Marketing Strategies for Nonprofit Organizations. Presented by Sally Glick September 8, 2015
|
|
|
- Tamsin Webster
- 8 years ago
- Views:
Transcription
1 Marketing Strategies for Nonprofit Organizations Presented by Sally Glick September 8, 2015
2 Today s Agenda We will talk about: The value of strategic marketing and branding How to build your organization s brand Review and prioritize key components of an effective marketing communications plan
3 Define Strategic Marketing A range of activities that enables you to communicate effectively with your targeted audience A structured plan to build awareness of the nonprofit organization s programs A consistent, well-defined process of demonstrating your real value to the community, bringing positive attention to the organization
4 The Value of Strategic Marketing Adopting a consistent, planned marketing communications approach will help to: Enhance your brand Build membership Strengthen existing donor relations and increase donations Connect with new sponsors and donors Raise attendance at events Generate momentum and support
5 Why Brand? Your brand (reputation) enables sponsors, volunteers, and the community to immediately recognize, value and trust your organization Your brand distinguishes you from the competition Your brand gets you heard
6 How to Build Your Brand The impression your organization makes, the experience people have with you is expressed by everything that represents you: The look and content of print and electronic communications Your events The treatment they receive from volunteers and staff The type of board members who represent you The alliances you form Your office
7 A Marketing Communications Plan State your unique position your value proposition Review your mission statement and objectives Conduct a SWOT analysis Describe the services you offer Define your targeted audience Create an integrated marketing and branding plan with tactics that include: Web site campaigns Events Alliances Print materials Public relations efforts Personal networking and word-of-mouth
8 Communications Tactics Tactics you can utilize to market strategically and effectively: Web site Alliances Events Galas, Golf, Awards Print materials Public relations Networking
9 Web Site The web helps you cast a wider net by: Attracting new sponsors/donors Reducing processing/printing/mailing costs Sharing your mission and building awareness Using images to tell your story Acting as your ambassador to the community Enabling you to educate the public Establishing your credibility
10 Campaigns Relationships are built on communications and is an important communication tool. Did you know: Frequency matters Relevant content matters Personalization matters Subject line matters
11 Alliances Know the influencers in your community Align with other nonprofit and for profit organizations for greater critical mass larger audience Build your brand through contact with others who are well known
12 Events Fundraising events enable you to build awareness and raise revenue while having fun: Galas Golf Outings 5K Race/Walks Online Auctions Awards Programs
13 Public Relations and Media Efforts Post press releases at NJBIZ, NJ.com, The Record, local chambers, etc. Pitch a story to the area s journalists Make it newsworthy Demonstrate your solution to an issue Share statistics Provide pictures Make it local give it a human interest angle Invite media to your events Send your newsletter and other information to the media
14 Networking Your board and supporters are your best networkers! Remember that: People trust others opinions of your organization A personal bond is powerful Small, informal get-togethers make people feel special Individual conversations enable information sharing
15 Take Advantage of Your Position! Nonprofit organizations are in a feel good industry; you are the stewards of society Nonprofits can build friendships that last a lifetime and beyond Nonprofits affect the wallets, minds and hearts of the community
16 Conclusion A structured, strategic marketing process can help build your organization s brand resulting in greater ability to attract and retain donors, supporters, clients and volunteers.
17 Contact Information Sally Glick, Principal Chief Marketing Officer & Growth Strategist Sobel & Co. 293 Eisenhower Parkway Livingston, NJ
Marketing and Publicity In Baby Steps. Presented at the 2010 Florida District Convention April 10, 2010 Lake Mary, FL
Marketing and Publicity In Baby Steps Presented at the 2010 Florida District Convention April 10, 2010 Lake Mary, FL Marketing and Publicity in Baby Steps How can we do it? For many years Pilot has been
Brand Marketing for Community Impact. About Sheronde Glover
Brand Marketing for Community Impact Presented By Sheronde Glover, M.ED Glover Enterprise Business Strategies, Inc. www.sherondeglover.com 1 About Sheronde Glover 15 Years of Experience in Strategic Planning
Effective Marketing for Successful Fundraising
Effective Marketing for Successful Fundraising Get the attention of your donors and prospective donors! When marketing and fundraising work together effectively, donors receive consistent, compelling messages
Presented by Marcia Smith Fleres, MBA Executive Director NJ Education Foundation Partnership, Inc.
