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1 marketing for agencies

2 Contents Introduction Why marketing? How to sell the service The agency toolkit Features agencies will love Example copy for agencies 10 marketing commandments About us

3 Introduction If you work for a PR, marketing, digital or design agency, marketing can be a powerful tool for your own promotion. What s even better is that you can offer it as a service to your clients, providing a new revenue stream for your agency. This guide will equip you with a useful outline of why you should consider using marketing, how to sell the service to your clients and some example content that you could use. If you re already using another provider but want to change, we ll show you the great marketing features we provide to make your life as easy as possible. For more information about using marketing for your agency, please contact the little green plane team at or call

4 Why marketing? If you re looking to grow you agency, have you considered using marketing as part of your strategy? Want to cross sell your services to existing clients and create a dialogue with potential new ones? Using professional campaigns is a great way of doing so. marketing is also low cost in nature, offers pin-point reporting and can also be easily integrated into your existing marketing strategies. According to the Direct Marketing Association, for every 1 you spend you will receive 42 in return. marketing can provide tangible results for your agency; such as a list of addresses of people who have clicked on a specific service, event or news item. Permission-based marketing can work wonders in helping you build client relationships, retain advocates for your brand and cross sell your services and products. Check out what our clients think of little green plane on our testimonial video by visiting littlegreenplane.com/resources/videos 02

5 How to sell the service The main beauty of marketing is the potential it has to create a new revenue stream for your agency. Show your clients the power of marketing, whilst making a healthy mark-up and re-selling our services, and we ll take care of all the hard work. Marketing your new service could not be simpler. Why not try? Creating a promo box on your home page and an marketing page on your services area Including a link to your page on all your signatures Sending out an campaign to let people know about the new service Writing a press release to the regional press Use a client case study or testimonial Contact the little green plane team on or to find out how we can help you establish your marketing service today. 03

6 The agency toolkit If you re working for a PR, marketing, design or digital agency, you may want to use marketing to promote your own activities, but have you thought about offering it as a service to your clients? If you are new to marketing or looking around for another provider, why not try little green plane? We offer a tailored service specifically for agencies that includes a toolkit to get you up-and-running. The toolkit includes: A consultancy session to assess your needs and current usage A migration checklist to help you move over to us if you are using another provider An agency guide Free sign-up tools A profile about your services on our agency directory that is available to all little green plane customers If you re ready to kick-start your marketing, take advantage of little green plane s free agency toolkit by enquiring today. 04

7 Features agencies will love There are so many reasons why you ll love working with little green plane as your marketing partner. Check out just a few things that our other agency clients appreciate: No contracts or costly set-up fees Choice of payment options Branded PDF reports Word-style editor 05

8 Professionally-designed template gallery Full contact-list management Comprehensive test checklist before send Unlimited images 06

9 Unlimited lists Detailed reporting Google Maps integration Full Google Analytics integration Set up your free agency account today by visiting to find out why we offer the best of British marketing. 07

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11 Example copy for agencies From: a real person To: only one recipient Subject line: Unique to the reader Company logo and brand present Call to actions through to website Main story present at the top Further stories and updates Unique images for each story Sharing options for the footer including links to social media 09

12 10 marketing commandments That s it! You should now be well on your way to creating effective marketing campaigns for your agency. Please find below our 10 marketing commandments to ensure you are adhering to marketing best practice at all times, and receiving the best possible results: 1. Thou shalt refine your subject line 2. Thou shalt use a prominent call to action 3. Thou shalt give value to your subscribers 4. Thou shalt use an opt-in approach 5. Thou shalt grow organic data 6. Thou shalt segment your data 7. Thou shalt set objectives 8. Thou shalt test 9. Thou shalt not spam 10. Thou shalt be legal 10

13 About us little green plane helps you create highly personalised campaigns to build long and meaningful relationships with your clients. With UK , telephone and web chat support with our expert client captains, little green plane gives you more. We re on hand to help anyone from an marketing first-timer to a seasoned sender. What s more, all our customers receive the same features and levels of comprehensive reporting regardless of spend. Give your marketing a lift with little green plane s four simple steps: Create your with our Word-style editing system, templates or import a design file. Upload infinite contacts in Excel and let us handle any unsubscribes and duplications. Deliver your s effectively using our rigorous testing system. Get a detailed report to track your results. 11

14 Proudly a member of:

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