Customer Success Stories. Financial Services, Telecommunications
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1 Customer Success Stories Financial Services, Telecommunications
2 300+ Top Companies Financial and Insurance Services Technology and Software CPG/Retail Events, Media, and Entertainment Energy & Utilities Government and Education Manufacturing Consulting and Business Services Pharmaceutical and Healthcare Other 0
3 Customer Success Stories Industry: Financial Services
4 Financial Service Providers Use Brightidea s Software Ideas Improved processes Enhanced efficiency Cost reductions Customer initiatives, improved loyalty & retention New products & services Cross-Silo Collaboration Increased employee engagement Improved collaboration across departments & locations Better visibility into corporate innovation processes Tracking & Documentation Innovation Pipeline Tracking Improved visibility of project development Archive of collected ideas & suggestions
5 Nationwide: Ideas with High Impact on Success CHALLENGES Foster corporate innovation culture Improve collaboration across regions/departments Leverage employee ideas to drive business Corporate innovation portal powered by WebStorm Launched multiple idea campaigns High Impact campaign for ideas with est. value of $5M+ $3.5 billion in est. revenue increase within first 2 years 18,000 ideas collected from 9,200 users Faster speed to market via streamlined innovation process Nationwide Mutual Insurance Co. Leading insurance & financial services company $140+ billion in assets, $20 billion in revenue (2009) 32,000 employees
6 Travelers Insurance: Actionable Ideas For Corporate Growth CHALLENGES Identify growth opportunities Find new product ideas Improved customer relations Idea Storm: ideation portal powered by WebStorm Multiple independent idea communities Launched to selected employees across the U.S. Hundreds of ideas & comments Implementation of multiple high potential ideas Realized process efficiencies and cost savings The Travelers Company Property & casualty insurance products & services provider Total assets of approximately $110 billion Revenue of $25 billion in 2009 By voicing their ideas, employees have the opportunity to have a real impact on Travelers value proposition and future growth potential! - Enterprise Market Development Project Manager
7 UBS: Employee Innovation Saves Costs, Drives ROI CHALLENGE Create corporate culture of innovation Improve cross-departmental collaboration Track initiatives from idea to post-launch review USB Idea Exchange powered by Brightidea WebStorm From pilot to full rollout all employees worldwide Idea campaigns for marketing, CRM, process improvements Pilots: 70% participation rate; 50+% of ideas implemented Full rollout: 24,500+ active users, ideas, 10,000 votes Annual cost savings ($150k +), new marketing campaign I was impressed by how fast our innovation program got started with the help of Brightidea. - Reto Wey, Managing Director, UBS UBS World s largest manager of private wealth assets $41.44 billion revenue in ,000 employees worldwide
8 American Express: Finding Opportunities in Recession CHALLENGE Identify opportunities new to the company or the world Promote collaborations to develop ideas Empower creative people to improve the company Brightidea s WebStorm Enterprise Solution Deployed to employees worldwide Multiple WebStorm communities for specific challenges High adoption: 2,800 users from multiple countries 600+ ideas New products, process improvements, cost savings American Express Leading global payments, network & travel company $26.9 billon revenue in ,000 employees; operations in 130+ countries A difficult economic environment argues for the need to innovate more, not pull back. - Ken Chenault, CEO, American Express
9 SWIFT s Innotribe: Innovation Across Organizations CHALLENGE Find ideas for new Financial Services & Technologies Determine Future Infrastructure for Growth Foster Collaboration Innotribe.com: online idea portal powered by Brightidea Public & internal WebStorms, innovation challenges Integration with existing software & community portal Network of 900+ users 120 ideas to date, 800+ votes & comments Improved collaboration between network members SWIFT Global inter-bank network & money transfer system Connects 8,700+ financial institutions in 208 countries Founded in 1973, HQ in Belgium We are thrilled to launch Innotribe.com. Innovation is a shared responsibility and this tool is a great step forward in bringing together the collective creativity of our community. - Kosta Peric, Head of Innovation
10 Experian: Managing and Measuring the Innovation Pipeline CHALLENGE Generate ideas for new products & services Quantify product development process & pipeline Attribute revenue growth to concrete projects Idea Harvest, powered by Brightidea s Enterprise Edition Pilot: employees across Americas Full roll-out: locations in 30 countries 100 new products brought to market within one year after launch of Brightidea s software Tracking $1 billion innovation pipeline, 400+ projects Increase in analyst ratings & stock value due to improved visibility of product pipeline EXPERIAN Global leader in credit reporting & marketing services $3.8 billion revenue in ,700 employees worldwide; 4,500 in U.S. Brightidea is critical to our business. - Laura DeSoto, SVP Synergy & Innovation
11 Customer Success Stories Industry: Telecommunications
12 BT Group plc: Leading Change through Radical Innovation CHALLENGE Generate radical new business ideas Empower all BT employees to innovate Provide incentives through rewards and recognition New Ideas Program: Corporate Innovation Platform powered by Brightidea Roll-out to all employees globally Rewards and recognition system Est. revenue growth of 100+ million 10,000 ideas collected worldwide Additional est. 30 million in innovation pipeline BT Group plc Leader in communications solutions billion in revenue (2009) 128,100 employees worldwide Without your focus and dedication we would not have achieved our launch date. - John Nevins, Project Leader
13 O2: Employee and Customer Ideas Drive Business CHALLENGE Find ways to better engage customers Determine new investment opportunities Build corporate innovation culture Corporate ideation portal powered by Brightidea Employee-only idea campaign Customer Listening Portal for external ideas Leveraged user feedback for product enhancements Increased customer loyalty and retention Increased visibility of investment opportunities O2 Top brand of Telefónica, EU provider of Telco solutions $13.5 billion revenue in ,000 employees worldwide
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