Presented by Executive Director NJ Education Foundation Partnership, Inc. What are Education Foundations? Private, nonprofit 501(c)(3) tax-exempt charitable organizations under the IRS Code. Chartered
Communications and Stakeholder Engagement. Created in Partnership between the Forum of Regional Associations of Grantmakers and TCC Group
Communications and Stakeholder Engagement Created in Partnership between the Forum of Regional Associations of Grantmakers and TCC Group Outline of Presentation I. Introduction II. The Value of Communicating
Marketing & Communications
Marketing & Communications Marketing Plan Messaging Targeted Marketing Media Public Relations Community Engagement What is marketing? Everything you do to recruit and retain students Why communicate? Tell
THE POCKET GUIDE TO FIVE EMAILS YOUR NONPROFIT SHOULD BE SENDING.
INTRODUCTORY THE POCKET GUIDE TO FIVE EMAILS YOUR NONPROFIT SHOULD BE SENDING. A Quick Guide to Five Types of Effective Emails Your Nonprofit Should be Sending to Your Database. A publication of 2 IS THIS
EFFECTIVE COMMUNICATIONS: How ESAs can support school districts with branding and communications. www.crec.org
EFFECTIVE COMMUNICATIONS: How ESAs can support school districts with branding and communications Who we are Aura Alvarado Director of Communications & Community Relations Julia Winer Assistant Director;
Global Mass Communication & Content Distribution
Global Mass Communication & Content Distribution Privi is a global content distributor over the sms/mms mobile channel. Our mission, to power brands and public figures with access, reaching your global
Marketing Your Nonprofit Organization
Marketing Your Nonprofit Organization Bridget Hartnett, CPA Ron Matan, CPA Spring 2011 Abstract This white paper will draw the distinction between a nonprofit organization s marketing and branding efforts
HUMAN SERVICES: WHO GIVES?
Introduction In Understanding Giving: Beliefs & Behaviors of Colorado s Donors, we explored what, how, and why Coloradans give. The report was based on a wealth of research, most of which was conducted
STEPS TO PLAN A VOLUNTEER FUNDRAISING EVENT
STEPS TO PLAN A VOLUNTEER FUNDRAISING EVENT An event, very simply, is something that happens at a given time and place. However, creating an event for an organization such as the American Brain Tumor Association
How Your Board Can Help Build Your Bank Account
How Your Board Can Help Build Linda Lysakowski, ACFRE Agenda The role of the board How board members can tell your story The board s role in fundraising Why boards don t want to fundraise Ways the board
2012 Communications & Development Plan
2012 Communications & Development Plan Community Relations Department Staff Lisa Fuller, director of community engagement Lindsey Smith, outreach services/volunteer coordinator Hillary Kline, communications
integrated marketing, communications and branding
integrated marketing, communications and branding a new approach New Vice President for Marketing New Division of Marketing and Communications who is in the marketing area? CURRENT Vice President for Marketing
Importance of Communication Management in Fundraising
Importance of Communication Management in Fundraising AFAP PARTNERSHIP WORKSHOP 2013 Presented by Clare Collins Insight Communications Multi-award winning specialist creative public relations & communications
by John Roland Director of Alumni Services & Student Success Email: jroland@lru.edu or Twitter: luther_rice
by John Roland Director of Alumni Services & Student Success Email: jroland@lru.edu or Twitter: luther_rice FOLLOW THE PLAN Steering Committee Volunteer Recruitment Prospect & Evaluation Education Kick
How To Support The Arts
CREATING partnerships WITH SMALL AND MIDSIZE BUSINESSES Did you know that in 2009, 69 percent of business support for the arts came from businesses with annual revenues of less than $1 million dollars
DIRECT MAIL THE POWER OF. Developing your direct mail program... For more information, contact:
