Web Solutions That Generate Leads. August Monthly Webinar

Transcription

1 Web That Generate Leads August Monthly Webinar

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3 Panelists Geoff Martinez Strategy Consultant, Inc Sean Tiner Strategy Consultant, Inc

4 Web to Generate Business

5 Areas of Focus 1. Engagement 2. Sales 3. Innovation

6 Yes, We re on Facebook. Now What?

7 Facebook Markup Language (FBML) Variant-evolved subset of HTML Customize look & feel for profile page

8 Welcome Landing Page Special Promotion Example: Wild Rivers

9 Welcome Landing Page Product Promotion Example: Hurley

10 Welcome Landing Page Campaign Promotion Example: Toyota

11 Welcome Landing Page Company Overview Example: Farmers Insurance

12 Offer an Exclusive Promotion Coupon FBML Page Example: Juice it Up Benefits: Encourage New Visitors to Join Reward Current Customers Drive Foot Traffic to Stores

13 Create a FBML Page. Benefits: Articulate Benefits of Joining Facebook Page Incorporate Custom Functionality Increase Product, Company and Brand Awareness Generate Sales

14 How does Facebook impact ?

15 Social Media Increases Use. Nielsen found there is a strong correlation between those who are frequent users and active social media users.

16 Campaigns Compliment Social Media Benefits: Incentive to Join Page Incentive to Forward Fans can Feel Impact Example: Quizno s

17 Where else do you view your ?

18 represents 25% of people s time on their mobile phones.* Source: Nielsen,

19 If all U.S. Mobile time were condensed into one hour, how much time would be spent in the most heavily used sectors?

20 Fred Jordan Missions Los Angeles based nonprofit serving inner city neighborhoods Daily Inspiration Mobile newsletters Relatively high Open and Click-through rates for daily s Open rate: ~10% Click rate: ~4%

21 Juice it Up Mobile-friendly site Utilized JavaScript instead of Flash Smartphone accessible (iphone, Android, Blackberry) Source: JuiceItUp.com

22 Implications Make mobile friendly Create a WAP or mobile friendly website

23 Areas of Focus 1. Engagement 2. Sales 3. Innovation

24 A Social Coupon For Everyone Deal Perk HomeRun LivingSocial Groupon BuyWithMe Adility DealOn ScreaminCoupons Bloomspot HomeRun

25 50% of people welcome location specific advertising, with mobile coupons a more appealing incentive than check-ins* Source: Mashable

26 Social Coupons Groupon.com currently averages over 6.4 million unique visitors per month.

27 Groupon Gap Example One-Day Sale: $7,500,000 First national deal released by Groupon Sold almost 10 coupons per second! 300,000+ total sold Source: Mashable

28 Groupon Traditional Examples One-Day Sale: $15,025 One-Day Sale: $7,920 Local brick and mortar businesses are the foundation of Groupon, and that isn t changing. -Groupon

29 Social Coupon Benefits Free to Use Reach a Targeted, Interested Audience Exclusive, Limited-Time Offers Appeals to Bargain Hunters Develop emarketing Database Encourage Repeat Sales Receive $ Shortly After Deal Ends

30 Social Coupon Considerations Will it impact the quality of service? How does coupon affect the bottom line?

31 How to Make Social Coupons Work Consider limiting the amount of available coupons Create awareness for new product or location Make applicable to high margin products Experiment, Experiment, Experiment!

32 Yelp & Zagat Yelp and Zagat entering social couponing arena Yelp Daily Deals 33 million monthly visitors to Yelp.com 4x Groupon s subscriber base Zagat Exclusives Expectec September launch Source: Yelp.com, Zagat.com, Mashable.com

33 Areas of Focus 1. Engagement 2. Sales 3. Innovation

34 Where s Waldo?

35 There he is!

36 Geo-Location Services Identification of the geographic location of an object, such as a cell phone or other internet-connected device Image Source: Mashable

37 FourSquare Location based social networking Points awarded for checking-in at venues Earn Badges Add tips for your friends Explore your city Source: Foursquare.com

38 Foursquare: Pizza Hut Free Breadsticks for the Mayor! Encourages customer check-ins Customers that check in most often become the mayor Benefits: Reward Loyal Customers Drive Foot Traffic to Stores Increase store revenue

39 Facebook Places Location-based check-ins 500+ million Facebook users Huge market potential for increasing store revenues via location based coupons Image Sources: Intomobile.com

40 Takeaways FBML allows for landing pages Social Media increases use Mobile is on the rise Use Social coupons strategically and with discernment Geo-location services drive foot traffic for businesses

41 It s Time for Implementation! Use FBML to Generate Business! Maximize Social Media Pages Develop Mobile Friendly Content Drive Customers to stores via Geo-Location Services Use Strategy to effectively execute Online Marketing Initiatives

42 Contents not to be shared outside of intended organization or duplicated without written permission of,