How To Create A Successful Business

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1 The 2015 DemandGeneration Summit May 4-5 th San Francisco Analytics & Big Data Growth Hacking Content Management Integrated Marketing Customer Journey Mapping Sales Funnel Social Media Marketing Customer Insights Lead Nurturing Customer Lifetime Value Marketing Mix Optimization Partnerships Digital Optimization Customer Engagement User Experience Relationship Management Customer Experience Agility

2 AGENDA Monday, May 4 th 8:30 am 9:45 am 11:00 am Opening Address: Agile Marketing and Demand Generation Respond and react quickly via a nimble, real-time sales and marketing organization Keynote Customer Journey Mapping Map customer touch points and buyer path to enhance customer experience Keynote Integrated Emerging Media Marketing Are you leading or lagging in the new media marketing ecosystem 12:00 pm Lunch and networking break 1:00 pm 2:15 pm 3:30 pm Persona Development & Utilization Create customer personas & product scenarios to tell a product story that produces a unified vision Content Strategy Roadmap Develop a governance strategy to create, manage and deliver useful, usable content Content Auditing: Evaluation & Optimization Optimize content to ensure relevancy and drive profitable customer action Leveraging Customer Insights & Analytics What drives your customers and creating value through customer analytics Marketing Mix Optimization Develop models that align with your customer and foster prolonged brand engagement Customer Lifetime Value Measures and metrics to understand the full value of a customer over the course of your relationship 4:30 pm Networking Reception 8:30am Opening Address: Leveraging Customer Insights & Analytics What drives your customers and creating value through customer analytics Tuesday, May 5 th 9:45am Keynote Lead Nurturing Develop long-term relationships with prospects and cultivate future customers through better customer understanding 11:00am Test & Learn Optimization Use test and learn analytics to optimize marketing through real world testing Predictive Lead Scoring and Attribution Narrow sales leads through rigorous analysis for better marketing allocation 12:00pm Lunch and networking break 1:00 pm Social Media Engagement Lead Generation Testing social media platforms to discover the right content for your brand and audience Collaborative Demand Generation Business partner, alliance and partnership collaboration to generate leads symbiotically 2:15 pm Closing Sales & Marketing Alignment & Collaboration Framework for communication and collaboration to ensure effective lead generation and nurturing 3:15 pm Adjourn

3 2015 TheDemandGenerationSummit In today s B2B marketplace there is nothing more important than a good marketing department. One that gets customers excited about a product. Demand generation is the core of proliferating brand, product knowledge and customer relationship success. The recipe for excellent demand generation lies in an analytical approach to identifying prospects within an audience, leveraging critical touchpoints and providing them with relevant and useful content. The Demand Generation Summit 2015 is a vendor-neutral event for B2B marketers and sales professionals looking to advance their knowledge through interaction and thought leadership. Speakers at this event are practitioner contributors from leading brands and marketing organizations. Key themes include: Analytics & Big Data Customer Touchpoint Mapping Customer Relationship and Experience Lead Generation & Nurturing Sales Enablement and Collaboration Growth Hacking Customer Persona Development Most importantly, this event is not vendor or sponsor-led. The objective is to learn, network and bring tangible take-aways back to your organization. We look forward to seeing you in San Francisco in Why you should attend? Learn from thought leaders in sales, marketing and demand generation Network with peers from leading organizations from across the globe Advance your understanding of the full scope sales process from engagement through the customer lifetime Effectively manage data resources and leverage them into engaging new prospects and converting leads Case studies and real life examples of success and failure stories 1-to-1 Q&A and discussion opportunities with some of the top minds working in the space Who should attend? B2B Marketers Demand Generation Product Managers Market Strategists Sales Professionals Content Managers Content Marketers User Experience Technologists Marketing Analytics Customer Insights Sales Enablement Product Developers Data Managers Marketing Automation Contact Jason Evans for detailed presenter info and additional discounted rates: jevans@altamont-group.com I

4 Day One, May 4th Keynotes Thought Leadership in Demand Generation and B2B Marketing The day begins with keynote sessions from Top thought leaders in B2B Marketing, Content Management Demand Generation, Sales Enablement and more Agile Marketing and Demand Generation Respond and react quickly via a nimble, real-time sales and marketing organization Next-generation marketing organization to adapt on the fly Develop real-time insights to better enable quick sales response Adapt to rapid change in customer demands with a quick, value-driven response Use agile project management practices to ensure deadlines are met and that communication among stakeholders is fluid Utilize interactive marketing strategies that bring prospects into the fold Customer Journey Mapping Map customer touch points and buyer path to enhance engagement and relationships Understanding the components of an ideal customer journey and transition from conversion funnel Streamline the customer experience by simplifying the purchase process Analyze the barriers, motivations, actions and possible questions to find duplication and missing links Optimize and support the customer s out-of-box experience Integrated Emerging Media Marketing Are you leading or lagging in the new media marketing ecosystem Visualize how branding translates across interactive media outlets Increase customer intimacy to enable deeper relationships and improve service Develop techniques for consistent and seamless branding across traditional and emerging media channels Contact Jason Evans for detailed presenter info and additional discounted rates: jevans@altamont-group.com I