CompanionBooklet 10/10/06 12:45 PM Page 1 COMPANION BOOKLET THE POWER OF DIRECT MAIL Developing your direct mail program... For more information, contact: 2819 Saint Paul Street Baltimore, MD 21218-4312
Online Payment Forms to Increase Fundraising
BEST PRACTICE GUIDE 7 Online Payment Forms to Increase Fundraising A Publication of Diamond Mind Inc. 1 This guide is designed to provide online fundraising best practices while presenting how your peer
Big Brothers Big Sisters of Greater Los Angeles Director of Marketing
POSITION DESCRIPTION January 2014 Big Brothers Big Sisters of Greater Los Angeles Director of Marketing Big Brothers Big Sisters of Greater Los Angeles seeks an innovative, entrepreneurial Director of
Grow Your Business with Email and Social Media
Grow Your Business with Email and Social Media Simple Marketing Strategies for Small Businesses and Nonprofits Constant Contact 2015 Welcome Rebecca Esparza, MBA Authorized Local Expert, Constant Contact
Vice President Public Relations CLUB OFFICER TRAINING
Vice President Public Relations CLUB OFFICER TRAINING TOASTMASTERS INTERNATIONAL P.O. Box 9052 Mission Viejo, CA 92690 USA Phone: +1 949-858-8255 Fax: +1 949-858-1207 www.toastmasters.org/members 2015
www.kliptap.com Campaign Handbook
www.kliptap.com Campaign Handbook Do you want to launch the next ice bucket challenge for your cause? Ice Bucket Challenge Statistics: $100 million raised for ALS 440 million engagements 17 million videos
CONTENT MARKETING FOR NONPROFITS LEVERAGING YOUR STORY TO ENGAGE & GROW YOUR SUPPORT BASE
CONTENT MARKETING FOR NONPROFITS LEVERAGING YOUR STORY TO ENGAGE & GROW YOUR SUPPORT BASE PRESENTED BY WWW.ASHLEYKLEFFER.COM GATEWAY PET GUARDIANS GATEWAYPETS.COM Nonprofit animal rescue focused in East
Social Media Marketing Made Simple
Social Media Marketing Made Simple Making Chapters Soar Building a Strong Chapter Base & Improve Fundraising through Branding, Social Media and E-mail Marketing Contact Information Terry Allen NABJ Associate
FINANCIAL STRATEGIES TRACK DIVERSIFYING REVENUE STREAMS. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration
FINANCIAL STRATEGIES TRACK DIVERSIFYING REVENUE STREAMS Agenda My Non-Profit Experience 15 Revenue Sources 5-Step Revenue Development Process Summary Resources 1 15 Revenue Sources 1. Annual/Sustained
Spreading the Good Word About Your Company s Charitable Efforts
Spreading the Good Word About Your Company s Charitable Efforts What shall we talk about? Common Communication Challenges in Community Relations Trends in Community Relations Best Practices Case Studies
POSITION DESCRIPTION
POSITION DESCRIPTION Date May 2012 Position Title Marketing & Advancement Officer Organisation UnitingCare West Reports to Manager, Marketing & Advancement Class Level C/D Position Number SECTION 1 The
How To Help Black American Westward American History And Culture
1 about The Black American West Museum & Cultural Center (BAWM) was originally founded to tell the story of Black Cowboys. The museum has widened it s scope and tells the stories of those early Blacks
PEER-TO-PEER SOCIAL MARKETING
PEER-TO-PEER SOCIAL MARKETING Reaching A New Generation Presented By Julie LeFils BACKGROUND BY SMILETEMPLATES.COM THE MILLENNIAL IMPACT PROJECT u Throughout the first four years of the Millennial Impact
ioby s Secret Ingredient for Success: Match Campaigns
This is a 10 step guide to recruiting companies to support your ioby project. But before you get started, we would like to share our secret ingredient: match compaigns. ioby s Secret Ingredient for Success:
Individual Giving 1. Direct Mail contributions solicited and received through the mail
There are many activities that can support the funding needs of an organization. The diversity of funding sources can be essential to an organization s funding stability. The following activities can be
Jewish Family and Children s Service of Minneapolis. Guide to Giving Opportunities
Jewish Family and Children s Service of Minneapolis Guide to Giving Opportunities Donor Directed Support JFCS has a budget of nearly $8.5 million. Donor directed support totals just over $2.2 million.
Community Event Planning Guide Steps To A Successful Fundraising Event
Community Event Planning Guide Steps To A Successful Fundraising Event Table Of Contents About Joseph Brant Hospital & Foundation Steps to a Successful Event Step 1 Brainstorm Step 2 Develop a Plan, Create
Functional Title Classification FLSA Status Reports To Team Purpose
Functional Title Classification FLSA Status Reports To Team Purpose Vice President of Marketing and Engagement Director, Marketing & Communications UWW 400 N Exempt President & CEO Marketing & Engagement
Public Relations for Growth Companies. Joy Schoffler Principal
Public Relations for Growth Companies Joy Schoffler Principal What You Will Learn 2 Merriam Webster { } Public Relations noun The activity or job of providing information about a particular person or organization
A Night to Remember in Spain
Host Bar Sponsor (2 openings) $5,000 Host Bar Sponsor Benefits - $5,000 One Corporate Table of Ten, Including Corporate Name on Table Value of $1,950 Preferential Seating A Dedicated Host for your Table
Liz Bergeron Pacific Crest Trail Association Executive Director and CEO LBergeron@pcta.org
Fundraising: How PCTA Developed and Implemented a Fundraising Program Liz Bergeron Pacific Crest Trail Association Executive Director and CEO LBergeron@pcta.org Course Description learn about PCTA s fundraising
DECC Campaign Toolkit
DECC Campaign Toolkit We know that being a Lead Coordinator takes a lot of dedication and commitment to improving our community and we thank you for your hard work. The most successful campaigns are refreshed
Build a Powerful Database
Build a Powerful Database You want to make a difference. A big difference. However, to make that happen, you need to energize your existing donors and volunteers around your nonprofit organization s mission
No One is Too Busy for the Human Race
No One is Too Busy for the Human Race If you only have 2 hours a week Find two to five people who will get out there and tell people about your group and collect pledges. One or two good askers can do
The role shall also be responsible for bringing innovative techniques to ensure deepening and more relevant relationships with donors.
GREENPEACE NORDIC Job Description Form Department: Fundraising Location: Helsinki, Finland Job title: Donor Relationships and Marketing Fundraiser Reports to: Fundraising Manager Level: C.X Fulltime General
To influence the success of the commercial real estate industry by advancing the achievements of women.
CREW NETWORK STAFF IMPLEMENTATION PLAN 2016 The Staff Implementation Work Plan supports the CREW Network Board s Strategic Plan to jointly combine our staff and volunteer resources to achieve our vision
114 Tips to Raise More Money By Mail
114 Tips to Raise More Money By Mail Direct mail is by far the source of most gifts to nonprofits. And it s one of the most important communications vehicles your organization has. Raise all the money
The Basics of a Capital Campaign
The Basics of a Capital Campaign What is a Capital Campaign? A set of fundraising and outreach activities focused on raising money for a specific defined need. Traditionally this need has been a large
Using Your Fundraising Software to Effectively Manage Your Prospects
Using Your Fundraising Software to Effectively Manage Your Prospects Learning Objectives How do we use our fundraising software to help manage our prospects more effectively? Note that this presentation
Fundraising can be a daunting task. Many in the non-profit sector worry about where to go for the support they need. Complaints I often hear are:
MARY AUSTIN FULLER Recipe for a Fundraising House Party by Mary Austin Fuller Fundraising can be a daunting task. Many in the non-profit sector worry about where to go for the support they need. Complaints
Executive Coaches of Orange County. Capacity Building Strategies
Executive Coaches of Orange County Capacity Building Strategies Capacity Building Acquiring the resources that your nonprofit needs to fulfill more of its mission. Capacity Building Strategies A strategy
Monitor. Track. Built. Repeat.
Monitor. Track. Built. Repeat. Exploring the Disciplines of Successful Major Gift Fundraising with Moves Management Tuesday, June 11 and Thursday, June 13, 2013 Join the conversation: #movesmanagement
PR Communication Plan
PR Communication Plan Top Up Your Tactical Toolkit Carol Moore P TT PREPARING A PUBLIC RELATIONS/ COMMUNICATION PLAN Top up your Tactical Toolkit An Australian Event Symposium 2011 presentation by Carol
MID-YEAR PREPARATION. 10 Simple Steps to Get You Ready for Year-End
MID-YEAR PREPARATION 10 Simple Steps to Get You Ready for Year-End IMPLEMENT SIMPLE STRATEGIES NOW THAT WILL MAZIMIZE YOUR YEAR-END FUNDRAISING EFFORTS. Did you know that most organizations receive half
Non-Profit Direct Mail
Guide to a Successful Non-Profit Direct Mail Campaign The face of fundraising has changed in recent years a change which non-profit organizations have acutely felt. The internet has made access to donors
Mortgages - Best Practices
Effective Mortgage Marketing Strategies and Best Practices Presented by Tracy Jean Ashfield Strategic Mortgage Solutions The Consulting and Training Division of Prime Alliance Solutions, Inc. November
SFT F15 Develop and implement a plan for direct response fundraising
Develop and implement a plan for direct response fundraising Overview This standard is about fundraising through direct response channels. You will need to plan your approach to achieve the fundraising
The #GivingTuesday Event Marketing Toolkit
The #GivingTuesday Event Marketing Toolkit Best practices and resources to help amp your marketing efforts before, during, and after your fundraiser. In This Toolkit Event Marketing Checklist Important
Social Media is. Paul de Gooijer, Emakina.NL
Social Media is Social Business Paul de Gooijer, Emakina.NL Emakina.NL is a performance based brand activation agency of the digital generation Emakina.NL believes relations between companies and customers
How to Put Your Marketing on Autopilot with Autoresponder
How to Put Your Marketing on Autopilot with Autoresponder 2014 Copyright Constant Contact, Inc. 14-4113 Helping Small Business Do More Business AUTO R E S P O N DE R G U I DE Imagine if you could set up
Non-Profit Social Media Marketing Predictions for 2015 01 TRENDS, TOOLS & TACTICS 7 NON-PROFIT SOCIAL MEDIA PREDICTIONS
Non-Profit Social Media Marketing Predictions for 2015 01 TRENDS, TOOLS & TACTICS 7 NON-PROFIT SOCIAL MEDIA PREDICTIONS FOR 2015 Non-Profit Social Media Marketing Predictions for 2015 1 Non-Profit Social
Campaign Visioning Project & Integrated Marketing Strategy
Campaign Visioning Project & Integrated Marketing Strategy June 4, 2013 1 Agenda Introduction Campaign Visioning Project Overview Reputation Situation Analysis Integrated Marketing Recommendations 2 Campaign
IFDD and Middle East Department s Position within the IRW Structure. The International Fundraising Development Division (IFDD) Structure
Islamic Relief Worldwide Public Relation Officer BASE LOCATION: REPORTING TO: Birmingham, International Office Middle East Department Manager LINE MANAGEMENT RESPONSIBILITIES: None DEPARTMENT PURPOSE:
Communicating Your Brand: The Brand Manual. Aga Siuda, Brand Designer Kelley Jarrett, Market Manager
Communicating Your Brand: The Brand Manual Aga Siuda, Brand Designer Kelley Jarrett, Market Manager You are a brand whether you like it or not.you re going to leave some impression in a person s mind [and]
Email Campaign Road Map
Email For Advocacy and Community Organizing: Basics, Essentials, and Best Practices Email Campaign Road Map These training materials have been prepared by Aspiration in partnership with Radical Designs
Do More With Less: The Complete Toolbox for Small & Growing Nonprofits. 2011 Convio, Inc. Page 1
Do More With Less: The Complete Toolbox for Small & Growing Nonprofits 2011 Convio, Inc. Page 1 Introductions Don Roach Art Director, Creative Services, Convio 9 years of experience consulting with nonprofits
Northern Ireland Environment Agency Corporate Social Responsibility
Northern Ireland Environment Agency Corporate Social Responsibility September 2011 Introduction This document has been prepared by the Northern Ireland Environment Agency (NIEA) in line with general NICS
Field Guide YMCA Community Campaign with Online Peer to Peer Fundraising Tool
Field Guide YMCA Community Campaign with Online Peer to Peer Fundraising Tool 4 Rules of Fundraising 1. Effective fundraising is direct and personal. 2. People give because they are asked and shown how
Florida Guardian ad Litem Foundation, Inc. Report to the Statewide Guardian ad Litem Program
7/30/2015 Florida Guardian ad Litem Foundation, Inc. Report to the Statewide Guardian ad Litem Program Florida Guardian ad Litem Foundation, Inc. The Holland Building, 600 S. Calhoun. Suite 259 Tallahassee,
Think About the Big Picture
TITAN CROWDFUNDING Titan Crowdfunding is a Cal State Fullerton program that gives students, faculty and staff the ability to showcase and raise funds for projects that allow them to remain at the top of
Women in Federal Law Enforcement Foundation, Inc. Strategic Plan January 1, 2016 December 31, 2020
Women in Federal Law Enforcement Foundation, Inc. Strategic Plan January 1, 2016 December 31, 2020 Strategic Goal 1: Training, Professional Development and Leadership Enhancement WIFLE will continue to
115 Tips to Raise More Money By Mail
115 Tips to Raise More Money By Mail Direct mail is by far the source of most gifts to nonprofits. And it s one of the most important communications vehicles your organization has. Raise all the money
WHAT A MARKETING MANAGER NEEDS TO KNOW. WHEN PLANNING FOR AN EXHIBITION
WHAT A MARKETING MANAGER NEEDS TO KNOW. WHEN PLANNING FOR AN EXHIBITION Welcome I knew that, but I didn t know this. This document is designed for marketing managers who are familiar with the strategies
HONORARY CHAIRPERSONS AUCTION CO-CHAIRPERSONS
HONORARY CHAIRPERSONS The Honorary Chairpersons are important members of the community and add prestige and major support to the auction. The Honorary Chair can be a working chair, and or just lends their
A Business Owner s Guide to: Ad Retargeting
A Business Owner s Guide to: Ad Retargeting A Business Owner s Guide to: Ad Retargeting Did you know that only two percent of website visitors will turn into actual customers? The rest 98 percent of everyone
A powerful advocacy network of small businesses, local chambers and the North Carolina Chamber
A powerful advocacy network of small businesses, local chambers and the North Carolina Chamber Table of Contents Message from the President 3 What does the NC Chamber do for Local Chambers and Joint Members?
AFP Information Exchange
AFP Information Exchange Plugging Into The Necessities For Your Nonprofit ~ This AFP Information Exchange resource is provided by: Dee Vandeventer, CFRE, MA Justin Tolan, CFRE ME&V Fundraising Advisers
The Royal Ottawa Foundation for Mental Health Event Fundraising Toolkit
The Royal Ottawa Foundation for Mental Health Event Fundraising Toolkit Table of Contents 1. Impact 2. How The Royal Foundation Can Help 3. Hosting an Event 4. Promotion 5. Online Fundraising 6. Event
Atlantic Cape Community College Branding Communication Plan
Atlantic Cape Community College Branding Communication Plan STEP 1: Research: Capital campaign and branding research summary To determine whether Atlantic Cape Community College was ready to begin a capital
Marketing Strategies for Landscape Architects
Marketing Strategies for Landscape Architects ASLA Colorado Spring Conference: Tools for Change May 15, 2009 Presented by: Michelle Francis, Philosophy Communication Agenda Overview Easy-to-implement marketing
Campaign Tool Kit. Change is possible. You can help. United Way of Central New Mexico
Campaign Tool Kit Change is possible. You can help. United Way of Central New Mexico Planning and Running Your Campaign Table of Contents p. 2 Role of Employee Campaign Manager p. 3 10 Steps to Success
All-Campus Leadership Conference Committee Chair. Big Ten leadership Network Committee chair
All-Campus Leadership Conference Update Center for Leadership and Involvement (CfLI) professional staff on progress of the conference Hold weekly meetings with the Organizational Outreach Branch coordinator
Contact Management. Presents: Fundraising Software Product Evaluation Checklist
Presents: Fundraising Software Product Evaluation Checklist Fulfilling the mission of your organization requires two elements: energetic and committed people and the financial resources to grow and fund
Social Media Measurement for Nonprofits: Katie Delahaye Paine CEO Paine Publishing www.painepublishing.com @kdpaine
Social Media Measurement for Nonprofits: Katie Delahaye Paine CEO Paine Publishing www.painepublishing.com @kdpaine Paine Publishing (www.painepublishing.com) Providing communications professionals the
DonateNow! The How-To s of Coordinating a Donation Drive. 10530 Page Avenue Fairfax, VA 22030 (703) 246-3460 www.volunteerfairfax.
DonateNow! The How-To s of Coordinating a Donation Drive 10530 Page Avenue Fairfax, VA 22030 (703) 246-3460 Are you interested in setting up your own donation drive? Do you have a plan for what you need
Internet Video Campaigns for NonProfits:
Internet Video Campaigns for NonProfits: How to Use the Power of Video and the Reach of the Internet to Grow Your Donor Base and Engage Your Community by Catie Foertsch Yes! MediaWorks In this new world
YOUR ROLE IN THE 2015 STRATEGIC PLAN FACILITATOR GUIDE
YOUR ROLE IN THE 2015 STRATEGIC PLAN FACILITATOR GUIDE ITEM 619A Your Role in the 2015 Strategic Plan Introduction The 2015 Strategic Plan identifies three specific goals for Toastmasters International.
