How Your Board Can Help Build Your Bank Account

Transcription

1 How Your Board Can Help Build Linda Lysakowski, ACFRE Agenda The role of the board How board members can tell your story The board s role in fundraising Why boards don t want to fundraise Ways the board can raise money without asking It s Not Just Balancing the Budget Are we spending enough? Are we spending it on the right thing? The fiduciary responsibility of the board Copyright 2014 Alliance for Nevada Nonprofits 1

2 The Board s Role in Planning Setting Goals Establishing Policies The Development Plan Monitoring Results Re-evaluating goals and Plans Telling Your Story Why Is It Important For Board Members To Be Able To Tell Your Story? They are the leaders of your organization They are invested in your organization They know lots of people in the community who can help support you 5 Who Should They Tell Your Story to Businesspeople Foundations Clients Journalists Politicians Colleagues 6 Copyright 2014 Alliance for Nevada Nonprofits 2

3 How Board Members Can Tell the Story Start with a fact sheet: pocket-size card/brochure with talking points to memorize & distribute Outline the main points of the case (KISS) Possible formats: Who, What, When, Where, and WHY Top Frequently Asked Questions (FAQ s) Myths vs. realities 7 How Board Members Can Tell the Story 30-second elevator conversation (networking or social events) Cultivation events and activities Writing letters to the editor Soliciting donations (face-to-face meetings) 8 Whose Responsibility is Fundraising? Copyright 2014 Alliance for Nevada Nonprofits 3

4 The Development Team Why is Board Giving/Asking Important to Fundraising? They have a fiduciary responsibility for the organization! They are volunteers! They lend credibility to the organization! Funders expect it! They care (or should care), more than anyone else, about the organization! Why Boards Don t Do Fundraising They don t see it as a priority for the organization They don t think it s their job They don t have time They don t know how Copyright 2014 Alliance for Nevada Nonprofits 4

5 Helping the Board Understand Fundraising Four Steps in Fundraising Identifying Cultivating Soliciting Stewarding The Board s Role in Identifying Donors The board s sphere of influence Research: formal and informal Brainstorming Copyright 2014 Alliance for Nevada Nonprofits 5

6 The Board s Role in Cultivation One-on-one Cultivation events Opening doors Everyone can do it! The Board s Role in Solicitation The best team to make a major gift call Why volunteers are good at making the ask Building confidence in the board The Board s Role in Stewardship Thanking donors Recognizing donors Assuring the wise use of donors gifts Knowing the law and ethics of fundraising Copyright 2014 Alliance for Nevada Nonprofits 6

7 Can the Board Raise Money Without Even Asking? Each board member invite three people to have lunch with the CEO Board members host an event Board Thank-A-Thon Speaking engagements The elevator speech Birthday/anniversary gifts Board opening doors Evaluating the Board s Success Contact reports The development audit Strategic planning Development planning The development committee Next Steps Discuss the findings at a board meeting Establish policies if needed Develop your plan Establish evaluation measurements Educate the board Train the board Brainstorming Copyright 2014 Alliance for Nevada Nonprofits 7

8 15% discount on Linda s Books Special Offers Board Boot Camp or Raise More Money from Your Business Community workshop $750 if booked by March 31 and held by June 30 See Linda March 22-San Antonio AFP Conference Planning to Keep Your Donors May 8-9 ANN Conference Las Vegas What s Wrong with Your fundraising And How to Fix It Sept 17 ANN Workshop Las Vegas Creating a Development Plan That Works Oct 3 ANN Conference Reno Strategic Planning for Your Nonprofit Contact Linda Linda@lindalysakowski.com Linda Lysakowski, Linda Lysakowski, ACFRE Copyright 2014 Alliance for Nevada Nonprofits 8