5 Day 1 1:00pm Persona Development & Utilization Create customer personas & product scenarios to tell a product story that produces a unified vision Bridge the gap between customers and research and development Develop customer and user personas to create scenarios on how product features will be received Find common characteristics in customer and users through persona and storyboarding scenario analysis Taking personas to the next level to revamp not only products but UX and organizational culture and strategy 2:15pm Content Strategy Roadmap Develop a governance strategy to create, manage and deliver useful, usable content Evaluation methodology to analyze what value content will provide both you and you customer Develop strategy around how content is organized and accessed Ensure that all business partners and stakeholders have quick access to content in a uniform and consistent way Determine ownership, stewardship and decision making authority over content 3:30pm Content Auditing: Evaluation & Optimization Optimize content to ensure relevancy and drive profitable customer action Communication and collaboration between marketing, sales and UX/Technology stakeholders Examining content with a qualitative eye, while also ensuring universal accessibility Framework to address content analysis, usability and consistency Social media analysis to ensure uniform and consistent branding 1:00pm Leveraging Customer Insights & Analytics What drives your customers and creating value through customer analytics Using data to develop effective customer retention programs Acquire new customers based on existing customer analytics Applying customer data to predict future behavior and sales Measuring the lifetime value of customers for better forecasting Create good impact assessments based on customer reactions 2:15pm Marketing Mix Optimization Develop models that align with your customer and foster prolonged brand engagement Leverage customer data and insights for optimal marketing mix Use advanced analytics to best understand big data Align sales and marketing objectives with marketing planning through key insights Develop better line-of-sight into best marketing channels for your customers 3:30pm Customer Lifetime Value Measures and metrics to understand the full value of a customer over the course of your relationship Analytics-based approach to demand marketing performance management Identify and optimize customer metrics for demand generation success Applying customer data to predict future behavior and sales Measuring the lifetime value of customers for better forecasting Contact Jason Evans for detailed presenter info and additional discounted rates: jevans@altamont-group.com I

6 Day Two, May 5 th Keynotes Thought Leadership in Demand Generation and B2B Marketing The day begins with keynote sessions from Top thought leaders in B2B Marketing, Content Management Demand Generation, Sales Enablement and more Leveraging Customer Insights & Analytics What drives your customers and creating value through customer analytics Using data to develop effective customer retention programs Acquire new customers based on existing customer analytics Applying customer data to predict future behavior and sales Measuring the lifetime value of customers for better forecasting Create good impact assessments based on customer reactions Lead Nurturing Develop long-term relationships with prospects and cultivate future customers through better customer understanding Qualitative analysis that evaluates lead quality versus quantity Voice of Customer and customer listening programs that gain prospect insights Deliver relevant content, promotional material and deliver excellent customer service at the right times to enhance conversion Visualize touchpoints to know when and how to interact with prospects with value adding, effective content Contact Jason Evans for detailed presenter info and additional discounted rates: jevans@altamont-group.com I

7 Day 2 11:00am Test & Learn Optimization Use test and learn analytics to optimizing marketing and ecommerce through real world testing Bring product features to market more successfully through better understanding of what features work Small-scale user testing methodology Large scale A/B testing tools and multivariate testing Encourage test and learn evangelism throughout the product organization Hands on examples of how test and learn works in different product environments 1:00pm Social Media Engagement Lead Generation Testing social media platforms to discover the right content for your brand and audience Integrating social media channels into wider communication plans to drive audience engagement around real-life events as they happen Planning and successfully executing campaigns that maximize social media s potential to extend a target audience s experience Adapting social content strategies to accommodate the increasing numbers of smartphone and tablet users 11:00am Predictive Lead Scoring and Attribution Narrow sales leads through rigorous analysis for better marketing allocation Develop a scoring mechanism to enhance marketing automation practices Use predictive lead scoring to reduce human error and increase the quality of leads Enhance traditional lead scoring with a data-backed approach to enhance marketing and sales Combine attribution with lead scoring for a more holistic view of customer behaviors and motivations 1:00pm Collaborative Demand Generation Business partner, alliance and partnership collaboration to generate leads symbiotically Maximize resources by capitalizing on existing capabilities amongst partners and alliances Pool resources to introduce new products and concepts to market Leverage partners to find mutual demand generation Increase brand recognition through proliferation with partners and alliances Sales & Marketing Alignment and Communication Framework for communication and collaboration to ensure effective lead generation, nurturing and conversion Synchronize campaign initiatives with sales data for greater lead conversion Drive results through integration and performance management Develop cross-functional alignment through effective communication Create accountability systems for all internal stakeholders Initiate alignment with corporate strategy and marketing execution