Using Analytics to Grow Your Fundraising Program
Using Analytics to Grow Your Fundraising Program Your donor database can help you raise more money. In fact, analytics may be one of the most under-utilized tools you have. At Amergent, database analysis
How to Host an ACHA Fundraiser Adult Congenital Heart Association
How to Host an ACHA Fundraiser Adult Congenital Heart Association 3300 Henry Ave., Suite 112 Philadelphia, PA 19129 (215) 849-1260 Toll-Free: (888) 921-ACHA www.achaheart.org Dear Potential Fundraiser,
WHY DO OUR SCHOOLS NEED A MARKETING PLAN?
WHY DO OUR SCHOOLS NEED A MARKETING PLAN? Public schools have historically not viewed marketing their product as an essential, or even appropriate, function. Yet planned or not, each school does present
Direct Marketing Officer. MS National Centre, London. Individual Fundraising Manager
Job Title: Location: Reports to: Direct Marketing Officer MS National Centre, London Individual Fundraising Manager Introduction to MS Society The MS Society is the UK s leading MS charity. Since 1953,
McKINSEY & COMPANY NONPROFIT BOARD SELF ASSESSMENT TOOL OVERVIEW
OVERVIEW The Nonprofit Board Self Assessment Tool is designed to help nonprofit organizations assess their board's and identify priorities for board activities going forward. We believe this combination
YMCA CAMPAIGNER HANDBOOK
1 YMCA CAMPAIGNER HANDBOOK TABLE OF CONTENTS INFORMATION PAGE Introduction 3 Campaigner Responsibilities 4 Donor Prospect Development 5 Campaign Success Tips 6 Steps/Script For Solicitation 7 Filling Out
Non-Profit Management. Course Descriptions
Course Descriptions 2009-2010 Programs at a Glance Course Category Level Length Price Budgeting in a Organization Intro 3-5 hrs $79 Fundraising in a Organization Intro 4-6 hrs $150 How to Read a Financial
Conducting Market Research for Your Nonprofit
Conducting Market Research for Your Nonprofit Finding out what you need to know to remain relevant and attract donors. Articles & Sample interview Questions Design for a better world! 36 East 23rd Street,
Media Relations Manager. Grade 4
Media Relations Manager Grade 4 Job description Job title: ivision: Media Relations Manager Marketing ate: October 2015 Reporting to: Public Relations Manager Responsible for: Main contacts: Assistant
United Way for Greater Austin Digital Strategy 2012-2013
United Way for Greater Austin Digital Strategy 2012-2013 Goals External: Raise awareness of UWATX Brand: Tell the UWATX story consistently across all mediums Increase dollars to UWATX Grow TOP 40 Campaigns
Tips. Effectively Marketing Your Independent School
10 Tips for Effectively Marketing Your Independent School The reality: Most independent schools need to compete for students who are a good fit for the school s pedagogical values, its day-to-day personality,
Sage Nonprofit Solutions. Email Marketing Report 2012
Sage Nonprofit Solutions Email Marketing Report 2012 In December 2011, an email was sent to nonprofit development leaders inviting them to take an online survey designed to discover how nonprofits are
How To Use Digital Media Marketing to Boost Fundraising
How To Use Digital Media Marketing to Boost Fundraising Lucy Sytov Marketing and Annual Fund Manager, Central Scholarship LSytov@central-scholarship.org Before You Jump In Determine what you want to get
ESSENTIAL DUTIES AND RESPONSIBILITIES
Job Title: Department: Reports To: FLSA Status: Starting Salary: Vice President of Marketing and Communications Marketing Chief Executive Officer Exempt 60K to 70K JOB SUMMARY A communications/marketing
BREWER DIRECT WHITE PAPER 12 KEYS FOR A SUCCESSFUL DIRECT MARKETING PROGRAM for CATHOLIC CHARITIES
BREWER DIRECT WHITE PAPER 12 KEYS FOR A SUCCESSFUL DIRECT MARKETING PROGRAM for CATHOLIC CHARITIES Randy Brewer, President and CEO of Brewer Direct Inc., presented this paper via a webinar in the fall