Service Providers (ESPs)

Size: px
Start display at page:

Download "Email Service Providers (ESPs)"

Transcription

1 Service Providers (ESPs) Overview of features and solutions Cheryl Slowik Publishing Services Bureau October 15, 2009

2 Does an ESP make sense for you? Are you communicating to an audience inside or outside of MIT? Data privacy concerns should a third party have access to these addresses? What are your requirements for measurement, analysis, and list management? Spam Cheryl Slowik, 10/15/09 Page 1

3 Features common to most ESPs Content creation tools Templates that you can customize with your branding WYSIWYG editors Varying levels of customization ability to add HTML code to a template or cut and paste an entire HTML page Ability to preview your Auto creation of text version Always preview your text version. For better viewing on a mobile device, shorten web addresses Cheryl Slowik, 10/15/09 Page 2

4

5 Features common to most ESPs Contact management Import contacts or cut and paste your list Ability to segment your list and target messages Ease of removing contacts & creating do not mail lists Auto removal of people who choose to unsubscribe Auto-response confirming when someone subscribes Ability to schedule messages in advance Image hosting Most allow you to host a small number of images; some charge small fee for additional storage archiving Turn your s into web pages Cheryl Slowik, 10/15/09 Page 4

6 Features common to most ESPs Reporting tools Statistics on sent, bounced mail, spam, opt-outs, opens, click-throughs, and forwards Some provide more sophisticated reporting tools and the ability to view data in graphical representation Cheryl Slowik, 10/15/09 Page 5

7 Features common to most ESPs Customer support Training, live chat, and webinars to teach you how to use the tool and improve the effectiveness of your communications ( Tools to help grow your list Code provided to add a sign-up form to your website Automatic insertion of a forward to a friend link on your Cheryl Slowik, 10/15/09 Page 6

8 Advanced features Integration with Google Analytics Integration with customer relationship management tools like Salesforce and Raiser s Edge Survey creation tools Advanced list targeting Create customer segments based on demographics, transactional history, subscriber preferences, and more Test messages and responses Personalization Generate unique content (copy, images, offers) for individuals based on criteria that you define Cheryl Slowik, 10/15/09 Page 7

9 Basic service providers These are solutions targeted to smaller organizations Easy to use interface Offer basic reporting Fee structure based on number of s in your list, not the number of s sent per month Examples Constant Contact - Center for Real Estate, Deshpande Center, Gordon Leadership Program, Lemelson, Sloan Management Review Emma - OpenCourseWare Vertical Response - Legatum Center Cheryl Slowik, 10/15/09 Page 8

10 More advanced service providers Designed for larger organizations and volume of s More advanced reporting tools Often integrate with customer relationship management tools Fee structure: based on number or s sent per month Examples Kintera, now Blackbaud - Alumni Association, Resource Development ExactTarget - Technology Review, News Office Cheryl Slowik, 10/15/09 Page 9

11 Summary Decide if you should use an internal mail list or outside provider based on your list, privacy concerns, and requirements for measuring results ESPs offer tools for creating s and measuring the effectiveness of your communications Relationship with ISPs to reduce spam score Content creation tools Contact management tools Image hosting Reporting tools Tools to help grow a permission-based list Ability to personalize messages Customer support Cheryl Slowik, 10/15/09 Page 10

12 Contact Cheryl Slowik Publishing Services Bureau Cheryl Slowik, 10/15/09 Page 11

datatrac Want to maximize your online ROI? ABOUT datatrac you ve come to the right place.

datatrac Want to maximize your online ROI? ABOUT datatrac you ve come to the right place. ABOUT datatrac Datatrac is a leading ASP of hosted e-mail marketing software that allows permission-based marketers to manage, send, track, and grow their e-mail campaigns. Leading marketers have incorporated

More information

Choosing a Broadcast Email Tool

Choosing a Broadcast Email Tool Choosing a Broadcast Email Tool March 2010 Logistics Ask questions! Otherwise I m speaking to a black hole! Choosing a Broadcast Email Tool Enter questions into the Chat with Presenter box February 2009

More information

Top 25 Email Marketing Terms You Should Know. Email Marketing from Constant Contact

Top 25 Email Marketing Terms You Should Know. Email Marketing from Constant Contact Email Marketing from Constant Contact Top 25 Email Marketing Terms You Should Know Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 www.constantcontact.com If you have ever felt out

More information

Top 40 Email Marketing Terms You Should Know

Top 40 Email Marketing Terms You Should Know 1601 Trapelo Road Phone 781-472-8100 Suite 246 Fax 781-472-8101 Waltham, MA 02451 www.constantcontact.com Top 40 Email Marketing Terms You Should Know If you have ever felt out of your depth in a discussion