8 NETWORKING Who do you want to meet? Accuray Actelion Pharmaceuticals Adobe Systems Affymetrix AGCO Alere Allstate American Superconductor Amway Amica Mutual AppliedMicro Circuits Appro Array BioPharma Audi Atmel AutoTrader.com Bank of the West BASF Beekley Blessing Not only do attendees come to Health Bose Corporation Briggs International Cadence Carlson Cedar Sinai Celanese Corporation learn innovative Centura skills Health and Cepheid best Charles Schwab Chik-Fil-A Chipotle Chiquita Cisco demand Citrix generation, CNN Comcast marketing, ConAgra Copa Airlines Cox Dean Foods Diebold sales Dolby and Dominoes analytics, Electonic they also Arts come ebay EJ Gallo Emerson England Logistics Eon US Ericsson ESPN Exelon Corporation Expedia F5 Facebook FedEx Ferring Pharma Fifth to meet with peers from different Third Bank FL Smidth Flour Foot Locker FW Murphy Gap Inc. Genentech Gilead Grant industries Thornton LLP across JCI the JDS nation. Uniphase JP Morgan Juniper Genworth Hamilton Beach Brands, Keeping Inc. this Hardies in mind, Harvard attendees Clinical Research are Institute InterContinental Hotels Group IMClone This event s intimate setting and Infinity given Pharmaceuticals a chance to network Ingram Micro with Intuit Jabil Circuit JCI JDS Uniphase Johnson Matthey JP Morgan Juniper Keurig Kaiser Permanente vendor-neutral KLA-Tencore environment Lam Research colleagues from an array of Lancer Corp Land O Lakes Levi's Lexis Nexis Liberty allows Mutual Group for low-pressure Life Technologies backgrounds McDean Maxwell and Technologies disciplines. Maxygen, This Inc. Macys.com networking Mercedes-Benz and includes USA MGM a event Resorts is a Micron fantastic Technology opportunity Microsoft to Corporation Mutual of Omaha Nestle NetApp number of valuable networking Nike forge Nissan lasting Omnicell, business Inc. Papa Murphy s Intl. PayPal Popeyes Louisiana Kitchen Procter & Gamble RCI Rent-A-Center Research In opportunities Motion Roche over SanDisk the course Sara Lee of relationships Scottrade Sephora Stryker Symantec Tibco two URS days, USAA including Visa Inc a cocktail Vonage WellPoint, Inc. Wells Fargo Turner Sports Sony Playstation reception, Sigma-Aldrich multiple networking Qwest HighMark Inc InComm Netsuite Parker Hannifin SunTrust Bank UTi Blue Cross breaks, breakfasts, lunches and a GenProbe Lockheed Martin Ventura Foods Syncapse Assurant Solutions Abbott Laboratories Certiport Camden JDSU Robert Half International networking Pamlab reception. Harley Davidson Safeway Onvia Bally Tech Planview Manheim McDonald s Trulia Yammer Sonos Autodesk National Life Group GE Hewlett Packard Polycom Phillips Turner NFL LinkedIn Square Google Samsung Motorola Apple Intel Fiserve

9 Area San Francisco International Airport Located near San Francisco International Airport, our venue provides excellent access to Bay Area transportation as well as all the city has to offer. Altamont Group has on-the-ground knowledge of the area s best restaurants, hotels and shows to maximize your experience outside the Summit. San Francisco Area, Venue & Travel Information Hotel and Accommodation Facilities Our venue s excellent location offers easy access to the entire San Francisco Bay Area. We have scouted locations throughout the region and find that the Westin San Francisco Airport offers excellent accommodations, an unrivaled meeting environment and tremendous value. Travel This event is best accessed by-way-of San Francisco International Airport. A complimentary hotel shuttle leaves every 20 minutes from SFO, directly to the event location. Oakland International Airport offers another convenient traveling option for our non-local guests and can be accessed by BART trains or taxi cabs. Venue Weston SFO Westin SFO 1 Old Bayshore Highway Millbrae, CA Reservations: Mention the Altamont Group / Gateway Management room block to the customer service agent to receive this exclusive reduced rate. Online Reservations: TBA Room Rate $199/Night Earn CPEs CPE Credits: 13 Gateway Management is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, Web site: Program Level: Delivery Method: Prerequisites: Basic Group-Live None

10 REGISTRATION Attendee Information Attendee Name Title Additional Attendee Name Title Additional Attendee Name Title Payment Information Check/Purchase Order Name on Card Card Number Expiration Date Billing Address City/State/Zip Organization Phone Number Credit Card CV2 (card verification number) REGISTRATION FEES O Early Registration $1599 Includes Monday - Tuesday event plus networking reception O Additional Attendee $1299 Includes Monday - Tuesday event plus networking reception O Standard Registration $1799 Includes Monday - Tuesday event plus networking reception O Three Attendee Rate $3999 Includes Monday - Tuesday event plus networking reception O Four Attendee Rate $4999 Includes Monday - Tuesday event plus networking reception For additional information and group discounts, please contact: Jason Evans jevans@altamont-group.com Pay By Check: Checks should be made payable to Gateway Management. The mailing address for checks and tax forms is: Gateway Management 2625 Alcatraz Avenue, #341, Berkeley, CA Cancellation/Rescheduling Policy: All cancellations made four weeks or longer from the summit s start date will be provided a full refund or credit toward current or future Gateway Management programs. Any cancellations made within four weeks of the programs start date will be provided with credit toward current or future Altamont Group programs. Fax: