Customized Talent Development Programs for Advertising Industry

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1 Customized Talent Development Programs for Advertising Industry Improve Communication Skills Build Rapport = Satisfied Clients/Stakeholders and Increased Profitability Contact: Heidi Kraft, Kraft Your Success

2 The business landscape is changing rapidly. It s faster, more demanding, more complex and more competitive. Business as usual is unlikely to yield survival, much less success. What are you doing to build solid leaders and a sustainable company? Skillful Advertising Industry employees are critical to the success of your organization. Ineffective employees can jeopordize client relationships, disrupt business momentum and cost the company revenue. For example: It s estimated that it costs an employer 20%-46% of an employee s annual salary to replace them. Turnover within U.S. companies typically ranges from 20% - 30% Bottom line: Turnover will cost a 100 person company $825k to $1.15 million AND the disruption to client s business increases that cost Our approach helps business professionals to: Develop the leadership strengths necessary to succeed in today s workplace Learn to tailor communication for each unique audience Build rapport and communicate more effectively internally and externally Reach career, sales and/or revenue goals more quickly Become more resourceful and strategic to achieve effective and efficient results Founded on 40 years of combined business experience, our insightful, creative and pragmatic programs are empowering employees and teams to kraft more success now and for the future. Investing in people is proven to lead to more successful leaders and performers, better service, improved morale and higher retention. That means happy, productive employees and ultimately satisfied clients and stakeholders. A new kind of learning approach is necessary to motivate and create long-lasting impact quickly! Targeted. The right approach for the audience/mindset Collaborative. Engaging. Structured. Results-focused. Meaningful. Working together to create the best solution Experiential, active and fun Clear structure heightens creativity and learning Accountability is critical for success Connecting to the work s importance motivates 2 1:1 Coaching Team Coaching Group Training

3 3 Tiers of Sample Programs: 1. Advertising Team Programs (see attached) Build your personal leadership skills Learn better communication and rapport Service clients better Build better relationships Improve strategic thinking Kick Off: Immersion Group argeted Meeting 1-2 days Monthly 1:1 check-ins Group trainings Engaging 2. Leadership Development (also available) Team vision & goal setting Design internal & external alliances Shift from manager to leader 1. Leadership Excellence Discover own leadership impact Learn creative leadership best practices Service clients better Develop better relationships Kick Off: Immersion Group Meeting 1-2 days Quarterly team coaching/ team building Monthly 1:1 check-ins Qualities 3. New Talent (also available) Productivity: Time management & prioritization Goals setting & accountability Communication: Tailoring the message to the audience Rapport & interpersonal skills Full & half-day training Kraft Your Success gets your world that s what s different about this approach. Given the professional, pragmatic and creative backgroud, I could not have asked for a better match. VP Account Director We Know the Importance of Results! Executive coaching has become the secret weapon for the development of high impact leadership in organizations and the edge for aspiring executives wanting to make themselves more marketable in the war for talent. National Post Teams rely on intense, collaborative work to accomplish a specific goal or task that could not be accomplished as well by an individual or a work group. An effective team increases the productivity, satisfaction, and growth of each of its team members, the team itself, and the rest of the organization. John Katzenbach and Douglas Smith, The Wisdom of Teams The Kraft Your Success team is very passionate about leadership and this comes through in her approach to team coaching and training. The impact has been long lasting with my team. I would highly recommend this to others! Peggy, Manager, Sales Education and Training, IBM 3

4 Personal Leadership 3 Core Modules Relationship Management Strategic Thinking & Goal Setting argeted Developing well-rounded employees is critical to your team and company. Who should participate? Those who are: Designated as high potentials Sales, Marketing or other professionals in your organization Want to achieve more success in their role or be groomed for the next level In need of becoming more effective and well-rounded in their role As a business leader, I need to rely on my employees to be productive, create quality work and be motivated to continuously bring new ideas to clients. Then they need to skillfully sell them to clients and service them while leading and managing their day to day operations. Stellar performance, ROI focus and innovative thinking are the cost of entry. But how they lead and manage to success is the point of differentiation for their own success as well as my organiztion s. As an industry, we need to invest in our high potentials CEO, San Francisco Improve Communication Skills Build Rapport = Satisfied Clients & Stakeholders and Increased Profitability 1) Personal Leadership: Authenticity and Positive Influence Integrate technical, sales and leadership skills Uncover what it means to be an authentic leader. Identify the story, values and principles that drive and shape you. Further refine and discover your own strengths as well as others. Discover your obstacles and barriers to successful interactions. Create more effective teams that enhance creativity, productivity and satisfaction. 2) Relationship Management: Communication, Collaboration and Reciprocity Become skilled in our SAAVY Sales Process Cultivate strong peer, client, direct report and other relationships. Develop a business view on client problems and how to solve. Build strong partnerships and teams; collaborate for ultimate effectiveness. Create more rapport and interpersonal skills based on understanding the uniqueness of self and others. Learn to manage relationships from a collaborative perspective 3) Strategic Thinking and Goal Setting: High Quality and Innovative Work Set SMART goals Shifting to an organizational mindset and developing more business acumen Learn best practices for maximized productivity and time management. Embrace ambiguity, learn to take more risks and develop an experimental mindset. 4 Full -Day & Half Day Modules 1:1 Check-ins Customized Work Plans

5 Heidi Kraft, founder of Kraft Your Success combines 20 years of business experience with her Ut eu libero passion to help people and teams achieve new levels of success in their work. She is highly recommended for her insightful, intuitive and action-oriented approach. Heidi enables success and quick results through accountability. She helps teams work better together which helps organizations maximize productivity and foster the kind of professional fulfillment that leads to a healthy, creative and productive workplace. Heidi holds a B.A. in Sociology. She is a Certified Professional Co-Active Coach and a graduate of CTI s Leadership program and Organizational & Relationships Systems Coaching. She is a member of SF Coaches, Professional Coaches and Mentors Association, and the ICF. She is the Education Chair who led the industry s first cross-discipline mentoring program on behalf of the Bay Area Advertising Relief Committee which helps individuals in need of regaining their work and life force! I worked with Heidi to make sure the transition from individual contributor to manager was successful. We worked on how to become an effective leader with more skills in effective delegation and time management as well as how to enhance my executive presence. Stepping back on a regular basis to strategize about these issues and think through tools and techniques ensured a successful transition and has given me a significant career boost. Caroline, Google Leadership (1:1) Coaching is an excellent way to develop current and high potential leaders, managers and employees and is customized to each individual s needs. This program works to further develop strengths and supports the individuals as they strive to improve performance, engagement and thus fulfillment in the workplace. The ongoing accountability process creates momentum based on key learning and action. Team Coaching & Team Building powerfully leverages the creative and problem-solving capacity of a team or organization as a whole. Benefits include: System-wide sustainable improvements to relationships & communication. The development of a powerful sense of team spirit, enhancing organizational climate, productivity and retention. Improved interdepartmental cooperation and positivity. Development of constructive conflict skills, leading to more rapid resolution and productive outcomes. Increased creative potential. Increased positivity within the work environment, which supports sustainable productivity. And the capacity to increase the creative potential of the organization or team. Group Training Sessions are a great way to bring value I found the Maximizing Productivity seminar to be extremely helpful. Many of the tips I received, discussed, and developed during the lecture I have employed to this very day. Not only that, they have helped me effectively manage a huge workload, improving not only my quality of work, but quality of life as well. Nick, Search Media to several employees at the same time. All workshops include training as well as individual and group exercises that help participants explore and learn in an inviting and dynamic atmosphere. They are informative, experiential and interactive. Learning and action is created in a meaningful, yet fun way. Key sessions are: Maximizing Productivity, Authentic Leadership and other customized programs Contact Heidi:

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