More information

Key Speaker. Nicole Roach Marketing Coordinator CharityNet USA. HBIF Meeting 12-09

Key Speaker. Nicole Roach Marketing Coordinator CharityNet USA. HBIF Meeting 12-09 Key Speaker Nicole Roach Marketing Coordinator CharityNet USA HBIF Meeting 12-09 CharityNet USA: A One-stop resource center for nonprofit organizations nationwide! Key Speaker: Nicole Roach Questions Archived

More information

Case study for email marketing own system vs. hosted service. TouchBase Pro

Case study for email marketing own system vs. hosted service. TouchBase Pro Case study for email marketing own system vs. hosted service Case Study 1 JHB Live JHBLive is a one-click stop to everything that is cool in Johannesburg this online content service run by The Content

More information

Introduction to Email Marketing

Introduction to Email Marketing Introduction to Email Marketing http://localu.org/ Mary Bowling www.ignitordigital.com Collecting Email Addresses? Collecting Email Addresses? Collecting Email Addresses? What Are You Doing With Them?

More information

IMAGINE... Everything You Expect From CRM Integrated Email Marketing. And More! Email marketing campaigns that...

IMAGINE... Everything You Expect From CRM Integrated Email Marketing. And More! Email marketing campaigns that... IMAGINE... Instantly notify you who is interested Advise your sales team at the moment of interest Alert them by text or email to enable immediate follow-up Everything You Expect From CRM Integrated Email

More information

FAMINE EARLY WARNING SYSTEMS NETWORK TECHNOLOGY SUPPORT CONTRACT (FEWS NET TSC)

FAMINE EARLY WARNING SYSTEMS NETWORK TECHNOLOGY SUPPORT CONTRACT (FEWS NET TSC) FAMINE EARLY WARNING SYSTEMS NETWORK TECHNOLOGY SUPPORT CONTRACT (FEWS NET TSC) EMAIL LIST TOOLS: WHITE PAPER MARCH 2012 This publication was produced for review by the U.S. Agency for International Development.

More information

1.M4: Email Marketing

1.M4: Email Marketing 1.M4: Exercises A series of practical exercises is provided below: Module Domain DMI_PDDM_PE_M4_00001 Goals and KPI s Using the goals listed for a business of your choosing, select specific KPI s for each,

More information

Quick Start Guide. Seriously powerful email marketing, made easy

Quick Start Guide. Seriously powerful email marketing, made easy Seriously powerful email marketing, made easy Table of Contents DOTMAILER QUICK START GUIDE... 3 Main Screen... 4 Getting Started... 6 STEP 1: CAMPAIGN SETTINGS... 7 STEP 2: CAMPAIGN CONTENT... 8 Editing

More information

Email Marketing Solution

Email Marketing Solution Create, Send and Track perfect email campaigns. Our solution is the quickest, safest and easiest method of doing all three. Create your email with a custom built templates and our easy to use editor or

More information

5 STEPS TO EMAIL-MARKETING SUCCESS

5 STEPS TO EMAIL-MARKETING SUCCESS 5 STEPS TO EMAIL-MARKETING SUCCESS Ken Shillington Director, Conversion Optimization & Account Management FulcrumTech, LLC 215-489-9336 kshillington@fulcrumtech.net SUCCESS POINT #1: MEASURE EVERYTHING

More information

Email Marketing Basics

Email Marketing Basics Email Marketing Basics Email Marketing Basics Background Since 1994, Visual Data Systems has been a leader in: Website Design Software Integration Search Engine Optimization & Marketing Technology Consultation

More information

Getting Started with Automizy

Getting Started with Automizy Getting Started with Automizy The Basics To help you get started, this guide will show you exactly how simple it is to use Automizy to combine automated multi-channel communication into your overall marketing

More information

EVERYTHING YOU NEED TO KNOW ABOUT EMAILCONDUCTOR

EVERYTHING YOU NEED TO KNOW ABOUT EMAILCONDUCTOR EVERYTHING YOU NEED TO KNOW ABOUT EMAILCONDUCTOR (AND THEN SOME...) General Information EmailConductor is a mature application now in its seventh major release, and is being used by more than 60 financial

More information

Software Solutions Digital Marketing Business Services. Email Marketing. What you need to know

Software Solutions Digital Marketing Business Services. Email Marketing. What you need to know Software Solutions Digital Marketing Business Services Email Marketing What you need to know Contents Building Your Email List 1 Managing Your Email List. 2 Designing Your Emails 3 Branding Your Emails.....

More information

Feature Guide. Want to talk it through? pure360.com call: 0844 586 0001 email: contact@pure360.com. Work With Data. Work With Messages

Feature Guide. Want to talk it through? pure360.com call: 0844 586 0001 email: contact@pure360.com. Work With Data. Work With Messages ro Work With Data Import, append & export unlimited lists - with no restrictions on number of contacts De-duplication and list cleaning Dedupe of lists on upload, clean bounces Automatic bounce, opt-out

More information

Email Marketing Tools Comprehensive Toolkit for Email Marketing Tools

Email Marketing Tools Comprehensive Toolkit for Email Marketing Tools Email Marketing Tools Comprehensive Toolkit for Email Marketing Tools Serious about EMAIL MARKETING? Join our Upcoming Training! Details @ www.digitalvidya.com CONTACT US +91-11-8010033033 20 Email Marketing

More information

Plan Create Deliver OVERVIEW THIS IS HOW DST EMAIL WORKS

Plan Create Deliver OVERVIEW THIS IS HOW DST EMAIL WORKS DSTEMAIL OVERVIEW Get the most out of your email communications. Let our professional team design stunning, fully responsive emails for your brand, set up and manage your mailing lists, deliver and track

More information

BES T PR AC TICES GUIDE EMAIL MARKE TING Learn How to Get (and Keep) Email Permission

BES T PR AC TICES GUIDE EMAIL MARKE TING Learn How to Get (and Keep) Email Permission BES T PR AC TICES GUIDE EMAIL MARKE TING Learn How to Get (and Keep) Email Permission INSIGHT PROVIDED BY www.constantcontact.com 1-866-876-8464 2011 Constant Contact, Inc. 10-1720 BEST PRACTICES GUIDE

More information

GETTING STARTED QUICK GUIDE

GETTING STARTED QUICK GUIDE GETTING STARTED GUIDE Understanding The Basics Of Using Pinpointe In 1 Minutes or Less Let s Begin Create Custom Fields Create Email Campaign Load Contact Lists Add Social Sites Send Campaign TABLE OF

More information

Email UAE Bulk Email System. User Guide

Email UAE Bulk Email System. User Guide Email UAE Bulk Email System User Guide 1 Table of content Features -----------------------------------------------------------------------------------------------------03 Login ---------------------------------------------------------------------------------------------------------08

More information

Introduction. This email marketing guide explains how you can make the most of your email marketing campaigns.

Introduction. This email marketing guide explains how you can make the most of your email marketing campaigns. Introduction Manufacturing industry is spread across the world, from developed countries to developing nations, all boast of a rich manufacturing sector. It refers to a range of industries right from handicrafts

More information

Using WhatCounts Publicaster Edition To Send Transactional Emails

Using WhatCounts Publicaster Edition To Send Transactional Emails Using WhatCounts Publicaster Edition To Send Transactional Emails 1 DEFINITION Transactional email by definition is any message in which the primary purpose facilitates an already agreed-upon transaction

More information

Forfront, Renaissance House, 32 Upper High Street, Epsom KT17 4QJ www.forfront.com 020 3320 8777

Forfront, Renaissance House, 32 Upper High Street, Epsom KT17 4QJ www.forfront.com 020 3320 8777 e-shot tm features Forfront, Renaissance House, 32 Upper High Street, Epsom KT17 4QJ www.forfront.com 020 3320 8777 CONTENT Campaigns --------------------------------------------- 3 Creation Tools ----------------------------------------

More information

Veeam MarketReach User Guide. Automate Your Marketing. Grow Your Business.

Veeam MarketReach User Guide. Automate Your Marketing. Grow Your Business. Veeam MarketReach User Guide Automate Your Marketing. Grow Your Business. March, 2013 Contents PART 1. INTRODUCTION 3 What is Veeam MarketReach? 3 PART 2. ENTERING VEEAM MARKETREACH 3 Who can access Veeam

More information

Pricing Guide. BenchmarkEmail.com/in

Pricing Guide. BenchmarkEmail.com/in Pricing Guide BenchmarkEmail.com/in Create & Send Responsive, Mobile Friendly Emails Get Signups with Signup Forms & Autoresponders Real-time Reports Best Support in the Industry 1 Special Offers Get Started

More information

Building Relationships and Repeat Business with Email

Building Relationships and Repeat Business with Email Permission-based email marketing can help grow your small business. Why Relationship Email is a Marketing Must Generate leads and repeat business with email communications It is 15 times less expensive

More information

Ai eshots A bespoke email marketing system that helps you reach more customers, more effectively... Ai eshots. design. web. marketing.

Ai eshots A bespoke email marketing system that helps you reach more customers, more effectively... Ai eshots. design. web. marketing. A bespoke email marketing system that helps you reach more customers, more effectively... Ai eshots. web. marketing. branding Contents Email marketing, made easy 3 What can Ai eshots do for you? 4 Tailored,

More information

Sage Accountants Business Cloud Advanced Features Guide

Sage Accountants Business Cloud Advanced Features Guide Sage Accountants Business Cloud Advanced Features Guide VERSION 1.0 September 2013 Contents Adding custom fields to address books 3 Creating dynamic content 5 Using dynamic content in your campaigns 9

More information

The Top 10 Reasons You Need an Email Marketing Service. Email Marketing from Constant Contact

The Top 10 Reasons You Need an Email Marketing Service. Email Marketing from Constant Contact Email Marketing from Constant Contact The Top 10 Reasons You Need an Email Marketing Service Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 www.constantcontact.com Email marketing

More information

CAKEMAIL PRODUCT SHEET. Update: 05.01.2015 Version 5.1

CAKEMAIL PRODUCT SHEET. Update: 05.01.2015 Version 5.1 èè CAKEMAIL PRODUCT SHEET Update: 05.01.2015 Version 5.1 1. Solutions benefits 1.1. For the customer 1.1.1. General information CakeMail is an easy-to-use email marketing application for small and medium

More information

Email marketing for. agencies

Email marketing for. agencies Email marketing for agencies Contents 01 02 03 04 05 08 10 11 Introduction Why email marketing? How to sell the service The agency toolkit Features agencies will love Example email copy for agencies 10

More information

EMAIL MARKETING MODULE OVERVIEW ENGINEERED FOR ENGAGEMENT

EMAIL MARKETING MODULE OVERVIEW ENGINEERED FOR ENGAGEMENT PLATFORM PEOPLE STRATEGY EMAIL MARKETING MODULE OVERVIEW ENGINEERED FOR ENGAGEMENT Contents p1 E-Newsletter Overview p2 E-Newsletter Sample p3 Forward Article p4 p5 p6 p7 Print Article Read More Subscription

More information

Email marketing for. car dealerships A quick guide to planning your email campaign

Email marketing for. car dealerships A quick guide to planning your email campaign Email marketing for car dealerships A quick guide to planning your email campaign Contents Why email marketing? 01 02 03 04 05 06 08 09 10 11 Why email marketing? Setting a plan Growing your list Structure,

More information

Email Marketing Features

Email Marketing Features Email Marketing Features ECampaign101 Email Marketer is a true all in one communications platform and includes everything you need to create, send and track professional HTML emails, autoresponders, surveys,

More information

email SECRETS for Medical Practitioners

email SECRETS for Medical Practitioners email SECRETS for Medical Practitioners Email Secrets for Medical Practitioners Considerations for Care Givers Email Challenges Best Practices Email Solutions Permission Based Marketing Reasons to use

More information

emarketer system Benefits

emarketer system Benefits emarketer system Impart media s emarketer system, our all-in-one email marketing software, includes everything you need to create, send, track and profit from email marketing. As well as newsletters, the

More information

EMAIL MARKETING PREFERRED VENDOR REQUEST FOR PROPOSAL

EMAIL MARKETING PREFERRED VENDOR REQUEST FOR PROPOSAL EMAIL MARKETING PREFERRED VENDOR REQUEST FOR PROPOSAL Attention: IFA Supplier Forum Members Date: December 17, 2014 Deadline: January 5, 2015 The International Franchise Association produces approximately

More information

The 3 Keys of Email Marketing

The 3 Keys of Email Marketing The 3 Keys of Email Marketing Connect. Inform. Grow Presented by: Pamela Adams Regional Development Director Constant Contact - Georgia www.constantcontact.com/georgia Copyright 2008 Constant Contact Inc.

More information

REASONS TO USE CAMPAIGNER S EMAIL MARKETING SERVICE

REASONS TO USE CAMPAIGNER S EMAIL MARKETING SERVICE TOP 10 REASONS TO USE CAMPAIGNER S EMAIL MARKETING SERVICE Email marketing with Campaigner helps you turn your contact lists into customers and emails into revenue. Email marketers choose Campaigner for

More information

Guide to B2B email marketing. Part Four: Effective Email Reporting

Guide to B2B email marketing. Part Four: Effective Email Reporting Guide to B2B email marketing Part Four: Effective Email Reporting Introduction Effective email reporting One of the key benefits of using email for marketing campaigns is the speed of getting the right

