Wednesday, May 13: What s New From Avvo. Mouton Ballroom. Registration Begins at 1:00 PM. 1:30 PM 2:15 PM Opening Keynote: What s on the Horizon

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1 Registration Begins at 1:00 PM May Wynn Las Vegas Wednesday, May 13: What s New From Avvo 1:30 PM 2:15 PM Opening Keynote: What s on the Horizon Mark Britton Founder and CEO, Avvo Avvo Founder and CEO Mark Britton will give the opening keynote at Lawyernomics 2015, setting the tone for an exciting, innovative and inspiring three-day event. Mark will also discuss how Avvo s business has expanded in the past year. 2:15 PM 3:00 PM Avvo Product Keynote: New Tools to Win New Business Dedicated to helping great lawyers get more business, this session will provide an update on the latest free and paid marketing tools and services Avvo offers lawyers seeking to manage and grow their practice. The company has come a long way and there is much to share learn more about the Avvo Profile, as well as Avvo Advertising, Avvo Ignite, Avvo Websites and the new Avvo Advisor. We ll also address the most common questions and ethical concerns attorneys have about using Avvo. 3:00 PM 3:30 PM Break 3:30 PM 4:00 PM 10 Secrets for Getting the Most Out of Avvo Leigh McMillan Vice President of Marketing, Avvo Avvo Vice President of Marketing, Leigh McMillan, will highlight ten quick tips and tricks that will help attorneys maximize their engagement with Avvo. We promise even long-time users will learn something new! 4:15 PM 5:00 PM Lightning Round: Avvo Success Stories Dan Lear Director of Industry Relations, Avvo In this fast-paced session comprised of short presentations, practicing attorneys will share how Avvo is helping their firms generate and close more business. Avvo Director of Industry Relations, Dan Lear, will facilitate the lightning round. 5:00 PM 7:00 PM Welcome Reception Margaux Ballroom, Wynn Las Vegas Lawyernomics2015.com Page 1 of 6

2 Thursday, May 14: How to Grow Your Practice 9:00 AM 10:00 AM Keynote: A Morning with Mitch Joel Mitch Joel Marketing, Media Hacker and Business Innovator, President of Twist Image There are five new movements that have changed business forever and yet, the vast majority of brands are doing nothing about it. The next five years of business will be about the convergence of these five major movements that will require companies to adapt like never before. Adapt or die? Some will struggle with this shift while others will simply roll along as the adoption incurs. The trick is in capitalizing on this moment in time, understanding these movements and being ready for your future (a future that will move at a much quicker pace). We have the technology. We have the data. We have the new media channels and platforms. We have the opportunity to publish whatever we want in text, images, audio and video instantly (and for free) to the world. What we do with this moment will be telling. It will also set the pace for everything that flows out of our brands for the next decade. The opportunity is now. Take charge of your future. This is your reboot. 10:00 AM 11:00 AM The Basics of Local Search Marketing and Beyond Mike Ramsey President of Nifty Law This session, led by Mike Ramsey, President of Nifty Law, will guide you through the world of local listings, reviews, links, technical content, and analytics to keep you up to date on the latest trends in the search industry. From breaking down complex algorithm updates to explaining tested tactics that work there will be information applicable to those who are seasoned search veterans, or those who are just now learning about the wild world of SEO. 11:00 AM 12:00 PM The Creative Side of Online Marketing and SEO Jabez LeBret Legal Marketing Author, Journalist and CIO, GNGF A lot has changed in a year. With new content expectations from the search engines and a greater need for links, discovering a successful recipe for your online marketing efforts has become increasingly more difficult. Jabez LeBret, Legal Marketing Author, Journalist and CIO of GNGF.com, is going to simplify the complex. You will walk away with a solid plan for using social media, the ability to create content that works, off-site ideas to drive leads to your website, design improvements that lead to conversions, and creative linking strategies. 12:00 PM 1:15 PM Networking Lunch Lawyernomics2015.com Page 2 of 6

3 Thursday, May 14: How to Grow Your Practice 1:15 PM 2:00 PM Platinum Sponsor Session with Scorpion Design Breakouts 2:00 PM 2:30 PM The Virtual Practice: Understanding Cloud Computing Jack Newton President and CEO, Clio Cloud computing is one of the hottest technologies - yet much confusion remains about what cloud computing really is and how lawyers can use SAAS-based solutions to manage their firm. In this session Jack Newton, President and CEO of Clio, will address the most frequently asked questions and concerns about cloud computing and practice management; specifically around the pros and cons, privacy and security and any ethical implications. Image Matters: Using Video to Showcase Your Practice Creating video content for your legal practice is a great communication tactic. Video is an effective way to reach a variety of markets and, of course, engage your audience. However, more often than not, videos that are produced for law practices are done so poorly they end up causing more harm than good. This session will discuss video s power and reach as a marketing tool when done well and implemented correctly. Your video is a reflection of your practice and personal brand, especially in the eyes of potential new clients. 2:30 PM 3:00 PM Reach Your Audience: How to Succeed Through Content Marketing Turning Online Visitors Into Clients: Creating a Website That Converts Susan Sipe President and CEO, SLS Consulting Joe Devine CEO, Cloud[8]Sixteen Content marketing is all about giving consumers the information they need to make decisions about where to spend their time and money. In this session, Susan Sipe, President and CEO of SLS Consulting challenges you to look beyond traditional website rankings as a measure for success. Instead think about content for your audience, and how to write for your target market, as well as the implementation of other marketing tools, social sites, user testing and lead tracking to support these efforts. In this session you will hear Cloud[8]Sixteen s CEO, Joe Devine discuss website design trends and best practices. Specifically, you will learn how to build, design and optimize your website for conversion. Conversion science? What does this mean? Let s start building websites that tap into how people make buying decisions over what we think looks good. We will go over the four buying habits and how to adjust your website to hit all of the buying habits. Lawyernomics2015.com Page 3 of 6

