive Networking Opportunities, Contact David Capobianco, Vice President, Business Development, World Congress Call or David.Capobianco@worldcongress.com