Own, launch, grow and support your cloud backup and recovery offering

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1 Asigra Hybrid Partner Program Own, launch, grow and support your cloud backup and recovery offering Recovery is Everything

2 Get powered by Asigra. Deliver your own backup service, be a data recovery specialist, or resell Asigra software 2

3 Asigra Hybrid Partner Program Put the power of Asigra s technology and marketing behind your cloud backup and recovery offering. The Powered by Asigra brand tells your customers that you are part of a global network of the most innovative, reliable and secure cloud backup and recovery providers, and that you own your own backup and recovery assets and services. It also means gaining access to the best marketing and sales resources designed to accelerate your Recovery is Everything positioning and the sales and profits of your new offering. The Powered by Asigra brand gives you: n All the benefits of Asigra s reputation for quality, credibility and scalability. n The ability to leverage industry thought leadership and knowledge from years of cloud backup and recovery experience. n An accelerated sales cycle if your brand is lesser known. n Extensive co-branded marketing and go to market support. n Greater transparency to customers who may want to engage with the actual owner of the cloud (i.e. and not a reseller/ middle-man). n Differentiation, since not just any service provider qualifies to be Powered by Asigra! We don t want the most partners, just the best partners. We recognize that over-distribution drives down margins for everyone. Get the best of both worlds There has never been a better time to be a cloud backup and recovery solution provider. Recent Gartner research revealed that cloud backup and recovery is the leading area of cloud services adoption for businesses in the next 12 months. And with tighter data security regulations, increasingly serious data breaches and downward budgetary pressure, more and more organizations are looking to replace existing backup solutions for a more simple and superior modern backup and recovery solution. But choosing the right partner is critical to the longevity and profitability of your business. As our partner, you will gain financial benefits, sales, marketing and technical support to help you achieve better business outcomes with our Hybrid Partner Program. This, coupled with our unrivalled software solution, means you get the best of both worlds superior technology and the most rewarding partner program in the industry. 8 reasons you will make more money with Asigra: 1. Technology that maximizes your addressable market share. 2. Revolutionary patent pending Recovery License Model enables you to offer competitive pricing to your customers. 3. Lower, more predictable operating costs. 4. Hybrid Partner discounts based on your pro-rata contribution. 5. Deal registration incentives. 6. Online sales training. 7. Ready-made integrated lead generation campaigns. 8. Market development support. 3

4 Asigra, Inc. Recover data from anywhere, at any time Maximize your cloud backup revenue Partnering with Asigra means gaining access to the largest addressable market in the industry. Asigra Cloud Backup gives you the ability to backup and restore everything from data centers to desktops to laptops, tablets, smartphones as well as cloudbased applications such as Salesforce.com, Google Apps, etc.. No other enterprise-based cloud backup software offers such comprehensive coverage. With Asigra you can: n Offer your customers the option of public, private or hybrid cloud deployments so their entire backup spend stays in your organization. No need for multiple point solutions with Asigra your customers get end-to-end protection from one easy-tomanage platform. n Reach new customers in industries like government, financial services and healthcare which have regulatory requirements. Asigra s NIST FIPS140-2 certified platform meets the highest data protection requirements under SOX, HIPAA, FRCP, GLBA, PIPEDA, Basel III and other regulations. Join a strong and supportive ecosystem of the leading cloud backup and recovery service providers Being an Asigra partner means joining a global network of the most profitable and successful cloud backup service providers. The Asigra Hybrid Partner Program gives you access to in-person and online networking opportunities, so you can learn and share expertise with other Asigra partners. Meet your fellow partners at the annual by-invitation-only Asigra Partner Summit, the industry s only and largest gathering of cloud backup service providers. Let your voice be heard through the Asigra Partner Council a select group of Asigra managed partners that meets quarterly to provide Asigra s executive team with feedback that will continually improve the Asigra experience. A cloud backup software innovator recognized by leading industry experts Asigra s cloud backup expertise is unmatched. Over 25 years of innovation has made us first to market with both our technology and our partner-only business model. We are 100% channel focused. Our innovation and leadership has been recognized by leading analyst firms and industry media: Gartner positioned Asigra in its first Magic Quadrant for Enterprise Disk-Based Backup/Recovery. Forrester included Asigra in its Market Overview on Backup Softwareas-a-Service. Asigra s partner program was cited for best practices in Forrester s report on The Five Things Channel Partners Want From Tech Vendors. The CRN 5-Star Partner Program rating recognizes elite Partner Program Guide vendors who give solution providers the best partnering elements in their channel programs. CRN named Asigra CEO David Farajun as one of the storage industry s leading visionaries. 4

5 Asigra Hybrid Partner Program Pilot your own course through the cloud Being an Asigra Hybrid Partner means you can own your own vault. This gives you full control over margins, customer relationships and other crucial decisions that shape your business destiny. Asigra also has options for partners who need extra support getting their business up and running. We can connect you with an Infrastructure-as-a-Service provider or a partner certified to offer technical support until you are ready to handle it on your own. Best of all, we only introduce you to relationships that understand your business objectives with Asigra so they provide tangible value. Our Hybrid Partner Program aligns with your business and is flexible enough to evolve with your specific needs as you evolve along the cloud services maturity spectrum. Being an Asigra partner means no channel conflict Because Asigra does not run, host or operate a cloud backup service, and has never done so in our entire history, you can be assured that our interests are aligned with yours. We view our partners as customers and our goal is to support and grow your cloud backup business. We have always delivered our solutions solely through channel partners like your organization whether the end customer is looking for our software to run in their own private cloud or a cloud backup service delivered by you based on the Asigra software platform. With Asigra on your side, you can focus on building your business, not looking over your shoulder. Choose the partnership status that works best for you All Asigra Hybrid Partners have the option of being a managed partner or a technology partner. We understand that not everyone wants a comprehensive managed relationship with Asigra, some only want to leverage our superior software platform to provide their customers with a comprehensive backup and recovery solution. You tell us what type of relationship you want with Asigra and how you would like to do business with us. The choice is yours and at any point in time if you decide you want to move to a more managed relationship you just tell us and we will work together towards upgrading your partnership status. Asigra Managed Hybrid Partner benefits: You gain access to all Asigra sales, marketing and support resources and programs needed to create and promote a successful cloud backup and recovery solution. You will have a dedicated Partner Sales Manager, you will have complete access to all of the resources available in the Asigra Hybrid Partner Portal as well as Asigra Campaign Manager and individuals within the Asigra Marketing Team. As a Manager Partner you will receive qualified sales ready leads from Asigra on an ongoing basis and the ability to obtain additional product discounts for private cloud deal registrations. The program helps partners stay informed, create awareness, reach potential customers, close sales, and support customers. Asigra Technology Hybrid Partner benefits: You will have access to sales, marketing and support tools through the Asigra Hybrid Partner Portal that can be leveraged to deliver your cloud backup and recovery solution to the market. You will also be eligible for additional product discounts for private cloud deal registrations. A level playing field for earning money The Asigra Hybrid Partner Program gives partners of all sizes equal opportunity to make money. Our partner discounts are based on pro-rata contributions to the ecosystem this means that a small regional service provider can earn the same discounts as a large multinational one. Through experience we know that the most successful cloud backup businesses are those that invest in marketing and sales and provide an excellent customer experience. So we incent and reward our partners accordingly. Offer your customers value-based recovery pricing Leverage the Asigra patent-pending Recovery License Model to offer your customers fairer pricing based on recovery. The Asigra Recovery License Model separates the price of backup from recovery, enabling you to stand out from the crowd by offering your customers pricing based on the number of successful recoveries they perform on an annual basis. Be one of the first in the market to message and position this fairer business model providing you with a competitive edge. 5

6 Asigra, Inc. Value beyond software A dedicated Partner Sales Manager: All Asigra Managed Hybrid Partners are matched with an Asigra Partner Sales Manager who will help you get up and running and provide you with the right resources to grow your business. We will also work together with you to develop an annual cloud backup and recovery business plan that includes pipeline forecasting, marketing planning, sales enablement and more. A virtual marketing team at your fingertips As an Asigra Managed Hybrid Partners you receive marketing, sales and public relations tools you need to develop your cloud backup and recovery business. It s like having an extended marketing team working on your behalf. Some of the benefits you will receive include: n Ready-made integrated marketing campaigns. Accelerate your marketing with co-branded webinars-in-a-box, newsletter templates, thought leadership content, HTML s, videos, online banners and social media content. n Content syndication. Keep your website up to date with key messages, newsletters, product-related content, rotating offers, lead capture forms and downloads such as white papers and case studies. n Access to a turnkey marketing automation platform. Easily schedule and execute lead generation campaigns that generate leads faster and increase your company s visibility within your target market. Leveraging Asigra Campaign Manager, an automated marketing platform that includes turnkey cloud backup and recovery marketing campaigns. n Public relations support. Raise your exposure in national, regional and local media with support from Asigra s PR agency who can identify potential news opportunities from customer wins to key milestones. n Self-service co-branded collateral. Access white papers and other lead generation tools that you can customize with your logo and contact information without needing graphic design support. n Marketing professionals just a phone call away. Talk to Asigra s team of marketing specialists for feedback on your PR, social media, events, or lead generation activities. Take advantage of our many years of B2B marketing experience whether you re just getting started or want to grow your business further through additional marketing activities. Become an Asigra Partner and leverage the Powered by Asigra brand in all of your go to market communications 6