More information

Getting Started With E-mail Marketing

Getting Started With E-mail Marketing Getting Started With E-mail Marketing A Quick Start Guide for Avaya BusinessPartners + Plan + Use this guide to maximize your e-mail campaigns effectiveness and best practice compliance. Execute Generate

More information

Email Marketing Ambition Digital Carly Rodgers

Email Marketing Ambition Digital Carly Rodgers Email Marketing Ambition Digital Carly Rodgers Open Rates The number of email opens divided by the total number of emails sent Open Rates Q. 1 What open rates do you experience? Click Through Rates The

More information

Email Marketing. 023 8022 7117 www.atelier-studios.com @atelierstudios. Version 1.0

Email Marketing. 023 8022 7117 www.atelier-studios.com @atelierstudios. Version 1.0 Email Marketing Version 1.0 Atelier Studios Limited 19A London Road Southampton Hampshire SO15 2AE UK Email Marketing Email marketing is an excellent way of promoting products, services and events direct

More information

A Whitepaper of Email Marketing Questions and Answers Email Marketing 101: Tips to Maximize Email Results

A Whitepaper of Email Marketing Questions and Answers Email Marketing 101: Tips to Maximize Email Results A Whitepaper of Email Marketing Questions and Answers Email Marketing 101: Tips to Maximize Email Results Page 0 of 8 Introduction This document summarizes the questions that were asked during the session

More information

Email Marketing System Options

Email Marketing System Options System Options Different Systems for Different Users We run various different types of systems for different users based on their email marketing requirements. If you have your own email marketing system

More information

Platform Overview WWW.GETRESPONSE.COM

Platform Overview WWW.GETRESPONSE.COM Platform Overview WWW.GETRESPONSE.COM Enterprise Solutions Quick Facts 300+ staff Offices in Warsaw, Gdansk, Moscow, Halifax and Wilmington GetResponse is an Email Marketing and Online Campaign Management

More information

ECN Spec. Sheet. Knowledge Marketing s Integrated Marketing Platform Delivers: Customer Lifecycle Marketing. Centralized Data Technology

ECN Spec. Sheet. Knowledge Marketing s Integrated Marketing Platform Delivers: Customer Lifecycle Marketing. Centralized Data Technology ECN Spec. Sheet Knowledge Marketing s Integrated Marketing Platform Delivers: Customer Lifecycle Marketing Centralized Data Technology Turnkey Email Marketing Direct Marketing Services Search Engine Marketing

More information

EXACTTARGET + MICROSOFT = RESULTS. DELIVERED.

EXACTTARGET + MICROSOFT = RESULTS. DELIVERED. CUSTOMER SUCCESS SHOWCASE EXACTTARGET + MICROSOFT = RESULTS. DELIVERED. More than 2,000 organizations worldwide rely on ExactTarget s integrated solutions to drastically improve the effectiveness of their

More information

Application User s Guide for the Message Manager

Application User s Guide for the Message Manager Application User s Guide for the Message Manager TextCaster 1321 Burlington, Suite A Kansas City, MO 64116 T (816) 746-6835 F (816) 746-6674 www.textcaster.com Table of Contents TextCaster Overview 3 TextCaster

More information

8/4/2015 Sphere 9.4.6 Sphere Email US

8/4/2015 Sphere 9.4.6 Sphere Email US Sphere Email Guide 8/4/2015 Sphere 9.4.6 Sphere Email US 2015 Blackbaud, Inc. This publication, or any part thereof, may not be reproduced or transmitted in any form or by any means, electronic, or mechanical,

More information

CU ecomm program ACF Solutions Implementation Scope of Work

CU ecomm program ACF Solutions Implementation Scope of Work CU ecomm program ACF Solutions Implementation Scope of Work Preamble ACF serves as the integrator and main point of contact between CU and ACF, and the software providers - ExactTarget and Salesforce.

More information

Sage E-marketing White Paper

Sage E-marketing White Paper Sage E-marketing White Paper Your Guide to Email Marketing A Cost-Effective Way to Reach Your Customers and Prospects Executive Summary............................. 3 Part One:....................................

More information

Anchor s Email Marketing Glossary and Common Terms

Anchor s Email Marketing Glossary and Common Terms Anchor s Email Marketing Glossary and Common Terms A/B Split Test: A method used for testing the response of sending two different email campaigns to two equal segments of an email list. Marketers can

More information

The Power of Email Marketing

The Power of Email Marketing The Power of Email Marketing Connect. Inform. Grow. Copyright 2008 Constant Contact Inc. Introduction This presentation has three parts Connect, Inform, and Grow Connecting to build customer relationships

More information

The Power of Email Marketing

The Power of Email Marketing The Power of Email Marketing Connect. Inform. Grow. Copyright 2008 Constant Contact Inc. Introduction This presentation has three parts Connect, Inform, and Grow Connecting to build customer relationships

More information

Our Design Genius will walk you through the styling process and help you make your campaigns match your brand s look and feel.