4 Thursday, May 14: How to Grow Your Practice Breakouts 3:00 PM 3:30 PM Why Most Law Firms Lose Good Cases at Hello: How To Convert More Cases With IN.T.A.K.E. Ryan Pitz and Chris Mullins Co-Founders, Intake Academy During this session you will learn how to build an intake process to consistently develop relationships with callers and convert more cases. Ryan Pitz and Chris Mullins will tell you intake is the lifeblood of any consumer law practice; no matter how much you spend on marketing and how well you practice law, nothing happens until someone becomes a client. You will walk away from this session with immediately usable steps to consistently qualify more prospective clients, gain commitment and maximize every opportunity that comes to your law firm. Whether you re a sole practitioner or have a dedicated team of intake specialist taking calls, this will be an invaluable and eyeopening experience about how you can get more from your intake. Numbers Don t Lie: How to Calculate your Marketing ROI Learn how to track and measure your marketing returnon-investment through the use of analytics. Understand what online and offline campaigns are working best and what others can use some improvements. In the end you will be able to make smarter decisions about how to spend or save your valuable time and money. 3:30 PM 4:00 PM Break 4:00 PM 5:00 PM Lawyers Behaving Badly Josh King Vice President of Business Development and General Counsel, Avvo Brian Tannebaum State & Federal Criminal Defense Attorney and Managing Partner, Tannebaum Weiss Join Josh King, Avvo s General Counsel, and Brian Tannebaum, Florida law license defense lawyer and author of The Practice, as they look at real-world examples of how lawyers risk their licenses with online marketing and social media screw-ups. Brian and Josh will also walk through some (surprisingly common-sensical) ways to use the Internet for business development without violating the ethics rules. 6:30 PM 8:30 PM Networking Reception Tryst Nightclub, Wynn Las Vegas Lawyernomics2015.com Page 4 of 6

5 Friday, May 15: Future of Legal Marketing and Technology 10:00 AM 10:30 AM Helping You Position for the Future Mark Britton Founder and CEO, Avvo There s never been a more exciting time to be in the legal industry. Consumer demand, coupled with new technology and services to answer that demand, have created a wealth of opportunities for attorneys. In this session, Avvo Founder and CEO Mark Britton will talk about the role Avvo plays in the ever-changing legal landscape and how the company is committed to helping lawyers prepare for future success in the business of law. 10:30 AM 11:15 AM Bringing Meaning to Your Practice Sarah Bird CEO, Moz Sarah Bird is an attorney, entrepreneur, inbound marketing guru and business growth expert who helped Moz become an SEO powerhouse. In this session she will discuss marketing and entrepreneurship, and referencing the tenets of Moz s TAGFEE Code (Transparent, Authentic, Generous, Fun, Empathetic, and Exceptional), offer her thoughts on how attorneys can take a holistic approach within their own practice to define values, set goals and ultimately create a culture of strong customer service and good work to make their brand proud. 11:15 AM 12:00 PM General Session To Be Announced 12:00 PM 1:00 PM Networking Lunch 1:00 PM 2:00 PM Why Lawyers will be Faster, Smarter, Richer and a lot Fewer in the Years Ahead F. Daniel Siciliano Stanford Law Professor and Faculty Director, Arthur and Toni Rembe Rock Center for Corporate Governance Legal scholar and entrepreneur F. Daniel Siciliano will discuss the future of the legal profession. In a session that promises to be enlightening and entertaining, Dan will share how you can be ready for what s ahead. Lawyernomics2015.com Page 5 of 6

6 Friday, May 15: Future of Legal Marketing and Technology 2:00 PM 2:45 PM Innovating Attorneys Robert J. Ambrogi, Esq. Lawyer, Writer and Legal Journalist In this session, led by industry veteran Bob Ambrogi, we bring together a select group of practicing attorneys who embody the change that is driving the legal industry forward. Through the use of disruptive technologies, savvy business practices and thinking outside the box, these spotlight stories will inspire you to embrace opportunities for change in your own firm. 2:45 PM 3:15 PM 20 in 20 and Closing In our 6th year now, this is the Lawyernomics Conference traditional closing session a must-see showcase of 20 new and exciting technologies for lawyers, presented in 20 minutes! Lawyernomics2015.com Page 6 of 6