1 Back to school FUNDING A NEW ACADEMIC YEAR Ashley Wade, Marketing Manager #BacktoSchool
2 About Us Who is BiddingForGood? Leading online auction solution for school and nonprofit fundraisers. Who is Constant Contact? Event Marketing tool has helped 30,000 small businesses and nonprofit organizations hold successful events.
3 We Heart Schools 4,700 schools Schools have raised over $50 million Online fundraising auctions Schools have reached 290K bidders on our platform
4 What we will discuss Finding the opportunity in a budget crunch Planning a fundraiser Tips from the fundraising pros Importance of centralized intelligence Closer look at a successful school fundraiser
5 Back-to-School What does it mean to you?
6 School Fundraisers Factors that work for and against school fundraisers Pros Cons authentic tie truly engaged community impassioned ask high turnover infrastructure issues volunteer dependent
7 Upping the ante What kind of fundraisers has your school done in the past? Still using valuable time and resources Why schools are saying size matters. Parents are getting hit hard for cash throughout the year Hard to make a significant impact with smaller amounts raised
8 Forget the gift wrap Successful school fundraising trends: Concerted effort on one big event has greater impact Online fundraising significantly expands reach Event fundraisers
9 Why events work for schools Raise more money Maximize impact of time & energy spent Build awareness about the school and programs Deepen relationships & forge personal connections Educate supporters about financial need Highlight school s impact on the community
10 Positioning schools for success Excitement and buzz surrounding your event Tried and true method of fundraising Why online auctions are a great option: Great opportunity to involve family & friends Tap the household budget vs. charitable giving budget
11 Planning a fundraiser 1. Recruiting volunteers 2. Setting a goal 3. Promoting your fundraiser 11
12 Recruiting & managing volunteers Assess your needs Where do you need help? Organization How do you keep volunteers motivated? TIP: Creating different roles for volunteers will attract more people with different skill sets and interests. Through organized volunteer management, you can determine level of commitment and encourage volunteers to take ownership of their designated responsibilities.
13 Set a *realistic* fundraising goal How much time do you have? How many volunteers do you have? How much has your school raised in the past? HINT: Work with your team! Brainstorm ideas, ask questions and track small successes along the way to your final goal. Reward your team when milestones are achieved!
14 Promote your fundraiser Signs Flyers Community message boards Website Local media outlets lists Promotion Social media
15 Tell your story HINT: As a school, you have the best storytelling assets at your fingertips the kids! Impassioned ask Authentic tie to school & fundraising mission Compelling storytelling requires a few key elements: Truly engaged community
16 How do the dollars add up? Help supporters, donors, parents, teachers and students understand the value to the school.
17 Get social 5 tips to get started Did you know? Social networking accounts for 1 of every 6 minutes spent online.
18 Engaging your audience Post open-ended questions that solicit follower feedback Ask for opinions Thank followers Always reply to comments Jump in on trending convos on twitter Ask for them to post a review on your page Post photos, reviews and results from your event
19 Connect with @VolunteerSpot
20 Tips from the fundraising pros Acquiring & supporting new donors: 5 tips 5. Find special ways to say thanks. 1. Ask early & often. Squeaky wheel. 3. Don t confuse the issue & use direct language. 2. Request a donation upgrade. Don t beat around the bush! 4. The devil is in the detail. Bonus tip: Ask and you shall receive! Always include a suggested donation in your ask. 20
21 Centralize intelligence Leave your legacy behind. If you re part of the fundraising team now, help your future colleagues by storing your hard work so they don t have to reinvent the wheel when you ve moved on (or the kids have graduated).
22 School Fundraisers Factors that work for and against school fundraisers Pros Cons authentic tie truly engaged community impassioned ask high turnover infrastructure issues volunteer dependent
23 Ability to test & learn Learn the rules (and when to break them) Benefits of centralizing your intelligence Build institutional confidence Refine process over time Track the effect of various factors
24 Outside factors that influence results Timing Economic climate Current affairs/national or global events Audience Media Previous communications, or appeals, received from your school or donor s response to previous appeals Communications received from other organizations (about which you generally have no control or knowledge)
25 Getting on the technology train Fight the downside of high organizational turnover Establish and/or grow fundraising infrastructure Tools to consider Protect your hard work Efficiency Ability to test & learn provides opportunity for organizational growth Constant Contact s event management software BiddingForGood s online auction solution Track progress & incent volunteers to achieve milestones/goals Build your database
26 Learn from others Orion School Live/silent auction event grows each year; $35K to $65K in a few years. Fall campaign asks $600 per student. People who can, give. Smaller fundraisers (candy, books, gift wrap sales, etc.) raise $2-$7K typically. Sunridge Waldorf Charter School Amount needed to off-set costs per year is $200-$225K Four years ago added major auction event to fundraising plan. The glue that binds: CENTRALIZED INTELLIGENCE
27 Get your free ebook! Questions? facebook.com/constantcontact
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