7 Asigra Hybrid Partner Program Turnkey tools get you up and running faster As a new Asigra Managed or Technology Hybrid Partner, we know you want to start generating revenue quickly. We ve created tools to help you go from launch to sales to growth as fast as possible. These resources include: Online Miller Heiman sales training and certification to equip your team with the knowledge, methodologies and terminologies that Asigra s sales team uses. A market readiness toolkit containing all the essentials to promote your offering, from presentations and templates to sample SLA agreements and Recovery Assessment Drills. Market development funds to invest in launching or growing your Asigra business. Technical training and certification In a simulated real world lab to help your team develop skills with Asigra software. We offer an extensive certification program that enables your technical team to become very aware and versed with the Asigra cloud backup and recovery software enabling them to easily manage real-world deployments. Monthly business and technology focused webinars that provide key insights and best practices relating to marketing, sales, and operational best practices. Learn about new Asigra programs and product releases. Monthly Asigra Partner Newsletter delivers updates on all aspects of doing business with Asigra such as new training, marketing and sales programs as well we as new product developments. The Asigra Hybrid Partner Portal which features easy access to Asigra marketing and sales tools, sales leads and private cloud deal registration. Lead generation and distribution Asigra creates demand for cloud backup and recovery solutions through extensive year round investments in marketing, thought leadership and public relations campaigns. The Asigra website gives SMEs the ability to request a referral to an Asigra Hybrid Partner in their local area. These leads are distributed to Asigra Managed Hybrid Partners through the Hybrid Partner Portal where they can be reviewed and accepted by the Asigra Partner. Your dedicated Asigra Partner Sales Manager will work with you through the sales process to help turn these leads into new business. The invitation-only Asigra Partner Summit The annual Asigra Partner Summit is the largest and only gathering of cloud backup and recovery service providers in the world. It s where hundreds of Asigra Managed and Technology Partners gather annually to network with peers, meet the people behind Asigra and stay at the forefront of cloud backup trends and forecasts. The Summit, open to Asigra partners by invitation only, provides: n An opportunity to learn from the greatest minds in the industry. n The ability to test drive the latest Asigra technology in a hands-on lab environment. n A forum to learn from other partners, industry experts in cloud backup, marketing, sales and operational best practices. The industry s most rewarding deal registration program Asigra Managed and Technology Partners working on private cloud opportunities can register for additional discounts through the Asigra Hybrid Partner Portal. Once a deal registration is approved and you can demonstrate it is progressing through a sales cycle, you earn the extra discount, regardless of whether the customer sources the deal through you or another Asigra partner. In other words, as long as the customer purchases an Asigra private cloud solution, we will reward the partner who originally registered the deal. This is our way of recognizing the time, effort and dedication you ve demonstrated for growing Asigra s private cloud business. You re the one adding a ton of value. We get that. We never forget that. Leaders attract leaders Companies including Cisco, HP, IBM, NetApp, and Huawei choose Asigra to deliver cloud backup and recovery solutions to their customers. By selecting Asigra, they recognize our leadership in the industry and further validate the market opportunity for cloud backup and recovery. 7

8 About Asigra Trusted since 1986, Asigra provides organizations around the world the ability to recover their data now from anywhere through a global network of partners who deliver cloud backup and recovery services as public, private and/or hybrid deployments. As the industry s first enterprise agentless cloud-based recovery software to provide data backup and recovery of servers, virtual machines, endpoint devices, databases and applications, SaaS and IaaS based applications, Asigra lowers the total cost of ownership, reduces recovery time objectives, eliminates silos of backup data by providing a single consolidated repository, and provides 100% recovery assurance. Asigra s revolutionary patent-pending Recovery License Model provides organizations with a cost effective data recovery business model unlike any other offered in the storage market. Asigra has been recognized as a Gartner Cool Vendor and has been included in the Gartner Magic Quadrant for Enterprise Backup and Recovery Software since More information on Asigra can be found at Asigra Inc. Asigra, the Asigra logo, Asigra Cloud Backup, Recovery is Everything, and Asigra Recover License Model are registered trademarks of Asigra Inc. All other brand and product names are trademarks of their respective owners.

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