Our Design Genius will walk you through the styling process and help you make your campaigns match your brand s look and feel. Welcome to Welcome to. Getting started is easy this guide will help you make a seamless transition in just a few simple steps. We ll explain how to set up your lists, create beautiful campaigns and view

More information

Maximizing Guest Experiences

Maximizing Guest Experiences Maximizing Guest Experiences One Platform: Cross Functional and Scalable Central Data Warehouse with Hospitality Architecture Profile De-duplication Engine 360 Degree Profile of Guests and Prospects ESP

More information

Email Marketing in the 21 st Century THE MID ATLANTIC CHESAPEAKE CONFERENCE

Email Marketing in the 21 st Century THE MID ATLANTIC CHESAPEAKE CONFERENCE Email Marketing in the 21 st Century THE MID ATLANTIC CHESAPEAKE CONFERENCE Thursday, November 3, 2011 Who is WhatCounts? 2 1 3 Company Snapshot Our Vision Recognized for our flexible technology and solutions

More information

UBC Mailing List Replacement Project. Feedback Summary Survey & Focus Groups

UBC Mailing List Replacement Project. Feedback Summary Survey & Focus Groups UBC Mailing List Replacement Project Feedback Summary Survey & Focus Groups Table of Contents I. Survey Results... 2 Key findings... 2 Demographics... 2 Mailing list services currently in use... 3 Mailing

More information

Digital Marketing Seminar at IMTC WEST 2012 May 30, 2012 EMAIL MARKETING

Digital Marketing Seminar at IMTC WEST 2012 May 30, 2012 EMAIL MARKETING Digital Marketing Seminar at IMTC WEST 2012 May 30, 2012 EMAIL MARKETING SPEAKER Red Door Interactive RedDoor.biz @reddoor Pilar Bower Sr. Email Marketing Strategist pbower@reddoor.biz @pilarbower ~70

More information

Professional Diploma in Digital Marketing Module 4: Email Marketing Version 5.0 Lecturer: David Maher

Professional Diploma in Digital Marketing Module 4: Email Marketing Version 5.0 Lecturer: David Maher Professional Diploma in Digital Marketing Module 4: Email Marketing Version 5.0 Lecturer: David Maher David Maher Product & ecommerce Manager with Scope Ophthalmics 10+ Years experience in Digital Marketing

More information

introduction to emarketing

introduction to emarketing introduction to emarketing emarketing is typically used for promotional campaigns for attendee generation and for attendee communication. It works closely with ereg which also includes email capabilities

More information

Your Success Is MTD s Success!

Your Success Is MTD s Success! Your Success Is MTD s Success! These guides and requirements have been created by MTD to help ensure greater success in your email campaigns. Please have all team members read their relevant section below:

More information

WHAT IS EMAIL MARKETING

WHAT IS EMAIL MARKETING Intelligent VC provide industry leading email marketing solutions, including an easy to use in-house platform as well as a host of managed solutions and services. Create and send visually engaging HTML

More information

Better Email Marketing: Making Sure Your Messages Get Read & Acted On

Better Email Marketing: Making Sure Your Messages Get Read & Acted On Better Email Marketing: Making Sure Your Messages Get Read & Acted On Better Email Marketing What to Know Where to Start What to Watch Out For Information You Need to Gather About Your Audience How to

More information

Your donors and supporters are increasingly multi-channel and they expect to get information that is relevant to their lives and interests

Your donors and supporters are increasingly multi-channel and they expect to get information that is relevant to their lives and interests Luminate Online Multiple Channels, One Solution Your donors and supporters are increasingly multi-channel and they expect to get information that is relevant to their lives and interests through the channels

More information

Get your businesses going in the right direction with a targeted list of permission based emails. Don t get into spam. Get into their hearts.

Get your businesses going in the right direction with a targeted list of permission based emails. Don t get into spam. Get into their hearts. EMAIL MARKETING Get your businesses going in the right direction with a targeted list of permission based emails. Don t get into spam. Get into their hearts. PERMISSION SEGMENTATION SUCCESS We all are

More information

Do It In Durham is a celebration of Global Entrepreneurship Week. 40 events to celebrate, inspire and grow entrepreneurship allowing businesses to

Do It In Durham is a celebration of Global Entrepreneurship Week. 40 events to celebrate, inspire and grow entrepreneurship allowing businesses to Do It In Durham is a celebration of Global Entrepreneurship Week. 40 events to celebrate, inspire and grow entrepreneurship allowing businesses to come together, to learn, connect, grow and succeed Constant

More information

Email Graphic Design Best Practices

Email Graphic Design Best Practices Email For Advocacy and Community Organizing: Basics, Essentials, and Best Practices Email Graphic Design Best Practices These training materials have been prepared by Aspiration in partnership with Radical

More information

EMAIL CAMPAIGNS...5 LIST BUILDER FORMS...

EMAIL CAMPAIGNS...5 LIST BUILDER FORMS... Basic User Guide Table of Contents INTRODUCTION...1 CAMPAIGNER FEATURES...1 WHO SHOULD READ THIS GUIDE?...1 GETTING STARTED...2 LOGGING IN TO CAMPAIGNER...2 DASHBOARD...3 Modify Your Dashboard...4 EMAIL

More information

THE BIG EASY GUIDEBOOK TO MARKETING AUTOMATION

THE BIG EASY GUIDEBOOK TO MARKETING AUTOMATION THE BIG EASY GUIDEBOOK TO MARKETING AUTOMATION The essential guide to EASILY creating sophisticated, automated marketing programs that drive revenue 2009 Marketo, Inc. All rights reserved Forget the Hard

More information

20 Quick Tips for Improving Your Email Marketing Programmes

20 Quick Tips for Improving Your Email Marketing Programmes 20 Quick Tips for Improving Your Email Marketing Programmes June 25, 2008 Presenter: Paul Bates UK Managing Director, StrongMail Systems 1 Agenda Introduction Best Practices Overview 20 Quick Tips About

More information

A quick guide to. Social Media

A quick guide to. Social Media A quick guide to Social Media In this guide... Learn how to integrate your email marketing with social media to get the most out of online buzz! Use Twitter and Facebook integrations to enable readers

More information

charity organisations

charity organisations Email marketing for charity organisations A quick guide to planning your email campaign Contents 01 02 03 04 05 06 08 09 10 11 Why email marketing? Setting a plan Growing your list Structure, design and

More information

Dada Mail Manual. Table of Contents

Dada Mail Manual. Table of Contents Table of Contents A Gentle Introduction To Dada Mail...1 What is Dada Mail?...1 A Tour of Dada Mail...1 Default Screen...1 The List Screen...3 The Mailing List Archives Screen...5 Dada Mail Profiles...6

More information

Spreading the Word: Raising Awareness and Funds with Email. Presented by: Alec Stern, VP, Constant Contact

Spreading the Word: Raising Awareness and Funds with Email. Presented by: Alec Stern, VP, Constant Contact Spreading the Word: Raising Awareness and Funds with Email Presented by: Alec Stern, VP, Constant Contact Agenda Section 1: Email 101 Section 2: Getting Started Section 3: Getting Your Email Delivered

More information

SimplyCast emarketing Email User Guide

SimplyCast emarketing Email User Guide SimplyCast emarketing Email User Guide Email User Guide Page 1 Contents 1. Email Overview... 3 2. Features Overview... 3 3. Email Editor Features... 8 4. How to Create an Email Campaign?... 5 5. Additional

More information

EMAIL ESSENTIALS Successful Strategies for Studio Owners

EMAIL ESSENTIALS Successful Strategies for Studio Owners EMAIL ESSENTIALS Successful Strategies for Studio Owners Presented by: Jill Tirone Session Overview Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships

More information

Customer data management strategy

Customer data management strategy Customer data management strategy By Dave Chaffey Inside you will learn: How do we assess the value of our email addresses? How developed is our data management strategy? How do we audit our current quality

More information

By the end of this section, you will be able to: Create an Email Campaign Link Email Campaign to Interest Category. Populate Initial Campaign Audience

By the end of this section, you will be able to: Create an Email Campaign Link Email Campaign to Interest Category. Populate Initial Campaign Audience Email Campaigns Overview...2 EXERCISE 4.1: View an Email Message...3 Review: Constituent360 Groups...4 Key Concept: Email Campaigns...6 Email Campaigns...8 Email Calendar...9 Creating a New Campaign...

More information

Mass customization: The next step in the evolution of email marketing. www.campaigner.com

Mass customization: The next step in the evolution of email marketing. www.campaigner.com Mass customization: The next step in the evolution of email marketing www.campaigner.com Introduction Studies and statistics continue to support the fact that email remains the top performer among all

More information

36 tips to maximize. Email Marketing success. www.campaigner.com

36 tips to maximize. Email Marketing success. www.campaigner.com 36 tips to maximize Email Marketing success www.campaigner.com Introduction Permission-based email communications have a higher return on investment than unsolicited email, direct mail, or traditional

More information

Selling Email Marketing

Selling Email Marketing Selling Email Marketing A guide to positioning and selling Email Marketing to your customers PAGE 1 Contents Introduction... 3 What is Email Marketing?... 4 Who are the customers who use Email Marketing?...

More information

Getting it Right with Email Marketing

Getting it Right with Email Marketing Getting it Right with Email Marketing 1 1 Getting it Right with Email Marketing Prepared by: Patrick Zuluaga PMZ Marketing M: 0403 436 889 F: 02 4388 9164 E: patrick@pmzmarketing.com.au W: www.pmzmarketing.com.au

More information

GUIDE TO EMAIL MARKETING

GUIDE TO EMAIL MARKETING GUIDE TO EMAIL MARKETING Using e-mail marketing to communicate with your customers and promote your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Terminology 3 Video

More information

Email Marketing Strategy Guide NewZapp.co.uk - 2007. Introduction. Where are you now?

Email Marketing Strategy Guide NewZapp.co.uk - 2007. Introduction. Where are you now? Email Marketing Strategy Guide NewZapp.co.uk - 2007 Introduction In recent years Email Marketing has seen huge growth in the UK and worldwide. In this document we ll look at the key areas of an Email Marketing

More information

Email Marketing Features

Email Marketing Features Email Marketing Features JPC s Email Marketer includes everything you need to create, send and track professional HTML emails. It is fullyfeatured email marketing software which has been developed by marketing

More information

Leaving Money On The Table

Leaving Money On The Table 10 Ways Retailers Are Leaving Money On The Table Page 1 Let s face it: gaining and retaining customers can often feel like a high stakes match. What s the right balance between what you ll give in the

More information

EMAIL MARKETING GUIDE

EMAIL MARKETING GUIDE SVM E-Business Solutions 220 Davidson Avenue Somerset, NJ 08873 1.877.SVM.EBIZ www.svmsolutions.com EMAIL MARKETING GUIDE Email Marketing Guide How to Create an Email Newsletter that Produces Results As

More information

INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE

INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE AWA offers a wide-ranging yet comprehensive overview into the world of Internet Marketing and Social Networking, examining the most effective methods for utilizing the power of the internet to conduct

More information

e-shot Unique Deliverability

e-shot Unique Deliverability e-shot Unique Deliverability Email Deliverability What is Email Deliverability? Email deliverability s aim is to maximise the number of email messages that reach the intended recipients inboxes. It is

More information

Benchmark Review. Copyright 2003-2010 TopTenREVIEWS, Inc. All Rights Reserved.

Benchmark Review. Copyright 2003-2010 TopTenREVIEWS, Inc. All Rights Reserved. Benchmark Review Benchmark is one of the most budget-friendly email marketing services, making it one of the best overall services on the market. This service has all the tools you ll need to attract a

More information

Webinar: EMAIL Campaigns That Bring In BIG Bucks!

Webinar: EMAIL Campaigns That Bring In BIG Bucks! AllianceForNevadaNonprofits.org EMAIL Campaigns That Bring In BIG Bucks! Stacey Wedding Phil Johncock PowerPoint Slides, Replay Video & Links: goo.gl/jm583i Agenda Poll: What region of the state do you

More information

Tonight s Special. Online Ordering for Restaurants. BR we re whats coming down the road

Tonight s Special. Online Ordering for Restaurants. BR we re whats coming down the road Tonight s Special Online Ordering for Restaurants BR we re whats coming down the road Bright Menus Online Ordering for Restaurants Bright Menus is the newest web-based ordering application which provides

More information

Email Marketing Features

Email Marketing Features Email Marketing Features intouch Email Marketer is a true all-in-one communications platform and includes everything you need to create, send and track professional HTML emails, autoresponders, surveys,

More information

G-Lock WPNewsman WordPress Plugin Reviewer s Guide

G-Lock WPNewsman WordPress Plugin Reviewer s Guide G-Lock WPNewsman WordPress Plugin Reviewer s Guide 1 Table of Contents This document is your reviewer's guide for G-Lock WPNewsman WordPress Plugin. It is designed to provide you with information you need

More information

BECOME ONE OF THE ELITE!

BECOME ONE OF THE ELITE! think technology, think CoSource Call us on: 1300 736 002 Email Marketing just got a lot easier! BECOME ONE OF THE ELITE! Complete Creative Control Personalized Targeted Content Effortless Subscriber Management

More information